Content Marketing Institute

DECEMBER 31, 2018

Now I want you to fast forward exactly one year to this time in 2019. That means if we don’t change what we are doing, right now, the things you want to accomplish in 2019 or 2023 and beyond, both marketing and personal goals, will never happen. So, in 2019 …. What if, right here and now, you had a clean slate? What’s different?

CMO 110

CMO Marketers Marketing Education 110

Litmus

JANUARY 26, 2021

Your new CMO or other marketing leader wants to move to a new platform. Why would your CMO care about the tool you’re using? .*. You have a CMO or marketing leader who “gets” the importance of email. Your CMO is prioritizing email by making sure you’re equipped to scale your email marketing program. The post New CMO.

CMO 88

CMO Marketing Automation Platform Email Marketing Marketing 88

Content Marketing Institute

JANUARY 1, 2019

What does this mean for 2019? Well, to put it into a weather forecast metaphor, we think 2019 should bring more of the same: mostly sunny skies with some sharp, cool headwinds. Contentmarketing in 2019 should bring mostly sunny skies with sharp, cool headwinds, says @Robert_Rose Click To Tweet. It’s perfectly OK to be confused.

CMO 101

CMO Content Marketing Advertisers Advertising 101

Martech

DECEMBER 11, 2024

We had earlier met with Mitel CMO Eric Hanson. “We had started that in 2019 with Google CCAI [Contact Center AI]. Domingos is CTO at Mitel, a half century-old Canadian communications business. Mitel has been pursuing this kind of outcome for some time. It was a little difficult to use, needed a lot of programming.”

Customer 108

Customer Health Transform Communications 108

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Below, is a list of which marketing practices and tactics your organization should consider leaving behind in 2019, and which ones are a must as part of your 2020 planning. Taking a critical look at how you’ve used MarTech in 2019 ensures you continue to evolve as an organization. All fashion experiences look the same.”.

Marketing Strategy 174

Marketing Strategy Transform Thought Leadership User-Generated 174

The CMO Survey

FEBRUARY 21, 2020

The August 2019 CMO Survey confirms this, with corporate marketers reporting a 27% increase in the implementation of AI and machine learning (ML) in marketing toolkits compared to just six months prior. CMO Survey results suggest that this concern is overblown with only 1.7% The CMO Survey also found that only 1.9%

CMO 130

CMO B2C Marketers Marketing 130

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Source: 2019 CMO Survey, Deloitte. Nearly two-thirds of CMOs say demonstrating the impact of marketing actions on financial outcomes is their biggest communication challenge. * (Browsing data like company name, location, etc. can help your model determine which content to serve.) Focus on revenue attribution.

Transform 174

Transform CRM B2C CMO 174

The CMO Survey

MARCH 18, 2021

The 26 th edition of The CMO Survey , which surveyed 356 marketing leaders, offers an overview of gains and losses and provides timely predictions for the year ahead. loss reported in the June 2020 CMO Survey , indicating job losses did not worsen over the last six months. Companies reported that 8.2% for the year.

CMO 130

CMO B2C Marketing Marketers 130

Duct Tape Marketing

OCTOBER 5, 2023

We dive deep into the transformative realm of the Fractional CMO, uncovering the nuances and potential it holds for modern businesses. Key Takeaway: The rise of the Fractional CMO marks a significant shift in the way businesses perceive leadership roles. 06:14] One challenge of the Fractional CMO model is essentially selling your time.

CMO 94

CMO Transform Shipping Social Media Marketing 94

Set Up

FEBRUARY 27, 2025

Interviewed and spotlighted over 100 CMOs in our CMO Spotlight series. Successfully rebranded from AgencySparks to Set up in 2019. Expanded our services to include Custom Agency Search, In-Network Search, and Marketing Ecosystem Consulting. Published over 700 thought leadership blog posts (averaging 64 per year or 1.2

Thought Leadership 52

Thought Leadership CMO Marketers Marketing 52

Martech

MAY 24, 2022

This year, it’s up to 9.5%, according to the Gartner 2022 CMO Spend and Strategy Survey. in 2018, 2019 and 2020. Every CMO has their own reason for waiting and seeing, but that’s the pattern across the marketing world at the moment. In 2021, marketing budgets claimed 6.4% of the average company’s total revenue.

CMO 113

CMO Marketers Marketing Digital Marketing 113

Adobe Experience Cloud Blog

MARCH 15, 2019

According to Gartner’s Ray, the role is still up for grabs in many organizations, though CMOs are well-positioned to step up to the plate. “CX We see CX being led in a variety of ways, sometimes reporting into the CMO, sometimes as part of sales or customer care, and sometimes as a standalone team under the COO or CEO.

