Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Curious about where things are heading?

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

The CMO Survey

FEBRUARY 21, 2020

The age of artificial intelligence (AI) in marketing is upon us. The August 2019 CMO Survey confirms this, with corporate marketers reporting a 27% increase in the implementation of AI and machine learning (ML) in marketing toolkits compared to just six months prior. The CMO Survey also found that only 1.9%

CMO 130

CMO B2C Marketers Marketing 130

Duct Tape Marketing

OCTOBER 5, 2023

We dive deep into the transformative realm of the Fractional CMO, uncovering the nuances and potential it holds for modern businesses. Key Takeaway: The rise of the Fractional CMO marks a significant shift in the way businesses perceive leadership roles. 06:14] One challenge of the Fractional CMO model is essentially selling your time.

CMO 94

CMO Transform Shipping Social Media Marketing 94

Martech

MAY 24, 2022

In 2021, marketing budgets claimed 6.4% This year, it’s up to 9.5%, according to the Gartner 2022 CMO Spend and Strategy Survey. in 2018, 2019 and 2020. Every CMO has their own reason for waiting and seeing, but that’s the pattern across the marketing world at the moment. of the average company’s total revenue.

CMO 115

CMO Marketers Marketing Digital Marketing 115

Adobe Experience Cloud Blog

MARCH 13, 2019

That sounds like a lot, but in 2019 and beyond, we’ll undoubtedly see an explosion in the number of connected devices coming online. As such, the International Data Corporation, a global market intelligence firm, predicts that businesses and consumers will be generating 163 zettabytes of data per year by 2025. Analyze and Iterate.

Thought Leadership 134

Thought Leadership CMO Advertising Advertisers 134

Marketing Insider Group

NOVEMBER 18, 2020

That’s why Nutanix created The Forecast in 2019 to share news covering cloud computing , the latest technology trends and the impacts of technology on our people and business. The Forecast aims to raise awareness about the Nutanix brand and to reach existing and new audiences beyond traditional PR and demand-generation marketing efforts.

Transform 107

Transform Thought Leadership PR CMO 107

Neil Patel

MARCH 31, 2021

Pepsi wanted to make a splash at the 2019 Super Bowl. By going all-in on an out-of-home advertising campaign, Pepsi was able to grow three percent in Q1 of 2019, not to mention scoring tons of social media reactions and interactions with their hashtag #ColaTruce. 2019 was a good year for out-of-home advertising. Conclusion.

Advertising 121

Advertising Advertisers Price CMO 121

Marketing Insider Group

NOVEMBER 16, 2019

I can’t emphasize enough how vital it is for today’s businesses to put their customers at the heart of everything they do, not only for the success of their marketing strategy but also for the long-term success of their business as a whole. 90% of organizations now view their CMO as a collaboration-leader who connects different departments.

Customer 111

Customer CMO Customer Journey Marketers 111

Marketing Insider Group

NOVEMBER 10, 2020

YoY growth in 2020 net any “churn “and 1,500+ new MarTech solutions from 2019: and from 2011-2020 a stunning CAGR of 5,233%. There were really no surprises: Search Engine Optimization (SEO), or the ability to track and report the success of digital content/programs was the top-rated priority. Join him online: Twitter and LinkedIn.

Analytics 140

Analytics Marketers Marketing Global Marketing 140

Martech

AUGUST 25, 2021

“There’s one advertiser and that’s us,” HubSpot CMO Kipp Bodnar told me. Our marketing team has a meetings goal that goes into the sales pipeline, and those are driven directly from our program.” ” Read next: Looking back at a long, strange year in digital marketing. A long time coming, now maturing.

Transform 144

Transform Retail Millennials Marketers 144

Set Up

FEBRUARY 22, 2022

I had just spent six years leading business development and marketing for Engauge, but in 2013 we were acquired by Publicis Groupe and merged with Moxie , so it was clear that it was time for me to move on.

CMO 98

CMO Digital Marketing Branding Search Marketers 98

Marketing Insider Group

JANUARY 6, 2020

Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work. DigiMarCon Digital Marketing Conference. Digitalsummit.com. Friends of Search Amsterdam.

Marketers 20

Marketers Marketing eCommerce Social Media Marketing 20

Adobe Experience Cloud Blog

FEBRUARY 29, 2016

So what’s a marketer to do? And with 60% of a marketer’s time devoted to digital marketing activities, as reported by Smart Insights, how can you ensure your messaging is standing out in the crowd? If this is standard practice for me, I think it’s safe to say that it’s standard practice for your customers as well.

