Sprout Social

MAY 7, 2019

Many social media marketers today find themselves at a challenging crossroads–social platforms are growing increasingly complex, with more features, formats and content types, and audiences’ expectations for social content are developing alongside these platforms. Social media marketing challenges.

Social Media Marketing 110

Social Media Marketing Entertainment Transform Marketers 110

Hubspot Marketing

JULY 23, 2019

In fact, HubSpot's own social media experts say we should be paying attention to how older platforms evolve in 2019. For 2019, what I’m keeping my eye on is some of the forgotten channels. Those will be the 'new' channels for 2019," says Kelly Hendrickson , HubSpot's Social Media Manager.

Gen Z 145

Gen Z Entertainment Millennials Fashion 145

Sprout Social

MAY 2, 2018

But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. For decades, dentists relied almost exclusively on reputation and word of mouth marketing to help them build their practice. Let’s get started!

Social Media Marketing 111

Social Media Marketing Marketing Marketers Non-Profit 111

Sprout Social

DECEMBER 13, 2018

Between running influencer programs and checking out the newest Instagram features, social media marketers in 2018 had a lot to handle. What could you do better at in 2019? As 2018 comes to a close, let’s take a look at what you should prioritize in 2019 and what you should let go of. There is a line, though.

Marketing 111

Marketing Marketers Advertisers Advertising 111

Hubspot Marketing

JULY 10, 2019

While Poppin sells office supplies to remote or self-employed individuals, they also design corporate office spaces and branded supplies. As distinct as the B2B and B2C marketing audiences can be, B2B marketers can always learn from B2C campaigns , too. B2B Content Marketing. B2B Social Media Marketing.

B2C 145

B2C Social Media Marketing Marketing Marketers 145

Hubspot Marketing

MAY 10, 2019

Whether pop-culture, local or global news, work, or the brands I use and wear, Twitter is a powerful social networking tool and search engine in which I can typically find the latest information about virtually any topic. Twitter is a great marketing tool for a number of reasons. Customize and brand your profile.

Marketing 145

Marketing Marketers Analytics Promotion 145

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. Why use social media for B2B marketing. Just look at Adobe.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketing 98

Rock Content

OCTOBER 12, 2023

Here, we’ll go over everything you need to know about social media marketing for contractors to drive traffic, attract clients, and boost your bottom line. Choosing the Right Social Media Platforms According to research, around 79 percent of American consumers had one or more active social media profiles as of 2019.

Social Media Marketing 96

Social Media Marketing Copywriting User-Generated Marketing 96

Neil Patel

JANUARY 15, 2019

Digital marketing is going to change drastically in 2019. You already know that each year marketing gets more expensive and more competitive. Are your brand queries increasing over time? Or do people not see you as a brand? In 2019, start running A/B tests. Expect 2019 to be a crazy year. Conclusion.

Digital Marketing 112

Digital Marketing Marketing Marketers User-Generated 112

Hubspot Marketing

AUGUST 7, 2019

By providing audience members with useful content to educate them on your products and services — and show them how those products and services effectively solve their pain points and challenges — you can increase conversions, improve brand awareness, boost revenue, and more. Create a sense of community around your brand.

Content Marketing 145

Content Marketing Inbound Marketing Shipping Key Performance Indicator 145

Content Marketing Institute

DECEMBER 13, 2018

You’ll find the highlights of our conversation in the video, which is part of our Mastering Content Marketing video series. Brands often start creating visual content without actually having a plan for how they’re going to scale it across all their different platforms. Bonus tip: Be a content maker, not just a content marketer.

Pharmaceutical 111

Pharmaceutical Social Media Marketing Content Marketing Marketing Plan 111

Sprout Social

APRIL 22, 2019

This is why you want to learn the best tips and tricks for managing a brand on Instagram. Understanding the demographics behind each social media platform can help you to determine which ones you need to be focusing on in your social media strategy. So get started with Instagram marketing for your brand today.

Millennials 111

Millennials Gen Z User-Generated Marketing 111

Content Marketing Institute

DECEMBER 25, 2018

You can’t achieve content marketing success unless you understand what success means to your organization. Some of the most common goals marketers pursue through their content programs include: Brand awareness. Don’t be generic: Distinguish your brand in the statement, whether it’s by geography, industry, niche, etc.

