SmartBrief - Marketing

MAY 12, 2024

While it’s a great time for brands to connect with Asian American consumers, marketers should be marketing to the AANHPI segment all year long. trillion in 2024, growing 314% between 2000 and 2019, far exceeding the increase in purchasing power of all other racial and ethnic groups over the same period. hours per week online.

Branding 103

Branding Food PR Fashion 103

Hubspot Marketing

OCTOBER 2, 2019

When you're first starting a business, branding is likely the last thing on your mind. Plus, even if you made creating a brand identity a priority in the beginning, a change in business plans might have made your initial branding strategy obsolete. Even big brands aren't immune -- just look at Uber.

Food 144

Food Branding Place Product 144

Hubspot Marketing

JUNE 25, 2019

If you're shopping around for the best application to support your ecommerce business, you might be overwhelmed by the number of tools to choose from in 2019. Here, we're going to show you some of our favorite ecommerce software for 2019, and help you decide which ones can help your organization grow better. Image courtesy of Shopify.

eCommerce 136

eCommerce Transform Price Retail 136

Hubspot Marketing

SEPTEMBER 27, 2023

Celebrity brand partnerships are evolving beyond endorsements and #sponcon. A growing number of brands are finding new ways to work with celebrities and public figures including having them come on board as advisors or employees and exchanging equity as payment for collaborations. Graine has also invested in the brand.

Branding 107

Branding Entertainment Advertising Advertisers 107

Hubspot Marketing

APRIL 26, 2019

In early 2019, HubSpot Research partnered with SurveyMonkey to conduct new research on social media preferences and buying preferences. Consumers share the products they love -- a lot! Our study found that over half of consumers tell friends and family about their favorite products at least once a week or more.

Gen Z 144

Gen Z Millennials Product Customer 144

Martech

JUNE 24, 2024

Brands like Mailchimp, Klarna, JPMorgan Chase and Mars are going all-in on AI and integrating it across marketing workflows — from brainstorming and content creation to analytics and optimization. These brands are miles ahead in figuring out how to make AI work for them, finding unique applications tailored to their marketing needs and goals.

Branding 114

Branding CMO Copywriting Marketers 114

Hubspot Marketing

AUGUST 20, 2019

Here, we've compiled a list of 45 essential social media stats to ensure you know where to focus your marketing efforts in 2019 to get the highest ROI. Social Media Marketing Statistics/Data 2019. 54% of social browsers use social media to research products. 54% of social browsers use social media to research products.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials PR 145

Sprout Social

MAY 21, 2019

With more than 1 75 billion Pins to browse through, there are opportunities for every type of brand on Pinterest. As of the first quarter of 2019, Pinterest reported 291 million monthly active users worldwide. According to Pinterest statistics from the brand in 2018, about 80% of new sign ups came from outside the U.S.

Millennials 111

Millennials Shoppers Food User-Generated 111

Sprout Social

OCTOBER 22, 2024

Casey Lewis, social media consultant, author behind the After School newsletter and expert of social trends among younger audiences, sums it up like this: “Any brand not actively trying to reach Gen Z and Gen Alpha is doing themselves a disservice. What brand content does Gen Z engage with? Data backs this up.

Gen Z 86

Gen Z Branding User-Generated Influencer Marketing 86

Content Marketing Institute

DECEMBER 11, 2018

In 85+ Predictions on Content Marketing in 2019 , you’ll see thoughts from experts on the role new technologies like AI and voice response will play in our content strategies; how our usage of techniques like email, video, and social media might shift; which storytelling formats and platforms will drive our audience’s conversations; and lots more.

Content Marketing 111

Content Marketing Whitepaper PR Marketers 111

Hubspot Marketing

MAY 1, 2019

To help you determine which marketing channels you should distribute your content through, we’ve put together a list of the marketing channels to focus on in 2019. They need to rely on their customers’ recommendation of their brand. On the other hand, customers will only rave about a product or service if it truly benefited them.

Entertainment 145

Entertainment User-Generated Shoppers Marketers 145

Hubspot Marketing

FEBRUARY 15, 2024

I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. So, in this piece, I’ll explore the top strategies from the best luxury brands worldwide and share the secrets you simply want to know. Do I really need it? Not at all.

Branding 130

Branding Fashion Gen Z B2C 130

Hubspot Marketing

JULY 23, 2019

In fact, HubSpot's own social media experts say we should be paying attention to how older platforms evolve in 2019. For 2019, what I’m keeping my eye on is some of the forgotten channels. Those will be the 'new' channels for 2019," says Kelly Hendrickson , HubSpot's Social Media Manager. The truth is, probably not.

