Martech

FEBRUARY 5, 2025

Globally, trust fell from 62% in 2019 to 54% in 2024 , according to a recent study by Edelman. Amazon is consistently ranked as one of the top brands in the U.S., 6 in Morning Consult’s Most Trusted Brands 2024 report. Understanding this duality is essential for businesses to navigate the trust challenges. landing at No.

Transform 82

Transform Education Communications Retail 82

Hootsuite

APRIL 17, 2020

Two-thirds of consumers prefer to use messaging apps to connect with brands. . billion active monthly users in Q4 2019, Facebook Messenger is the place to be if you want to distinguish and grow your business. . Some brands are using Facebook Messenger to drive loyalty and sales. Given that Facebook had nearly 2.5

Branding 145

Branding Advertising Advertisers Place 145

Search Engine Land

JULY 12, 2024

This is forcing Google to place greater emphasis on “authority” and “trust,” even at the expense of everything else. Do you remember Google Answers (2002), Google Questions and Answers (2007) and Google Question Hub (2019)? Own conversations about your own brand If you’re a relatively well-known brand, try this experiment.

User-Generated 89

User-Generated SEO Place Promotion 89

Hubspot Marketing

DECEMBER 2, 2022

So, what does that mean for brands, and how can marketers leverage this booming economy? billion , more than double its value since 2019. Hudson says the key chain she has noticed over the last five years is that brands are now focusing on the power of creators to drive impact. How the Creator Economy Could Change in the Future.

Branding 142

Branding Marketers Marketing Marketing Mix 142

Backlinko

JANUARY 6, 2025

Build a Strong Brand Through Storytelling When we consume 6 hours of content daily , attention is the most valuable currency in business. Most brands miss by showing only the highlight reelthe wins, the perfect moments, and the polished content. Telling raw, relatable stories is how you build a lasting brand. Stories stick.

eCommerce 109

eCommerce Shipping Logistics Transform 109

Hootsuite

FEBRUARY 13, 2023

Well, it often makes for perfect content for your brand. Whether you’re laughing about your early brand flubs or posting pics of your very first office in your parents’ garage, looking back on the past is a great way to keep it light and playful. Here’s why. It happens every week.

Branding 145

Branding Automobile Fashion Copywriting 145

Sprout Social

JULY 14, 2022

Or is it something brands can genuinely take advantage of? Major companies and startups alike are becoming early adopters, collaborating with metaverse companies to create branded activations and more. Meta announced in April 2022 that the groundwork for this to happen will be in place by 2030. The short answer is yes.

Branding 131

Branding Fashion Gen Z User-Generated 131

Hootsuite

JUNE 22, 2020

Caring for your brand means embracing the art and science of brand monitoring. Luckily for anyone interested in brand monitoring, it’s never been easier to observe, analyze and optimize the conversation around your brand. What is brand monitoring? Brand monitoring vs. social media monitoring.

Branding 145

Branding PR Product Management 145

Hootsuite

JULY 12, 2022

And all that strategy got us thinking about the relationship between social and brand identity. Classic marketing wisdom used to say the brands we love earn our trust with an amazing product experience and consistent, emotionally resonant messaging. Social-first brands like us are taking it one step further. hot dog combo.

Branding 136

Branding Whitepaper Food Energy 136

Hubspot Marketing

FEBRUARY 15, 2024

Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. So, in this piece, I’ll explore the top strategies from the best luxury brands worldwide and share the secrets you simply want to know. Image Source And no, it’s not just a random design choice — it’s a wise move in their brand strategy.

Branding 139

Branding Fashion Gen Z B2C 139

Hootsuite

NOVEMBER 3, 2020

With social commerce , the entire shopping experience — from product discovery and research to the check out process — takes place right on a social media platform. E-commerce refers to a shopping experience via a website or dedicated branded app. internet users this age made a purchase on social media in 2019. Source: Facebook.

Branding 145

Branding Gen Z Shoppers Price 145

Econsultancy

JUNE 1, 2022

As Accenture states in its ‘ Future of Shopping ‘ report: “Rather than a handful of big retailers and brands selling to mass markets of millions, we’re now seeing millions of individuals and smaller businesses selling to one another within a vast social commerce ecosystem.” So, which brands are doing it?

Branding 120

Branding User-Generated Transform Retail 120

Sprout Social

MARCH 31, 2020

Brands must be more mindful than ever of customer empathy and how they carry themselves during troubled times. In short, a crisis represents any social media activity that potentially hurts your brand’s reputation or ability to do business. They can happen no matter how careful your brand is with its messaging.

