Sprout Social

MARCH 21, 2019

If you want to know exactly what your customers want in 2019, you don’t have to look very hard. Social media is an absolute goldmine of B2C intelligence. Through B2C social listening, these answers and so much more are out in the open. How to use B2C social listening to make better marketing decisions. Well, sort of.

B2C 111

B2C Branding Millennials Price 111

Hootsuite

MARCH 9, 2020

This is not news for B2B brands, but B2C brands might take note, too. Gen Zs taking their first steps into the workforce may well consider it non-negotiable to be onside, even more so than millennials. In 2019, LinkedIn launched a Teammates tool to allow users to identify and keep up with their current colleagues.

User-Generated 145

User-Generated Thought Leadership Education Marketers 145

Sprout Social

NOVEMBER 21, 2019

For example, Google Product Listing Ads can help highlight all of the above for B2C brands. And of course, there’s the Sprout Insights blog and invaluable resources like the 2019 Sprout Social Index to keep you updated on the latest social trends. Which products and pieces of content are the hottest right now? Social media.

Market Research 111

Market Research Gen Z Price B2C 111

Backlinko

JUNE 4, 2024

billion 2019 $599.51 billion 2019 $599.51 Census Bureau ) Here’s a table with ecommerce share of US retail sales worldwide since 2018: Year US Retail Ecommerce (% Share of Total Retail Sales) 2018 9.63% 2019 10.97% 2020 14.02% 2021 13.22% 2022 14.54% 2023 15.28% Q1 2024 15.89% Amazon accounts for 40.4% billion 2020 $787.93

eCommerce 99

eCommerce Gen Z Shipping Retail 99

Content Marketing Institute

JANUARY 22, 2019

In our latest examples collection, Get Inspired: 40 Examples That Are Driving Content Marketing Forward , we show how leading B2B and B2C businesses raised the marketing bar with standout content efforts. Marketing w/ purpose is a critical differentiator among millennial & Gen Z consumers, says @joderama. Click To Tweet.

Gen Z 111

Gen Z Content Marketing Health Millennials 111

Content Marketing Institute

SEPTEMBER 27, 2018

Nearly a third of millennials globally check their phone screen at least once every five minutes without being prompted by an alert or notification, according to KPMG’s 2017 Me, My Life, My Wallet Report. Join content tech trailblazers at ContentTECH in 2019 to learn more about how marketing tools can enhance and scale customer conversations.

Non-Profit 111

Non-Profit Marketers Marketing Millennials 111

Marketing Insider Group

MARCH 4, 2020

B2B companies often seem stifled and stuffy in comparison to their B2C peers when it comes to content marketing. Much of Birchbox’s content is video in the form of makeup and hair tutorials, which makes sense for the type of products it sells, and are also highly appealing for their mainly millennial audience to share on social media.

Content Marketing 104

Content Marketing User-Generated Finance Marketers 104

Marketing Insider Group

FEBRUARY 5, 2024

DemandMetric) In 2022, writing a typical blog post took bloggers an average of 4 hours and 10 minutes, an increase from 3 hours and 57 minutes in 2019. HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. WebinarCare) In the B2C sector, only 20%-40% of webinar attendees convert.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

SocialPilot

JANUARY 16, 2024

96% of B2C marketers and 91% of B2B marketers use Facebook. Football conversation on Twitter is up 27% since January 2019. An online survey conducted in May 2022 revealed that 96% of Gen Z users have a YouTube account, while 87% of millennials are registered on the video platform. There are 250 million Facebook Shops worldwide.

Gen Z 116

Gen Z User-Generated Millennials Advertising 116

Marketing Insider Group

JULY 1, 2020

Meet Our Millennials serves the triple purpose of empowering employees, attracting new talent, and humanizing the brand for consumers. In the B2C sector, content marketing is just as important. But today, almost all marketers use content marketing – 91 percent of B2B marketers and 86 percent of B2C. For B2C, it’s 22 percent.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Marketing Insider Group

MAY 11, 2020

Those benefits are just as critical now as they were in 2019, including: Better Targeting. Why the growth, which could actually outpace B2C ecommerce? Much of it has to do with a changing B2B buyer (millennials now account for 73 percent of the B2B buyer group ). LinkedIn has advantages over other social media sites.

Content Marketing 93

Content Marketing Thought Leadership eCommerce Marketers 93

Econsultancy

DECEMBER 13, 2021

Overall, most sectors were able to recover their pre-Covid advertising investments this year, while 2022 is expected to record higher ad spend than was reported in 2019, marking a full recovery for the industry. By comparison, B2C companies spend a proportionally larger amount of their budgets on advertising (22%) and people (20%).

Advertisers 52

Advertisers Advertising Retail Shoppers 52

Hubspot Marketing

JULY 20, 2020

Although many in Gen Z are earning their first paychecks, entering college, or just joining the workforce, studies already show that the generation shops and spends money much differently than its millennial predecessor. While millennials grew up in more stable financial times, most of Gen Z's earliest memories took place during the U.S.

Gen Z 145

Gen Z Millennials Education Health 145

Martech

FEBRUARY 19, 2025

TikTok is mainly seen as a prime venue for Gen Z to share dance crazes, which can be perfect for B2C marketers. Also, the Gen Z cohort is moving up into positions make purchase decision What makes it suitable for B2C applies to B2B as well. of TikTok’s US user base are Millennials. of people over the age of 18 in the U.S.

Gen Z 122

Gen Z Law B2C Entertainment 122