2018 Thought Leadership Video Marketing 
Hubspot Marketing
SEPTEMBER 17, 2018
Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. Video has absolutely dominated social. Why You Need to Focus on Video Marketing in 2018.
Adobe Experience Cloud Blog
JUNE 29, 2015
Author: Kimbe MacMaster Video is on the rise. In fact, video will account for nearly 80% of all internet traffic by 2018, according to Cisco. Video is also driving some serious business results. Just consider these high-performing video stats: Emails with videos see 2-3x higher click-through rates.
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Adobe Experience Cloud Blog
APRIL 19, 2019
So why do so many event marketers ignore it? According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. Eventbrite research shows that 94% of event creators who use video say it’s effective.
Adobe Experience Cloud Blog
MARCH 15, 2019
Consider Levi’s November 2018 ad: To encourage Americans to vote during the midterm elections, the jean outfitter spotlighted citizens from all cultures and beliefs visiting polling places countrywide. Try not to exceed more than 10 hashtags across your Twitter video marketing strategy, though. Get Outside the Marketing Bubble.
Adobe Experience Cloud Blog
NOVEMBER 20, 2018
Marketers crave the ability to test and learn to get ahead of the competition and to connect with busy and distracted buyers. Along with an evolution of video marketing , the ideas of experimentation and new marketing mindsets will continually drive growth.
Adobe Experience Cloud Blog
JANUARY 3, 2018
In fact, whiteboard videos can also be a part of your broader education-based marketing strategy. The Whiteboard Friday video series by Rand Fishkin and the Moz Team is an excellent example of how to use video marketing to educate B2B target audience and increase brand awareness.
Adobe Experience Cloud Blog
JANUARY 15, 2020
73% of marketers believe their social media marketing efforts are somewhat working for their business. 83% of marketers used video marketing in 2019 and 87% said video was earning them “a good ROI”. How affordable is digital marketing compared to traditional marketing methods?
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