Sprout Social

MAY 21, 2019

With more than 1 75 billion Pins to browse through, there are opportunities for every type of brand on Pinterest. As of the first quarter of 2019, Pinterest reported 291 million monthly active users worldwide. According to Pinterest statistics from the brand in 2018, about 80% of new sign ups came from outside the U.S.

Millennials 112

Millennials Shoppers Food User-Generated 112

Hubspot Marketing

FEBRUARY 12, 2019

Since then, YouTube has opened up avenues for brands to advertise on their videos and, in turn, let content creators earn a living just by making videos. 51 YouTube Stats Every Video Marketer Should Know in 2019. 46% of millennials (25-34-year-olds) have increased their YouTube usage since last year. billion views.

Video Marketing 144

Video Marketing Millennials Gen Z Entertainment 144

Sprout Social

APRIL 22, 2019

This is why you want to learn the best tips and tricks for managing a brand on Instagram. If your brand is targeting Gen Z and Millennials, Instagram just might be the perfect spot for you. It’ll bring in nearly a quarter of Facebook’s total ad revenue by the end of 2019, and 30% of total ad revenue by the end of 2020.

Millennials 111

Millennials Gen Z User-Generated Marketing 111

Hubspot Marketing

DECEMBER 7, 2022

Brand voices will make each company recognizable in a world full of different streams of information. So how can you set your brand up for success? A powerful brand voice that can not go unnoticed, because it is strong enough to make people pay attention. This post explores the elements that create a brand’s voice.

Branding 142

Branding Millennials Fashion Communications 142

Sprout Social

DECEMBER 17, 2018

From #NationalPancakeDay to #WorldBrailleDay, it’s clear that consumers want to connect with other people and brands around their shared interests, and hashtag holidays serve as opportunity to do that. Relevance is core to a brand’s success with hashtag holidays. Hashtags and brand. Step 1: Choose relevant hashtags.

Millennials 112

Millennials Customer loyalty Health Analytics 112

Hubspot Marketing

MARCH 18, 2020

If you're trying to connect with younger audiences, like millennials or Gen Z , odds are you've thought about creating a podcast for your brand. With these tactics, you can identify podcasters with a price-point and audience target that makes sense for your brand. One-third of millennials regularly listen to podcasts. (

Gen Z 132

Gen Z Advertisers Advertising Millennials 132

Sprout Social

MAY 10, 2019

3. Millennials prefer YouTube over TV. The same study also found that YouTube’s TrueView ads worked in synergy with TV ads to improve brand metrics like ad recall. When brands use the TrueView ad solution, they see their views of previous content increase by up to 500%. Marketers are increasingly focused on YouTube ads.

Marketing Strategy 111

Marketing Strategy B2C User-Generated Millennials 111

Sprout Social

AUGUST 11, 2022

But just because it’s a buzzword doesn’t mean every brand should join in. In this article, we’ll break down how to determine if the metaverse is the right match for your brand. Why brands invest in the metaverse. Brands are more likely to jump on board than consumers, who aren’t all the way there yet.

Gen Z 131

Gen Z Branding Transform Millennials 131

Martech

APRIL 5, 2022

McKinsey) High growth brands (annual revenue increase of at least 10%) are 1.9x Harvard Business Review ) 69% of brands with the most diversity and inclusion in their in ads saw an average stock gain of 44% in a seven-quarter period ending in 2019. McKinsey) High growth brands (annual revenue increase of at least 10%) are 1.9x

Gen Z 126

Gen Z Millennials Customer Acquisition Advertisers 126

Hubspot Marketing

NOVEMBER 26, 2019

July 11, 2019. To help you make informed decisions about your strategy and whether TikTok is right for your brand, I've compiled a list of 26 interesting stats and facts to know before venturing on to the app. 26 TikTok Stats to Know in 2019. As of early 2019, TikTok is the third-most downloaded app globally. Think again.

Gen Z 145

Gen Z Entertainment Millennials Advertisers 145

Hootsuite

NOVEMBER 3, 2020

E-commerce refers to a shopping experience via a website or dedicated branded app. Consumers can easily consult with their friends on purchases, show off those hip new hightops, comment on Aunt Jackie’s new “I Love My Niece” tee, review comments from other savvy shampoo shoppers, and interact directly with the kombucha brands they love.

Branding 145

Branding Gen Z Shoppers Price 145

Hootsuite

DECEMBER 18, 2019

Fridge-Worthy is a social media awards show developed by Hootsuite to recognize brands who have posted unique, interesting, or savvy content on social media. Episode 1: No-Name Brands. Award: Best Deliberately Unexpressive Brand Voice on Twitter. Award: Best Deliberately Unexpressive Brand Voice on Twitter.

