Content Marketing Institute

NOVEMBER 28, 2018

? ?. Though an astounding 86% of B2C marketers use content marketing, the successful ones represent a smaller percentage. That’s what prompted me to identify brands excelling at content marketing. Lowe’s puts significant resources into its video marketing, which uses YouTube as its primary distribution vehicle.

B2C 101

B2C Content Marketing Branding Fashion 101

Marketing Insider Group

SEPTEMBER 14, 2020

Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. Content Marketing Institute ). Almost half of all marketer’s plan to use content to reach their consumers. Content Marketing Institute. Sparktoro).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Marketing Insider Group

FEBRUARY 5, 2024

DemandMetric) In 2022, writing a typical blog post took bloggers an average of 4 hours and 10 minutes, an increase from 3 hours and 57 minutes in 2019. Original visuals like infographics are considered the most effective by 40% of content marketers. Spiralytics) 82% of marketers plan to maintain or increase their podcast investments.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Martech

APRIL 6, 2022

For marketers, this is a loss of opportunity as audiences are spread ever thinner, while finding it harder to identify content they want to engage with. The number of unique program titles increased 20%, from 646,000 to 817,000, between December 2019 and February of this year. This comes even as there are more choices than ever.

Digital Marketing 102

Digital Marketing Target Market Product Marketing 102

Content Marketing Institute

JANUARY 17, 2019

Eric Quanstrom, chief marketing officer, CIENCE. Employees at @ciencecom help #marketing efforts by participating in day-in-the-life articles, says @EQuanstrom. HANDPICKED RELATED CONTENT: 7 B2C Brands Offer Content Marketing Lessons and Inspiration. Audrey Fairbrother, marketing manager, Worldwide 101.

Content Marketing 104

Content Marketing Thought Leadership Real Estate Copywriting 104

Content Marketing Institute

DECEMBER 27, 2018

Both B2B and B2C marketers continue to increase their use of audio/video content, including videos and livestreaming. The question is are you creating video content good enough to move the needle for your organization? Are you creating #videos that move the needle for your organization? It’s no surprise.

B2C 110

B2C Energy Entertainment Video Marketing 110

Hubspot Marketing

NOVEMBER 30, 2022

You can use every digital marketing tactic listed above throughout an inbound marketing strategy to create a customer experience that works with the customer, not against them. Here are some classic examples of inbound marketing versus traditional marketing: Blogging vs. pop-up ads. B2C Digital Marketing.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing PR 145