Management 145

Management Place Communications Promotion 145

Hubspot Marketing

NOVEMBER 15, 2022

Let’s face it — there’s always another brand out there that makes a product similar to yours. Chances are that there are quite a few brands that make products or services similar to yours. It’s also likely that new brands and businesses will pop up in the future with similar products. SKIMS Made Shapewear Exciting. Image Source.

Product 111

Product Energy Branding Price 111

Hootsuite

MAY 13, 2020

Beyond their role as effective brand ambassadors, influencers are also just good marketers. According to a Business Insider Intelligence report, the market is set to nearly double from $8 billion in 2019 to $15 billion by 2022. Welcome to @creators, the place for creators like you to get inspired and up your game on Instagram. ????

Influencer Marketing 145

Influencer Marketing Market Trends Non-Profit Marketers 145

Hootsuite

AUGUST 19, 2020

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. It can be limited to a single network, or take place across multiple social media platforms. When your brand has a turn in the spotlight, don’t waste it!

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Marketing Insider Group

APRIL 10, 2023

Not only is content marketing cheaper to execute, it earns compounding results over time, establishes brand authority, and grabs the attention of buyers genuinely interested in what you have to offer. Direct traffic came in a clear second place, at an average of 32% across all industries. As for paid search ?

B2C 144

B2C Real Estate Food Finance 144

Hubspot Marketing

AUGUST 25, 2022

Best Website Designs from 2019. It’s a clean design that’s free of any distractions and invites visitors to learn more about the brand. Too often, you land on a website and have to figure out what the brand is about. From there, the fun visuals continue – keeping you engaged as you learn more about the brand.

Place 145

Place Promotion Transform Product 145

Animalz blog

JULY 16, 2024

Not necessarily in the traditional sense like getting your brand on TV or in national newspapers, but by getting your content placed in newsletters and your team on podcasts. She goes into the role of brand, how she measures the effectiveness of PR and content, her thoughts on the future of content marketing, and much more.

PR 57

PR Copywriting B2C Place 57

Hubspot Marketing

MARCH 15, 2022

Deloitte’s Heat Test Report found 69% of brands with representation in ads saw an average stock gain of 44%. It has many facets internally and externally in an organization and includes multiple areas that must be taken into consideration when brand and marketing teams plan and produce diverse content strategies. Image Source.

Video Marketing 126

Video Marketing Marketers Marketing Advertising 126

Hubspot Marketing

APRIL 25, 2022

We first pointed out TikTok as the app marketers should watch back in 2019. In 2019, we saw brands like Guess experimenting with TikTok by creating their own unique viral video challenges. We predicted more industries and brands would start getting creative with their marketing tactics and dabble with TikTok over time.

Gen Z 131

Gen Z Influencer Marketing Social Media Marketing Finance 131

Sprout Social

DECEMBER 8, 2020

This aligns with shelter-in-place orders from around the world and the increased number of people who stayed at home this year. In 2019, the average global viewer spent six hours and 48 minutes per week watching videos, a 59% increase since 2016. Going Live is more and more popular for brands. Live videos.

Video Marketing 145

Video Marketing Place Product Branding 145

Hootsuite

FEBRUARY 26, 2020

But brands have used the crafty artform for more than memes. Save time and look professional while promoting your brand in style. Tap it and place it where you’d like to appear. A post shared by Official Routine IG (@routinecream) on Apr 20, 2019 at 9:52am PDT. No, we’re not talking paper, scissors, and glue.

Branding 145

Branding Product Promotion Price 145

Sprout Social

AUGUST 22, 2023

Within the marketing space, I’ve seen executives prioritize CMO candidates with performance marketing backgrounds over more traditional brand marketing. Today’s consumers are savvier than ever—they can tell when brands only see them as dollar signs and aren’t afraid to switch up who they shop with.

Performance Marketing 98

Performance Marketing Branding Customer loyalty User-Generated 98

Set Up

FEBRUARY 27, 2025

Here are a few numbers to give you perspective about how Set up has evolved over the last 11 years: Facilitated over 1,300 introductions between some of the worlds top brands and incredible agencies. Successfully rebranded from AgencySparks to Set up in 2019. Worked with clients across 32 states and 15 countries.

