Litmus

JUNE 12, 2019

We’ve been fielding a lot of questions about the agendas for Litmus Live 2019. As you can imagine, it’s a lot of work to go through dozens and dozens of submissions from an incredibly smart group of email marketers. What to expect at Litmus Live 2019. Litmus Live Boston runs October 9-11th at the Westin Copley Place.

Copywriting 56

Copywriting Email Marketing Education Analytics 56

Litmus

APRIL 29, 2021

Your initial plan for an email isn’t very well thought out. Your initial plan for an email is solid, but that plan slowly changes as the in-progress email is passed from copywriter to designer to developer. Having an email brief for every email you create is a powerful solution to these problems.

Copywriting 136

Copywriting Key Performance Indicator Email Marketing CMO 136

Litmus

SEPTEMBER 28, 2020

All submissions and nominations were judged by a panel of email experts from Litmus and around the email community, including: Cynthia Price, CMO at Litmus. Jaina Mistry, Email Marketing Manager at Litmus. White, Head of Research at Oracle CX Marketing Consulting. – Jon May , Email Marketing Manager at RAC.

Copywriting 119

Copywriting Transform CMO Email Marketing 119

Litmus

JANUARY 10, 2020

In this episode of Delivering, host Jason Rodriguez takes a look at the growing complexity in email marketing and how integrations between tools can help email marketers deliver better results. Welcome to Delivering, a podcast about email design, strategy, copywriting, development, and the email marketing industry.

Email Marketing 61

Email Marketing Copywriting Marketers Marketing 61

Litmus

JUNE 7, 2019

One of the truly great things about Litmus Live is the opportunity to learn from leading experts in the email marketing industry. Over the course of four hours, our interactive workshops combine lecture, group discussion, and hands-on exercises packed with insights from top minds in email marketing. What will you learn?

Copywriting 56

Copywriting Email Marketing Education Communications 56

Exposure Ninja

JUNE 23, 2022

This article was written and published on 7th July 2019. Digital marketing is becoming a core part of many business’ marketing strategy. If you’re starting to add more digital elements to your marketing strategy, it can feel like a lot to take in. Free Copywriting Courses.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketers 98

Marketing Insider Group

NOVEMBER 9, 2020

Our content marketing expertise costs a fraction of what you may be spending now on marketing efforts. Marketing Budgets Shifting and Changing. Marketing budgets had been steadily rising, up from $12.3 billion in 2019. Distribution methods: Social media, third party sites, email marketing, etc.

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CMO Marketers Marketing SEO 140

Litmus

OCTOBER 21, 2019

In our fourth annual State of Email Workflows report, we use insights from 3,000+ email marketers to take a detailed look at how teams get email campaigns out the door at every step. How Email Marketers Plan Campaigns and Manage Production Cycles. 53% of brands need 2 weeks more to produce a single email.

Copywriting 47

Copywriting Marketing Mix Email Marketing Communications 47

Litmus

SEPTEMBER 11, 2019

Let’s talk about outsourcing email marketing, because even marketing heroes need sidekicks sometimes. With an average ROI of $42 for every $1 spent, it pays to get email marketing right. After all, having the same team work on all email campaigns brings a level of consistency in tone and style.

Copywriting 61

Copywriting Analytics Email Marketing Management 61

Litmus

MAY 4, 2020

I was elated when I applied to speak 2019 and was selected! The online email community was so helpful in offering prep advice as was the Litmus conference staff. Don’t be constrained to this list, though—any facet of email marketing that you have a passion for is something we want to hear about!

Copywriting 68

Copywriting Email Marketing Analytics Marketing Plan 68

Litmus

MAY 5, 2020

I was elated when I applied to speak 2019 and was selected! The online email community was so helpful in offering prep advice as was the Litmus conference staff. Don’t be constrained to this list, though—any facet of email marketing that you have a passion for is something we want to hear about!