Gen Z 145

Gen Z Entertainment Millennials Fashion 145

Martech

OCTOBER 19, 2022

End-to-end digital experience platform Sitecore announced a series of product developments this week, as well as survey findings about the releance of the metaverse to brands. The announcements came in Chicago as Sitecore Symposium returned to in-person for the first time since 2019. Sitecore’s product suite.

Product 102

Product Management Customer Promotion 102

Hubspot Marketing

OCTOBER 17, 2019

Let's dive into the five critical components of a complete marketing strategy in 2019, followed by some examples for further inspiration. As long as the strategy includes all of the necessary information, you'll be all set to take your company's brand from okay to outstanding. September 26, 2019. Create buyer personas.

Marketing Strategy 138

Marketing Strategy PR eBook User-Generated 138

Hubspot Marketing

DECEMBER 17, 2020

Stores and websites aren’t a mishmash of products with no discernible organization for a reason. They also want to know they are in good hands when it comes to the product category they’re exploring — whether that’s kitchen tools, breakfast cereals, or winter coats. What is a product category? Fenty Beauty. Image source.

Product 142

Product Transform Fashion Retail 142

Hubspot Marketing

MAY 16, 2019

So, to help you learn about the most effective marketing techniques around today, we've rounded up the ten best marketing techniques for 2019. The demand for audio content has exploded, but that doesn’t mean people will listen to your branded podcast just because it’s a podcast. Brand Extensions. A/B Testing.

Marketers 145

Marketers Marketing User-Generated Fashion 145

Neil Patel

MARCH 25, 2021

It’s ideal for brands targeting a younger audience, as the majority of TikTok users are between the ages of 10 and 29. Tapping into this diverse market offers a lucrative opportunity for brands. Below, I’ll show you the strategies and tactics you need to sell products on TikTok. Why Should You Sell Products on TikTok?

Product 141

Product eCommerce Millennials User-Generated 141

Neil Patel

DECEMBER 11, 2018

So, instead of teaching you how to rank for competitive head terms, which is going to be even more difficult in 2019, I’m going to break down a formula that will give you much faster results and sales in this ultra-competitive environment. And pick the ones that are highly related to your product or service.

Shipping 112

Shipping SEO User-Generated Price 112

Adobe Experience Cloud Blog

FEBRUARY 13, 2019

As a marketer, disregarding data in 2019 is like dismissing the internet as a fad in 1995. They allow you to collect diverse information—from birthdays to brand interactions to transaction histories—and use it to your advantage. Data makes personalization possible. It’s the blood running through marketing’s veins.

Finance 134

Finance Thought Leadership Marketers Marketing 134

Hubspot Marketing

MARCH 12, 2019

The 13 Best Lead Generation Tools in 2019. Eventually, your sales team will have full visibility of the previous touchpoints and can close leads with the full context of their previous touchpoints with your brand. Intercom is another product with many components and use cases. HubSpot Marketing. Turnstile by Wistia.

User-Generated 142

User-Generated CRM Inbound Marketing Copywriting 142

Hootsuite

JANUARY 13, 2020

Celebrities are better at Instagram than brands because they’re celebrities, not brands. Just like brands, celebs have a stake in social media, too. Nowadays, pop singers and movie stars are multi-hyphenate business magnates, running wireless networks, cosmetics brands, and eco-friendly water enterprises. Let’s be real.

Branding 141

Branding Transform Place Promotion 141

Sprout Social

DECEMBER 13, 2018

What could you do better at in 2019? As 2018 comes to a close, let’s take a look at what you should prioritize in 2019 and what you should let go of. If you have a product or experience that is difficult to describe, an immersive ad might just be the ticket for finding new leads. Reexamine your Pinterest profile.

Marketers 111

Marketers Marketing Advertising Advertisers 111

Hubspot Marketing

JUNE 21, 2019

The brand new site design you've been working on is finally finished -- and it looks great. Keep reading to learn about our 14 favorite website plugins for 2019. Ultimately, this is a good tool for you if you feel your site's viewers could benefit from visualizing how popular your products or services are. Image Source.

User-Generated 144

User-Generated eCommerce CRM SEO 144

Sprout Social

JANUARY 2, 2019

.” We also saw a whole slew of social ad types and fresh business features roll out for brands. From social selling to advanced analytics, social-savvy brands have more opportunities than ever to sell directly to their audience. Integrate emerging trends and best practices into your 2019 social media marketing strategy.

