Remove 2019 Remove Digital Marketing Remove Gen Z
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How E.l.f. Saw A 49% Increase in Sales by Focusing On Gen Z

Hubspot Marketing

In its first decade, the company experienced a period of steady growth, expanding its product line, opening its own retail spaces, and finding some success in digital marketing. was experiencing a plateau in sales , and closed its standing retail stores, priming the brand for a marketing pivot. s pivot to focus on Gen Z?

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The Case of “Dark Socials” - Tracking the Untraceable

Set Up

Read more: Marketing Attribution: Tracking Touch Points Throughout the Customer Journey Since these shares don’t leave referral data, they’re tough to monitor, making it difficult for Brands to gauge how well their content is performing. Read more: It’s Giving… Marketing to Gen Z

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YouTube vs. TikTok: Which Is Better for Your Business in 2022?

Hubspot Marketing

Outside of China, 77% of Gen Z, 75% of millennials, and 44% of Baby Boomers visit YouTube daily. TikTok is known as the platform for Gen-Z — and the stats confirm it. Over half of Gen-Z consumers are on TikTok, and 46% of 13-19-year-olds say they use the platform daily. It also boasts 1.2

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By the numbers: Diversity and inclusion are good business

Martech

Catalyst ) Diverse companies are 70% more likely to capture a new market audience. Harvard Business Review ) 69% of brands with the most diversity and inclusion in their in ads saw an average stock gain of 44% in a seven-quarter period ending in 2019. Get the daily newsletter digital marketers rely on. Heat Test Report ).

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Dispo 101: All About The Dispo App

Neil Patel

Below, I break down everything you need to know about Dispo, who’s on the app, and how you can use it for your digital marketing efforts. He founded the app back in 2019 under the name “David’s Disposables” but later rebranded it to the catchier “Dispo.”. Gen Z craves authenticity and the raw, unfiltered look.

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Using the Google Search Trends 2021 Report to Generate Content Ideas

Neil Patel

For example, I might write about how to maintain mental health as a remote digital marketer or how to help your remote team maintain their mental health. For example, we searched “digital marketing.”. Use the Google Trends Report to Find Topics that Appeal to Gen Z. percent of the world’s population.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Zippia) 60% of TikTok’s audience comprises Gen Z users.