Copywriting 68

Copywriting Email Marketing Analytics Marketing Plan 68

Litmus

FEBRUARY 6, 2020

Your order, shipping, and delivery confirmation emails are your customer’s peek behind the scenes. Why these emails matter. Transactional emails are the revenue powerhouse of your email marketing program. One of the most important series of transactional emails you’ll send are around transactions themselves.

Shipping 101

Shipping Copywriting Price Communications 101

Exposure Ninja

AUGUST 4, 2022

50 FREE Ways to Learn SEO (Updated for 2019). Moz creates useful tools for both web marketers and SEOs. It’s Beginner’s Guide to SEO is one of the most authoritative pieces on content on the subject and a must-read for newbies, and recently refreshed in March 2019. Check out this podcast for our top tools of 2022. ProBlogger.

SEO 98

SEO Copywriting Analytics Inbound Marketing 98

Litmus

JULY 24, 2019

In our “Trending in Email Design” series, we look at the hottest digital design trends—and dive into how they translate into email marketing. Typography in email has been a hot topic of discussion for a number of years. Web fonts have enabled email designers to be more creative and helped brand identities stand apart.

Copywriting 69

Copywriting Retail Email Marketing Digital Marketing 69

Digital Marketer

OCTOBER 24, 2022

which was the highest of any year and a 53% increase from 2019. As you’ll notice from the image below, the top in-demand skills in the marketing world on LinkedIn are: social media marketing, paid search, social media, search engine marketing, and marketing in general. In fact, in 2021 there were 5.4

Digital Marketing 81

Digital Marketing Copywriting Marketers Marketing 81

Unbounce

APRIL 18, 2024

/ Email marketing 57 common email marketing mistakes to avoid to boost click rate By Paul Park and Abigail Waterer. billion email users (more than half the population of earth!), TABLE OF CONTENTS What is email marketing and why is it important? Updated on April 18, 2024. Simple—just keep reading.

Email Marketing 52

Email Marketing Law Marketers Marketing 52

Hubspot Marketing

FEBRUARY 27, 2019

Note : As of February 2019, LinkedIn introduced a “new objective-based campaign creation experience”. Your target audience may also have a certain skill set, such as email marketing, financial planning, or risk management. Here are a few of our best copywriting tips for LinkedIn ads. Call-to-Action (CTA).

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CRM Advertisers Advertising User-Generated 145

Marketing Insider Group

FEBRUARY 5, 2024

(Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks. Insider Intelligence) 61% of marketers consider AI a crucial component of their data strategy. billion by 2025.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Litmus

SEPTEMBER 12, 2019

Every year, our Litmus Live patrons —that’s fellow industry friends who want to help email marketers like you learn and grow—give away free Litmus Live tickets to email marketers who otherwise couldn’t attend. . Our friends at Taxi for Email might make your dreams come true. Invite your copywriter.

Finance 49

Finance Copywriting Email Marketing Education 49

Rock Content

AUGUST 25, 2020

In mid-2019, Google was the subject of yet another controversy over data privacy. These unique pages are highly optimized and filled with copywriting techniques. Email marketing. Email marketing is largely responsible for the popularization of Digital Marketing software.

Transform 95

Transform Whitepaper User-Generated Law 95

Duct Tape Marketing

SEPTEMBER 14, 2022

14:03] What do you tell a copywriter or an illustrator – are they gonna be out of work in three years or is there some way in which they need to participate strategically in using AI? [15:09] I'm graduated in 2019. And then kind of writes the copy for me, cause I didn't have any marketing or copywriting experience at that point.

Copywriting 96

Copywriting Marketers Marketing User-Generated 96

Litmus

NOVEMBER 12, 2019

But what slows down email workflows—and where do mistakes creep in? For our 2019 State of Email Workflows research, we asked 3,000+ email marketers how they get campaigns out the door and what challenges they face along the way. Is it copywriting? Is it coding and testing?