Transform 133

Transform Management Customer CMO 133

Adobe Experience Cloud Blog

MARCH 13, 2019

That sounds like a lot, but in 2019 and beyond, we’ll undoubtedly see an explosion in the number of connected devices coming online. In 2019 and beyond, CMOs will likely be asked to present their data management strategies to boards, shareholders, and colleagues. And get this: Big data isn’t even all that big yet.

Thought Leadership 134

Thought Leadership CMO Advertising Advertisers 134

Marketing Insider Group

NOVEMBER 9, 2020

billion in 2019. The pandemic’s impact on marketing budgets continues to play out, but The CMO Survey , published in June 2020, shows a decrease in spending across the board. Image: CMO Survey. To look at where the money’s going, the CMO Spend Survey provides context. Image: CMO Spend Survey. Image: ANA.

CMO 140

CMO Marketing Marketers SEO 140

Martech

JUNE 24, 2024

The ad from this campaign ranked in the top 5% of Ipsos ads, a success CMO Michelle Taite credited to the team’s openness to experimenting with AI. “We Kristin Lemkau, the company’s CMO at the time (now CEO), remarked on the surprising effectiveness of AI in generating creative copy that human marketers might not have imagined.

Branding 117

Branding CMO Copywriting Marketing 117

Hootsuite

DECEMBER 10, 2019

That’s why we interviewed more than 3,000 marketers toward the end of 2019. The CMO Survey. 2019 was a big year for messaging. Posted by Headspace on Tuesday, November 26, 2019. According to the 2019 Edelman Trust Barometer , 75% of people trust their employers to do what is right. GlobalWebIndex. itsabouttime.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Marketing Insider Group

NOVEMBER 18, 2020

That’s why Nutanix created The Forecast in 2019 to share news covering cloud computing , the latest technology trends and the impacts of technology on our people and business. The initial idea and business direction for an editorial-driven news site came from Nutanix CMO Ben Gibson, VP of Corporate Comms Tonya Chin and Massaro.

Transform 107

Transform Thought Leadership PR CMO 107

Marketing Insider Group

AUGUST 10, 2020

When I recently interviewed Kathleen Schaub about the changes in marketing over her long tenure as both a CMO and the lead of IDC’s CMO Advisory Practice, she commented on what had changed most for marketing professionals.

Transform 138

Transform CMO Marketers Marketing 138

Martech

AUGUST 9, 2023

Chris has been named a “Leader” of the ABM category by Forrester Research and Gartner Marketing and was DM News’ Technology Executive of the Year in 2018 and 2019. LinkedIn: CGolec (9K followers) Jon Miller Jon is currently the CMO of Demandbase. That’s plenty, but far from all.

CMO 98

CMO Event Marketing Education Place 98

Martech

APRIL 3, 2023

He’s author of two bestselling books, “The Content Formula” and “Mean People Suck,” named one of the Best Inspirational Books of 2019 by by Inc Magazine. The MarTech contributor has been recognized as a Top Business Speaker by Huffington Post and a Top CMO Influencer by Forbes. followers) A.

Content Marketing 111

Content Marketing Transform CMO Marketers 111

Adobe Experience Cloud Blog

AUGUST 31, 2018

In his new book, Engage to Win , our own fearless leader, Steve Lucas , says the CMO needs a new title: the Chief Engagement Officer. CMO for CEO 2019. All of the above is why the CMO is now the natural choice to become the CEO, and the opportunities for the truly fearless marketer are greater than ever.

CMO 96

CMO Logistics Thought Leadership Advertisers 96

Litmus

APRIL 18, 2019

Learn how other factors, including email team staffing levels, list size, the regulatory environment, send frequency , and more impact email marketing returns when you download our CMO’s Guide to Email Marketing ROI. Get your copy ?. Transcript: The ROI of Email Marketing. Email offers the highest returns for marketers year after year.

Email Marketing 110

Email Marketing PR Analytics Marketers 110

Martech

SEPTEMBER 9, 2022

But the first in-person Inbound conference since 2019 seemed the right forum to articulate it. “Everything we do tries to be a reflection of the world and the customer,” said HubSpot CMO Kipp Bodnar. Bodnar admitted that in-person attendance was somewhat down: “It’s slightly smaller, like 10-15% smaller than 2019.”

CRM 111

CRM Customer Journey Inbound Marketing CMO 111

Adobe Experience Cloud Blog

JANUARY 5, 2018

Let’s keep our feet on the ground—it’s not 2019!). For more blogs from me and thought leadership from the C-Suite, check out CMO Nation. Marketo Content AI , for example, automatically delivers specific content to individuals based on behavior or key values (It doesn’t “auto” customize. See you there, and happy New Year!

Thought Leadership 134

Thought Leadership CRM CMO Customer Journey 134

Marketing Insider Group

NOVEMBER 16, 2019

Today’s CMOs understand that having a customer-centric mindset and focusing on developing amazing customer experiences is the key to business growth. Adobe’s 2019 Digital Trends report names customer experience as the most exciting business opportunity for 2020 – not content marketing, social media, or any other form of digital marketing.

