Marketing Insider Group

NOVEMBER 16, 2019

Today’s CMOs understand that having a customer-centric mindset and focusing on developing amazing customer experiences is the key to business growth. Adobe’s 2019 Digital Trends report names customer experience as the most exciting business opportunity for 2020 – not content marketing, social media, or any other form of digital marketing.

Customer 111

Customer CMO Customer Journey Marketers 111

Sprout Social

NOVEMBER 21, 2019

According to CMO Council’s Loyalty That Lasts report, 43% of marketers note that they’re looking to build deeper, more personal relationships with customers. For example, Google Product Listing Ads can help highlight all of the above for B2C brands. And spoiler alert: Your customers’ wants, needs and desires aren’t static.

Market Research 111

Market Research Gen Z Price B2C 111

Adobe Experience Cloud Blog

FEBRUARY 29, 2016

Most marketers draft messaging targeting B2B or B2C. originates from mobile devices and about half of all internet traffic now flows through mobile apps, according to CMO Council. Cisco reports that by 2019, video will account for 80% of global internet traffic, with nearly a million minutes of video being shared every second.

Thought Leadership 94

Thought Leadership B2C CMO Communications 94

Martech

OCTOBER 13, 2023

Like McDonald’s, Pepsi CMO Todd Kaplan described how an iconic brand can make an impact in digital culture. Pepsi CMO Todd Kaplan at DPAA Summit. Experiential culture. The MyMcDonald’s Rewards app drives sales and gets customers to stores, a journey that can be accelerated with strategic DOOH. Image: DPAA Global.

CMO 125

CMO Advertising Advertisers Retail 125

Marketing Insider Group

JANUARY 6, 2020

There are literally dozens of marketing conferences coming up over the next 12 months in the US alone, not to mention the rest of the world (you can see my 2019 list to see how the selection compares with last year’s.). The 2019 event included sessions in sustainability, customer experience and engagement, AI, demand management, and more.

Marketers 20

Marketers Marketing eCommerce Social Media Marketing 20

Marketing Insider Group

FEBRUARY 5, 2024

DemandMetric) In 2022, writing a typical blog post took bloggers an average of 4 hours and 10 minutes, an increase from 3 hours and 57 minutes in 2019. HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. WebinarCare) In the B2C sector, only 20%-40% of webinar attendees convert.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Marketing Insider Group

JULY 1, 2020

Under the leadership of CMO Karen Walker, Cisco brought on 200 content marketers back in 2015 and they haven’t looked back. In the B2C sector, content marketing is just as important. But today, almost all marketers use content marketing – 91 percent of B2B marketers and 86 percent of B2C. For B2C, it’s 22 percent.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Marketing Insider Group

MAY 11, 2020

Those benefits are just as critical now as they were in 2019, including: Better Targeting. Why the growth, which could actually outpace B2C ecommerce? This starts with the CMO and his or her role in building a culture of content that connects with the target audience. Content marketing needs to be a CMO-led initiative.

Content Marketing 93

Content Marketing Thought Leadership eCommerce Marketers 93

Set Up

MARCH 5, 2024

In 2019, as a tribute to Women’s History Month, we started the “ Women in Marketing Series ,” featuring the stories of more than 40 women over the years, and inspiring the start of our “ In This Dame and Age ” virtual event where women marketers could network, brainstorm, and share insights and advice. Lastly, never miss a moment!

CMO 59

CMO Marketers Marketing Health 59

Econsultancy

DECEMBER 13, 2021

Overall, most sectors were able to recover their pre-Covid advertising investments this year, while 2022 is expected to record higher ad spend than was reported in 2019, marking a full recovery for the industry. By comparison, B2C companies spend a proportionally larger amount of their budgets on advertising (22%) and people (20%).

Advertisers 52

Advertisers Advertising Retail Shoppers 52