Martech

DECEMBER 3, 2024

But what about the state of B2B marketing itself? “That’s our new reality, that’s for sure,” said Demandbase CMO Kelly Hopping. By 2019, Terminus co-founders Sangram Vajre and Eric Spett were publishing a book with the triumphant title “ABM is B2B.” The message got through.

Marketing 120

Marketing Marketers Advertisers Advertising 120

Martech

AUGUST 9, 2023

Chris has been named a “Leader” of the ABM category by Forrester Research and Gartner Marketing and was DM News’ Technology Executive of the Year in 2018 and 2019. LinkedIn: CGolec (9K followers) Jon Miller Jon is currently the CMO of Demandbase. That’s plenty, but far from all. LinkedIn: Juliet Randall (14.6K

CMO 98

CMO Event Marketing Education Place 98

Marketing Insider Group

JANUARY 6, 2020

Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work. Social Media Marketing World. March 1 – 3, San Diego, CA.

Marketers 20

Marketers Marketing eCommerce Social Media Marketing 20

Marketing Insider Group

JUNE 9, 2020

A modern CMO needs a lot more than just marketing skills. In Chapter 4 of Mean People Suck , I explore the problem that many brands are facing these days: Consumers are becoming increasingly turned off by traditional marketing and are abandoning brands that don’t have a mission bigger than trying to sell their products.

CMO 144

CMO Transform Advertising Advertisers 144

Marketing Insider Group

JULY 1, 2020

Under the leadership of CMO Karen Walker, Cisco brought on 200 content marketers back in 2015 and they haven’t looked back. In the B2C sector, content marketing is just as important. But, chances are, your organization’s executive team isn’t as excited about your content marketing efforts as you are. image source.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Econsultancy

DECEMBER 13, 2021

Overall, most sectors were able to recover their pre-Covid advertising investments this year, while 2022 is expected to record higher ad spend than was reported in 2019, marking a full recovery for the industry. ” Marketing budgets now equate to just 6.4% This trend varies in strength across different verticals. of revenue.

Advertisers 52

Advertisers Advertising Retail Shoppers 52