Copywriting 64

Copywriting Analytics Email Marketing Place 64

Spiralytics

AUGUST 22, 2024

Creative for More Website: [link] Founded in: 2019 No. Best Marketing Singapore Website: [link] Founded in 2019 No. Their services include PPC advertising, local SEO, GMB optimization, SEO copywriting, web design and development, and a free SEO audit worth S$2,000. First Page Website: [link] Founded in: 2013 No.

SEO 52

SEO Copywriting Social Media Marketing Real Estate 52

Litmus

SEPTEMBER 6, 2019

Welcome to Delivering, a podcast about email marketing, design, development, and the email industry. Delivering is brought to you by Litmus, the only platform that helps you send email with confidence, every time. After all, that’s where Litmus specialized—helping email designers build and test better campaigns.

Logistics 49

Logistics Copywriting Email Marketing Education 49

Unbounce

OCTOBER 15, 2024

With Unbounce, you can use our AI copywriting tool, Smart Copy , to help as well. These assets can convert your readers into hand-raisers, ready to be nurtured via email marketing efforts. Related articles AI marketing How this marketing agency uses AI to 10x their conversion rates March 13, 2023.

User-Generated 98

User-Generated Marketers Marketing CRM 98

Litmus

SEPTEMBER 9, 2019

Classes and workshops your team can take together are also a great way to hone your copywriting skills. . Even if you can’t put together something as fancy as Mailchimp’s guide, just having a Google Doc with examples or some example emails with realistic copy can give people enough to work off of. The Women of Email Facebook group.

Copywriting 45

Copywriting Health Place Email Marketing 45

Exposure Ninja

AUGUST 21, 2023

When choosing a certification, you should check that it will: Expand your knowledge Help your career Cater to your marketing interests and skills you want to improve. Google Certifications Google has a lot of marketing courses, and several come with certifications.

Digital Marketing 52

Digital Marketing Marketers Marketing CRM 52

Hubspot Marketing

MARCH 28, 2019

No matter what industry you’re in, email list building is still an important and high impact marketing activity. Though you may see the occasional article proclaiming “email marketing is dead,” you can safely continue your campaigns, and know that “the money is in the list” ( as they say ). Ask, “what’s in it for me?”.

eBook 145

eBook Copywriting User-Generated Entertainment 145

Duct Tape Marketing

APRIL 2, 2025

Key Takeaways: Marketing is evolvingnot ending. AI in marketing is powerful, but limited. Tools like ChatGPT can support email marketing and content creation, but they cant replace real brand relationships. Employee advocacy beats influencer marketing. It came out in 2019. So Carlos, welcome to the show.

Marketers 75

Marketers Marketing Branding Communications 75

Litmus

JUNE 17, 2021

Even for someone like me who’s been doing email marketing for over a decade and now does content for a living. So I get it: It seems like the entire world—at least your job—is riding on your email’s subject line. What will get your email opened, clicked on, and converting? So why are we here, then? Show practical proof.

Shipping 126

Shipping Copywriting Whitepaper Email Marketing 126

Marketing Insider Group

JULY 1, 2020

But, chances are, your organization’s executive team isn’t as excited about your content marketing efforts as you are. While content marketing budgets have been blossoming in recent years – the industry reached $300 billion in 2019 – in-house marketing professionals still struggle to get the support they need.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Litmus

APRIL 12, 2019

When we first noticed the mistake, here’s what ran through my head: The 150 people who received this broken email were the true #emailgeeks: our devoted email fans who simply had to register for Litmus Live—an event that’s all about becoming a better email marketer. And they just got a really not great email.

Copywriting 69

Copywriting Email Marketing Promotion Customer 69

Spiralytics

AUGUST 22, 2024

Creative for More Website: [link] Founded in: 2019 No. Best Marketing Singapore Website: [link] Founded in 2019 No. Their services include PPC advertising, local SEO, GMB optimization, SEO copywriting, web design and development, and a free SEO audit worth S$2,000. First Page Website: [link] Founded in: 2013 No.

SEO 52

SEO Copywriting Social Media Marketing Real Estate 52