Hubspot Marketing

APRIL 25, 2019

Email marketing is a key component of any successful marketing strategy -- in fact, email marketing provides companies with a potential ROI of $44 for every $1 spent. Newsletters give marketers the ability to capture email sign-ups through form submissions, and nurture leads. Image source: Mailjet.

Price 145

Price CRM Email Marketing Customer Journey 145

Hubspot Marketing

APRIL 5, 2019

Nowadays, email marketing is an integral component of any marketing strategy. In fact, 59% of marketers say email is their biggest source of ROI. When it comes to email marketing, the autoresponder sequence is a commonly used but often under-appreciated part of the process. Image Source. Image Source.

Inbound Marketing 145

Inbound Marketing Price Email Marketing Marketing Automation Platform 145

Vertical Response

NOVEMBER 7, 2022

Are you looking for ways to get a head start on your email marketing for Black Friday 2022? In this blog post, we will discuss some of the best ways to prepare for Black Friday and generate more sales through your email marketing campaigns. Billion in 2019. Track your analytics. If so, you’re in luck!

Email Marketing 103

Email Marketing Marketing Marketers Analytics 103

Sprout Social

DECEMBER 17, 2018

The message from the hashtag holiday isn’t used simply for the social post, but layered into their entire marketing strategy from social to their blog to their email marketing. Hashtag analytics. Dig deeper into your hashtag analytics and set a literal measure for success.

Millennials 112

Millennials Customer loyalty Health Analytics 112

Litmus

AUGUST 18, 2020

An agile email marketing process helps you create better emails, faster so you stay timely, relevant, and ahead of the competition. In our first post about agile email marketing, we talked about the content and development micro-efficiencies to help you become agile. This is for one email.

Email Marketing 107

Email Marketing Marketing Marketers Place 107

Litmus

MARCH 22, 2019

Want better ROI from your email marketing? Email offers the highest returns for marketers year after year, coming in at 42:1 on average—up from 38:1 last year—and continues to blow away the returns seen with traditional media channels like TV, radio, and direct mail, according to Litmus’ 2019 State of Email survey.

Email Marketing 88

Email Marketing Direct Mail Law Marketing 88

Adobe Experience Cloud Blog

JANUARY 15, 2020

Digital marketing helps small businesses build lasting customer relationships. Over 1,190 US-based small business respondents told Keap that their third biggest challenge in 2019 was retaining and re-engaging customers. It relies on solid market research to inform the next course of action. . Email marketing.

Digital Marketing 174

Digital Marketing Traditional Marketing Social Media Marketing Marketing 174

Rock Content

JANUARY 27, 2021

But there is an aspect of marketing that may not appear so creative at first glance, but which has huge strategic importance: marketing analytics. This is the analytical area of ??marketing marketing , allowing you to create more accurate and efficient strategies based on data. What marketing analytics is.

Analytics 105

Analytics Marketing Strategy Marketing Marketers 105

Marketing Insider Group

DECEMBER 28, 2020

Check out the video below from CMWorld 2019 for a good overview. Website Analytics. Every business wants to monitor website analytics. Much of the time, you can use Google Analytics (GA) for this. Some alternatives include: Clicky : Clicky is a simple real-time analytics solution. What Are the Main MarTech Tools?

Marketing Automation Platform 145

Marketing Automation Platform CRM Analytics Marketing 145

Litmus

JULY 20, 2021

Every email marketer knows the feeling of satisfaction when an email goes out: one part relief, one part anxiety. When you hit “send,” the hard part is over, and you can sit back and wait for the results to roll in so you can judge whether or not the email you sent was successful. The state of email analytics in 2021.

Analytics 138

Analytics Email Marketing eBook Key Performance Indicator 138

CXL

NOVEMBER 17, 2022

With digital analytics , you have access to all the data you need to make smart decisions without solely relying on feelings. In this guide, you’ll learn how digital analytics can benefit your business and how to use it to communicate with stakeholders. Table of contents What is digital analytics and what can you gain from it?

Analytics 88

Analytics Key Performance Indicator Non-Profit Customer Acquisition 88

Litmus

JUNE 18, 2019

You’ll hear from industry experts about how to foster innovation in email design, put your email analytics to work, make email fun again, and even how playing Dungeons & Dragons can build better email teams. The submission deadline is June 28th, 2019. The deadline is July 19th, 2019.

Analytics 58

Analytics Email Marketing Marketing Marketers 58

Litmus

JANUARY 14, 2021

Over 20% of all email opens occur within the first hour after being sent; within the second hour, nearly 30%. So it’s no surprise that many email marketers put significant effort into optimizing their send times to make sure messages reach subscribers when they’re actively checking their inboxes. Here’s how you can do that: 1.

