Martech

DECEMBER 3, 2024

In 2019, mobile was 33% of sales for the holiday season. Dig deeper: Holiday ecommerce start surpasses record-breaking forecast Mobile climbing. Mobile claimed 57% of online sales on Cyber Monday, according to Adobe. The total mobile U.S. sales were $7.6 billion, up 13.3% over last year. Salesforce calculates the U.S. billion.

Shoppers 119

Shoppers eCommerce Retail Health 119

SMEI

JANUARY 25, 2023

For example, Patagonia launched an ad campaign in 2019 with the goal of encouraging customers to reduce their carbon footprint and purchase sustainable products. In 2019, they announced their “Road to Zero” initiative, which focuses on reducing emissions across all of their products and services.

Education 303

Education Energy Non-Profit Marketers 303

Hubspot Marketing

JULY 23, 2024

Back in 2019, KFC Australia ran a promotion. So, time to stop staring at the Volkswagen, and instead try following this simple advice. Scientifically Proven Tactics for Creating an Ad (With Examples) 1. Create scarcity. Chips for $1 across Australia. To promote the offer, KFC devised a giant Facebook experiment.

Promotion 131

Promotion User-Generated Advertising Advertisers 131

Martech

NOVEMBER 25, 2024

Source: MartechTribe, 2019-2024 Companies must balance these agendas, recognizing that both are essential. Others focus on customer needs — future revenue, effectiveness and doing the right things. The matrix below can help identify these agendas before heading into meetings.

Transform 119

Transform Marketing Automation Platform CMO Management 119

Martech

JULY 15, 2024

” But perhaps his best known prose work was 2019’s “F#ck Content Marketing,” a title fairly described at the time as “ feather-ruffling.” He once wrote in an open letter: “Truth be told, we started Uberflip in 2012 as much to create jobs for ourselves as for our passion to solve for tech.”

Content Marketing 109

Content Marketing Customer Marketers Marketing 109

Martech

JULY 23, 2024

From the start of Google’s Sandbox project in 2019, it has been our view that blocking third party cookies would be a positive step for consumers. ICO statement The announcement, by Google’s Anthony Chavez, VP, Privacy Sandbox can be found here.

CMO 127

CMO Advertising Advertisers Customer 127

illumin

JANUARY 16, 2025

The platform was born out of dissatisfaction with modern social media in 2019 and is growing due to increased scrutiny of Xs political alignments. Dorsey left the Bluesky team in May 2024, leaving the platform as a US public benefit corporation, run by majority owner and chief executive Jay Graber.

Advertising 105

Advertising Advertisers Branding Customer 105

Martech

OCTOBER 28, 2024

Voice search optimization (VSO) Then: With the rise of voice assistants like Alexa and Google Home around 2018–2019, optimizing for voice search quickly became a major AI-driven marketing trend. Brands concentrated on voice search SEO to ensure their content was easily discoverable through voice queries.

Market Trends 129

Market Trends Transform Customer loyalty Millennials 129

Buffer Marketing

AUGUST 2, 2024

Interestingly, Bluesky has Twitter to thank for its inception — work on the platform started in 2019, when former Twitter CEO Jack Dorsey announced the company was funding a small team of researchers to build an “open and decentralized standard for social media.”

Communications 113

Communications Product Place Social Media Marketing 113

Martech

AUGUST 9, 2024

Between 2019 and 2023, Austin’s VC-backed tech startups experienced a 23% growth in their workforces, while big tech firms grew their teams by 44%. The new nickname supports Austin’s new position as a more affordable, lifestyle-friendly alternative to Silicon Valley.

Transform 116

Transform Energy PR Customer loyalty 116

Backlinko

MAY 14, 2025

Heres a table with the number of employees at Canva over time since 2015: Year Canva Employees 2015 50 2016 100 2019 500 2020 1000 2023 4000 2024 5000 Sources: Canva , The Sydney Morning Herald The post Canva User and Revenue Statistics appeared first on Backlinko. million 2016 3.6 Company headcount grew from 1000 in 2020 to 5000 in 2024.

73

73

Martech

JANUARY 3, 2025

How the martech stack became what it is today It was almost six years ago (March, 2019) that I sat down with Brinker to talk about the transition from single-vendor marketing cloud versus “Frankenstack” to a platform model. Before we look forward, it’s revealing to look back. Let me break that down.

