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Digital Transformation 2.0: Customer Experience Management

Adobe Experience Cloud Blog

Customer experience management (CXM) is the next stage of the customer-centric business transformation. And for good reason: Organizations that classify themselves as “very advanced” at CX are almost three times more likely than their peers to have exceeded their top 2018 business goals by a significant margin, according to research.

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The Role of Automation in Digital Transformation

Adobe Experience Cloud Blog

Data-driven automation is at the foundation of smart marketing in 2018 and beyond. The post The Role of Automation in Digital Transformation appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Adobe to Acquire Marketo to Place Customer Experience and Engagement at the Heart of Digital Transformation

Adobe Experience Cloud Blog

Together we will deliver an unrivaled solution that will place customer experience and engagement at the heart of digital transformation. The acquisition is expected to close in Q4 2018, but I am thrilled to share this news with you today and look forward to sharing further updates as soon as I can.

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6 outdated AI marketing trends you should retire in 2025 by Comarch

Martech

Voice search optimization (VSO) Then: With the rise of voice assistants like Alexa and Google Home around 2018–2019, optimizing for voice search quickly became a major AI-driven marketing trend. Brands concentrated on voice search SEO to ensure their content was easily discoverable through voice queries.

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Why Digital Transformation Is Impossible Without an Engaging Culture

Marketing Insider Group

Digital transformation is essential for the businesses of today to grow and succeed. Digital transformation goes beyond simple modernization. New technologies bring new opportunities, and yet research shows that the majority of business transformations (around 70 percent) fail. Source: McKinsey. Quick Takeaways.

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What Is Generative AI and How Does It Work?

Backlinko

It uses generative pre-trained transformer (GPT) technology to produce human-like responses to text prompts. 2017 Transformer models Newly developed transformer models allowed gen AI systems to create natural language text for the first time. It also generates outlines and creative content. How does ChatGPT work?

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3 strategies to navigate change as digital privacy evolves

Martech

Since the California Consumer Privacy Act (CCPA) took effect in 2018, 15 states have established their own privacy regulations , with more expected to follow. In the U.S., states are following in Europe’s footsteps by enacting similar restrictions on data collection and usage.

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