Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. Why use social media for B2B marketing. Just look at Adobe.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketing 98

Hubspot Marketing

AUGUST 7, 2019

Here are some tools to help you with your content marketing strategy analytics and results: HubSpot marketing analytics software. HubSpot social media software. Mention social media marketing software. Sprout Social social media analytics software.

Content Marketing 145

Content Marketing Inbound Marketing Shipping Key Performance Indicator 145

Sprout Social

SEPTEMBER 1, 2020

By now you should know that social media marketers aren’t only responsible for community management, content creation and building brand awareness. Social media data analysis is a huge part of the job. Descriptive analytics: What happened? . How many traffic referrals were driven by social?

Retail 145

Retail Analytics Social Media Marketing Health 145

Adobe Experience Cloud Blog

JANUARY 15, 2020

Digital marketing helps small businesses build lasting customer relationships. Over 1,190 US-based small business respondents told Keap that their third biggest challenge in 2019 was retaining and re-engaging customers. It relies on solid market research to inform the next course of action. . Email marketing.

Digital Marketing 174

Digital Marketing Traditional Marketing Social Media Marketing Marketing 174

Sprout Social

APRIL 22, 2019

It’ll bring in nearly a quarter of Facebook’s total ad revenue by the end of 2019, and 30% of total ad revenue by the end of 2020. If you’ve ever wondered if social media marketing actually works, think about this statistic. Are you ready to start taking your Instagram management seriously with Sprout Social?

Millennials 111

Millennials Gen Z User-Generated Marketing 111

Hootsuite

AUGUST 26, 2019

If you’re not using Twitter analytics, you’re missing out on key Twitter insights that could help you refine your strategy and maximize ROI. In this complete guide, you’ll find out why you should be using Twitter analytics, which Twitter metrics to track, and what tools to track them with. Benefits of using Twitter analytics.

Analytics 112

Analytics User-Generated Marketing Marketers 112

Hootsuite

DECEMBER 2, 2019

Getting started with social doesn’t have to be scary or expensive. With these 11 simple social media marketing tips, businesses of any size can reach new markets, build brand awareness, and drive sales. Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence.

Food 145

Food Gen Z Social Media Marketing Millennials 145

Sprout Social

MARCH 12, 2020

Building a data-driven marketing culture. Learn from Sprout Social's own Marketing Analytics Manager how to build a data-minded culture. Before moving on, it’s a good idea to do a gut-check and dig into the social data you already have. Reach a higher state of marketing with data. Learn to listen .

Social Media Marketing 131

Social Media Marketing Analytics Retail Management 131

Hootsuite

MAY 7, 2020

Thinking about adding TikTok to your social media marketing strategy? Bonus: Want to know how a viral social video creator makes millions of dollars in sales? Figures released from mobile data and analytics company AppAnnie show that TikTok tops the download charts this year. increase from the same time in 2019.

Transform 145

Transform Price Marketing Marketers 145

Hootsuite

MAY 26, 2021

Since their introduction in 2019, Reels have become an integral part of Instagram’s ecosystem. Keep reading to learn more about: The definition of Reels analytics. Reasons you should track Reels analytics. What is Reels analytics? If you need help building your social media report, check out our free template.).

Analytics 145

Analytics User-Generated Social Media Marketing Branding 145

Martech

JANUARY 26, 2024

The company partnered with social media management platform Sprout Social in 2022. Capabilities include social listening, analytics and managing direct messages. As a result, Salesforce upped its investment in social media marketers and technology.

Social Media Marketing 126

Social Media Marketing B2C CMO Management 126

Sprout Social

MARCH 4, 2020

When you launch a product, you’re responsible for aligning your social media marketing strategy with other channels and initiatives. Social captions (think: Facebook, Instagram). — Rainway (@RainwayApp) January 24, 2019. — Halo Top (@HaloTopCreamery) July 24, 2019. Think about it.

Product 144

Product Promotion Analytics Retail 144

Hootsuite

OCTOBER 25, 2021

Using social media is important now more than ever. The global ecommerce market grew 25% in 2020 compared to 2019, driven by necessity as stores and services had to close in most countries. 5 steps to promote your business on social media. Here’s your roadmap to social success (for your business, anyway).