Customer 111

Customer CMO Customer Journey Marketing 111

Adobe Experience Cloud Blog

MARCH 26, 2019

During this process, Tysen found himself forming some unusual synergies across the organization, working with other C-suite executives such as the chief customer success officer, the CMO, and even the CFO. SunTrust CMO Susan Johnson came on stage with Adobe CTO Abhay Parasnis to discuss how digital is disrupting financial institutions.

Transform 133

Transform Customer Branding Finance 133

Martech

OCTOBER 28, 2021

“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. This tendency, too, has increased as a result of the pandemic.

CMO 117

CMO User-Generated Marketers Marketing 117

Litmus

FEBRUARY 11, 2019

Do you know which challenges are holding back your email program from delivering its full potential in 2019? Our CMO’s Guide to Email Marketing helps you understand the biggest challenges keeping your team from building a best-in-class email program—and provides actionable advice on how you can help your team overcome them.

Email Marketing 66

Email Marketing Marketers Marketing Branding 66

Neil Patel

MARCH 31, 2021

Pepsi wanted to make a splash at the 2019 Super Bowl. By going all-in on an out-of-home advertising campaign, Pepsi was able to grow three percent in Q1 of 2019, not to mention scoring tons of social media reactions and interactions with their hashtag #ColaTruce. 2019 was a good year for out-of-home advertising.

Advertising 121

Advertising Advertisers Price CMO 121

Martech

MAY 26, 2023

CMO priorities include increasing the availability of a product or service, offering special deals and increasing rewards and benefits. As examples of responsive narratives, Mulh offered Tide’s “ Cold Hard Savings ” campaign and Everlane’s “ Priced Like It’s 2019.” ” Why we care.

Transform 109

Transform Price CMO Marketers 109

Marketing Insider Group

OCTOBER 20, 2020

But while cause marketing or purpose marketing is decidedly working, CMOs and business leaders are still reluctant to show empathy, take a stand, and speak out on controversial societal issues. During my research for my book Mean People Suck , many CMOs I spoke to simply didn’t understand the necessity of building a culture of empathy.

CMO 144

CMO Promotion Price Branding 144

Marketing Insider Group

NOVEMBER 10, 2020

YoY growth in 2020 net any “churn “and 1,500+ new MarTech solutions from 2019: and from 2011-2020 a stunning CAGR of 5,233%. Looking at Scott Brinker’s latest Martech landscape there are now over 8,000 MarTech solutions. The MarTech Landscape is still growing, despite long-standing expectations of consolidation, 13.6%

Analytics 140

Analytics Marketers Marketing Global Marketing 140

Martech

OCTOBER 13, 2023

Like McDonald’s, Pepsi CMO Todd Kaplan described how an iconic brand can make an impact in digital culture. Pepsi CMO Todd Kaplan at DPAA Summit. Experiential culture. The MyMcDonald’s Rewards app drives sales and gets customers to stores, a journey that can be accelerated with strategic DOOH. Image: DPAA Global.

CMO 119

CMO Advertisers Advertising Retail 119

Martech

JANUARY 26, 2024

When Kraines joined Salesforce in 2019, her team had four social media managers. Internally, the company uses Sprout Social to manage and gain intelligence from social. And for Salesforce customers, Sprout Social is integrated in Service Cloud. Now there are upwards of 20 people on her team.

Social Media Marketing 125

Social Media Marketing B2C CMO Management 125

Martech

AUGUST 25, 2021

“There’s one advertiser and that’s us,” HubSpot CMO Kipp Bodnar told me. In 2019 I finally turned on an invite automation process and announced it on LinkedIn, and we had 90 to 120 Mo Pros joining Slack every month for an entire year.” ”) HubSpot’s aim in building community is quite transparent.

Transform 143

Transform Retail Millennials Marketers 143

Set Up

FEBRUARY 22, 2022

Served brands/clients and marketing agencies across the country Successfully grown the team to six dynamic, full-time, and two part-time employees Moved into a beautiful office in a historic building in the heart of Atlanta Launched new services for clients such as Custom Agency Search, In-Network Search, Marketing Ecosystem Planning, and Recruiting (..)

CMO 98

CMO Digital Marketing Branding Search Marketers 98

Martech

OCTOBER 6, 2022

Discussions began in 2018 and implementation in 2019. A full re-platforming on the Optimizely DXP left it accessible and optimized, said CMO Kevin Bobowski. Shell: The heart of the digital eco-system. Shell adopted Welcome before its acquisition by Optimizely, and is its largest customer (the second largest is GE).

CMO 98

CMO Marketers Marketing Management 98