Millennials 111

Millennials Branding Product Place 111

Neil Patel

MARCH 17, 2021

Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. Just 52 percent of US Gen Zers are white, and almost one-quarter have at least one immigrant parent (compared to one in seven Millennials). Not necessarily. They also watch less TV.

Gen Z 145

Gen Z Millennials User-Generated Fashion 145

Martech

OCTOBER 28, 2024

AI-powered social media monitoring (sentiment analysis) Then: In the late 2010s, AI was widely used for basic social media listening, primarily focused on monitoring brand sentiment through keywords and simple text analysis. This provided brands with a general understanding of how consumers felt about them, but it lacked depth and nuance.

Market Trends 133

Market Trends Transform Customer loyalty Millennials 133

Hubspot Marketing

JANUARY 31, 2023

Influence with Millennials Instagram is the sweet spot for Millennials. Unsurprisingly, a high concentration of Instagram's audience belongs to Millennials, even securing first place as their favorite social media app last year ( Gen Z agreed ). It's not as mature as Facebook — but not as trendy as BeReal or TikTok.

Gen Z 131

Gen Z Millennials User-Generated Shipping 131

Hootsuite

FEBRUARY 4, 2020

And once you do, you’ll be able to create a smart Instagram marketing strategy that will create leads, sales, and an audience devoted to your brand. A decade later, the site has grown into a social media powerhouse with the world’s top brands leveraging the account to create engagement, build an audience, and increase sales.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Hootsuite

DECEMBER 10, 2019

That’s why we interviewed more than 3,000 marketers toward the end of 2019. Brands strike a balance between public and private engagement. Brands strike a balance between public and private engagement. 2019 was a big year for messaging. More than half of brand discovery online still happens in public social feeds.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Hubspot Marketing

NOVEMBER 17, 2020

Both blogs and podcasts nurture customer relationships, validate expertise, deepen brand loyalty, capture search, and generate leads. Your podcast host or hosts lend a human voice to your brand. An entertaining and informative podcast is an opportunity to build brand awareness among Millennials and Gen Z.

Gen Z 145

Gen Z Millennials Inbound Marketing Entertainment 145

Hootsuite

DECEMBER 17, 2019

ones with more than 250,000 subscribers) in the first week of 2019, they found that only 33% of the videos those channels uploaded were in English, and only 17% were completely in English. Competition is fierce out there for brands and creators. This number has increased 40% in the five years between 2014 and 2019.

Advertisers 145

Advertisers Advertising Marketing Marketers 145

Hubspot Marketing

JANUARY 27, 2020

As a marketer, I'm curious to see how brands could leverage smart technology. Meanwhile, experts have also thought that augmented reality , a partially immersive but still interactive experience, will thrive in the world of branding and marketing. In 2019, 42.9 As an individual, this technology is already impacting my life.

Millennials 144

Millennials Shipping Entertainment eCommerce 144

Sprout Social

APRIL 7, 2020

So we’re left wondering what is appropriate to share on social media, how businesses can contribute to the conversation and what this means for brands moving forward. Social media conversations about COVID-19 actually began back in December of 2019, but much of the discussion centered on mainland China. No signs of slowing down.

Branding 126

Branding Transform Gen Z Entertainment 126

Sprout Social

JULY 14, 2022

Or is it something brands can genuinely take advantage of? Major companies and startups alike are becoming early adopters, collaborating with metaverse companies to create branded activations and more. But let’s look at the opportunities that already exist for brands in the near future. Brand activations in the metaverse.

Branding 126

Branding Fashion Gen Z User-Generated 126

Sprout Social

OCTOBER 22, 2024

Since then, marketers have been trying to reach a revolving door of youth generations—from Boomers to Gen X to Millennials, and now Zoomers and Gen Alpha. In this guide, we explain how Gen Z wants brands to show up on social media and what it takes to market to them the right way. What brand content does Gen Z engage with?

Gen Z 90

Gen Z Branding User-Generated Influencer Marketing 90

Sprout Social

MARCH 21, 2019

If you want to know exactly what your customers want in 2019, you don’t have to look very hard. That’s exactly why social media for consumer brands is so important. While monitoring certainly matters, social listening for consumer brands is about translating your customer interactions into, well, action. Well, sort of.

B2C 110

B2C Branding Millennials Price 110

Content Marketing Institute

OCTOBER 3, 2018

If your brand doesn’t rely solely on commissioned or in-house content, you could have potential legal exposure from the images you use on social media. In other words, you might not only illegally post an image, you might credit the wrong person or brand. Brands reuse of images is unlikely to pass the “fair use” test, says @allen3m. ?

