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What is User-Generated Content? And Why is it Important?

Hootsuite

Whether you know it or not, both of these examples are user-generated content (UGC). What is user-generated content? User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels.

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10 User Generated Content Campaigns That Actually Worked [+Expert Insights]

Hubspot Marketing

User-generated content (UGC) has become increasingly important over the past few years. In fact, in a recent HubSpot survey of 500+ marketers who sell content via social shopping features, 92% say user-generated content increases brand awareness of their products.

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B2B Lead Generation Strategies for 2018 Plus 5 Strategies to Kick to the Curb

Adobe Experience Cloud Blog

Certain strategies, like content marketing and SEO , are enduring no-brainers that will continue to allow you to thrive in 2018. The big secret to effective lead gen in 2018 is knowing when to adapt to newer trends that work and are increasingly relevant, and when to optimize those marketing strategies that may need a tweak or two.

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20 of the Best Form Builder Tools for 2018

Hubspot Marketing

Before we dive into the best form builder tools for 2018, though, let’s talk about what a form builder exactly is. With no shortage of options, the best form builder apps tend to be quite similar and user-friendly. 20 of the Best Form Builder Tools for 2018. It might be one of the older methods in the book, but old is gold.

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The Ultimate Guide to Instagram Hashtags for 2018

Hubspot Marketing

We want your business’s Instagram posts to receive optimal engagement, so we’ve put together an ultimate guide for using Instagram hashtags in 2018. These users are more likely to engage with your post because your post is exactly what they wanted. .: #happy #superhappy #ecstatic #jumpingforjoy #whatsanothersynonym. instagood. #me.

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Online Advertising: Everything You Need to Know in 2018

Hubspot Marketing

Online Advertising: Everything You Need to Know in 2018. Naturally, there’s enormous demand for the top ad rankings, so Google triggers an auction anytime there are at least two advertisers bidding for keywords that are related to search queries that users consistently enter into Google. Lead generation. Paid Search Advertising.

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The Top 12 SEO Tools of 2018

Hubspot Marketing

12 SEO Monitoring and Keyword Tools for 2018. Website Grader is an online tool that generates personalized reports based on the following key metrics: Performance. For example, within the HubSpot Blogging App , users will find as-you-type SEO suggestions. Moz's Pro Tools. UpCity's SEO Report Card. Screaming Frog's SEO Spider.

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