Hubspot Marketing

SEPTEMBER 27, 2023

Celebrity brand partnerships are evolving beyond endorsements and #sponcon. A growing number of brands are finding new ways to work with celebrities and public figures including having them come on board as advisors or employees and exchanging equity as payment for collaborations. Graine has also invested in the brand.

Branding 113

Branding Entertainment Advertising Advertisers 113

Sprout Social

MARCH 14, 2022

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. Depending on the type of industry they’re in or the demographics of their customers, some brands may place more emphasis on specific cultural moments than others. Many brands are already leading the way. Ben & Jerry’s.

Branding 124

Branding Transform Fashion Health 124

SmartBrief - Marketing

MAY 12, 2024

While it’s a great time for brands to connect with Asian American consumers, marketers should be marketing to the AANHPI segment all year long. trillion in 2024, growing 314% between 2000 and 2019, far exceeding the increase in purchasing power of all other racial and ethnic groups over the same period. hours per week online.

Branding 105

Branding Food PR Fashion 105

Hubspot Marketing

DECEMBER 2, 2022

So, what does that mean for brands, and how can marketers leverage this booming economy? billion , more than double its value since 2019. Hudson says the key chain she has noticed over the last five years is that brands are now focusing on the power of creators to drive impact. Community-centric marketing will grow.

Branding 138

Branding Marketing Marketers Marketing Mix 138

Hootsuite

JULY 12, 2022

And all that strategy got us thinking about the relationship between social and brand identity. Classic marketing wisdom used to say the brands we love earn our trust with an amazing product experience and consistent, emotionally resonant messaging. Social-first brands like us are taking it one step further. hot dog combo.

Branding 128

Branding Whitepaper Food Energy 128

Econsultancy

JUNE 1, 2022

As Accenture states in its ‘ Future of Shopping ‘ report: “Rather than a handful of big retailers and brands selling to mass markets of millions, we’re now seeing millions of individuals and smaller businesses selling to one another within a vast social commerce ecosystem.” So, which brands are doing it?

Branding 120

Branding User-Generated Transform Retail 120

Sprout Social

JULY 14, 2022

Or is it something brands can genuinely take advantage of? Major companies and startups alike are becoming early adopters, collaborating with metaverse companies to create branded activations and more. But let’s look at the opportunities that already exist for brands in the near future. Brand activations in the metaverse.

Branding 126

Branding Fashion Gen Z User-Generated 126

Sprout Social

AUGUST 11, 2022

But just because it’s a buzzword doesn’t mean every brand should join in. In this article, we’ll break down how to determine if the metaverse is the right match for your brand. Why brands invest in the metaverse. Brands are more likely to jump on board than consumers, who aren’t all the way there yet.

Gen Z 131

Gen Z Branding Transform Millennials 131

Hubspot Marketing

SEPTEMBER 21, 2023

White authors dominate book publishing, and it can be difficult for people of color to find successful entrepreneurship stories written by founders, CEOs, and marketing executives with similar cultural backgrounds.Penguin Random House, a “Big Five” publisher, reported that 76% of their released books in 2019-2021 were by white contributors.

Branding 124

Branding Transform Finance Fashion 124

Search Engine Land

SEPTEMBER 14, 2023

Who loves your brand the most? See their own sense of being reflected in your brand. If you have fans who sincerely love your brand, they are a lot less likely to churn and leave you for a competitor. If you have fans who sincerely love your brand, they are a lot less likely to churn and leave you for a competitor.

Branding 129

Branding Marketing Marketers Communications 129

Sprout Social

OCTOBER 22, 2024

Casey Lewis, social media consultant, author behind the After School newsletter and expert of social trends among younger audiences, sums it up like this: “Any brand not actively trying to reach Gen Z and Gen Alpha is doing themselves a disservice. What brand content does Gen Z engage with? Data backs this up.

Gen Z 90

Gen Z Branding User-Generated Influencer Marketing 90

Martech

JANUARY 29, 2024

Nevertheless, 10 companies, mostly small, have entered the space since 2019. Most brands with sufficient digital maturity to extract value from a CDP must by now have considered implementing one. Most brands with sufficient digital maturity to extract value from a CDP must by now have considered implementing one. Why we care.

Customer 122

Customer Branding 122

Marketing Insider Group

APRIL 10, 2023

Not only is content marketing cheaper to execute, it earns compounding results over time, establishes brand authority, and grabs the attention of buyers genuinely interested in what you have to offer. And, the companies that focus their investment on content marketing to grow organic inbound traffic, see higher ROI and conversion rates.