Law 110

Law Branding User-Generated Millennials 110

Hootsuite

JANUARY 7, 2020

the closest thing to free reach and engagement an Instagram brand can get). In May 2019, Instagram overhauled the Explore page to make it easier for users to take deep dives into their niche interests. Shop is a personalized feed of shoppable posts from brand accounts. But first, let’s answer our most burning question.

Millennials 145

Millennials User-Generated B2C Fashion 145

Neil Patel

MARCH 19, 2021

percent share as of 2019. In fact, they were the largest generation in history until millennials surpassed them. Trust, brand loyalty, reputation, and security are critical to paid ad campaigns targeting baby boomers. Why not focus on millennials and Gen-X instead? Baby boomers were born between 1946 and 1964.

Millennials 145

Millennials Advertisers Entertainment Advertising 145

Marketing Insider Group

DECEMBER 1, 2021

Content has become the essence of branding, lead generation, and even sales campaigns, across inbound and paid channels, primarily due to one thing: its effectiveness. Brands Go Niche with Content. The more they interact with your brand, the more personalization you can include. Trend #2: Brands Go Niche with Content.

Market Trends 145

Market Trends Content Marketing Millennials Influencer Marketing 145

Sprout Social

SEPTEMBER 29, 2020

increase in usage since 2019. If your brand caters to Gen Z or younger millennials, then Snapchat can have a considerable impact on your business. If your brand caters to Gen Z or younger millennials, then Snapchat can have a considerable impact on your business. Create interactive filters for your brand.

Gen Z 140

Gen Z Millennials User-Generated eCommerce 140

Sprout Social

APRIL 21, 2020

Lyst used Good On You ratings to define what makes a sustainable brand. Meanwhile, searches for “eco-friendly living” and “zero waste products” have grown 93% and 108% respectively on Pinterest —leading the platform to launch a brand new sustainable product collection in the Pinterest Shop in honor of Earth Day.

Retail 109

Retail Gen Z Fashion Millennials 109

Neil Patel

MARCH 22, 2021

He founded the app back in 2019 under the name “David’s Disposables” but later rebranded it to the catchier “Dispo.”. Dispo is geared towards millennials and Gen Z, so we’re talking users aged 6 to 40. Millennials love a little nostalgia, and many still remember the days when disposable cameras were the cool thing. The upshot?

Gen Z 131

Gen Z Millennials User-Generated Inbound Marketing 131

Hubspot Marketing

DECEMBER 5, 2019

The user-influenced platform , which embraces discussion and community engagement, rather than content creation or branding is vastly different from other networks -- like Facebook or Instagram -- where brands naturally find their niche. But, in the past few years, Reddit's made attempts to gain more attention from brands.

Gen Z 143

Gen Z Millennials User-Generated Advertisers 143

Hootsuite

DECEMBER 10, 2019

And because of that, they’re not only receptive to brand content— they find it helpful. That’s more than one in every four people, and one in two US millennials (according to proprietary user data from Pinterest). From 2018 to Q3 2019, the platform’s international base of monthly active users grew 38%, from 171 million to 235 million.

Millennials 145

Millennials Fashion Promotion SEO 145

Backlinko

OCTOBER 22, 2024

Known for its relatively low-priced apparel and wide variety, Shein became one of the most popular shopping destinations among Gen Z and millennial consumers across the world. billion 2019 $3.15 million 2019 68.26 Shein is one of the largest fast-fashion retailers worldwide, shipping to customers in over 150 markets.

Gen Z 89

Gen Z Fashion Millennials Retail 89

Neil Patel

MARCH 25, 2021

It’s ideal for brands targeting a younger audience, as the majority of TikTok users are between the ages of 10 and 29. Tapping into this diverse market offers a lucrative opportunity for brands. Bringing your brand to TikTok gives you visibility with millions of new users worldwide. Describe Your Brand in Your Bio.

Product 141

Product eCommerce Millennials User-Generated 141

Spiralytics

DECEMBER 5, 2022

For many years, brands and marketers have used marketing tactics to pull their target audiences by the heartstrings by creating sappy and sentimental pieces of advertisement and product re-introductions. It creates a relationship between consumers and brands through associations. Millennials and Gen Z.

Gen Z 105

Gen Z Millennials Fashion Marketing 105

Hubspot Marketing

JULY 26, 2023

In a business climate where VCs are pulling back investment from direct-to-consumer brands, this accomplishment is quite the feat for a four-year-old business. Skims initially launched in 2019, offering shapewear and intimates. million followers, the brand often takes to Instagram to announce new product launches and social campaigns.

Gen Z 97

Gen Z Millennials Law Fashion 97