Hubspot Marketing

APRIL 16, 2019

If you want to avoid this mishap and make sure YouTube is a viable marketing channel for your brand, we’ve got you covered. 2019 YouTube Demographics. 59% of Generation Z (16-24-year-olds) have increased their YouTube usage since last year. YouTube Age Demographics.

Gen Z 139

Gen Z Millennials User-Generated Education 139

Hubspot Marketing

APRIL 26, 2019

In early 2019, HubSpot Research partnered with SurveyMonkey to conduct new research on social media preferences and buying preferences. Videos and your website are both crucial for brand engagement. We used SurveyMonkey Audience to ask over 2,700 consumers in Colombia, France, Germany, Mexico, Spain, the UK and the U.S.

Gen Z 144

Gen Z Millennials Product Customer 144

Hubspot Marketing

JULY 23, 2019

In fact, HubSpot's own social media experts say we should be paying attention to how older platforms evolve in 2019. For 2019, what I’m keeping my eye on is some of the forgotten channels. Those will be the 'new' channels for 2019," says Kelly Hendrickson , HubSpot's Social Media Manager. The truth is, probably not.

Gen Z 145

Gen Z Entertainment Millennials Fashion 145

Search Engine Land

FEBRUARY 1, 2023

As a result, the video game industry was one of the many to thrive , with a 20% YoY revenue increase from 2019, and reaching over $179 billion in global revenue in both hardware and software for 2020. billion by the end of the year, it’s a great opportunity for brands to get in on some of that revenue. The answer is mobile.

Gen Z 83

Gen Z Advertisers Advertising Branding 83

Hootsuite

OCTOBER 8, 2020

Mostly, social media stats are a great starting point for brands looking to create an effective social media strategy. If your brand is planning to use Snapchat for business , be sure to incorporate Snapchat statistics into your social media plan. These are all important Snapchat statistics in 2020 for businesses and brands.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Marketers 145

Hubspot Marketing

AUGUST 20, 2019

Here, we've compiled a list of 45 essential social media stats to ensure you know where to focus your marketing efforts in 2019 to get the highest ROI. Social Media Marketing Statistics/Data 2019. of Generation X, and 48.2% Social media is the most relevant advertising channel for 50% of Gen Z and 42% of millennials.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials PR 145

Martech

APRIL 5, 2022

McKinsey) High growth brands (annual revenue increase of at least 10%) are 1.9x Harvard Business Review ) 69% of brands with the most diversity and inclusion in their in ads saw an average stock gain of 44% in a seven-quarter period ending in 2019. McKinsey) High growth brands (annual revenue increase of at least 10%) are 1.9x

Gen Z 107

Gen Z Millennials Customer Acquisition Advertising 107

Hubspot Marketing

FEBRUARY 15, 2024

Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. So, in this piece, I’ll explore the top strategies from the best luxury brands worldwide and share the secrets you simply want to know. Image Source And no, it’s not just a random design choice — it’s a wise move in their brand strategy.

Branding 130

Branding Fashion Gen Z B2C 130

Sprout Social

AUGUST 11, 2022

But just because it’s a buzzword doesn’t mean every brand should join in. In this article, we’ll break down how to determine if the metaverse is the right match for your brand. Why brands invest in the metaverse. Brands are more likely to jump on board than consumers, who aren’t all the way there yet.

Gen Z 125

Gen Z Branding Transform Millennials 125

Rock Content

APRIL 11, 2023

And to better understand the whole scenario of changes, across all generations, they surveyed over 1,000 individuals across the U.S., including Gen Z (18-24), Millennials (25-34), Gen X (35-54), and Baby Boomers (55+). You probably think Gen Z leads the number in this mobile survey, right?!

Gen Z 95

Gen Z Marketing Strategy Millennials Marketers 95

Hubspot Marketing

MARCH 18, 2020

If you're trying to connect with younger audiences, like millennials or Gen Z , odds are you've thought about creating a podcast for your brand. With these tactics, you can identify podcasters with a price-point and audience target that makes sense for your brand. Edison Research ). IAB Podcast Ad Revenue Report ).

Gen Z 126

Gen Z Advertisers Advertising Millennials 126

Businesses Grow

SEPTEMBER 25, 2023

It was the perfect stage for brands to shine. A beloved brand entered the stage … Oreo cookies. Oreo transformed an unexpected power outage into a moment of branding genius. It heralded a new era in advertising – an era where brands could no longer afford to rest on traditional campaign timelines. .”

Gen Z 126

Gen Z Transform Marketers Marketing 126

Search Engine Land

OCTOBER 3, 2023

The line between creators and their audiences is blurring Marketers should think twice before using Gen Z, millennials, Gen X, and baby boomers to segment their target audiences. Conversations about generations often focus on differences instead of similarities.” In 2019, 16.5 In 2017, 19.8 trillion views.