B2C 144

B2C Real Estate Food Finance 144

Adobe Experience Cloud Blog

JANUARY 15, 2020

Over 1,190 US-based small business respondents told Keap that their third biggest challenge in 2019 was retaining and re-engaging customers. billion people or 42% of the world population uses social media today ( Emersys, 2019 ) . 83% of marketers used video marketing in 2019 and 87% said video was earning them “a good ROI”.

Digital Marketing 174

Digital Marketing Traditional Marketing Social Media Marketing Marketing 174

Search Engine Land

JULY 2, 2024

A few “yes, but” thoughts: If people click on Google’s YouTube, they will see a video created by a business, brand or creator. Nearly 30% of all clicks in the U.S. go to Google-owned properties (e.g., YouTube, Google Images, Google Maps), according to the report. of desktop, 17.3%

User-Generated 136

User-Generated SEO Place Branding 136

Hubspot Marketing

APRIL 25, 2022

We first pointed out TikTok as the app marketers should watch back in 2019. In 2019, we saw brands like Guess experimenting with TikTok by creating their own unique viral video challenges. We predicted more industries and brands would start getting creative with their marketing tactics and dabble with TikTok over time.

Gen Z 125

Gen Z Influencer Marketing Social Media Marketing Finance 125

Sprout Social

AUGUST 10, 2022

It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis. Rebuilds trust in your brand. Posted by Starbucks on Wednesday, February 27, 2019.

PR 140

PR Influencer Marketing Marketing Marketers 140

Hubspot Marketing

AUGUST 25, 2022

Best Website Designs from 2019. It’s a clean design that’s free of any distractions and invites visitors to learn more about the brand. Too often, you land on a website and have to figure out what the brand is about. From there, the fun visuals continue – keeping you engaged as you learn more about the brand.

Promotion 145

Promotion Place Transform Product 145

Hubspot Marketing

NOVEMBER 29, 2023

A car fire ignited a viral marketing moment for the Stanley brand. Two days later, Stanley President Terence Reilly stitched Danielle’s original video offering to send her some new tumblers and to replace her car on behalf of the brand. However, in 2019 Stanley stopped listing Quenchers on its website to prioritize other products.

PR 123

PR Influencer Marketing Branding Marketing Strategy 123

Adobe Experience Cloud Blog

MARCH 5, 2021

So can 2019’s data predict 2021 footfall? It used its Oxydol soap brand to sponsor a new daytime radio drama called Ma Perkins based on the idea that people would like to be entertained whilst doing housework. This is the year when forecasting and planning need to look beyond the quantitative. 2020’s data is useless. It seems unlikely.

Retail 164

Retail Thought Leadership Entertainment Advertising 164

Martech

OCTOBER 28, 2024

AI-powered social media monitoring (sentiment analysis) Then: In the late 2010s, AI was widely used for basic social media listening, primarily focused on monitoring brand sentiment through keywords and simple text analysis. This provided brands with a general understanding of how consumers felt about them, but it lacked depth and nuance.

Market Trends 133

Market Trends Transform Customer loyalty Millennials 133

Search Engine Land

FEBRUARY 24, 2023

SEOs upset over Google dropping attribution in featured snippets In 2019, SEOs were not happy about a Google featured snippet format that didn’t immediately show the source of the content. Survey Says: Google Top Brand In UK 2008: Microsoft was second in this survey. Amazingly, you could write a very similar tweet in 2023.

Search Marketers 119

Search Marketers Neuromarketing SEO Marketing 119

Martech

NOVEMBER 25, 2024

Source: MartechTribe, 2019-2024 Companies must balance these agendas, recognizing that both are essential. IT accuses marketing of creating Shadow IT and using point solutions, while marketing accuses IT of deprioritizing their needs, preventing innovative campaigns that maintain brand relevance.

Transform 125

Transform Marketing Automation Platform CMO Management 125

Search Engine Roundtable

MAY 20, 2022

Google launched the popular products carousel in 2019 but now it seems Google is showing a carousel above the products to filter based on price, brand and other attributes. So we have an embedded filter carousel within the products carousel.

Product 120

Product Price Branding 120

Litmus

APRIL 23, 2021

Because, as big brands know, typography matters. So break out of the standard Arial or Helvetica font loop, and find a web safe font that works for your brand. As a marketer and designer, you know the pressure to stay on-brand in email with colors, design, and—yes—typography. Outlook 2019. ? And it matters in email.

Place 143

Place Branding Product Analytics 143

Marketing Insider Group

OCTOBER 27, 2021

Greeting every visitor on your page is courteous and shows prospects upfront that you support proactive customer service—a significant boost in B2B brand image. How to Build a Conversational Growth Strategy, Revenue River (May 1, 2019). Gartner Top Strategic Predictions For 2018 And Beyond, Gartner (November 5, 2019).