Analytics 139

Analytics Email Marketing New Markets Marketing 139

Hubspot Marketing

JULY 10, 2019

Marketers spend a lot of time drafting poignant email copy , designing wonderfully branded email templates , and crafting succinct and enticing email subject lines that get open and click-through rates skyrocketing. Don't buy or rent email lists. Don't use all caps anywhere in your email or its subject line.

Law 98

Law Email Marketing User-Generated Communications 98

Litmus

JUNE 12, 2019

We’ve been fielding a lot of questions about the agendas for Litmus Live 2019. As you can imagine, it’s a lot of work to go through dozens and dozens of submissions from an incredibly smart group of email marketers. What to expect at Litmus Live 2019. Litmus Live London is a single-day event, packed with amazing speakers.

Copywriting 56

Copywriting Email Marketing Education Analytics 56

Litmus

AUGUST 11, 2021

Email programs that test every email they send report generating an average return on investment (ROI) of 40:1, whereas programs that never test report an average ROI of 34:1, according to our CMO’s Guide to Email ROI. Even beyond ROI, email preview testing correlates strongly with success. Every time. Learn how ?.

eBook 145

eBook Email Marketing Analytics Branding 145

Martech

FEBRUARY 25, 2022

Founded in 2019 after IBM Watson Marketing separated from IBM as a standalone company, Acoustic powers thousands of marketing teams in more than 70 countries, sending more than 4 billion messages every week. Acquia made three acquisitions in 2019: Mautic (May), Cohesion (September) and AgilOne (December).

Marketing Automation Platform 121

Marketing Automation Platform Manufacturing CRM B2C 121

Hubspot Marketing

MARCH 18, 2022

If you had to guess, how many email newsletters do you think you're subscribed to? Email marketers have a lot to compete within their subscribers' inboxes. That's why a solid newsletter template is crucial to designing an email that people are encouraged to click through. Price: Free for 30 days. Price: Free.

Price 145

Price Non-Profit eCommerce Fashion 145

Marketing Insider Group

NOVEMBER 10, 2020

Some sources to start your research might include: Insights from social media analytics. Website analytics. Over 70% of consumers surveyed in a 2019 study said that they would only engage with marketing that was tailored to their interests and 80% would only shop with brands that personalized their experience.

CRM 145

CRM Analytics Communications Content Marketing 145

Litmus

JANUARY 10, 2020

In this episode of Delivering, host Jason Rodriguez takes a look at the growing complexity in email marketing and how integrations between tools can help email marketers deliver better results. Welcome to Delivering, a podcast about email design, strategy, copywriting, development, and the email marketing industry.

Email Marketing 61

Email Marketing Copywriting Marketing Marketers 61

Rock Content

NOVEMBER 18, 2020

Following the market’s natural movement, the last editions of Black Friday have been distinguished by the increase in the demand for digital experiences. In the 2019 edition, no less than 93.2 If 40% of Black Friday buyers made purchases on the Internet in 2019, Tech Crunch estimates that this number should reach 60% by 2020.

User-Generated 122

User-Generated Analytics Customer Communications 122

Hubspot Marketing

MAY 9, 2019

Google Analytics for Beginners by Google. This course shows new Google Analytics users how to create an account, implement a tracking code, and set up data filters. You'll learn how to navigate the Google Analytics interface and reports, and set up dashboards and shortcuts. Content Marketing Courses. SEO Courses.

Inbound Marketing 145

Inbound Marketing Finance eCommerce Non-Profit 145

Marketing Insider Group

NOVEMBER 22, 2021

Being a Content Marketing Animal is his widely known talk from Online Marketing Rockstars 2015. In it, he discusses the lopsided emphasis marketers put on data analytics without looking closely at true value or the real customer connection. Gary Vee is not for the faint of heart, but he does know his stuff.

Content Marketing 141

Content Marketing Marketing Marketers Customer Acquisition 141

Litmus

SEPTEMBER 28, 2020

All submissions and nominations were judged by a panel of email experts from Litmus and around the email community, including: Cynthia Price, CMO at Litmus. Jaina Mistry, Email Marketing Manager at Litmus. White, Head of Research at Oracle CX Marketing Consulting. – Jon May , Email Marketing Manager at RAC.

Copywriting 119

Copywriting Transform CMO Email Marketing 119

Content Marketing Institute

NOVEMBER 1, 2018

Want to be a better content marketer? Consider this: CMI’s 2019 B2B research found that 67% of the most successful content marketers rated their organization’s content tech proficiency as expert or advanced. 67% of most successful #content marketers say their org is advanced or expert in #tech proficiency. Image source.

