Rock Content

MAY 24, 2024

Generative tools already appear in most marketing routines , filling a number of roles. Understanding Generative AI What is generative AI, and how does it work? As a type of artificial intelligence , generative AI is software that can create brand-new content from user inputs.

Transform 98

Transform Finance Energy User-Generated 98

Vertical Response

JULY 7, 2024

Facebook – The Go-To Platform for Businesses Unrivaled in popularity, Facebook boasts 3 billion monthly active users worldwide, securing its position as the world’s most popular social media platform. With over 2 billion monthly active users, it’s particularly popular among younger adults, especially those under 35. With over 2.5

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Hubspot Marketing

AUGUST 21, 2018

On a yearly, quarterly, and even monthly basis, new trends and techniques pop up and transform the way we attract, connect with, and market to our audiences. 2018 Marketing Trends. And now, in 2018, Instagram and Facebook Stories have created another new type of content: temporary. Why Follow Marketing Trends?

Market Trends 145

Market Trends Marketing Marketers Advertising 145

Martech

OCTOBER 27, 2021

Wootton was responsible for getting the entire company on board with the data transformation, and for meeting the demands of readers and advertisers with the new technology. 3 ways marketing and sales teams can generate buyer interest. COVID-19 has only sped up this marketing transformation. Demands for deeper engagement. “We

Transform 121

Transform Customer User-Generated Advertising 121

Adobe Experience Cloud Blog

APRIL 6, 2018

I am a Marketing Nation Summit veteran—this year will be my 5 th Summit—and maybe I say this every year, but it’s FOR REAL this year—2018 is going to be the best Summit yet! For Marketo power users: Analytics That Matter: Reports For Every Stage of the Funnel. Are you attending our 2018 Marketing Nation Summit ?

Transform 134

Transform Thought Leadership Marketing Marketers 134

Content Marketing Institute

DECEMBER 21, 2018

During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Books published in 2018 tended to have better designed covers and short, punchy titles coupled with longer subtitles that described the benefits to readers. Make Blue Ocean Shift the first step in reinvention. Joey Coleman.

Content Marketing 104

Content Marketing Non-Profit Marketing Marketers 104

Adobe Experience Cloud Blog

MAY 22, 2019

When mastered, demand generation can help transform even an underdog brand into a market leader. The goal of demand generation isn’t overnight success, but a gradual, methodical shift in perception among your audience. By 2021, the number of global smartphone users is expected to pass 3.8 And content is key to this shift.

Whitepaper 134

Whitepaper Telemarketing Transform Thought Leadership 134

Welcome Software

MARCH 17, 2025

Since 2018, we've seen a 131% increase in experiments , starting from simple A/B tests to now intricate, data-driven optimization including server-side testing, personalization campaigns, and even ML-driven optimization methods such as multi-armed bandits. Remember when businesses redesigned websites based on executive preferences?

Transform 52

Transform User-Generated Analytics Customer Journey 52

Hubspot Marketing

JULY 28, 2017

According to the Ericsson Mobility Report , IoT devices and sensors will exceed mobile phones as the largest category of connected devices in 2018 and generate a staggering 400 zettabytes of data per year. The ability to deliver timely, personalized messages at the precise moment to the optimal device will transform digital marketing.

Digital Marketing 145

Digital Marketing Transform Customer Journey Marketing 145

Scoop.it!

MARCH 10, 2022

Generating high-quality content is not that easy, especially when you need a high volume of resources regularly – but there’s plenty you can do when you know the latest content marketing trends. Most of these content auto- generators that you can find online use NLG or Natural Language Generation technology based on NLP.

Content Marketing 110

Content Marketing Transform User-Generated Marketing 110

Hubspot Marketing

OCTOBER 11, 2023

The history of social media is characterized by constant innovation, technological advancements, and transformation. 1978 - The Bulletin Board System (BBS) is introduced, allowing users to upload and download software and data, read news online, and exchange messages with people in online communities. billion monthly active users.

Gen Z 134

Gen Z User-Generated Transform Social Media Marketing 134

Hubspot Marketing

JUNE 25, 2019

Ecommerce is a rapidly growing industry -- in fact, online sales grew at almost four times the rate of total retail sales in 2018 and accounted for over half of the retail industry's growth. Users can either customize their site or use Squarespace's ready-made designs. Squarespace. Analytics. Google Analytics.

eCommerce 145

eCommerce Transform Price Retail 145

Calvyn Lee Blog

FEBRUARY 20, 2024

In this article, we will focus on the top 5 trends summarized below: Generative and Predictive Artificial Intelligence People-Led Marketing TikTok Will Be Essential for Companies Social Media SEO Video Will Be King Let’s dive into each of these top trends in more detail: #1. Predictive AI analyzes data patterns to anticipate events.