Shoppers 145

Shoppers Conversational Marketing Communications Marketing Strategy 145

Marketing Insider Group

NOVEMBER 22, 2021

From content marketing’s history to it’s unpredictable future, connecting with customers through empathy, building brand advocates and more — the videos on this list cover topics brands in every industry need to know. Brands must focus on understanding the customer’s perspective and solving the problems they experience.

Content Marketing 141

Content Marketing Marketing Marketers Customer Acquisition 141

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

In the spirit of a new year and a brand-new decade, we looked at some of the biggest obstacles we, as marketers, have been facing up until now , and created some objectives and resolutions for the years to come. (Browsing data like company name, location, etc. Source: 2019 CMO Survey, Deloitte. Focus on revenue attribution.

Transform 174

Transform CRM B2C CMO 174

Martech

NOVEMBER 9, 2022

That’s up from 32% in 2019. Also, podcast ads drive an aided brand recall rate of 71%, per Nielsen. . Also, podcast ads drive an aided brand recall rate of 71%, per Nielsen. . In a report commissioned by the BBC, organizations with branded podcasts saw: 89% higher awareness. 57% higher brand consideration.

Whitepaper 135

Whitepaper Information Technology Retail Marketing 135

Hubspot Marketing

APRIL 2, 2024

Then, we compared their summer results to pre-pandemic benchmarks from the summer of 2019. Therefore, if industries were 10% under benchmark in June 2019, they saw a 10% dip since April 2019. Compared to 2019, websites also saw less overall traffic growth. Trouble seeing this graph? Click here for a JPEG.

Manufacturing 102

Manufacturing Communications Health Analytics 102

Martech

AUGUST 9, 2024

Between 2019 and 2023, Austin’s VC-backed tech startups experienced a 23% growth in their workforces, while big tech firms grew their teams by 44%. Similarly, marketers should craft a narrative that connects their brand’s past with its current and future vision. Think of this as the Pepsi approach.

Transform 121

Transform Energy PR Customer loyalty 121

Sprout Social

SEPTEMBER 23, 2021

Even major brands are taking note. According to the 2021 Pinterest Predicts report, there was a 155% increase in searches year over year for “crochet basics” from 2019 to 2020. We’ve seen it happen when Netflix lost Friends to HBOMax in late 2019 , and again when HBOMax released the Friends reunion special. Follow the memes.

Retail 136

Retail Fashion Gen Z Branding 136

Martech

JULY 23, 2024

From the start of Google’s Sandbox project in 2019, it has been our view that blocking third party cookies would be a positive step for consumers. ICO statement The announcement, by Google’s Anthony Chavez, VP, Privacy Sandbox can be found here. The rapid growth of CTV and other cookieless channels is driving industry growth overall.”

CMO 132

CMO Advertisers Advertising Branding 132

Hubspot Marketing

SEPTEMBER 26, 2024

To be fair, I'm still obsessed with my "Summer 2019" mix. He succeeded because, moving forward, "we see that as our brand motion." An example could be an athletic brand that uses AI to target yoga apparel ads to their vinyasa-loving consumers while ensuring their golf apparel is sent to every guy on Wall Street.

Influencer Marketing 116

Influencer Marketing Fashion Advertising Advertisers 116

Search Engine Land

MARCH 17, 2023

Brands, especially restaurants, need FAQs and ‘coronapages’ fast 2020: It was critical that precautions being taken were discoverable in search results. Waze conquers ‘digital dark zone’ with in-car, out-of-home ad coordination 2019: McDonald’s campaign showed drivers in-car ads that mirrored billboards.

Search Marketers 113

Search Marketers SEO Marketing Marketers 113

Hubspot Marketing

MARCH 16, 2022

According to Forbes , Starbucks attributed 40% of its total sales in 2019 to its rewards program. Back in 2019, Bacardi wanted to get potential customers in the UK and Germany excited about the brand’s new single-malt whiskies. Forbes also reported users of the Loyalty Program’s app were 5.6 Learn About Your Customers.

Marketing Strategy 141

Marketing Strategy Customer Marketing Marketers 141

Hubspot Marketing

MARCH 8, 2021

As brands scrambled to offer more products and services online , social media platforms -- such as Facebook, Instagram, and WhatsApp --began rolling out ecommerce tools to help businesses sell more items directly from their social pages. When the COVID-19 pandemic began, many consumers raced online to buy products they couldn't get in-store.

Gen Z 145

Gen Z eCommerce Shoppers Millennials 145