Content Marketing 112

Content Marketing CRM Analytics Marketing 112

Marketing Insider Group

DECEMBER 9, 2019

Even if your content is performing well, your content marketing strategy may still need adjustments. As you execute the strategy and begin to gather analytics on your content, you gain insights into what your audience is responding to the most. Each piece of your content marketing works to reinforce this message, as well.

Marketing Strategy 136

Marketing Strategy Content Marketing Marketing Marketers 136

Content Marketing Institute

FEBRUARY 6, 2019

Just how much does the content marketing game change at the enterprise level? That’s a question the CMI team looked to explore in detail with our latest research study Enterprise Content Marketing 2019: Benchmarks, Budgets, and Trends—North America sponsored by Seismic. CMIContent #research Click To Tweet.

Content Marketing 107

Content Marketing Marketing Marketers Education 107

Marketing Insider Group

NOVEMBER 9, 2020

Our content marketing expertise costs a fraction of what you may be spending now on marketing efforts. Marketing Budgets Shifting and Changing. Marketing budgets had been steadily rising, up from $12.3 billion in 2019. Distribution methods: Social media, third party sites, email marketing, etc.

CMO 140

CMO Marketing Marketers SEO 140

Marketing Insider Group

FEBRUARY 5, 2024

DemandMetric) In 2022, writing a typical blog post took bloggers an average of 4 hours and 10 minutes, an increase from 3 hours and 57 minutes in 2019. Original visuals like infographics are considered the most effective by 40% of content marketers. Voicebot) Marketing Analytics Stats Only 1.9% Statista) 45.1%

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Martech

SEPTEMBER 29, 2023

How can marketers balance innovation and privacy? The AI arms race in marketing technology Martech vendors across all platforms, including data analytics, customer relationship management (CRM) systems, email marketing platforms, social media advertising and more, are racing to incorporate AI features into their products.

Law 129

Law Marketing Marketers User-Generated 129

Litmus

APRIL 5, 2021

Last year, we analyzed over 12 billion email opens using Litmus Email Analytics to see where subscribers read emails. So while a few things stayed the same, we definitely saw some movement in terms of email client popularity. Top email clients. Ranking compared to April 2019. Here’s what we found….

Analytics 87

Analytics Marketing Marketers Branding 87

Sprout Social

JANUARY 14, 2020

Research, analytics, creativity and communication all provide strong foundations for social media managers thinking about their next big career move. A marketing generalist role is perfect for social media managers looking to transition to something new. Small and mid-market businesses are always looking for a Jack (or Jill!)

Management 143

Management Transform Communications Market Trends 143

Litmus

MAY 7, 2020

One of my favorite parts about attending Litmus Live is learning from gifted email marketers willing to get on stage and share their ideas, tips, and insights. I sat down with Shreyas Mecheri , who presented at Litmus Live Boston in 2019 about email marketing during natural disasters. Tweet this ?.

Health 87

Health Email Marketing Communications Global Marketing 87

Power Digital Marketing

MARCH 14, 2019

Finally, consolidation played a huge role in what tools and software marketers chose when seeking automation strategies. An all-in-one system was a major priority to make daily tasks simple and satisfy overall goals for automated marketing. Tools for Marketing Automation in 2019. Best Practices.

CRM 40

CRM Marketing Marketers Social Media Marketing 40

Marketing Insider Group

SEPTEMBER 14, 2020

Starting in June of 2019, roughly 94% of internet searches began to occur on Google. Strategy Analytics ). A 2019 study showed that 65% of total e-commerce sessions were generated by search traffic, while 33% were generated through organic search, and 32% were generated through paid search. Mobile Marketing Statistics.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Sprout Social

AUGUST 30, 2021

— Vince Golla (@vincegolla) November 20, 2019. Social listening , and listening to social marketers, gives businesses the power to reject assumptions about their customers or culture and instead use compelling, real-time insight to build multichannel campaigns. We've seen 1 million social posts.

User-Generated 145

User-Generated Customer loyalty Advertisers Advertising 145

Litmus

APRIL 29, 2021

Email briefs are valuable for all email marketing programs, especially if yours is high volume, has a large team, or works with many stakeholders. In particular, they’re essential for agencies who need to give clear guidance on the scope of the emails they’re creating for their clients. This is a mistake. Is it on-brand?

Copywriting 136

Copywriting Key Performance Indicator Email Marketing CMO 136