Adobe Experience Cloud Blog

MARCH 13, 2019

That sounds like a lot, but in 2019 and beyond, we’ll undoubtedly see an explosion in the number of connected devices coming online. As such, the International Data Corporation, a global market intelligence firm, predicts that businesses and consumers will be generating 163 zettabytes of data per year by 2025. Analyze and Iterate.

Thought Leadership 134

Thought Leadership CMO Advertisers Advertising 134

Marketing Insider Group

AUGUST 10, 2020

When I recently interviewed Kathleen Schaub about the changes in marketing over her long tenure as both a CMO and the lead of IDC’s CMO Advisory Practice, she commented on what had changed most for marketing professionals.

Transform 138

Transform CMO Marketing Marketers 138

Sprout Social

NOVEMBER 21, 2019

Your customers’ behaviors today might be night-and-day from what they were a few years ago. According to CMO Council’s Loyalty That Lasts report, 43% of marketers note that they’re looking to build deeper, more personal relationships with customers. Social media. It’s trackable.

Market Research 111

Market Research Gen Z Price B2C 111

Marketing Insider Group

DECEMBER 30, 2019

Being a CMO is an increasingly challenging job. In today’s world, marketing has evolved beyond simply advertising and branding to infiltrate all aspects of how a business is run. The role of the CMO has also had to change to keep up with the broadening definition of marketing. Today’s CMOs are marketers, of course.

CMO 65

CMO Analytics Promotion Advertisers 65

Base.ai

AUGUST 3, 2020

The Adobe 2019 digital trends report lists customer experience as the top business opportunity of 2020. It comes above video marketing, data-driven marketing, and even content marketing. . Of course, customer experience has always been important. MarCom and Field Marketing.

Customer 52

Customer User-Generated CMO Digital Trends 52