Thought Leadership 94

Thought Leadership B2C CMO Communications 94

Litmus

SEPTEMBER 28, 2020

All submissions and nominations were judged by a panel of email experts from Litmus and around the email community, including: Cynthia Price, CMO at Litmus. Jaina Mistry, Email Marketing Manager at Litmus. White, Head of Research at Oracle CX Marketing Consulting. Alice Li, Staff Engineer at Squarespace. Back to top ?.

Copywriting 119

Copywriting Transform CMO Email Marketing 119

Unbounce

FEBRUARY 19, 2019

We want the kind of page that won’t embarrass you when you bring it home to your CMO. In 2019, they’re often the majority. Alexander Sumin , the company’s Co-Founder and CMO, described the surprisingly difficult task of getting people to collect their no-strings cash. Seriously, these things keep us up at night.

Finance 145

Finance CMO Real Estate User-Generated 145

Marketing Insider Group

NOVEMBER 16, 2021

I cannot exactly remember when I started working with ITSMA, and leveraging their work in B2B solutions and services, but it was sometime in the mid-2000s when I led the SAP Services Marketing team for SAP North America Field Marketing. If you haven’t already subscribed to his MarTech publications , I encourage you to do so now.

Thought Leadership 94

Thought Leadership Transform Marketers Marketing 94

Sprout Social

JANUARY 24, 2022

Social media management and digital marketing is not a one-person job! Social media professionals understand the following about your company: • Marketing • Comms (especially crisis) • Branding • Industry trends • Customer service • Creative (graphics, imagery, photos, video) • How to create and nurture brand advocates.

Management 107

Management Communications CMO Digital Marketing 107

Bannerflow

JANUARY 29, 2020

In fact, 85% of marketers have moved, or are in the process of moving operations in-house. Not only are more and more brands taking control of their digital marketing but astonishingly these same brands are reporting a spike in creativity and better ROI thanks to moving operations in-house.

Transform 75

Transform CMO Digital Marketing Branding 75

Sprout Social

AUGUST 1, 2019

Traditional & digital marketing. Social sits at the intersection of marketing, customer experience and sales and is the source of so much valuable business intelligence. Your ability to connect your social strategy to larger marketing and business goals is what will take your career to the next level.

Management 112

Management Copywriting Communications Social Media Marketing 112

Hubspot Marketing

OCTOBER 9, 2019

You know you're a marketer when you're sitting in traffic on the highway, it's completely bumper to bumper, and all you can think about is " Why can't I drive traffic to my website like this? ". That same principle applies to digital marketing. If you've struggled with driving traffic to your website, you're not alone.

User-Generated 111

User-Generated SEO Advertising Advertisers 111

Rock Content

JUNE 19, 2020

There is no escape from Digital Marketing. The annual Gartner CMO Spend Research 2019-2020 predicted that MarTech spending will keep rising —even during a period of marketing budget contraction. Some answers rise from the core of the Digital Transformation. How is that possible? Location-Based Strategies.

Transform 59

Transform CMO eBook User-Generated 59

Rock Content

JUNE 17, 2020

User-generated content is a term being discussed right now in every business with Digital Marketing strategies. Why did it suddenly become a priority for Content Marketing plans around the world? It’s a race in search for genuine, quality materials elaborated and distributed by their audiences. Special events.

User-Generated 72

User-Generated Marketing Strategy Content Marketing Promotion 72

SmartBrief - Marketing

OCTOBER 9, 2023

Originally built to compete with Snapchat in October 2019, it was discontinued in December 2021. Formerly a CMO and founder or co-founder of multiple agencies, he’s known as a thought leader in digital marketing. If you liked this article, sign up for SmartBrief’s free email newsletter on Marketing Innovation.

User-Generated 52

User-Generated CMO Digital Marketing Promotion 52

Marketing Insider Group

AUGUST 28, 2019

If you’ve heard me deliver one of my keynote speaking presentations anytime in the last two years, you’ve heard me tell the story of Lyly Lepinay who used to be the digital marketing manager at global consulting services powerhouse Capgemini. Due on sale October 25, 2019. This is her story… Following the herd.