Gen Z 115

Gen Z Millennials Marketers Marketing 115

Calvyn Lee Blog

JANUARY 28, 2023

Tiktok Marketing Trends Social Commerce and Accessibility Marketing Trends Trends #1 Tiktok Marketing Since 2019, TikTok has consistently ranked as one of the world’s most downloaded apps. According to the company’s own research, 81% of its users leverage TikTok to find new brands, products, and services.

Market Trends 130

Market Trends Gen Z Marketers Marketing 130

Hubspot Marketing

DECEMBER 5, 2019

The user-influenced platform , which embraces discussion and community engagement, rather than content creation or branding is vastly different from other networks -- like Facebook or Instagram -- where brands naturally find their niche. But, in the past few years, Reddit's made attempts to gain more attention from brands.

Gen Z 140

Gen Z Millennials User-Generated Advertising 140

Set Up

OCTOBER 1, 2024

Read more: Marketing Attribution: Tracking Touch Points Throughout the Customer Journey Since these shares don’t leave referral data, they’re tough to monitor, making it difficult for Brands to gauge how well their content is performing. Read more: It’s Giving… Marketing to Gen Z Remember the BuzzFeed quiz rage?

Gen Z 59

Gen Z Energy Customer Journey Digital Marketing 59

Martech

FEBRUARY 16, 2024

The Caribbean is the largest contributor to the rising foreign-born Black population, while Africa accounts for the fastest growth, contributing more than two million in 2019 alone. Fifty-two percent of Black American Gen Z audiences, for example, say they use subtitles to better understand the content they watch. among the U.S.

Gen Z 100

Gen Z Advertising Advertisers Branding 100

Hubspot Marketing

NOVEMBER 26, 2019

In TikTok's first year, all we really knew was that an odd-ball video app was going viral, topping global app store charts, and gaining a huge fanbase from Gen-Z. July 11, 2019. 26 TikTok Stats to Know in 2019. As of early 2019, TikTok is the third-most downloaded app globally. Alexandra Daniels ?? alexdanielsxo).

Gen Z 145

Gen Z Entertainment Millennials Advertising 145

Hubspot Marketing

JANUARY 9, 2023

Twitter has been going through many changes over the last few months, prompting some brands and marketers to wonder if they would consider leveraging other platforms. Here are some alternatives if you want a backup in case Twitter changes too much or is no longer the place for your brand. Hive Social.

Gen Z 123

Gen Z Marketers Marketing Millennials 123

Hubspot Marketing

JULY 26, 2023

In a business climate where VCs are pulling back investment from direct-to-consumer brands, this accomplishment is quite the feat for a four-year-old business. Skims initially launched in 2019, offering shapewear and intimates. million followers, the brand often takes to Instagram to announce new product launches and social campaigns.

Gen Z 95

Gen Z Millennials Law Fashion 95

Hubspot Marketing

FEBRUARY 27, 2023

80+ Instagram Stats Click on a category below to jump to the stats for that category: Instagram's Growth Audience & Demographics Brand Adoption Instagram Post Content Instagram Posting Strategy Instagram's Growth & Usage 1. Gen Z-ers also ranked Instagram as their favorite social media app in 2022. billion users by 2025.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Neil Patel

DECEMBER 28, 2021

While a blog post about the permanence of the cottagecore aesthetic might be popular, this topic may not align with your brand. Use the Google Trends Report to Find Topics that Appeal to Gen Z. In 2019, Gen Z officially outnumbered millennials, tallying 32.2 By matching it to your brand identity.

Gen Z 115

Gen Z Health Entertainment User-Generated 115

Backlinko

JUNE 4, 2024

billion 2019 $599.51 billion 2019 $599.51 Census Bureau ) Here’s a table with ecommerce share of US retail sales worldwide since 2018: Year US Retail Ecommerce (% Share of Total Retail Sales) 2018 9.63% 2019 10.97% 2020 14.02% 2021 13.22% 2022 14.54% 2023 15.28% Q1 2024 15.89% Amazon accounts for 40.4% billion 2020 $787.93

eCommerce 81

eCommerce Gen Z Shipping Retail 81

Hubspot Marketing

FEBRUARY 12, 2019

Since then, YouTube has opened up avenues for brands to advertise on their videos and, in turn, let content creators earn a living just by making videos. 51 YouTube Stats Every Video Marketer Should Know in 2019. 59% of Generation Z (16-24-year-olds) have increased their YouTube usage since last year. billion views.

Video Marketing 142

Video Marketing Millennials Gen Z Entertainment 142

Neil Patel

MARCH 22, 2021

He founded the app back in 2019 under the name “David’s Disposables” but later rebranded it to the catchier “Dispo.”. Dispo is geared towards millennials and Gen Z, so we’re talking users aged 6 to 40. Gen Z craves authenticity and the raw, unfiltered look. How Can Brands and Marketers Use Dispo? The upshot?