Transform 119

Transform Place Customer Management 119

Martech

APRIL 3, 2025

household in 2019 was estimated at $400$500. -China trade war, 20182020 Multiple rounds of tariffs occurred from 2018 to 2020, including a 25% tariff on $250 billion worth of Chinese imports, lower tariffs (7.5%-15%) 15%) on $110 billion more and global steel and aluminum tariffs. 7%, retail spending growth slowed and the annual cost per U.S.

Retail 117

Retail Advertising Advertisers Price 117

Martech

OCTOBER 17, 2024

The problem with privacy Customers are confused and feel a lack of control In 2019, and again in 2023, Pew Research found that Americans are concerned, confused and upset about how their data is being collected. What would that look like? I’m not saying it’s possible, or even that it’s the right solution, but let’s think about it.

Customer 126

Customer Real Estate Law Advertising 126

illumin

APRIL 24, 2025

Furthermore, Google mentioned that the ever-evolving landscape has drastically changed since their Privacy Sandbox was first introduced back in 2019. As Sanchez himself put it: I t remains clear that there are divergent perspectives on making changes that could impact the availability of third-party cookies .

Advertising 105

Advertising Advertisers Marketers Marketing 105

Martech

OCTOBER 22, 2024

In 2019, Craig Howard said, “CDP is not a thing. Marketer-friendly UI for segmentation. Journey orchestration. Personalization of experiences. Advanced data science capabilities. And often, these capabilities worked in real-time. It’s a collection of capabilities.”

Analytics 117

Analytics Customer Branding Management 117

Martech

SEPTEMBER 16, 2024

However, since 2019, Starbucks has used its Deep Brew AI system to manage over 100 million weekly customer interactions in 78 markets worldwide. Use process mapping to identify how learnings are integrated into your teams and spot any gaps that might persist as you start to automate your feedback loops.

Law 113

Law New Technology Communications Management 113

Martech

DECEMBER 3, 2024

By 2019, Terminus co-founders Sangram Vajre and Eric Spett were publishing a book with the triumphant title “ABM is B2B.” The message got through. ” Indeed, with just about every B2B operation organizing its strategy around accounts, ABM has arguably become taken for granted.

Marketers 120

Marketers Marketing Advertising Advertisers 120

Martech

FEBRUARY 5, 2025

Globally, trust fell from 62% in 2019 to 54% in 2024 , according to a recent study by Edelman. Understanding this duality is essential for businesses to navigate the trust challenges. The decline in trust Trust in AI companies has been declining since well before OpenAI arrived. The decline is even more dramatic in the U.S.,

Transform 91

Transform Education Communications Retail 91

Search Engine Land

JULY 19, 2024

By the latter half of this period and into 2019, SKAGs became the dominant structure. Have broad match, LSV and close match variants made SKAGs today worse than SKAGs in 2019? A single keyword ad group is an ad group that contains only one keyword duplicated across multiple match types. But they still beat STAGs and Hagakure.

Management 90

Management Product Search Marketers Marketers 90

Hootsuite

OCTOBER 9, 2024

Follow their story on @BelugaSanctuary pic.twitter.com/3lp5RybOcP — Cargolux Airlines (@Cargolux_Intl) June 19, 2019 How did they do it? The whales are in good health and the SEALIFE Trust care team will continue to assess their well-being as they continue on their journey to their new home.

Customer 112

Customer Food Transform Health 112

Backlinko

JUNE 23, 2025

million 2019 $1.11 million 2019 $1.11 Here’s a detailed breakdown of Cash App gross profit since 2019: Year Cash App Gross Profit 2019 $194.84 Here’s a detailed breakdown of Cash App gross profit since 2019: Year Cash App Gross Profit 2019 $194.84 billion in revenue, showing a 6.95% year-over-year decrease.

User-Generated 64

User-Generated Product 64

Martech

AUGUST 29, 2024

Brands also face the fewest days between Thanksgiving and Christmas since 2019 and fierce competition from the major cut-price Chinese shopping apps, Temu, Shein and AliExpress being joined by TikTok and its growing emphasis on shopability. Also, 43% of shoppers are carrying more debt this year than they did in 2023.

Shoppers 70

Shoppers Retail Price Promotion 70

Martech

DECEMBER 11, 2024

“We had started that in 2019 with Google CCAI [Contact Center AI]. . “They answer some calls, collect some data, provide the resolution of the call without going to a live person,” explained Domingos. Mitel has been pursuing this kind of outcome for some time. It was a little difficult to use, needed a lot of programming.”

