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Reputation Management: How to Protect Your Brand Online in 2019

Hubspot Marketing

A positive brand image can undoubtedly influence a consumer's decision to buy a product -- and, for virtually every business, a positive brand image starts online. Since brand image makes such an impression on someone's decision to purchase, it's critical you regularly monitor your reputation online. Yext Reviews.

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The Ultimate Guide to Branding in 2019

Hubspot Marketing

That’s why they create a brand. From the language in their Instagram caption to the color palette on their latest billboard to the material used in their packaging, companies who create strong brands know that their brand needs to live everywhere. These brands are known, loved, and chosen out of a long lineup of options.

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Top Ten Results From The CMO Survey – August 2019

The CMO Survey

Here are my top ten results from the August 2019 CMO Survey. 2—Marketing Leadership: Three important findings related to marketing leadership emerged from the August 2019 CMO Survey. of marketing leaders are unlikely to use their brands to take a stance on politically-charged issues, this percentage is trending down from the 82.6%

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40 Interests That Deserve a Place on Your Resume

Hubspot Marketing

For example, here’s a job opening for a Senior Merchandising Manager at Tecovas , a direct-to-consumer western brand based in Austin. As a Western brand selling boots and apparel, Tecovas emphasizes its mission of “welcoming first-time boot buyers and Western enthusiasts alike.” Cooking Do you have a food blog?

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The Ultimate Guide to Successfully Rebranding in 2019

Hubspot Marketing

When you're first starting a business, branding is likely the last thing on your mind. Plus, even if you made creating a brand identity a priority in the beginning, a change in business plans might have made your initial branding strategy obsolete. Even big brands aren't immune -- just look at Uber.

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10 Pinterest statistics marketers must know in 2019

Sprout Social

With more than 1 75 billion Pins to browse through, there are opportunities for every type of brand on Pinterest. As of the first quarter of 2019, Pinterest reported 291 million monthly active users worldwide. According to Pinterest statistics from the brand in 2018, about 80% of new sign ups came from outside the U.S.

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10 Reasons Celebrities Are Better at Instagram Than Brands

Hootsuite

Celebrities are better at Instagram than brands because they’re celebrities, not brands. Just like brands, celebs have a stake in social media, too. Nowadays, pop singers and movie stars are multi-hyphenate business magnates, running wireless networks, cosmetics brands, and eco-friendly water enterprises. Let’s be real.

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