Hubspot Marketing

MAY 1, 2020

The video streaming market is projected to hit 184.3 In 2018, 47% of live streaming video viewers worldwide are streaming more live video compared with the year before. ( Also in 2018, 44% of live video viewers said they watch less live TV "as a result of live streaming." ( IAB ). billion by 2027.

Gen Z 145

Gen Z Entertainment Marketing Marketers 145

Hootsuite

DECEMBER 17, 2019

Whether you’re a first-time creator looking to grow your YouTube subscriber count , or an experienced video marketer looking to increase your brand’s video views on YouTube , the first step towards mastering this platform is getting a handle on the numbers. billion in May 2018. This number has been steady since late 2018.

Advertising 145

Advertising Advertisers Marketing Marketers 145

Sprout Social

OCTOBER 16, 2018

A post shared by Sephora (@sephora) on Oct 7, 2018 at 5:06pm PDT. Some brands even publish promotional content akin to traditional commercials, much like this Instagram video from Overtone. A post shared by oVertone (@overtonecolor) on Aug 17, 2018 at 3:16pm PDT. Beauty industry social media marketing trends and must-do’s.

User-Generated 111

User-Generated Promotion Entertainment Branding 111

Adobe Experience Cloud Blog

APRIL 19, 2019

So why do so many event marketers ignore it? According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. Eventbrite research shows that 94% of event creators who use video say it’s effective.

Event Marketing 134

Event Marketing Thought Leadership Promotion Marketing 134

Hubspot Marketing

MARCH 28, 2023

The company debuted its “ No Digital Distortion Mark ” in 2018 to authenticate photos that haven’t been digitally altered. Wistia’s head of production shares how AI will impact the future of video marketing. This campaign isn’t Dove’s first stance taken against imagery promoting unrealistic beauty standards.

Education 126

Education Promotion Video Marketing Product 126

Hubspot Marketing

JULY 28, 2020

Now, with video being accessible on every major social media network, they are learning to rely more heavily on this type of content in their research phase. While brands are seeing higher engagement than ever from video marketing , consumers increasingly expect to see this type of content from brands.

Gen Z 145

Gen Z Millennials Entertainment Video Marketing 145

Hubspot Marketing

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. In fact, a 2018 survey revealed that 62% of people were more interested in a product after learning about it in a Facebook Story. It's estimated that 2 million businesses were advertising on the platform in 2018. Paid Promotion.

Shoppers 144

Shoppers Product Gen Z Promotion 144

Rock Content

NOVEMBER 21, 2018

As usual, things in the marketing scene have been up and down in 2018, with new trends to follow or forget, new technologies to teach and learn, and new content to brainstorm and create. Five Marketing Trends to Be Thankful for in 2018. #1: 1: More Marketers Are Putting Audiences’ Needs First.

Content Marketing 49

Content Marketing eBook Marketing Marketers 49

Adobe Experience Cloud Blog

MARCH 15, 2019

Consider Levi’s November 2018 ad: To encourage Americans to vote during the midterm elections, the jean outfitter spotlighted citizens from all cultures and beliefs visiting polling places countrywide. Try not to exceed more than 10 hashtags across your Twitter video marketing strategy, though. Get Outside the Marketing Bubble.

Advertising 134

Advertising Advertisers Thought Leadership Education 134

Sprout Social

MAY 2, 2018

For decades, dentists relied almost exclusively on reputation and word of mouth marketing to help them build their practice. But it’s 2018 and more likely than not, your audience is on social. Just like any other industry, there are ways to better attract, retain and ultimately market to your patients. Promoting events.

Social Media Marketing 112

Social Media Marketing Marketing Marketers Non-Profit 112

Adobe Experience Cloud Blog

JUNE 29, 2015

Author: Kimbe MacMaster Video is on the rise. In fact, video will account for nearly 80% of all internet traffic by 2018, according to Cisco. Video is also driving some serious business results. Just consider these high-performing video stats: Emails with videos see 2-3x higher click-through rates.

Thought Leadership 134

Thought Leadership Marketing Automation Platform Whitepaper eBook 134

Sprout Social

DECEMBER 8, 2020

Videos range from short promotional videos on Instagram to quick trailers on Twitter to longer livestreams on Facebook. Videos encompass a wide range of topics and are consumed by many people around the world. Between 2013 and 2018, video consumption online has increased at an average of 32% per year.