Market Trends 130

Market Trends Digital Marketing Transform eBook 130

Marketing Insider Group

FEBRUARY 24, 2021

Digital transformation progression means diverse pools of users will want to use your website to learn and shop. For example, a study found that 70 percent of websites in several industries were “unavailable” to blind users. Less than one-third had clear contact information or instructions for blind users on how to seek help.

Law 141

Law Shoppers User-Generated Transform 141

Martech

DECEMBER 7, 2021

Customer data platform Lytics announced today that it’s offering a new tool that allows users to enhance their advertising campaigns via cloud data warehouses. The tool will let marketers generate customer audiences using a SQL query editor to better connect their campaigns. COVID-19 has only sped up this marketing transformation.

Transform 110

Transform User-Generated Advertisers Advertising 110

Martech

OCTOBER 19, 2022

As users, we’ve grown too accustomed to sharing very personal data in this loosely regulated digital age through every topic searched, email sent and double-tap on a friend’s post. This recent backlash led to California’s Consumer Privacy Act (CCPA) which went into effect in 2018.

Customer 141

Customer Transform Direct Mail Retail 141

Adobe Experience Cloud Blog

MAY 27, 2019

As your company undergoes its own digital transformation , not only are you generating more and more data across more devices, you’re progressively responsible for the information others share with you. SSL certificates both protect your end user data and improve your search rankings and conversion rates.

Transform 134

Transform Marketing Marketers Thought Leadership 134

Martech

MAY 5, 2022

Karen Naves, SVP of global demand generation at Tealium, recently gave a presentation on the benefits — and necessity — of connecting customer data to marketing initiatives. The buyer persona is the fictional personality marketers create that represents a specific type of user who interacts with their brand.

Customer 124

Customer Transform Customer loyalty User-Generated 124

Hubspot Marketing

APRIL 13, 2020

In 2018, North America discovered a viral new app called TikTok. Within just a year and a half of its launch, it reportedly grew to over 800 million active users. Reported Users: 517 million active users on QZone with 653 million monthly users on QQ. platform is blocked. Then, to message friends, they use QQ.

Gen Z 145

Gen Z Millennials User-Generated eCommerce 145

Martech

OCTOBER 18, 2021

I was talking to a self-described CDP last week which also offers marketing automation (its own description) and it’s not hard to imagine users referring to it as their automation hub. Qubit seeks to generate models based on individual shopper journeys to conjure personalized digital experiences. Here’s another tester. Emphasis added.

Transform 113

Transform Shoppers Law User-Generated 113

Rock Content

JUNE 30, 2020

After all, with interactivity, you can not only increase your conversion rates but also generate revenue. How to generate revenue with interactive content? In today’s climate, it’s clear that relevant content is generating traffic, engaging audiences , and driving conversions. Then let’s go!

Whitepaper 106

Whitepaper eBook Transform User-Generated 106

Hubspot Marketing

AUGUST 14, 2018

Shopify Uses HubSpot CRM to Transform High Volume Sales Organization," by HubSpot. As the user scrolls down, those pillars are elaborated upon with comprehensive (but not overwhelming) copy that outlines what that process looked like, replete with quotes and additional visuals. Sapio User Acquisition Case Study" by Fractl.

Transform 145

Transform Automobile Marketing Marketers 145

The CMO Survey

SEPTEMBER 17, 2018

While ever-present today in 2018, this was not the case in 2013 when Adobe made a then-radical pivot to a subscription model. These factors contributed to Adobes decision to transform its Creative Suite business from a boxed-licensed software model to a monthly cloud-based subscription model, culminating in the launch of Adobe Creative Cloud.

Transform 100

Transform CMO Price Analytics 100

Rock Content

NOVEMBER 30, 2020

Users type “how do I get to the market” or “when does Spring start”, as if they were naturally talking to a person. This new search algorithm was created by Google to better understand users’ search intentions and contents on web pages. But it is worth remembering: Google is made of algorithms.

Transform 129

Transform Food User-Generated SEO 129

Sprout Social

JANUARY 2, 2019

And after all, the social landscape took quite a few twists and turns in 2018. According to Sprout’s 2018 Social Index , increasing brand awareness is the primary goal of 80% of business on social media. Generate new leads and grow revenue. Generate new leads and grow revenue. Lead generation metrics.

