SmartBrief - Marketing

MAY 12, 2024

While it’s a great time for brands to connect with Asian American consumers, marketers should be marketing to the AANHPI segment all year long. trillion in 2024, growing 314% between 2000 and 2019, far exceeding the increase in purchasing power of all other racial and ethnic groups over the same period. hours per week online.

Branding 121

Branding Food PR Fashion 121

Search Engine Land

SEPTEMBER 22, 2023

Ever wondered which is the best generative AI tool for writing PR content? Testing the best generative AI tool for PR content In August, Katie Delahaye Paine , CEO of Paine Publishing, and I uploaded four posts on successive Fridays to a blog, Facebook, and LinkedIn. The lead read: “Hey fellow PR and communications enthusiasts!

PR 102

PR User-Generated Analytics Communications 102

Sprout Social

JANUARY 2, 2019

.” We also saw a whole slew of social ad types and fresh business features roll out for brands. From social selling to advanced analytics, social-savvy brands have more opportunities than ever to sell directly to their audience. Integrate emerging trends and best practices into your 2019 social media marketing strategy.

Social Media Marketing 112

Social Media Marketing User-Generated Marketing Plan Transform 112

Sprout Social

FEBRUARY 18, 2020

It’s no longer enough to respond only to @mentions of your brand online. If that’s all you’re keeping an eye on, you’re most likely missing a variety of messages that only mention your brand by a variation of your name or shout out a product. Responding to customers has been shown to lead to stronger brand loyalty among customers.

Branding 144

Branding PR Retail Analytics 144

Hubspot Marketing

JULY 10, 2019

While Poppin sells office supplies to remote or self-employed individuals, they also design corporate office spaces and branded supplies. Finally, round out your digital presence with pay-per-click (PPC) advertising , which allows you to get your content and brand in front of new audiences via search engines and other advertising platforms.

B2C 145

B2C Social Media Marketing Marketing Marketers 145

Hootsuite

JUNE 22, 2020

Caring for your brand means embracing the art and science of brand monitoring. Luckily for anyone interested in brand monitoring, it’s never been easier to observe, analyze and optimize the conversation around your brand. What is brand monitoring? Brand monitoring vs. social media monitoring.

Branding 145

Branding PR Product Management 145

Animalz blog

JULY 16, 2024

PR could be one of those ways. Not necessarily in the traditional sense like getting your brand on TV or in national newspapers, but by getting your content placed in newsletters and your team on podcasts. Then, in 2019, I made a complete shift to B2B content marketing. Just how intertwined content and PR are.

PR 57

PR Copywriting B2C Place 57

Hootsuite

JULY 12, 2022

And all that strategy got us thinking about the relationship between social and brand identity. Classic marketing wisdom used to say the brands we love earn our trust with an amazing product experience and consistent, emotionally resonant messaging. Social-first brands like us are taking it one step further. hot dog combo.

Branding 134

Branding Whitepaper Food Energy 134

Adams & Knight Marketing

JANUARY 13, 2020

Adams & Knigh t , together with its client the Connecticut Office of Tourism, was recently honored with a 2019 Adria n Award by the Hospitality Sales and Marketing Association International (HSMAI) for the content marketing program it created for the tourism organization.

Content Marketing 130

Content Marketing PR Marketing Marketers 130

Hubspot Marketing

FEBRUARY 15, 2024

Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. So, in this piece, I’ll explore the top strategies from the best luxury brands worldwide and share the secrets you simply want to know. Image Source And no, it’s not just a random design choice — it’s a wise move in their brand strategy.

Branding 138

Branding Fashion Gen Z B2C 138

Hubspot Marketing

NOVEMBER 29, 2023

A car fire ignited a viral marketing moment for the Stanley brand. Two days later, Stanley President Terence Reilly stitched Danielle’s original video offering to send her some new tumblers and to replace her car on behalf of the brand. However, in 2019 Stanley stopped listing Quenchers on its website to prioritize other products.

PR 127

PR Influencer Marketing Branding Marketing Strategy 127

Hootsuite

NOVEMBER 25, 2019

Bonus: Download Hootsuite’s annual report on social media trends for financial services and insurance in 2019. Whether it’s a competitor’s latest product offering or an impending PR disaster, think of social media as an early warning system. Build brand awareness. — Chase (@Chase) August 26, 2019.

Finance 145

Finance Food PR Management 145

Marketing Insider Group

NOVEMBER 18, 2020

That’s why Nutanix created The Forecast in 2019 to share news covering cloud computing , the latest technology trends and the impacts of technology on our people and business. The Forecast aims to raise awareness about the Nutanix brand and to reach existing and new audiences beyond traditional PR and demand-generation marketing efforts.

