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Google adtech antitrust trial: Everything you need to know

Martech

Google is on trial for allegedly abusing its dominance of the $200 billion digital advertising industry. However, experts argue that could seriously hurt advertisers as well. 9) DOJ laid out their accusations as follows: Google controls the advertiser ad network. Day 1: Accusations and badgering of witnesses (Sept. Bottom line.

Price 111
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Zapier's Head of Paid Ads on Storytelling, AI-Targeted Ads, and Why He's All-In on Influencer Marketing

Hubspot Marketing

To be fair, I'm still obsessed with my "Summer 2019" mix. James de Feu says the golden age of paid advertising is over. He's also the manager of paid ads at Zapier. David Bowie preached it: You've got to keep up with all the changes happening in the advertising industry or risk throwing precious cash down the drain.

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45 Essential Social Media Marketing Statistics for 2019

Hubspot Marketing

But whether you're pitching a social media campaign to your boss or deciding which social media platform your business should put paid advertising behind, it's vital you use data to support your efforts. Social Media Marketing Statistics/Data 2019. 93% of social media advertisers use Facebook ads on a regular basis. Statista ).

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How Marketers Can Play an Essential Role in Climate Change Education

SMEI

For example, Patagonia launched an ad campaign in 2019 with the goal of encouraging customers to reduce their carbon footprint and purchase sustainable products. Sony has recently been focusing its advertising campaigns on sustainability and combating climate change.

Education 276
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The Ultimate Guide to Branding in 2019

Hubspot Marketing

That’s why we built this guide — to equip you to create and manage a strong brand that’ll help your business be admired, remembered, and preferred. Branding supports your marketing and advertising efforts. Brand management. Brand management refers to the process of creating and maintaining your brand. The result?

Branding 145
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5 New Social Media Platforms Marketers Should Watch in 2019

Hubspot Marketing

In fact, HubSpot's own social media experts say we should be paying attention to how older platforms evolve in 2019. For 2019, what I’m keeping my eye on is some of the forgotten channels. Those will be the 'new' channels for 2019," says Kelly Hendrickson , HubSpot's Social Media Manager.

Gen Z 145
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The Ultimate Guide to Successfully Rebranding in 2019

Hubspot Marketing

Impact and ego -- for new managers, a rebrand might seem like the fastest way to make your mark. But most new managers aren't implementing the kind of institutional change that justifies a rebrand. If we look at a few logo redesigns from 2019, we can see this process in-action. Your values act as the why behind your brand.

Food 145