The CMO Survey

FEBRUARY 21, 2020

The August 2019 CMO Survey confirms this, with corporate marketers reporting a 27% increase in the implementation of AI and machine learning (ML) in marketing toolkits compared to just six months prior. Nearly half are utilizing AI to target customer decision making (49.6%). Read the August 2019 CMO Survey. Conclusion.

CMO 130

CMO B2C Marketing Marketers 130

Adobe Experience Cloud Blog

MAY 24, 2019

In fact, 68% of marketers intend to increase their spend on social advertising in 2019, according to recent SocialMediaToday research. Historically the realm of B2C marketers, Facebook also provides plenty of opportunities for B2B marketers. Here are a few ideas. Your brand’s got a friend in Facebook.

Advertisers 134

Advertisers Advertising Thought Leadership Customer Acquisition 134

Martech

FEBRUARY 25, 2022

Founded in 2019 after IBM Watson Marketing separated from IBM as a standalone company, Acoustic powers thousands of marketing teams in more than 70 countries, sending more than 4 billion messages every week. Target customers. Acquia made three acquisitions in 2019: Mautic (May), Cohesion (September) and AgilOne (December).

Marketing Automation Platform 117

Marketing Automation Platform Manufacturing CRM B2C 117

Orbit Media Studios

MARCH 8, 2022

But this is a high-volume, low-intent phrase for the B2C consumer doing early-stage research. However, I feel that this mostly impacts the B2C space. In March 2019… you got ten blue links, plus some sitelinks under the top listing. Addendum: This article was originally published in March, 2019 and updated in March 2022.

SEO 108

SEO B2C Transform User-Generated 108

Martech

DECEMBER 7, 2022

The benefits of diversity and inclusion can be seen in stock and revenue performance, hiring and retention and customer acquisition and loyalty. For the three-year period between July 1, 2019 and June 30, 2022, 32,623 marketers responded to the gender question and 29,194 to the ethnicity question. Some 29.1%

Customer Acquisition 101

Customer Acquisition Marketing Marketers Advertisers 101

Econsultancy

DECEMBER 2, 2021

While the Covid-19 pandemic has accelerated digitisation for a myriad of industries, the retail industry has made one of the most prominent shifts; ecommerce’s share in global retail increased from 14% in 2019 to 17% in 2020. CPG brands in particular are grappling with a shift to direct-to-consumer activity.

Management 98

Management Customer Retail eCommerce 98

Content Marketing Institute

NOVEMBER 27, 2018

Yet, emfluence’s Email Marketing 2018 Benchmarks Report shares that organizations are slow to adopt email marketing automation – only 2% of emails sent by B2B organizations and 3% for B2C organizations are automated. In B2C, as with Stikwood, it drives sales. Make plans today to expand your content tech skills in 2019.

Email Marketing 108

Email Marketing Shipping Real Estate B2C 108