Transform 107

Transform Thought Leadership PR CMO 107

Moz

OCTOBER 5, 2020

It takes a lot of time and resources, and over the years we’ve established a set of tenets that guide our digital PR process. When we surveyed 500 writers in 2019, we asked them about their biggest pitching pet peeves. PR pros and journalists have a mutually beneficial relationship. Research and relevancy are non-negotiable.

PR 61

PR Health Promotion Digital Marketing 61

Martech

AUGUST 9, 2024

As the CEO of a marketing and PR agency, I’ve observed a fascinating trend in recent years: Major cities around the world are undergoing digital transformations, not unlike the shifts we’ve seen in businesses. Similarly, marketers should craft a narrative that connects their brand’s past with its current and future vision.

Transform 112

Transform Energy PR Customer loyalty 112

Content Marketing Institute

NOVEMBER 15, 2018

That’s the first item John Hall cites in his Forbes article about 2019 content marketing trends to watch. Content is one of the best tools you have for earning trust, building your brand, generating site traffic and qualified leads, and everything in between,” writes John, co-founder and president of Calendar. johnhall Click To Tweet.

Branding 108

Branding Automobile Transform PR 108

Martech

NOVEMBER 23, 2021

“More and more brands from around the world are discussing responsible marketing and striving to embody it,” said Frank Brooks, Head of EMEA Marketing at marketing automation company dotdigital, at our recent MarTech conference. This opens the door for brands to offer value in exchange for data to ensure that messages are useful to customers.

Customer 126

Customer Transform PR Customer loyalty 126

Moz

MARCH 27, 2019

Posted by cheryldraper We’ve got three months and some change before MozCon 2019 splashes onto the scene (can you believe it?!) Welcome to MozCon 2019 + the State of the Industry. A perennial favorite on the MozCon stage, we’re excited to share more details about Wil’s 2019 talk as soon as we can! The Speakers. Ruth Burr Reedy.

PR 49

PR SEO Fashion Analytics 49

Moz

AUGUST 12, 2020

Watch the MozCon 2019 videos for free in our SEO Learning Center! Now that our MozCon Virtual videos are out in the world, we've released all the content from MozCon 2019 for free in our SEO Learning Center. Web Search 2019: The Essential Data Marketers Need. How to Supercharge Link Building with a Digital PR Newsroom.

Shoppers 70

Shoppers SEO PR Analytics 70

Search Engine Land

APRIL 22, 2024

Rebranding happens when companies grow or face big PR problems. Both branded and non-branded traffic can be recovered. Changing code bases with a new name and URL means search engines must discover the new brand, evaluate it and determine the new user experience. They’re combined into a single brand.

PR 102

PR SEO User-Generated Promotion 102

Kevin Indig

APRIL 19, 2023

Google’s PR campaign against link building has been incredibly effective. The same playbook fails at other companies, and the reason is that they’re typically operating with a different type of site and level of brand awareness. A few brands hit a point in their life cycle at which every move it makes gets attention.

PR 122

PR SEO User-Generated CMO 122

Marketing Insider Group

JUNE 23, 2020

That article was Jack Neff’s superb “ Are Brands Optimizing Their Marketing to Death ?” Apparently, plenty of brands. Even though as far back as 2016, Forbes reported that consumers reject brands that bombard them with annoying or irrelevant content. The Hard Truth: Customers Want Brands that Listen. I had to read more.

CMO 145

CMO PR Marketing Marketers 145

Sprout Social

AUGUST 24, 2021

The trend might appear to some as creatives and brands lacking fresh ideas or mitigating risk by banking on past popularity to fuel future success, but it goes deeper than that. More often than not, the feeling of nostalgia clings to positive memories, so when a brand, event or product is a part of that memory, they’re at an advantage.

Food 142

Food Millennials PR Marketing 142

Hootsuite

SEPTEMBER 19, 2019

Social media managers own the skills that brands need in order to succeed on social. Case in point: 90% of brands use social media now, and 77% of them expect their usage to increase. Look at the most successful brands on social: they’re culturally relevant, they’re human, and they’re effortlessly unified across platforms.

Management 112

Management PR Key Performance Indicator Analytics 112

Hootsuite

JULY 29, 2019

You need a straightforward, up-to-date document that is easy to understand and act on whether the person reading it is a new hire or a social media manager in the middle of a PR crisis. An official policy can help you: Maintain your brand identity consistently across channels. Prevent a full-blown PR crisis. Source: FedEx.

