The CMO Survey

AUGUST 28, 2019

Here are my top ten results from the August 2019 CMO Survey. These results are based on a sample of 341 top marketers at for-profit U.S. 1—Marketing Budgets: Marketing budgets are expected to grow by 8.7% B2C companies are most likely to take a stance. change in marketing hires planned in the next twelve months.

CMO 130

CMO New Technology B2C Analytics 130

The CMO Survey

MARCH 18, 2021

The hardest hit sectors were B2C services (-12.3%), with consumer services (-18.7%) and communications/media (-15.5%) reporting the greatest losses. Last June, the largest portion of marketers (24.0%) anticipated that these lost jobs would “never return.” These numbers are similar to the 9.0% Of these losses, 28.1% for the year.

CMO 130

CMO B2C Marketers Marketing 130

Martech

MARCH 22, 2022

Here’s what you’ll learn: A snapshot of today’s email marketing landscape. 3 drivers of email marketing’s evolution. Why email remains a dominant channel for marketers and consumers. 7 reasons brands should invest time and money in email marketing. Who uses or works with email marketing?

Email Marketing 123

Email Marketing B2C Law Marketers 123

Sprout Social

AUGUST 26, 2020

Esports is also a lucrative career for professional gamers and teams; in 2019, the prize pool for The International 9: Dota 2 championship was $33 million. For context, the prize pools for the 2019 NBA Championship and the 2020 PGA Championship were only $22 million and $11 million, respectively. By 2023, it’s estimated that 15.5%

Marketing Strategy 130

Marketing Strategy B2C Marketers Marketing 130

Sprout Social

NOVEMBER 21, 2019

Again, today’s marketing world evolves at a rate that’s difficult to keep up with. New marketing tools. There’s a reason why 55% of people are overwhelmed when trying to learn about a new product. For example, Google Product Listing Ads can help highlight all of the above for B2C brands. Fresh products.

Market Research 111

Market Research Gen Z Price B2C 111

Marketing Insider Group

MARCH 4, 2020

Perhaps Coke doesn’t need blog posts to fish for new markets. No matter how large your company is, it can always grow through discovering new markets. Those markets aren’t likely to switch their beverage of choice from a catchy ad. That’s a mistake, in our opinion. Salesforce. million likes on Facebook.

Content Marketing 104

Content Marketing User-Generated Marketers Finance 104

Pam Didner

JANUARY 5, 2020

Therefore, attending marketing conferences can put you directly in front of established marketing thought leaders, cutting edge data, tools and techniques. The best B2B Marketing Conferences to kick off your Roaring Twenties of learning: B2B Marketing Exchange. Feb 24-26, 2020 | Scottsdale, AZ | Website.

Transform 105

Transform Marketers Marketing Digital Marketing 105