Hootsuite

FEBRUARY 13, 2023

Well, it often makes for perfect content for your brand. Whether you’re laughing about your early brand flubs or posting pics of your very first office in your parents’ garage, looking back on the past is a great way to keep it light and playful. Here’s why. It happens every week.

Branding 145

Branding Automobile Fashion Copywriting 145

Hootsuite

NOVEMBER 3, 2020

If you’re a business with products to sell, this info probably makes you feel like that dollar-sign-eyes-green-tongue emoji. Social commerce is the process of selling products directly on social media. E-commerce refers to a shopping experience via a website or dedicated branded app. Social commerce is a $89.4 Source: Facebook.

Branding 145

Branding Gen Z Shoppers Price 145

Martech

JUNE 24, 2024

Brands like Mailchimp, Klarna, JPMorgan Chase and Mars are going all-in on AI and integrating it across marketing workflows — from brainstorming and content creation to analytics and optimization. These brands are miles ahead in figuring out how to make AI work for them, finding unique applications tailored to their marketing needs and goals.

Branding 128

Branding CMO Copywriting Marketing 128

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Below, is a list of which marketing practices and tactics your organization should consider leaving behind in 2019, and which ones are a must as part of your 2020 planning. Taking a critical look at how you’ve used MarTech in 2019 ensures you continue to evolve as an organization. BRAND PHILANTHROPY.

Marketing Strategy 174

Marketing Strategy Transform Thought Leadership User-Generated 174

Hubspot Marketing

SEPTEMBER 27, 2023

Celebrity brand partnerships are evolving beyond endorsements and #sponcon. A growing number of brands are finding new ways to work with celebrities and public figures including having them come on board as advisors or employees and exchanging equity as payment for collaborations. Graine has also invested in the brand.

Branding 113

Branding Entertainment Advertisers Advertising 113

Hubspot Marketing

DECEMBER 2, 2022

So, what does that mean for brands, and how can marketers leverage this booming economy? billion , more than double its value since 2019. Hudson says the key chain she has noticed over the last five years is that brands are now focusing on the power of creators to drive impact.

Branding 138

Branding Marketers Marketing Marketing Mix 138

Sprout Social

MARCH 14, 2022

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. Depending on the type of industry they’re in or the demographics of their customers, some brands may place more emphasis on specific cultural moments than others. Many brands are already leading the way. Ben & Jerry’s.

Branding 124

Branding Transform Fashion Health 124

Econsultancy

JUNE 1, 2022

As Accenture states in its ‘ Future of Shopping ‘ report: “Rather than a handful of big retailers and brands selling to mass markets of millions, we’re now seeing millions of individuals and smaller businesses selling to one another within a vast social commerce ecosystem.” So, which brands are doing it?

Branding 120

Branding User-Generated Transform Retail 120

Hootsuite

JULY 12, 2022

And all that strategy got us thinking about the relationship between social and brand identity. Classic marketing wisdom used to say the brands we love earn our trust with an amazing product experience and consistent, emotionally resonant messaging. Social-first brands like us are taking it one step further.

Branding 128

Branding Whitepaper Food Energy 128

SmartBrief - Marketing

MAY 12, 2024

While it’s a great time for brands to connect with Asian American consumers, marketers should be marketing to the AANHPI segment all year long. trillion in 2024, growing 314% between 2000 and 2019, far exceeding the increase in purchasing power of all other racial and ethnic groups over the same period. hours per week online.

Branding 105

Branding Food PR Fashion 105

Sprout Social

AUGUST 11, 2022

But just because it’s a buzzword doesn’t mean every brand should join in. In this article, we’ll break down how to determine if the metaverse is the right match for your brand. Why brands invest in the metaverse. Brands are more likely to jump on board than consumers, who aren’t all the way there yet.

Gen Z 131

Gen Z Branding Transform Millennials 131

Search Engine Land

SEPTEMBER 14, 2023

Who loves your brand the most? No matter what you sell, you probably have customers who: Truly care about your company, products or services and content. Find your products valuable and also see your business as an extension of themselves. See their own sense of being reflected in your brand. Sounds great, doesn’t it?

Branding 129

Branding Marketers Marketing Communications 129

Sprout Social

JULY 14, 2022

Or is it something brands can genuinely take advantage of? Major companies and startups alike are becoming early adopters, collaborating with metaverse companies to create branded activations and more. But let’s look at the opportunities that already exist for brands in the near future. The short answer is yes.