Content Marketing 111

Content Marketing Marketers Marketing Energy 111

Duct Tape Marketing

MAY 28, 2019

Is Organic Social Media Marketing a Thing of the Past? written by John Jantsch read more at Duct Tape Marketing. The world of social media is constantly changing and evolving. What does all of this mean for organic social media? Marketers across the board are excited about the promise of video.

Social Media Marketing 78

Social Media Marketing Real Estate Marketing Marketers 78

Adobe Experience Cloud Blog

JANUARY 15, 2020

Digital marketing helps small businesses build lasting customer relationships. Over 1,190 US-based small business respondents told Keap that their third biggest challenge in 2019 was retaining and re-engaging customers. billion people or 42% of the world population uses social media today ( Emersys, 2019 ) .

Digital Marketing 174

Digital Marketing Traditional Marketing Social Media Marketing Marketing 174

Hootsuite

FEBRUARY 13, 2023

Well, it often makes for perfect content for your brand. Unless it really doesn’t align with your social media strategy, sharing the occasional TBT post is a straightforward way to have a little fun. And if you’re expanding your reach, you’re introducing potential new followers to your brand.

Branding 145

Branding Automobile Fashion Copywriting 145

Hubspot Marketing

APRIL 24, 2019

We have ambitious goals for 2019," you might tell your marketing team, following up with, "Our objectives are aggressive, but entirely possible.". When used in a marketing context, it's easy to misconstrue goals and objectives. Grow international brand awareness. How can I increase international brand awareness?

Social Media Marketing 143

Social Media Marketing Management Marketing Plan Video Marketing 143

Hootsuite

NOVEMBER 3, 2020

Social commerce vs. e-commerce. E-commerce refers to a shopping experience via a website or dedicated branded app. Social commerce , by definition, allowing the customer to make their purchase within their social media experience. Social commerce is not e-commerce. Social commerce is also not social selling.

Branding 145

Branding Gen Z Shoppers Price 145

Content Marketing Institute

JANUARY 1, 2020

In the new year, how can your business and personal brands get the most out of social media? Here are seven helpful takeaways culled from CMI’s 2019 posts to give you a head start on 2020 social media marketing.

Social Media Marketing 131

Social Media Marketing Content Marketing Branding Marketers 131

Hootsuite

AUGUST 19, 2020

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. It can be limited to a single network, or take place across multiple social media platforms. Olive asked, and beer is on its way!

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Hootsuite

JULY 12, 2022

Owly got a serious makeover, we dialed our photography style up to 10, and we’re embracing our role as your guide to social. And all that strategy got us thinking about the relationship between social and brand identity. That’s a good thing—and it’s entirely because of social media. hot dog combo.

Branding 128

Branding Whitepaper Food Energy 128

Hubspot Marketing

APRIL 25, 2022

We first pointed out TikTok as the app marketers should watch back in 2019. In 2019, we saw brands like Guess experimenting with TikTok by creating their own unique viral video challenges. We predicted more industries and brands would start getting creative with their marketing tactics and dabble with TikTok over time.

Gen Z 125

Gen Z Influencer Marketing Social Media Marketing Finance 125

Hubspot Marketing

MARCH 28, 2023

Luckily, there are new statistics to make your social media marketing decisions more manageable. And how connected do people feel to a brand due to your Twitter presence? Social App Report 2022 ) Image Source 5. Social Media Trends Report ) 6. Social Media Trends Report ) 11.

Social Media Marketing 145

Social Media Marketing User-Generated Marketing Plan Education 145

Martech

JANUARY 26, 2024

Engaging customers on social media is a full-funnel strategy, and not just for consumer brands. Salesforce reaches customers and prospects on over 150 social channels. The company partnered with social media management platform Sprout Social in 2022. Now there are upwards of 20 people on her team.

Social Media Marketing 133

Social Media Marketing B2C CMO Management 133

Hootsuite

NOVEMBER 25, 2019

Here’s everything you need to know about developing a social media strategy for financial services in 2020. Bonus: Download Hootsuite’s annual report on social media trends for financial services and insurance in 2019. The use of social media in financial services: 5 key benefits.

