2019 Related Topics 
SMEI
JANUARY 25, 2023
For example, Patagonia launched an ad campaign in 2019 with the goal of encouraging customers to reduce their carbon footprint and purchase sustainable products. In 2019, they announced their “Road to Zero” initiative, which focuses on reducing emissions across all of their products and services.
Aspiration Marketing
NOVEMBER 20, 2024
In 2019, over 75% of content marketers said that it's the single most effective marketing channel in their arsenal. There's no debate that a face-to-face approach is best when creating a lasting impression and a trusted relationship.
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Aspiration Marketing
JANUARY 2, 2023
Already in surveys conducted by Salesforce in 2019, 61% of marketers already use some form of AI, and 27% planned to implement it in 2019. Artificial intelligence (AI) is probably already a trusted tool in your marketing department. In 2023, it is everwhere.
Search Engine Land
JULY 2, 2024
of mobile are zero-click (2022) Zero-click Google searches rose to nearly 65% in 2020 (2021) Now, more than 50% of Google searches end without a click to other content, study finds (2019) 49% of all Google searches are no-click, study finds (2019) of desktop, 17.3%
Advertiser: ZoomInfo
In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. The primary takeaway? Forrester found “only 1.2%
Martech
JANUARY 29, 2024
Nevertheless, 10 companies, mostly small, have entered the space since 2019. Here are the 10 CDPs launched since 2019 that are featured for the first time in the Institute update: United States. Both net employment and funding did grow, but at around 2% these were the lowest increases yet reported. billion, up from $2.3 Why we care.
Marketing Insider Group
APRIL 10, 2023
Let’s look at the data: Organic contributed 62% of the traffic in 2022 for our cohort (up from 58% in 2019) Direct delivered 22% of website traffic (up from 15% in 2019) Referral traffic is also up from 3% to 10% in 2022 (almost 3x more important) Social media declined from 7% in 2019 to only 2% in 2022 Paid Media traffic is also down from 10% (..)
Advertiser: ZoomInfo
In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization.
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