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145

Hootsuite

NOVEMBER 25, 2019

Here’s everything you need to know about developing a social media strategy for financial services in 2020. Bonus: Download Hootsuite’s annual report on social media trends for financial services and insurance in 2019. The use of social media in financial services: 5 key benefits.

Finance 145

Finance Food PR Management 145

Hootsuite

MAY 19, 2022

Building trust with your customers is one of the main benefits of social media marketing. Before scheduling your next Facebook masterpiece, think about how that post contributes to your overall marketing goals. After all, successful content marketers are six times more likely to have a documented strategy in place.

Social Media Marketing 145

Social Media Marketing User-Generated Promotion Fashion 145

Sprout Social

MAY 8, 2017

Social media goals operate in the same way. Social media marketing spending in the US is expected to more than double from $7.52 billion in 2019. A key to justifying your social media work is setting up measurable goals that can showcase improvements in your digital presence. Post Reach.

Affiliate Marketing 111

Affiliate Marketing Social Media Marketing Analytics Advertisers 111

Hootsuite

MAY 27, 2020

There are several types of Twitter ads to choose from to help your brand’s goals and fit your social media marketing strategy. For example, LEGO used a limited amount of copy for its 2019 #RebuildTheWorld campaign. — LEGO (@LEGO_Group) September 15, 2019. — LEGO (@LEGO_Group) September 17, 2019.

Advertising 145

Advertising Advertisers Promotion Branding 145

Sprout Social

SEPTEMBER 29, 2020

increase in usage since 2019. Compared to Twitter and Facebook, Snapchat is the most highly trafficked social platform among teenagers and young adults. Set specific goals for the platform that contribute to your overall marketing goals. By the end of Q1 2020, Snapchat still has 229 million daily active users around the world.

Gen Z 141

Gen Z Millennials User-Generated eCommerce 141

Hootsuite

APRIL 7, 2021

However, the right Instagram analytics tool will do the heavy lifting and number-crunching for you. Let’s take a look at how the social team at Hootsuite figured it out. Using the activity heatmap provided in Hootsuite Analytics , it’s easy to see when Hootsuite’s Instagram audience is online: Source: Hootsuite Analytics.

Gen Z 145

Gen Z Analytics Social Media Marketing Marketing Strategy 145

Sprout Social

APRIL 20, 2020

But despite complaints from consumers and marketers alike, Facebook is actually booming right now. According to a recent report by Facebook themselves, the network actually closed out 2019 with a significant increase in revenue, user activity and ad impressions. The platform still has tons of marketing potential. The takeaway?

Analytics 145

Analytics Health Promotion Social Media Marketing 145

Hubspot Marketing

JULY 22, 2024

On the other hand, if you're in a fashion or social media marketing firm, you should be creative and visual. I love the homepage for Dept, a marketing technology company with an innovative and visual homepage that aligns with its offers and shows off its creativity. That is, list the company’s achievements and awards.

Fashion 106

Fashion Energy Price Product 106

Hootsuite

SEPTEMBER 29, 2020

As a social marketer, you already understand that social media brings value to your organization. But can you measure the ROI of your social media marketing efforts? Social ROI can often be tricky to prove. Step 4: Calculate how much you spend on social media. Google Analytics.

Health 145

Health Social Media Marketing Analytics Digital Marketing 145

Hootsuite

JULY 21, 2020

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. Social video metrics for every platform. Tip: To get a deeper dive on this topic, check out our article on Facebook analytics and insights. Facebook video metrics. Instagram video metrics.

Analytics 145

Analytics Promotion Social Media Marketing Management 145

Hootsuite

NOVEMBER 9, 2020

Here’s how to develop a TikTok marketing strategy to start with and adapt along your TikTok journey. — Taylor Cohen (@ttayl0r) October 24, 2019. It would be wrong to approach TikTok marketing the same way you approach Instagram or Facebook marketing. From there click Business then Analytics.

Marketing Strategy 145

Marketing Strategy Marketing Marketers Fashion 145

Hubspot Marketing

NOVEMBER 25, 2019

Did you know that more than 42% of the world population is on social media? With a growing number of people connecting to social networks, having a social media strategy is vital to your digital marketing success in 2019. Monitor and analyze your social media channels with AI.