Finance 145

Finance Food PR Management 145

Hubspot Marketing

NOVEMBER 26, 2019

July 11, 2019. When making decisions about your social strategy, you're probably more interested in numbers than virality as proof of an app's staying power. 26 TikTok Stats to Know in 2019. According to a leaked advertising pitch deck from October 2019, TikTok reports having 800 million monthly active users worldwide.

Gen Z 145

Gen Z Entertainment Millennials Advertisers 145

Sprout Social

MAY 3, 2022

The cannabis industry is booming, which means more brands are leveraging social media as a channel to promote their products, share educational information about cannabis use, and advocate for decriminalization, social justice and destigmatization. The challenges of cannabis social media marketing.

Branding 95

Branding Education Promotion Retail 95

Hootsuite

MAY 2, 2022

Although first introduced in Brazil in 2019 under the name “Cenas,” Instagram Reels were launched to the world at large at the height of the first few months of the COVID-19 global pandemic to compete with TikTok’s exploding popularity. If your Reel is shown on this page, you have a considerable chance to expose your brand to new followers.

Gen Z 139

Gen Z Social Media Marketing Digital Trends Fashion 139

Hootsuite

OCTOBER 25, 2021

There are many reasons to use social media to promote your business. But the tl;dr of all of them is: people are on social media. Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior.

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145

Sprout Social

SEPTEMBER 24, 2021

As a social media marketer and Taylor Swift stan , I’m constantly in awe of her community management mastery. Social is at the center of how she and Taylor Nation —her fan engagement and hype team—connect with fans and share clues about what could be coming up next in the world of Taylor Swift. pic.twitter.com/dHgwKbd1Q5.

Management 128

Management Social Media Marketing Customer Product 128

Sprout Social

MARCH 12, 2020

Reach a higher state of marketing with data. According to the Sprout Social 2019 Index , 43% of all social marketers say a major challenge is identifying and understanding their target audience. Social media monitoring means so much more than just keeping an eye on your brand’s mentions.

Social Media Marketing 110

Social Media Marketing Analytics Retail Management 110

Hootsuite

JANUARY 6, 2020

We probably don’t need to tell you that mastering Facebook marketing is a must for any brand that hopes to succeed in 2020. Choose your page type: Business/brand or Community/public figure. Add brand images. Facebook marketing ideas for your vanity URL: Choose a search-friendly Page name. A whopping 2.4

Marketing 145

Marketing Marketers User-Generated Promotion 145

Hootsuite

MAY 19, 2022

Building trust with your customers is one of the main benefits of social media marketing. All those fake likes you buy will gum up your social monitoring efforts. Social monitoring is when you use data related to your brand from social media to gain business insights. Source: Facebook.

Social Media Marketing 144

Social Media Marketing User-Generated Promotion Influencer Marketing 144

Sprout Social

DECEMBER 14, 2020

Over the last nine months, social media leaders have dealt with a global pandemic, natural disasters, social uprisings and a contentious general election. With people spending more time on social media because they’re stuck at home, social teams are also under pressure to be always on.

Social Media Marketing 143

Social Media Marketing Acquisition Marketing Management Entertainment 143

Sprout Social

FEBRUARY 6, 2020

For social marketing professionals, it’s a constant challenge to stay up to date with the latest changes on social media platforms. Your social media strategy is the map that guides your social media marketing plans for the upcoming campaign, quarter or year. Facebook updates.

User-Generated 140

User-Generated Social Media Marketing Education Promotion 140

Hootsuite

JULY 29, 2020

It tells the world that your YouTube channel is run by a real human being, an established creator, or an authenticated brand/organization. As said earlier, it just gives you or your brand legitimacy. Note : In September 2019, YouTube announced a new design for channel verification. Prevents stolen traffic.

Social Media Marketing 144

Social Media Marketing Management Branding Product 144

Martech

OCTOBER 8, 2021

Other brands, like Postable , came up with a whole campaign, including a custom coupon code, in just a couple of hours. This email from apparel retailer James Mae reminds recipients why they rule – because they subscribe to the brand’s email updates! Subject line : “Facebook and Instagram relief is here!”

Real Estate 133

Real Estate Social Media Marketing Retail Email Marketing 133