Video Marketing 145

Video Marketing Place Product Branding 145

Neil Patel

JUNE 1, 2021

It will help you to find out if people search about the topics you want to talk about during your webinar videos. You can search for more generic topics such as “Video Marketing” as an example to find out how many people are searching for that topic. YouTube published a video about 2018 that has accumulated millions of views.

User-Generated 141

User-Generated Video Marketing Place Product 141

Marketing Insider Group

OCTOBER 11, 2016

According to marketing specialists, video content is the most popular type of content marketing to date. In fact, by 2018 it will account for around 80% of all consumer internet traffic (as predicted by Cisco).

Marketing 111

Marketing Marketers Content Marketing Video Marketing 111

Marketing Insider Group

DECEMBER 29, 2020

Provide educational content through video marketing, pillar pages, podcasts, and blogging to gain traction and build authority online. consumers listened to podcasts in 2020, up from 44% in 2018. Video Marketing and Sales. Mobile video consumption increases by 100% every year. Keep content current.

Market Trends 145

Market Trends Digital Marketing Marketing Marketers 145

Adobe Experience Cloud Blog

NOVEMBER 20, 2018

Marketers crave the ability to test and learn to get ahead of the competition and to connect with busy and distracted buyers. Along with an evolution of video marketing , the ideas of experimentation and new marketing mindsets will continually drive growth.

Law 134

Law Thought Leadership Marketing Marketers 134

Hubspot Marketing

DECEMBER 10, 2019

If I asked you what marketers identify as the number one most exciting business opportunity in 2019, I bet most of you would guess "social media", "mobile-first experiences", or even "video marketing". Who Owns Customer Experience? Has your company defined who "owns" customer experience? Is it Sales? Customer service?

Customer 145

Customer Key Performance Indicator Branding Marketing Automation Platform 145

Adobe Experience Cloud Blog

JANUARY 3, 2018

In fact, whiteboard videos can also be a part of your broader education-based marketing strategy. The Whiteboard Friday video series by Rand Fishkin and the Moz Team is an excellent example of how to use video marketing to educate B2B target audience and increase brand awareness.

Whitepaper 134

Whitepaper Thought Leadership Education eBook 134

Adobe Experience Cloud Blog

JANUARY 15, 2020

73% of marketers believe their social media marketing efforts are somewhat working for their business. 83% of marketers used video marketing in 2019 and 87% said video was earning them “a good ROI”. How affordable is digital marketing compared to traditional marketing methods?

Digital Marketing 174

Digital Marketing Traditional Marketing Social Media Marketing Marketing 174

TechWyse

MAY 3, 2023

Brands seeking to engage their consumers more will emphasize video marketing. In today’s generation, 85% of businesses use video content marketing as a marketing strategy. Here are some of the benefits of video marketing: It increases brand awareness and engagement.

Digital Marketing 98

Digital Marketing Market Trends Influencer Marketing User-Generated 98

Marketing Insider Group

OCTOBER 21, 2021

But what other digital marketing trends might we see as we head towards 2022? We’re not quite there yet, but video is already proving itself as a powerful medium, and we’ve seen a massive rise in live streaming video in particular over the last year or so. Voice-powered Everything.

Digital Marketing 145

Digital Marketing Influencer Marketing Marketing Marketers 145

Content Marketing Institute

JUNE 1, 2018

Your Content Marketing Success Depends on It. Video Marketing Strategy: What Marketers Need to Know. A few brands took advantage of the 2018 Olympic Games in Pyeongchang to experiment with VR to engage a broader audience. And they’re in ours. HANDPICKED RELATED CONTENT: Do You Know Your Why?

Fashion 111

Fashion Education Entertainment Content Marketing 111

Content Marketing Institute

OCTOBER 9, 2018

Submit a Sound of Rum inspired track for the chance to get feedback from @majorlazer and to win a music video. A post shared by bacardiusa (@bacardiusa) on Aug 14, 2018 at 11:15am PDT. HANDPICKED RELATED CONTENT: Video Marketing Strategy: What Marketers Need to Know. Conclusion.

Entertainment 111

Entertainment User-Generated Advertising Advertisers 111

Hubspot Marketing

MARCH 23, 2018

In February 2018, we contacted 70 explainer video companies from across the industry and asked them how much it would cost for a 60 second explainer video. This is a question with many answers, and usually the best one anyone can give you is: “ it depends ”. Not too helpful, right?