Price 145

Price User-Generated Social Media Marketing Management 145

Hootsuite

NOVEMBER 5, 2020

— AWS for Government (@AWS_Gov) October 18, 2019. Adobe Analytics. Adobe Analytics was authorized in 2019. The post FedRAMP Certification: What Is It, Why It Matters, and Who Has It appeared first on Social Media Marketing & Management Dashboard. #GovCloud [link] pic.twitter.com/pwjtvybW6O.

Law 144

Law Health Finance Analytics 144

Neil Patel

DECEMBER 1, 2020

It allows you to stream to over 30 social media platforms at the same time, schedule your live streams and pre-recorded videos, engage your viewers through chat, and bring all your analytics together in one place. Undoubtedly, one of the biggest benefits is having all your analytics in one place.

Social Media Marketing 145

Social Media Marketing Promotion Analytics Marketing Strategy 145

Sprout Social

FEBRUARY 6, 2020

For social marketing professionals, it’s a constant challenge to stay up to date with the latest changes on social media platforms. Your social media strategy is the map that guides your social media marketing plans for the upcoming campaign, quarter or year. Facebook updates.

User-Generated 145

User-Generated Social Media Marketing Education Promotion 145

Hootsuite

SEPTEMBER 9, 2020

YouTube marketing is often overlooked by social media marketers. Some think YouTube counts as a social media network. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. Include relevant keywords. And failures.

Gen Z 145

Gen Z Marketing Marketers Analytics 145

Hootsuite

JANUARY 25, 2021

Bonus: Download the free 30-day plan to grow your Twitter following fast, a daily workbook that will help you establish a Twitter marketing routine and track your growth, so you can show your boss real results after one month. In social media marketing, we often over-rely on data to inform ideas. Methodology Overview.

Social Media Marketing 145

Social Media Marketing Fashion Health Analytics 145

Hootsuite

JANUARY 6, 2020

Posted by Kylie Jenner on Thursday, December 12, 2019. Posted by Color Street on Tuesday, December 24, 2019. Of course, not all businesses use Facebook to market physical products. Posted by LoveCrafts Knitting on Saturday, December 7, 2019. Posted by Orville Redenbacher's on Thursday, March 28, 2019.

Marketing 145

Marketing Marketers User-Generated Promotion 145

Hootsuite

AUGUST 31, 2020

Combine this with other analytics tools—like Google Analytics —and you’re setting yourself up for marketing success. Short URLs allow you to get the most out of character limits on social media. Our advice: look for shortener services that allow you to customize your link, or that have built-in analytics.

Transform 145

Transform Analytics User-Generated Management 145

Marketing Insider Group

JANUARY 6, 2020

Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work. SUPERWEEK is an annual five-day conference completely focused on digital analytics.

Marketing 20

Marketing Marketers eCommerce Social Media Marketing 20

Search Engine Land

JANUARY 28, 2023

How to know when it’s time to pay for search analytics tools 2019: Search marketing experts offered feedback on when to pay for search analytics tools, factors to consider and making the most out of what you buy. Goojje, A Google China Knockoff 2010: It is a basic search engine, playing on the Google name and Google logo.

Search Marketers 115

Search Marketers Marketing Marketers Retail 115

Hootsuite

MARCH 31, 2020

Analytics is an umbrella term used to describe both social analysis tools and the information those tools provide. Most social networks include their own analytics tools to help businesses analyze how well their posts are doing for metrics such as reach, engagement, and follower growth. See Social media marketing.

User-Generated 145

User-Generated Social Media Marketing Promotion Analytics 145

Hootsuite

JANUARY 23, 2020

Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. Why use a social media content calendar? — Present & Correct (@presentcorrect) May 4, 2019. — Merriam-Webster (@MerriamWebster) December 31, 2019. Chewbacca walnut.

Analytics 145

Analytics Logistics Marketing Strategy Social Media Marketing 145

Hootsuite

FEBRUARY 14, 2025

Optimization and analytics: How to improve performance 14. Analyze, analyze, analyze As with everything on social media, data is your best friend. If your strategy is stuck, stunted, or stalled, its probably time to take a look at your analytics. Without detailed analytics and data tracking, youre only speculating.

Analytics 75

Analytics Whitepaper Promotion SEO 75