The CMO Survey

FEBRUARY 26, 2020

Here are my top ten results from the February 2020 CMO Survey. These results are based on a sample of 265 top marketers at for-profit U.S. 2 – Marketing Spending. Marketing budget growth dips to 7.6% compared to August 2019’s 8-year high of 8.7%. 3 – Marketing Leadership. 4 – Social Media.

CMO 130

CMO Retail Price Communications 130

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Source: 2019 CMO Survey, Deloitte. Nearly two-thirds of CMOs say demonstrating the impact of marketing actions on financial outcomes is their biggest communication challenge. * Make mobile marketing a priority. Measure long-term performance. Marketers are addicted to short-term metrics.

Transform 174

Transform CRM B2C CMO 174

Martech

JUNE 24, 2024

The ad from this campaign ranked in the top 5% of Ipsos ads, a success CMO Michelle Taite credited to the team’s openness to experimenting with AI. “We A prime example: Klarna’s use of AI image generation tools like Midjourney and DALL-E to create over 1,000 images for marketing campaigns in Q1 2024 alone.

Branding 123

Branding CMO Copywriting Marketers 123

Hootsuite

DECEMBER 10, 2019

That’s why we interviewed more than 3,000 marketers toward the end of 2019. The CMO Survey. Social marketing and performance marketing collide. 2019 was a big year for messaging. Posted by Headspace on Tuesday, November 26, 2019. Posted by Citi on Friday, October 18, 2019. itsabouttime.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Martech

AUGUST 9, 2023

Pam is author of three books: “Global Content Marketing,” “Effective Sales Enablement” and “The Modern AI Marketer.” followers) Website: PamDidner.com Christopher Golec Chris is currently CEO of B2B performance marketing provider Channel99, which he also founded. That’s plenty, but far from all.

CMO 98

CMO Event Marketing Education Place 98

Econsultancy

JANUARY 28, 2022

Research from Profitwell found that customer acquisition costs (CACs) grew by around 60% in the half-decade up to 2019. With advertisers vastly increasing the proportion of their marketing spend that goes online, there’s now much more competition for the available inventory. So why is customer nurturing important?

eCommerce 75

eCommerce Shoppers Customer Acquisition Retail 75

Neil Patel

FEBRUARY 4, 2021

You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. NP Digital is a performance marketing agency built by marketers, and our global offices allow us to deliver our specialized services to clients worldwide.

Digital Marketing 126

Digital Marketing SEO Marketers Marketing 126