Branding 126

Branding Fashion Gen Z User-Generated 126

Hubspot Marketing

SEPTEMBER 21, 2023

White authors dominate book publishing, and it can be difficult for people of color to find successful entrepreneurship stories written by founders, CEOs, and marketing executives with similar cultural backgrounds.Penguin Random House, a “Big Five” publisher, reported that 76% of their released books in 2019-2021 were by white contributors.

Branding 124

Branding Transform Finance Fashion 124

Sprout Social

OCTOBER 22, 2024

Casey Lewis, social media consultant, author behind the After School newsletter and expert of social trends among younger audiences, sums it up like this: “Any brand not actively trying to reach Gen Z and Gen Alpha is doing themselves a disservice. What brand content does Gen Z engage with? Data backs this up.

Gen Z 90

Gen Z Branding User-Generated Influencer Marketing 90

Adobe Experience Cloud Blog

JANUARY 15, 2020

According to RetailDive , 87% of buyers start searching for products to buy online. Over 1,190 US-based small business respondents told Keap that their third biggest challenge in 2019 was retaining and re-engaging customers. billion people or 42% of the world population uses social media today ( Emersys, 2019 ) . Eighty-seven.

Digital Marketing 174

Digital Marketing Traditional Marketing Social Media Marketing Marketing 174

Martech

OCTOBER 28, 2024

AI-powered social media monitoring (sentiment analysis) Then: In the late 2010s, AI was widely used for basic social media listening, primarily focused on monitoring brand sentiment through keywords and simple text analysis. This provided brands with a general understanding of how consumers felt about them, but it lacked depth and nuance.

Market Trends 133

Market Trends Transform Customer loyalty Millennials 133

Sprout Social

AUGUST 10, 2022

It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis. Rebuilds trust in your brand. Posted by Starbucks on Wednesday, February 27, 2019.

PR 140

PR Influencer Marketing Marketing Marketers 140

Hubspot Marketing

AUGUST 25, 2022

Best Website Designs from 2019. It’s a clean design that’s free of any distractions and invites visitors to learn more about the brand. Superlist is a productivity app that helps teams and individuals change the way they work. Too often, you land on a website and have to figure out what the brand is about. Image Source.

Promotion 145

Promotion Place Transform Product 145

Marketing Insider Group

APRIL 10, 2023

I have seen this so often: a founder launches an amazing product, builds a great website, hires a sales team, and then hires a social media intern. Don’t you think consumer-focused brands and e-commerce companies just get all their new customers through paid media ads and viral social media posts? As for paid search ?

B2C 144

B2C Real Estate Food Finance 144

Hubspot Marketing

APRIL 25, 2022

We first pointed out TikTok as the app marketers should watch back in 2019. In 2019, we saw brands like Guess experimenting with TikTok by creating their own unique viral video challenges. We predicted more industries and brands would start getting creative with their marketing tactics and dabble with TikTok over time.

Gen Z 125

Gen Z Influencer Marketing Social Media Marketing Finance 125

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

In the spirit of a new year and a brand-new decade, we looked at some of the biggest obstacles we, as marketers, have been facing up until now , and created some objectives and resolutions for the years to come. (Browsing data like company name, location, etc. Source: 2019 CMO Survey, Deloitte. Focus on revenue attribution.

Transform 174

Transform CRM B2C CMO 174

Hubspot Marketing

MARCH 8, 2021

When the COVID-19 pandemic began, many consumers raced online to buy products they couldn't get in-store. As brands scrambled to offer more products and services online , social media platforms -- such as Facebook, Instagram, and WhatsApp --began rolling out ecommerce tools to help businesses sell more items directly from their social pages.

Gen Z 145

Gen Z eCommerce Shoppers Millennials 145

Hubspot Marketing

NOVEMBER 29, 2023

A car fire ignited a viral marketing moment for the Stanley brand. Two days later, Stanley President Terence Reilly stitched Danielle’s original video offering to send her some new tumblers and to replace her car on behalf of the brand. However, in 2019 Stanley stopped listing Quenchers on its website to prioritize other products.

PR 123

PR Influencer Marketing Branding Marketing Strategy 123

Hubspot Marketing

APRIL 12, 2021

YouTube data from July 2019 to July 2020 shows a 215% increase in daily uploads for content with "self-care" in the title. This isn't to say that your brand should start a "30 Days of Yoga" series. Brands must now pay attention to the social climate and general consumer feelings, and incorporate these elements into the content.

Entertainment 140

Entertainment Education Branding Marketing Strategy 140

Marketing Insider Group

DECEMBER 28, 2020

Check out the video below from CMWorld 2019 for a good overview. It’s where customer and prospect data live and where you track their behaviors and interactions with your brand. They are quickly gaining in adoption, with 75% of all companies using marketing automation tools , according to a 2019 State of Automation survey.