PR 112

PR Law Management Education 112

Hootsuite

OCTOBER 8, 2019

Doing so encourages more people to follow you, and increases your brand awareness. And yes, I mean brand awareness. Remember: Your school — like a business — is a brand. How people perceive your brand depends a lot on the content you put out into the world. Remember: Your school is a brand.

Education 112

Education Gen Z Millennials Promotion 112

Hootsuite

MAY 10, 2021

To maintain consistent brand voice and messaging across every platform, companies rely on social media style guides , social media guidelines , and social media policies. These are some of the key goals for big companies on social media: Increase brand awareness. Social listening also allows brands to show up when it counts.

PR 145

PR Social Media Marketing Influencer Marketing B2C 145

Marketing Insider Group

DECEMBER 9, 2019

A fully integrated content strategy is vital to helping brands achieve their goals. What integration means is that all aspects of content marketing are working together from PR to social media to email marketing. At the end of the day, your employees should be one of, if not your biggest brand advocates.

Marketing Strategy 136

Marketing Strategy Content Marketing Marketing Marketers 136

Marketing Insider Group

JANUARY 21, 2020

You’ll want to start by looking at how those channels performed in 2019. Other channels where you may want to invest in 2019? PAN’s 2019 Content Fitness Report identified that around one-third of respondents think budget dollars should be used for webinars and podcasts. But how do you know which channels deserve budget?

Content Marketing 106

Content Marketing Thought Leadership Influencer Marketing PR 106

Sprout Social

APRIL 15, 2024

Types of crises to manage Stages of crisis management 5 crisis management strategies for your brand What is crisis management? A reputational crisis can damage your standing with loyal customers and negatively impact brand reputation. The hack was a PR nightmare for 23andMe. Table of contents What is crisis management?

Management 125

Management Communications Health PR 125

Neil Patel

MARCH 17, 2021

Here’s an example: Let’s say we want to calculate an e-commerce brand’s COGS during the 2019 financial year. The closing inventory would be the inventory recorded on the company’s balance sheet at the end of the 2019 fiscal year. Finally, the company purchased $5 million worth of inventory during the 2019 fiscal year.

Manufacturing 123

Manufacturing Shipping Price Logistics 123

Moz

JULY 15, 2019

— Sha Menz (@ShahMenz) July 15, 2019. SarahBird #mozcon — Greg Gifford (@GregGifford) July 15, 2019. Rand Fishkin — Web Search 2019: The Essential Data Marketers Need. Next up was Rand of SparkToro who dropped a ton of data about the state of search in 2019. In 2019, that ratio is 11:1. Still big but a lot smaller.

PR 47

PR SEO Analytics Energy 47

Moz

MAY 8, 2019

With the promise that MozCon 2019 will be more tactical and strategic than ever before, I am earnestly giddy (feel free to picture that emotion however the mood takes you) to hear about what I can do to take a step back from the data, and instead put it on the line for something my audience will never forget. Link-building, anyone?

Education 50

Education PR SEO Food 50

Sprout Social

FEBRUARY 5, 2019

That, plus SEO, SEM, PR, email marketing, web development and more.*. Digital Natives (@NativesGroup) January 18, 2019. We’re proud to partner with Digital Natives Group to help organizations and brands connect with their audiences on social and deliver world-class services. It’s a lot. Don’t miss this.

PR 91

PR Price Communications Digital Marketing 91

Sprout Social

DECEMBER 9, 2020

With brands feeling empowered to take certain services in house, agencies are tasked with filling the skills gap, offering expertise and strategy to help their clients achieve their goals. . Sprout research that examined social media activity from November 1-23 in 2019 compared to 2020 revealed a staggering 1301.7%

PR 123

PR Price Education Analytics 123

Hubspot Marketing

MARCH 9, 2023

In today's world, brands have to generate their own buzz. One way to control the narrative surrounding your brand is through press releases. You'll have exactly what you need to drive brand awareness and stand out among your competitors. Consumers aren't waiting for the daily newspaper anymore to get their news. or 3 p.m.,

PR 145

PR Transform User-Generated Promotion 145

Moz

JULY 16, 2019

HeatherPhysioc #Mozcon — Melina Beeston (@mkbeesto) July 16, 2019. Theirs is “Connected brands start with connected teams.” Mary Bowling — Brand Is King: How to Rule in the New Era of Local Search. Mary took the stage next to shed some light on why brand is so critical to success in this latest era of local search.

SEO 46

SEO Retail PR New Technology 46