Remove 2019 Remove B2C Remove Copywriting
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Top Email Design Trends for 2019

Litmus

AI and machine learning is our third biggest email design trend of 2019, but first let’s talk about… 2. Falling one spot, interactive emails are still high on marketers’ priority list for 2019. I doubt this will take off in 2019, but we’ll see.”. This will become the norm in 2019.”.

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How Jess Cook Turns Content and PR into a Power Couple at Island (Interview)

Animalz blog

Jess: My background is actually in copywriting on the B2C side. Then, in 2019, I made a complete shift to B2B content marketing. Tim: Can you tell us about your background and how you came to oversee both content and communications at Island?

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How to Capture Buyer Intent in B2B Marketing

Marketing Insider Group

In 2019, 90% of all U.S. Using buyer intent data will improve your content marketing, lead generation, copywriting, and keyword optimization efforts. Simply put, collecting buyer intent data involves learning information about a company (or individual users in B2C cases) and their online activities. Copywriting.

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How to find and nurture top-notch B2B writers for high-converting content

Martech

The TOFU content strategy worked for us in 2019, but not now, when our goal is to become and remain the industry’s best. Unfortunately, our copywriters at that time could not provide this. Quality can suffer when the company constantly changes its focus from B2B to B2C. We said goodbye to old writers and formed a new team.

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Organic vs. Paid Social Media: How to Integrate Both into Your Strategy

Hootsuite

For instance, on Facebook in late 2019 organic reach was down 2.2%, meaning that the average organic reach for a Facebook post is about 5.5% But B2C retailers aren’t the only industry focusing on social advertising. Test your CTA, your copywriting, your visuals, and the ad’s placement, format, and even the audience targeting.

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Your 2020 Mission: A Unified Strategy for Content in Your Marketing

Content Marketing Institute

Well – we’re in 2019 and we’re about to run up on more than a decade’s worth of experience. In B2C, it’s a similar story. Fifty-seven percent of #B2C orgs are looking at increased budgets via @cmicontent. Let’s take a breath and see where we really are. contentmarketing Click To Tweet.

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Cook Up Email Marketing Automation With These 6 Recipes

Content Marketing Institute

Yet, emfluence’s Email Marketing 2018 Benchmarks Report shares that organizations are slow to adopt email marketing automation – only 2% of emails sent by B2B organizations and 3% for B2C organizations are automated. In B2C, as with Stikwood, it drives sales. Make plans today to expand your content tech skills in 2019.