Thought Leadership 52

Thought Leadership CMO Marketers Marketing 52

Hootsuite

FEBRUARY 18, 2020

After all, it’s just not realistic for brands to expect instant Instagram success à la Jennifer Aniston. In this article, you’ll learn what Instagram engagement means, different ways of measuring your engagement rate on Instagram, and 15 simple things you can do to increase your brand’s Instagram engagement. Record-setting.

Shipping 145

Shipping User-Generated Non-Profit Analytics 145

Hootsuite

NOVEMBER 24, 2022

Slashing prices to make sales cuts straight into their bottom line — and with limited marketing budgets and resources, competing with big brands takes courage, insight, and creativity. For Pantee, sustainability isn’t a buzzword or trend to jump on; the brand was founded with this purpose at its core. What is Pantee? years alone.

Branding 108

Branding Fashion Retail Customer Acquisition 108

Litmus

APRIL 23, 2021

Because, as big brands know, typography matters. So break out of the standard Arial or Helvetica font loop, and find a web safe font that works for your brand. As a marketer and designer, you know the pressure to stay on-brand in email with colors, design, and—yes—typography. Outlook 2019. ? And it matters in email.

Place 143

Place Branding Product Analytics 143

Marketing Insider Group

OCTOBER 27, 2021

With a solid Conversational Marketing strategy in place, you can tap into prospects’ heads, guide leads through your sales funnel , and maintain a high level of satisfaction with existing customers. How to Build a Conversational Growth Strategy, Revenue River (May 1, 2019). Jovic, Danica. Panetta, Kasey.

Shoppers 145

Shoppers Conversational Marketing Communications Marketing Strategy 145

Hubspot Marketing

MARCH 8, 2021

As brands scrambled to offer more products and services online , social media platforms -- such as Facebook, Instagram, and WhatsApp --began rolling out ecommerce tools to help businesses sell more items directly from their social pages. When the COVID-19 pandemic began, many consumers raced online to buy products they couldn't get in-store.

Gen Z 145

Gen Z eCommerce Shoppers Millennials 145

Sprout Social

JANUARY 6, 2021

YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 And with the right script and creativity, social media video marketing can do more than support a brand’s awareness and consideration goals. billion by 2021.

Video Marketing 145

Video Marketing Education Marketing Marketers 145

Hootsuite

APRIL 28, 2020

With numbers like that, it’s time to jump in— especially if your brand wants to reach younger audiences, as 69% of TikTok users are between 16 and 24 years old. Create a branded hashtag challenge. A number of companies have used branded hashtag challenges to great effect, but the reigning champion is Chipotle. Make it fun.

User-Generated 145

User-Generated Transform Health Promotion 145

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

In the spirit of a new year and a brand-new decade, we looked at some of the biggest obstacles we, as marketers, have been facing up until now , and created some objectives and resolutions for the years to come. (Browsing data like company name, location, etc. Source: 2019 CMO Survey, Deloitte. Focus on revenue attribution.

Transform 174

Transform CRM B2C CMO 174

Marketing Insider Group

JUNE 9, 2020

In Chapter 4 of Mean People Suck , I explore the problem that many brands are facing these days: Consumers are becoming increasingly turned off by traditional marketing and are abandoning brands that don’t have a mission bigger than trying to sell their products. A good product is no longer enough to achieve brand loyalty.

CMO 144

CMO Transform Advertising Advertisers 144

Martech

NOVEMBER 9, 2022

Second place went to industry-specific newspapers (39%), according to the study by Sapio Research, a market research firm. That’s up from 32% in 2019. Also, podcast ads drive an aided brand recall rate of 71%, per Nielsen. . Also, podcast ads drive an aided brand recall rate of 71%, per Nielsen. . Big in the C-suite.

Whitepaper 127

Whitepaper Information Technology Retail Marketers 127

Marketing Insider Group

NOVEMBER 22, 2021

From content marketing’s history to it’s unpredictable future, connecting with customers through empathy, building brand advocates and more — the videos on this list cover topics brands in every industry need to know. Brands must focus on understanding the customer’s perspective and solving the problems they experience.

Content Marketing 141

Content Marketing Marketers Marketing Customer Acquisition 141

Hubspot Marketing

MAY 7, 2020

A sound content marketing strategy is one of the better ways a business can help shape its brand identity, garner interest from prospects, and retain an engaged audience. By 2017, over 50% of consumers wanted to see videos from brands they supported — more than any other kind of content. But that's easier said than done. Image Source.

Content Marketing 145

Content Marketing Shoppers eBook Marketers 145