Gen Z 131

Gen Z Millennials User-Generated Inbound Marketing 131

Sprout Social

APRIL 22, 2019

This is why you want to learn the best tips and tricks for managing a brand on Instagram. This percentage has increased from 59% to 64%, showcasing just how popular Instagram is with younger generations. If your brand is targeting Gen Z and Millennials, Instagram just might be the perfect spot for you.

Millennials 111

Millennials Gen Z User-Generated Marketers 111

Bannerflow

DECEMBER 16, 2019

Gen Z targeted advertising. This type of targeting format gets your brand in front of consumers in a natural way, improving engagement and the potential for leads. Gen Z targeted advertising. In 2020, expect to see a trend for advertising that attempts to capture Gen Z’s attention.

Gen Z 81

Gen Z Advertisers Advertising Millennials 81

Hubspot Marketing

APRIL 25, 2022

We first pointed out TikTok as the app marketers should watch back in 2019. In 2019, we saw brands like Guess experimenting with TikTok by creating their own unique viral video challenges. We predicted more industries and brands would start getting creative with their marketing tactics and dabble with TikTok over time.

Gen Z 121

Gen Z Influencer Marketing Social Media Marketing Finance 121

Sprout Social

JULY 14, 2022

Or is it something brands can genuinely take advantage of? Major companies and startups alike are becoming early adopters, collaborating with metaverse companies to create branded activations and more. But let’s look at the opportunities that already exist for brands in the near future. Brand activations in the metaverse.

Branding 121

Branding Fashion Gen Z User-Generated 121

Hubspot Marketing

JANUARY 31, 2023

Unsurprisingly, a high concentration of Instagram's audience belongs to Millennials, even securing first place as their favorite social media app last year ( Gen Z agreed ). The challenge, however, is appealing to its primary audience while evolving the platform enough to appeal to younger generations (but more on that later).

Gen Z 128

Gen Z Millennials User-Generated Shipping 128

Digital Marketer

OCTOBER 31, 2022

Even if you have to hire Gen Z to run your business’ TikTok (speaking of scary), your company NEEDS to be on TikTok. In fact, Email Marketing is the single best way to market your brand or business, increase revenue, and cash in on more conversions. Your Nonexistent Personal Brand is SCARY. compared to 2019.

Gen Z 78

Gen Z Email Marketing Retail Marketers 78

Spiralytics

DECEMBER 5, 2022

For many years, brands and marketers have used marketing tactics to pull their target audiences by the heartstrings by creating sappy and sentimental pieces of advertisement and product re-introductions. It creates a relationship between consumers and brands through associations. Millennials and Gen Z.

Gen Z 105

Gen Z Millennials Fashion Marketers 105

Hootsuite

NOVEMBER 3, 2020

E-commerce refers to a shopping experience via a website or dedicated branded app. Consumers can easily consult with their friends on purchases, show off those hip new hightops, comment on Aunt Jackie’s new “I Love My Niece” tee, review comments from other savvy shampoo shoppers, and interact directly with the kombucha brands they love.

Branding 145

Branding Gen Z Shoppers Price 145

Hubspot Marketing

APRIL 29, 2024

Jenna Fischer and Angela Kinsey launched a rewatch podcast, Office Ladies, back in October 2019. Brands understand this and use the emotional connection to link their product with our memories and "manipulate” us to buy. What brands can learn: Your hosts are arguably the most important part of your show. And that makes sense.

Gen Z 95

Gen Z Fashion Millennials Food 95

Hubspot Marketing

MARCH 8, 2021

As brands scrambled to offer more products and services online , social media platforms -- such as Facebook, Instagram, and WhatsApp --began rolling out ecommerce tools to help businesses sell more items directly from their social pages. When the COVID-19 pandemic began, many consumers raced online to buy products they couldn't get in-store.

Gen Z 145

Gen Z eCommerce Shoppers Millennials 145

Hubspot Marketing

DECEMBER 8, 2023

Yet 77% of the respondents in a Clutch survey from 2019 said they’re confident they can recognize search ads among SERP results. Ads can boost brand awareness by 80%. 84% of brands polled said they see good results with the PPC market. Snapchat ads are 7X more efficient at reaching Gen Z than TV ads.

Gen Z 107

Gen Z User-Generated eCommerce Finance 107

Hubspot Marketing

SEPTEMBER 21, 2020

Throughout the past two years, two of the most popular apps used by Gen Z and younger millennials were Instagram and TikTok. But since Reels show up in this public part of the app, and can be seen by people who don't follow your brand, your business has the opportunity to reach new audiences across the globe.

Gen Z 145

Gen Z Entertainment Marketers Marketing 145