Marketing Automation Platform 145

Marketing Automation Platform CRM Analytics Marketing 145

Hubspot Marketing

NOVEMBER 17, 2020

Both blogs and podcasts nurture customer relationships, validate expertise, deepen brand loyalty, capture search, and generate leads. Your podcast host or hosts lend a human voice to your brand. An entertaining and informative podcast is an opportunity to build brand awareness among Millennials and Gen Z. Podcasts take time.

Gen Z 145

Gen Z Millennials Inbound Marketing Entertainment 145

Hootsuite

NOVEMBER 24, 2022

Slashing prices to make sales cuts straight into their bottom line — and with limited marketing budgets and resources, competing with big brands takes courage, insight, and creativity. For Pantee, sustainability isn’t a buzzword or trend to jump on; the brand was founded with this purpose at its core. What is Pantee? The results.

Branding 98

Branding Fashion Retail Customer Acquisition 98

Sprout Social

SEPTEMBER 23, 2021

Even major brands are taking note. Through outfit of the day (OOTD) pics, outfit idea videos and must-have product reviews, they’re driving peer buying habits faster than most media outlets can keep up with. 3 trend forecasting tips for retail brands. Anyone with a smartphone and a sartorial vision can become a trendsetter.

Retail 136

Retail Fashion Gen Z Branding 136

Search Engine Land

FEBRUARY 24, 2023

SEOs upset over Google dropping attribution in featured snippets In 2019, SEOs were not happy about a Google featured snippet format that didn’t immediately show the source of the content. 2010: Google confirmed that they placed these ads and that they were always looking for ways to promote their products.

Search Marketers 119

Search Marketers Neuromarketing SEO Marketing 119

Martech

AUGUST 9, 2024

Between 2019 and 2023, Austin’s VC-backed tech startups experienced a 23% growth in their workforces, while big tech firms grew their teams by 44%. Similarly, marketers should craft a narrative that connects their brand’s past with its current and future vision. Think of this as the Pepsi approach.

Transform 121

Transform Energy PR Customer loyalty 121

Hubspot Marketing

MARCH 16, 2022

Customer-centric marketing ensures your customers are satisfied with their products or service enough to remain loyal and to tell others to become customers as well. According to Forbes , Starbucks attributed 40% of its total sales in 2019 to its rewards program. Forbes also reported users of the Loyalty Program’s app were 5.6

Marketing Strategy 141

Marketing Strategy Customer Marketing Marketers 141

Sprout Social

SEPTEMBER 24, 2021

patrick rodgers (@dpatrickrodgers) April 25, 2019. — Taylor Swift (@taylorswift13) June 14, 2019. Taylor’s approach is a master class for building buzz around your next product launch, feature release or new location opening, but there are also so many other ways you can bring your customers into your brand’s journey.

Management 128

Management Social Media Marketing Customer Product 128

Martech

NOVEMBER 9, 2022

That’s up from 32% in 2019. Also, podcast ads drive an aided brand recall rate of 71%, per Nielsen. . Also, podcast ads drive an aided brand recall rate of 71%, per Nielsen. . In a report commissioned by the BBC, organizations with branded podcasts saw: 89% higher awareness. 57% higher brand consideration.

Whitepaper 135

Whitepaper Information Technology Retail Marketing 135

Hubspot Marketing

APRIL 2, 2024

This, in turn, may have been impacting productivity and job retention levels. Then, we compared their summer results to pre-pandemic benchmarks from the summer of 2019. Therefore, if industries were 10% under benchmark in June 2019, they saw a 10% dip since April 2019. But did they? Trouble seeing this graph?

Manufacturing 102

Manufacturing Communications Health Analytics 102

Marketing Insider Group

JANUARY 5, 2021

Data shows that audience trust is becoming increasingly important for brands. Over a third of American consumers now say that it’s vital to trust the brands they choose to buy from because they can’t afford to waste money on a bad purchase. The top five brands for 2019 were: Whole Foods. Weight Watchers. Trader Joe’s.

Content Marketing 145

Content Marketing Food User-Generated Marketing 145

Litmus

APRIL 23, 2021

Because, as big brands know, typography matters. So break out of the standard Arial or Helvetica font loop, and find a web safe font that works for your brand. As a marketer and designer, you know the pressure to stay on-brand in email with colors, design, and—yes—typography. Outlook 2019. ? And it matters in email.

Place 143

Place Branding Product Analytics 143