Content Marketing 45

Content Marketing CMO Advertising Advertisers 45

CXL

JULY 21, 2022

In this post, we’ll explore lessons from brands that use omnichannel marketing to deliver a seamless customer experience. What is omnichannel marketing? The first step in an omnichannel marketing plan is to map out the customer journey. Who are you marketing to at each stage? Do they have a consistent experience?

Customer 99

Customer Customer Journey Non-Profit Marketers 99

Animalz blog

MAY 3, 2024

The Challenges and Opportunities of Enterprise Content Marketing As we wrote in 2019 Content Trends Gleaned From 160+ Sales Calls , small companies often outperform large ones when it comes to traffic. ” One other challenge is the potential for layers of hierarchy between a CMO and their content team.

Content Marketing 52

Content Marketing Shipping Whitepaper Customer Acquisition 52

Marketing Insider Group

JUNE 23, 2020

Even though digital marketing gurus like Neil Patel reveal that 61 percent of consumers are influenced by custom content. Instead of replacing their chief marketing officer (CMO), they eliminated the role altogether, replacing it with that of a “chief growth officer.” that helps them live better lives and make more money.

CMO 145

CMO PR Marketers Marketing 145

Hootsuite

SEPTEMBER 3, 2020

Employers were a beacon of hope, according to the 2019 Edelman Trust Barometer , with 75% of people saying they trust their employers to do what is right—more than they trust government, media, or business in general. They are full-blown digital marketing campaigns being rolled out across ALL their channels. Very right.

CMO 145

CMO User-Generated Gen Z eCommerce 145

Bannerflow

JANUARY 8, 2019

As a result, merchants can’t afford to rest on their laurels and expect the same sort of growth in 2019. What trends will dominate e-commerce in 2019? If you haven’t fully defined your sales strategy for 2019, don’t panic. SEO has always been a top priority for merchants and 2019 is no different in that department.

Shoppers 61

Shoppers SEO Shipping Education 61

Hubspot Marketing

FEBRUARY 12, 2020

A post shared by Frankie & Benny's (@frankienbennys) on Feb 14, 2019 at 12:46am PST. We want to start making digital and social a significantly greater priority for us," she said. Can you name the films that inspired our 4 romantic movie recreations? ???? Comment below! FrankiesFilms #ValentinesAtFrankies.

Marketers 145

Marketers Marketing Health Promotion 145

Moz

MAY 21, 2020

MozCon 2020 is now MozCon Virtual , an online conference experience delivering every ounce of digital marketing expertise you expect in-person with the safety and security of social distancing at home. Co-founder and CMO, Orbit Media Thought Leadership and SEO: The 3 Key Elements and Search Ranking Strategies. Andy Crestodina.

Thought Leadership 70

Thought Leadership PR CMO SEO 70

Marketing Insider Group

MAY 11, 2020

But how can you more effectively use LinkedIn in your content marketing strategy ? Those benefits are just as critical now as they were in 2019, including: Better Targeting. That’s content marketing. Who needs to worry about content marketing? What are the common roadblocks to content marketing success?

Content Marketing 93

Content Marketing Thought Leadership eCommerce Marketers 93

Martech

AUGUST 2, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and are you getting out and about? In his latest contribution, fractional CMO Ryan Phelan lays out winning strategies for taking up a new leadership role.

Health 107

Health CMO Place Digital Marketing 107

Set Up

MARCH 5, 2024

In 2019, as a tribute to Women’s History Month, we started the “ Women in Marketing Series ,” featuring the stories of more than 40 women over the years, and inspiring the start of our “ In This Dame and Age ” virtual event where women marketers could network, brainstorm, and share insights and advice.

CMO 59

CMO Marketers Marketing Health 59

Moz

AUGUST 7, 2019

We were a very lean, remote digital marketing team, and therefore lacked the bandwidth to allocate resources to link building. Notice how Sales Hacker’s article is from 2017 still beats HubSpot’s 2019 version. Yaniv Masjedi — Our phenomenal CMO at Nextiva. Yo, can we get a link?” It was that simple. Channel sales”.

SEO 49

SEO Thought Leadership User-Generated Shipping 49

Econsultancy

DECEMBER 13, 2021

Overall, most sectors were able to recover their pre-Covid advertising investments this year, while 2022 is expected to record higher ad spend than was reported in 2019, marking a full recovery for the industry. UK digital ad spend up 49% in H1 2021. UK digital ad spend rocketed to £10.5 of revenue.

Advertising 52

Advertising Advertisers Retail Shoppers 52