Customer 112

Customer Health Transform Communications 112

Sprout Social

JUNE 26, 2025

In response to the social media boom, the organisation founded the Australian Influencer Marketing Council (AiMCO) in 2019. Audited Media Association of Australia (AMAA) In its early days, the AMAA primarily audited traditional media, such as newspapers and magazines, to ensure accuracy and transparency.

Influencer Marketing 105

Influencer Marketing Gen Z Affiliate Marketing Fashion 105

Animalz blog

NOVEMBER 21, 2024

Why You Need Revive The problem we described at the time of Revive’s original launch in 2019 still seems as relevant today as it did then: Most of us prefer working on new content instead of optimizing our back catalog. But the pay-off from refreshing old content can be as large — if not larger — than only churning out new stuff.

Thought Leadership 57

Thought Leadership Analytics Promotion Customer 57

Martech

SEPTEMBER 25, 2024

Zoomin was founded in 2007 and has been a Salesforce AppExchange partner since 2018 and a Salesforce Ventures portfolio company since 2019. The startup’s customers include McAfee and Dell, Burger King, Tim Hortons and Popeyes.

User-Generated 65

User-Generated Product Customer Marketers 65

Aspiration Marketing

JANUARY 2, 2023

Already in surveys conducted by Salesforce in 2019, 61% of marketers already use some form of AI, and 27% planned to implement it in 2019. Artificial intelligence (AI) is probably already a trusted tool in your marketing department. In 2023, it is everwhere.

Analytics 130

Analytics Marketers Marketing 130

Content Marketing Institute

OCTOBER 23, 2024

In 2019, Forrester predicted U.S. B2B e-commerce to hit $1.8 trillion by 2023. It almost hit that number in 2021. And by 2025, Gartner says, 80% of B2B sales interactions will be digital. Where do content and marketing fit into this revolution?

Marketers 128

Marketers Marketing 128

Backlinko

MARCH 13, 2024

minutes in 2019 to 3 hours 54.8 minutes) in 2024 compared to 2019. We’ve charted time spent with internet activities on smartphones in the US since 2019: Note: Data includes forecasts. Year Daily Smartphone Usage in the US 2019 3 hours 1.1 billion 2019 2.27 That’s set to grow to 6 billion by 2017. minutes in 2024.

Communications 122

Communications Product Marketers Marketing 122

Marketing Insider Group

APRIL 10, 2023

Let’s look at the data: Organic contributed 62% of the traffic in 2022 for our cohort (up from 58% in 2019) Direct delivered 22% of website traffic (up from 15% in 2019) Referral traffic is also up from 3% to 10% in 2022 (almost 3x more important) Social media declined from 7% in 2019 to only 2% in 2022 Paid Media traffic is also down from 10% (..)

B2C 144

B2C Real Estate Food Finance 144

Search Engine Roundtable

JANUARY 12, 2023

Google has this SEO case studies and success stories page since 2019 and they have updated it a few times, I believe, since. Recently, someone Mariachiara Marsella asked John Mueller if Google can add new case studies.

SEO 138

SEO 138

Search Engine Land

AUGUST 6, 2024

At RollerAds , we’ve been working with push notifications since 2019, sending over 9 trillion notifications. AI may be getting all the hype and attention right now in SEO, but push notifications remain a proven and effective tool. There is a popular belief that SEO and push notifications are at odds.

SEO 85

SEO User-Generated eCommerce Communications 85

Econsultancy

OCTOBER 7, 2022

Since GPT-2 first made waves – and headlines – in 2019 as an AI tool that produced such convincing writing, it might be “ too dangerous to release to the public”, AI copywriting tools have become vastly more available and accessible.

Copywriting 139

Copywriting Branding SEO 139

Backlinko

OCTOBER 1, 2024

Here’s a table with SaaS end-user spending worldwide since 2019: Note: Includes forecasts Year SaaS Market Size 2023 $206 billion 2024 $247.2 The SaaS category share grew from 36% in 2019 to 47% in 2023. Here’s a table with early-stage VC investment data in SaaS startups globally by quarter: Date VC Investment Q2 2019 $4.8

Marketers 111

Marketers Marketing 111

Set Up

OCTOBER 1, 2024

In 2019, a GlobalWebIndex shared that 63% of consumers are likely to share content via private channels over social media platforms - and these platforms almost make it easier to do so, especially since channels like Instagram don’t have public “walls.”

Gen Z 59

Gen Z Energy Customer Journey Digital Marketing 59