Price 111

Price Product Branding Video Marketing 111

Search Engine Land

NOVEMBER 29, 2023

This included “ Monty the Penguin ” in 2014, “ Man on the Moon ” in 2015, “ Buster the Boxer ” in 2016, and “ The Boy and the Piano ” in 2018. Dig deeper: Top video marketing trends for 2023 and beyond There you have it: Critical data and strategic insights.

Shoppers 96

Shoppers Retail Digital Marketing Advertising 96

Hootsuite

JULY 21, 2020

Tweets with video attract 10X more engagements than Tweets without video. Visually, that's: With video Without video ?????????? ?? ?????? ???? — Twitter Business (@TwitterBusiness) December 13, 2018. Bottom line: You leave a lot of money on the table if you aren’t leveraging video in your tweets.

Analytics 145

Analytics Promotion Social Media Marketing Management 145

Content Marketing Institute

MARCH 2, 2018

It could be photos, video, marketing copy, thorough analysis, poetry, farts, vacuous nonsense, cat hair, or cheese cubes. Rahel Anne Bailie (@rahelab) February 12, 2018. It’s essentially a word that means “stuff to fill an empty space with.” The only thing it hints at is that there is a finite volume of the space it must fill.

PR 111

PR Content Marketing Video Marketing Marketers 111

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. HANDPICKED RELATED CONTENT: Video Marketing Strategy: What Marketers Need to Know. What could you do with an additional $1,000?

Whitepaper 111

Whitepaper Content Marketing Direct Mail User-Generated 111

SocialPilot

FEBRUARY 9, 2024

Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Email Marketing + Dela Quist Jeanne Jennings Jordie Van Rijn Elliot Ross Skip Fidura Chad S.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Digital Marketer

SEPTEMBER 19, 2022

He has been video marketing for the last 4 years and has uploaded more than 1,200 videos on YouTube. Starting in 2018 his Facebook ad courses have generated millions in profit and helped over 10,000 marketers achieve tremendous success by mastering the platform. DigitalMarketer Courses: Agency Scale Accelerator.

Copywriting 71

Copywriting eCommerce Marketing Marketers 71

Marketing Insider Group

SEPTEMBER 14, 2020

91% of B2B marketers utilize content marketing to reach customers. Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. Content Marketing Institute ). Video Marketing Statistics. Jeffbullas ).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Search Engine Land

OCTOBER 3, 2023

So, here’s the first trend that’s reshaping YouTube and video marketing: Marketers and pundits may be looking at which AI tools are reducing the time, training, and expense required for creators to bring their visions to life. However, audiences are still evaluating the content, not the video production techniques.

Gen Z 115

Gen Z Millennials Marketing Marketers 115

Backlinko

JANUARY 8, 2024

In this guide, I’m going to cover: The 100 most searched terms on YouTube The 50 most subscribed YouTube channels The 10 most viewed channels on YouTube How marketers can leverage YouTube stats I’ll also show you how to find YouTube keywords to enhance your video marketing campaigns. Vlad and Niki (82.23

Entertainment 102

Entertainment Analytics Video Marketing SEO 102

Neil Patel

DECEMBER 8, 2020

In 2017, Facebook launched its answer to the burgeoning streaming video market: Facebook Watch. Through Watch, users could view both scripted and live video from professional networks, brands, influencers, and everyday people. In 2018, they launched it globally, and the service took off like a rocket.

Analytics 129

Analytics Customer loyalty Price Place 129

Content Marketing Institute

JUNE 8, 2018

Though Vans’ first film project was released in 2001, the brand is still creatively knocking it out of the park in 2018. HANDPICKED RELATED CONTENT: Video Marketing Strategy: What Marketers Need to Know. Customers and non-customers watch Vans shorts to experience characters they identify with, says @drmckee.

Entertainment 111

Entertainment Content Marketing Branding Customer 111

Digital Marketer

SEPTEMBER 19, 2022

He has been video marketing for the last 4 years and has uploaded more than 1,200 videos on YouTube. Starting in 2018 his Facebook ad courses have generated millions in profit and helped over 10,000 marketers achieve tremendous success by mastering the platform. DigitalMarketer Faculty. DigitalMarketer Faculty.

Copywriting 69

Copywriting eCommerce Marketing Marketers 69

Hubspot Marketing

OCTOBER 9, 2019

Remember Brian Halligan's INBOUND 2018 keynote speech? Video marketing. It's time to add video marketing to your content strategy. According to a report by Cisco , video will account for 82% of traffic by 2022. Learn everything you need to know in our ultimate guide to video marketing.

User-Generated 111

User-Generated SEO Advertising Advertisers 111