Social Media Marketing 112

Social Media Marketing User-Generated Marketing Plan Transform 112

Bannerflow

DECEMBER 18, 2018

And it certainly looks like 2019 is going to be significant: the new Avengers is sure to be just as action-packed, season 8 Game of Thrones even more gruesome, and we’re sure something scandalous will happen with the Kardashians (then again, when doesn’t it?). By 2019, eMarketer predicts that U.S. The final bell tolls for the cookie.

Advertisers 85

Advertisers Advertising Transform Shoppers 85

Sprout Social

JANUARY 30, 2019

Do you have your social media marketing strategy squared away for 2019? All the while brands got bolder, launching conscious and seemingly controversial campaigns as customers want to see brands get real. Brands should strive to set goals that are actually attainable. Sample Social Media Goals for 2019.

Social Media Marketing 112

Social Media Marketing Marketing Strategy User-Generated Marketers 112

Hubspot Marketing

FEBRUARY 14, 2019

Every company has a different set of customers, so there’s no one-size-fits-all formula for designing the most optimal website, crafting the most compelling copy, or building the most effective product. Image Credit: VWO. G2Crowd Rating : 4.2/5.0 130 reviews). Optimizely. G2Crowd Rating : 4.3/5.0 104 reviews). Image Credit: Crazy Egg.

User-Generated 144

User-Generated Analytics Product Branding 144

Hubspot Marketing

SEPTEMBER 4, 2019

To help you improve your company's SEO ranking, I've cultivated this list of 11 creative and unique ways to earn backlinks in 2019. Reclaiming unlinked brand mentions is probably the easiest, quickest way to build high-quality backlinks. All you need to do is keep an eye on who is mentioning your brand, on blogs or in the news.

CRM 143

CRM SEO Market Trends Branding 143

Adobe Experience Cloud Blog

SEPTEMBER 27, 2018

In this blog, we’ll take stock of the digital marketing landscape in 2018, discuss what’s changed and what’s new, and see where you should be investing your energy for 2019. Through VR and AR , you can improve brand engagement and help with pre-purchase decisions by bringing your products to life. Virtual and Augmented Reality.

Digital Marketing 134

Digital Marketing Marketing Strategy Thought Leadership Shoppers 134

Hubspot Marketing

DECEMBER 7, 2022

Brand voices will make each company recognizable in a world full of different streams of information. So how can you set your brand up for success? A powerful brand voice that can not go unnoticed, because it is strong enough to make people pay attention. This post explores the elements that create a brand’s voice.

Branding 140

Branding Millennials Fashion Communications 140

Hootsuite

FEBRUARY 13, 2023

Well, it often makes for perfect content for your brand. Whether you’re laughing about your early brand flubs or posting pics of your very first office in your parents’ garage, looking back on the past is a great way to keep it light and playful. Here’s why. It happens every week.

Branding 145

Branding Automobile Fashion Copywriting 145

Search Engine Land

SEPTEMBER 14, 2023

Who loves your brand the most? No matter what you sell, you probably have customers who: Truly care about your company, products or services and content. Find your products valuable and also see your business as an extension of themselves. See their own sense of being reflected in your brand. Sounds great, doesn’t it?

Branding 129

Branding Marketers Marketing Communications 129

Sprout Social

DECEMBER 19, 2019

In order to help you, as a marketer, stay on top of these changes, we’re touching on a few Instagram trends that defined 2019 as well as bringing you a few trends to expect in 2020. So what does this mean for your brand? There’s even a Shopping tab on Instagram’s Explore page, making it even easier for users to find products to buy.

User-Generated 93

User-Generated Influencer Marketing Promotion Branding 93

Neil Patel

JANUARY 15, 2019

Digital marketing is going to change drastically in 2019. Are your brand queries increasing over time? Or do people not see you as a brand? Once you do that, you’ll be able to create the best experience, the best product, or even service that people deserve. In 2019, start running A/B tests. That’s just a given.

Digital Marketing 112

Digital Marketing Marketers Marketing User-Generated 112

Hubspot Marketing

SEPTEMBER 21, 2023

White authors dominate book publishing, and it can be difficult for people of color to find successful entrepreneurship stories written by founders, CEOs, and marketing executives with similar cultural backgrounds.Penguin Random House, a “Big Five” publisher, reported that 76% of their released books in 2019-2021 were by white contributors.

Branding 118

Branding Transform Finance Fashion 118

Econsultancy

JUNE 1, 2022

As Accenture states in its ‘ Future of Shopping ‘ report: “Rather than a handful of big retailers and brands selling to mass markets of millions, we’re now seeing millions of individuals and smaller businesses selling to one another within a vast social commerce ecosystem.” So, which brands are doing it?

Branding 120

Branding User-Generated Transform Retail 120