Social Media Marketing 112

Social Media Marketing User-Generated Marketing Plan Transform 112

Sprout Social

MAY 26, 2020

Remote work and safer-at-home orders are shifting digital transformation plans everywhere into warp speed, and marketers are along for the ride. Up until 2018, the platform couldn’t outpace Musical.ly, a lip-syncing video app, in the US. Organizations often even hire or tap in-house native users to leverage their digital literacy.

Transform 145

Transform Marketing Marketers Manufacturing 145

Martech

OCTOBER 4, 2022

The COVID pandemic condensed nearly a decade of digital business transformation into just a few months. Digital event organizers typically use a variety of applications to create the user experience. These can involve quizzes or game like elements users can call up pre- or post-session or on-demand.

Event Marketing 129

Event Marketing Transform User-Generated Management 129

Marketing Insider Group

MARCH 18, 2020

Businesses invest in employee advocacy to expand the reach of their brands on social media, increase employee engagement, and generate new leads. Social posts shared by your employees generate eight times more social engagement than posts shared by your brand itself. Employee Advocacy Can Transform Company Culture.

Transform 124

Transform Thought Leadership Communications User-Generated 124

Marketing Insider Group

DECEMBER 21, 2020

Neglecting customer retention to focus on lead generation. Today, we see many B2B companies shifting away from product-driven messaging and lead generation in favor of customer retention. Again, an over-emphasis on lead generation and customer neglect was an unaddressed problem in B2B marketing long before the pandemic.

Thought Leadership 145

Thought Leadership Transform Marketing Marketers 145

Bannerflow

JUNE 1, 2023

The app, partially integrated with Instagram, will allow users to maintain their verification and handle while inviting followers to join the platform. The company plans to onboard high-profile public figures and leverage its vast user base through apps like Instagram, Facebook, WhatsApp, and Messenger.

User-Generated 98

User-Generated Transform Law Price 98

Unbounce

APRIL 23, 2019

Lead generation is the number one challenge for marketers today. — Jessica Meher (@jessicameher) February 6, 2018. Tool-based marketing is popular because even simple interactive ideas can generate boatloads of qualified leads. Boom, lead generated. This s**t works, until it doesn't. Get creative.

Direct Mail 145

Direct Mail eBook User-Generated eCommerce 145

Backlinko

MARCH 13, 2024

Global market research industry forecasted to generate $140 billion in revenue in 2024 (up from $130 billion in 2023) – ESOMAR Note: Includes data from multiple sources ( ESOMAR 1 , ESOMAR 2 , ESOMAR 3 , Consultancy.org ) Year Market research industry revenue (worldwide) 2016 $71.5 Market measurement 15% User experience 12.4%

Market Research 104

Market Research Non-Profit Transform Marketing 104

Moz

FEBRUARY 4, 2020

In 2015, for example, we were introduced to RankBrain -- the machine-based search algorithm that helps Google push more relevant results to users. Quite simply, as Danny Sullivan says, “write content for users.”. Voice search is here to stay. Google is heavily invested in using entities.

SEO 93

SEO Transform User-Generated Analytics 93

Rock Content

AUGUST 25, 2020

Content personalization consists of using customer (or user) data to deliver publications, messages, and offers based on the interests, behavior, or maturity of the customer within the purchase journey. For example, what you see on Netflix or Amazon Prime is not the same as what other users see. How to measure your results?

Transform 95

Transform Whitepaper User-Generated Law 95

The CMO Survey

FEBRUARY 21, 2020

Specifically, over half of respondents are utilizing AI technologies for content personalization (56.5%) and generating customer insights using predictive analytics (56.5%). AI for Targeting : Using AI to develop audience segments and reach users is a logical way to deploy the technology. Take AI baby steps. Take AI baby steps.

CMO 130

CMO B2C Marketing Marketers 130

Martech

NOVEMBER 23, 2022

Who is the day-to-day user? For the purposes of this article, let’s stick with three components: CRM will be the system that generates a “form” (i.e., Website will be the system where a visitor lands, clicks on all sorts of fascinating information about your organization and is the “host” for the “form” generated by the CRM.

CRM 113

CRM Transform Analytics User-Generated 113

Rock Content

JULY 16, 2024

If you’re a little bit lost: Reddit is a unique aggregation of forums where users from around the globe gather to discuss a diverse array of topics. And 49.79% of Reddit’s daily active users are based in the US, so 36.4 million daily active users in the US alone. Involving over 3,140 internet users from the UK, U.S.,

Gen Z 98

Gen Z User-Generated Transform SEO 98