Martech

JANUARY 20, 2022

Virtual events excel at identifying prospects and their intent to purchase, and bestowing thought leadership. On24 Growth, 2018 to 2020. 2020 2019 2018 Customers 1994 1401 1241 Sales ($ millions) $156.90 $89.10 $67.80. Virtual events are a viable alternative to in-person and popular with attendees.

Thought Leadership 142

Thought Leadership Marketers Marketing Whitepaper 142

Adobe Experience Cloud Blog

AUGUST 3, 2018

In this blog, we’ll take stock of the digital marketing landscape in 2018, discuss what’s changed and what’s new, and see where you should be investing your energy. For someone who currently only casually interested in your product, a well-timed whitepaper or ebook could go a long way towards moving them towards purchase.

Whitepaper 94

Whitepaper eBook Thought Leadership Energy 94

Content Marketing Institute

MAY 11, 2018

Create thought leadership (not product-oriented) videos on site. Executives, chief evangelists, and product managers are great for co-producing white papers, books, and dynamic speeches. Helped create 15 campaign videos, including thought leadership (non-product) videos as well as product demos.

Influencer Marketing 111

Influencer Marketing Branding Whitepaper Thought Leadership 111

Content Marketing Institute

AUGUST 10, 2018

Editor’s note: Glenn LaFollette is a finalist for 2018 Content Marketer of the Year. What was missing was the brand’s story, which wasn’t always conveyed with a white paper or research report. The second issue , launched in 2018, focuses on design and features an increased print run of 5,000 copies.

Real Estate 82

Real Estate Content Marketing Whitepaper Transform 82

Content Marketing Institute

JANUARY 28, 2019

As I noted in my last post , in 2018 my team – the consulting and education group – worked directly with more than 30 of the Fortune 500. Content Marketing World 2018 saw more than 3,700 marketers from more than 50 countries gather to talk about the strategic approach of content.

Whitepaper 110

Whitepaper B2C Communications Marketing 110

SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? Janet is all about promoting thought leadership and will encourage you to take rewarding actions. She occasionally posts about work culture and thought leadership. Michael posts great videos on skill-building.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Adobe Experience Cloud Blog

APRIL 11, 2018

If you’re interested in staying up to date on the latest attribution trends, join us at Marketing Nation Summit 2018 , where Vivek Sinha, lead project manager at Marketo, and Ajay Awatramani, senior director of product management, will share details around the latest attribution solutions and industry best practices. Content Marketing.

Thought Leadership 134

Thought Leadership Whitepaper Law Marketers 134

Marketing Insider Group

APRIL 29, 2025

Think: email workflows triggered by a whitepaper download or homepage content that changes based on industry. io: Leads with value-first thought leadership and instant product clarity. Smart CTAs, personalized nurture streams , and dynamic content platforms can turn browsers into believers.

CRM 86

CRM Price Whitepaper Thought Leadership 86

Content Marketing Institute

APRIL 6, 2018

Thought leadership. This content establishes an authority on a set of thought-provoking topics through research and a deep understanding of your customers, their needs, and the overall market. But it doesn’t need to be just white papers and webinars. HANDPICKED RELATED CONTENT: Is Your Marketing Ready for 2018?

Whitepaper 111

Whitepaper Content Marketing Thought Leadership Transform 111

Marketing Insider Group

JULY 1, 2020

It also provides your company with a platform to activate employees , to publish thought leadership , and to tell more human brand stories that also attract better talent and keeps your employees motivated. Thought leadership. Content marketing leaders see 8 times higher year-over-year growth in unique site traffic.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Rock Content

FEBRUARY 8, 2018

While a keen SME will agree in principle to the idea of contributing a blog post here and a whitepaper there, their (presumably already stretched) bandwidth will dictate how able they are to complete a content asset within a specified timeline. If content was big in 2017, it’s gonna explode in 2018. Think Again.

Whitepaper 40

Whitepaper eBook Price Management 40

Content Marketing Institute

DECEMBER 13, 2017

Here’s the opening sentence: Content promotion is a subject in the promotion universe relating to publishing important messaging to a specific audience white papers will be an example of this. Why thought leadership demands human creators. I paid $1.90 The result? Enrollment ends Dec. 15, 2017. .

Millennials 111

Millennials Whitepaper Promotion User-Generated 111