The CMO Survey

AUGUST 28, 2019

Here are my top ten results from the August 2019 CMO Survey. 2—Marketing Leadership: Three important findings related to marketing leadership emerged from the August 2019 CMO Survey. B2C companies are most likely to take a stance. Partnering with agencies and consultancies to build new capabilities has, in turn, risen. #10

CMO 130

CMO New Technology B2C Analytics 130

The CMO Survey

FEBRUARY 21, 2020

The August 2019 CMO Survey confirms this, with corporate marketers reporting a 27% increase in the implementation of AI and machine learning (ML) in marketing toolkits compared to just six months prior. of marketing leaders reporting that new technologies are replacing marketing employees in their companies by “a great deal” and 57.6%

CMO 130

CMO B2C Marketers Marketing 130

Adobe Experience Cloud Blog

JUNE 12, 2019

Account-based marketing (ABM) is not a new strategy, and you’ve most likely heard of it before. Account-based marketing spend is expected to increase by 41% in 2019, according to the 2019 Account Based Benchmark Report by Topo. But in recent years, ABM has seen a huge rise in popularity.

Customer 133

Customer Thought Leadership Inbound Marketing B2C 133

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Boston-based Acquia, perhaps known best for its Drupal content management system, was founded in 2007 and was acquired by Vista Equity Partners in September 2019.

Marketing Automation Platform 121

Marketing Automation Platform Manufacturing CRM B2C 121

Marketing Insider Group

MAY 31, 2021

Whether your business is B2B or B2C, you can learn a lot from these top brands on social media. They also know how to think outside of the box to grab users’ attention, as in their #ExtraShotOfPride campaign to celebrate Pride month in June 2019. The Best Brands on Social Media Today. Shopify targets every entrepreneur.

Branding 142

Branding User-Generated Education Communications 142

Marketing Insider Group

JANUARY 6, 2020

Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work. SiriusDecisions Summit. May 3 -6, Austin, TX. June 22 – 26, London UK.

Marketers 20

Marketers Marketing eCommerce Social Media Marketing 20

Hootsuite

APRIL 11, 2022

Consumer spending via retail bots is predicted to hit $142 billion USD by 2024… a massive 4,971% increase from 2019’s $2.8 Thanks to their willingness to be among the first in their category to use new technology and AI, Domino’s ranks first in customer satisfaction for the pizza category, and sales grew 16.1% billion USD.

Retail 113

Retail Customer eCommerce Shipping 113