Marketing Insider Group

NOVEMBER 18, 2020

That’s why Nutanix created The Forecast in 2019 to share news covering cloud computing , the latest technology trends and the impacts of technology on our people and business. The Forecast aims to raise awareness about the Nutanix brand and to reach existing and new audiences beyond traditional PR and demand-generation marketing efforts.

Transform 107

Transform Thought Leadership PR CMO 107

Moz

OCTOBER 5, 2020

It takes a lot of time and resources, and over the years we’ve established a set of tenets that guide our digital PR process. When we surveyed 500 writers in 2019, we asked them about their biggest pitching pet peeves. PR pros and journalists have a mutually beneficial relationship. Replies to personalized emails were 83.3%

PR 61

PR Health Promotion Digital Marketing 61

Moz

AUGUST 12, 2020

Schedule a viewing party with your team and get everyone on board with the best digital marketing advice, data, tools, and resources for the coming year. Watch the MozCon 2019 videos for free in our SEO Learning Center! Web Search 2019: The Essential Data Marketers Need. Rand Fishkin. Shannon McGuirk. Mary Bowling.

Shoppers 70

Shoppers SEO PR Analytics 70

Moz

MARCH 27, 2019

Posted by cheryldraper We’ve got three months and some change before MozCon 2019 splashes onto the scene (can you believe it?!) Welcome to MozCon 2019 + the State of the Industry. Senior Director, Digital Marketing — KoMarketing. Founder & Director of Digital Strategy — Seer Interactive. The Speakers.

PR 49

PR SEO Fashion Analytics 49

Hubspot Marketing

MAY 13, 2022

With a number of other responsibilities and tasks that you need to do, how can you also efficiently create, fine-tune, and maintain an agile digital marketing strategy? We've put together this guide about marketing strategies to help you improve your digital presence and grow better. What is a digital marketing campaign?

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

Sprout Social

FEBRUARY 5, 2019

These social media and digital marketing agencies offer best-in-class services and consulting to their clients, big and small. One in five provide full-service marketing to clients, and nearly 25% have a full-blown paid social media services offering to supplement the integrated marketing campaigns they execute on social.

PR 92

PR Price Communications Digital Marketing 92

Moz

MAY 8, 2019

Posted by PJ_Howland We’re digital marketers; we make our living in a constantly changing (and consistently misunderstood) industry. These nautical nods are setting us all up for the deep dive into digital marketing we’re sure to see this year. Digital marketers like data, right? Link-building, anyone?

Education 50

Education PR SEO Food 50

Hubspot Marketing

NOVEMBER 25, 2019

With a growing number of people connecting to social networks, having a social media strategy is vital to your digital marketing success in 2019. It's not uncommon for digital marketers to spend hours a week just on drafting content; monitoring, analyzing, creating reports; and managing paid social ads.

Price 145

Price User-Generated Social Media Marketing Management 145

Sprout Social

DECEMBER 9, 2020

Sprout research that examined social media activity from November 1-23 in 2019 compared to 2020 revealed a staggering 1301.7% From PR to Creative to Digital marketing agencies and beyond, social media clearly has a role to play in marketing strategy, data analysis, brand awareness, audience engagement and more.

PR 123

PR Price Education Analytics 123

Moz

OCTOBER 29, 2019

Posted by FeliciaCrawford MozCon 2019 was an absolute blast. Yep, you got it: the MozCon 2019 Video Bundle is available for your purchasing and viewing pleasure! Get the MozCon 2019 video bundle. We were humbled to host some of the very brightest minds in SEO and digital marketing on our stage. Dr. Peter J.

Thought Leadership 45

Thought Leadership SEO PR Analytics 45

Marketing Insider Group

JANUARY 6, 2020

Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work. DigiMarCon Digital Marketing Conference. Forward Marketing Summit Sydney.

Marketing 20

Marketing Marketers eCommerce Social Media Marketing 20

Search Engine Land

MAY 6, 2024

Mark would often call me his unpaid PR team, but what he didn’t realize is that he “paid” for it with his warmth, kindness and wit. He won the Microsoft Advertising Influencer of the Year in 2019 and has been on the PPC Hero Top 25 Influencer list since 2015 (claiming the #1 spot in 2019 and will always be my PPC King).

Thought Leadership 109

Thought Leadership PR Digital Marketing Analytics 109

Search Engine Land

JANUARY 14, 2023

2019: Advertisers could opt into automated bidding and tailor bids for the search ads by page placement. 2019: The directive sought to “harmonize” copyright law across Europe. 2019: The company had been using OpenStreetMap. Google Directory Update Showing “Real” PR Scores? 2009: Is Your SEM Strategy Ready For Web 3.0?

Search Marketers 92

Search Marketers Health Marketing Marketers 92

Neil Patel

DECEMBER 18, 2018

From Facebook to Google, marketing is continually changing and getting harder. You can experiment, run tests, but digital marketing isn’t as easy as it used to be. This is why marketing has become so competitive. If you want to boost your brand queries, you have to do crazy PR stunts. Hack #1: Video remarketing.

eBook 111

eBook User-Generated PR SEO 111

Marketing Insider Group

NOVEMBER 16, 2019

Adobe’s 2019 Digital Trends report names customer experience as the most exciting business opportunity for 2020 – not content marketing, social media, or any other form of digital marketing. They don’t need one – their brand presence is so strong that it essentially does their marketing for them.

Customer 111

Customer CMO Customer Journey Marketing 111

Neil Patel

JANUARY 18, 2023

Google continues to be the gold standard that drives priorities for digital marketing. As a consumer, what’s the most valuable digital tool you use daily? In a 2019 survey of how much compensation they’d need to give up digital services, the “most valuable” resource was search engines. Is it email? Social media?

SEO 113

SEO Gen Z User-Generated Advertising 113

Moz

JANUARY 14, 2020

The annual study provides KPI benchmark data which allow digital marketers analyze their 2019 performance and plan their 2020. There have been over twenty international digital marketing awards won by a spread of participant websites in the last three years. Online PR and display deliver conversions.

Retail 69

Retail Marketing Mix User-Generated PR 69

Moz

DECEMBER 17, 2019

Posted by Alex-T Life has taught me that good things should be expensive — especially when it comes to any type of digital marketing services. Links from digital PR campaigns. Also, digital PR campaigns always cost 10X more than any traditional email outreach campaign. Digital PR link building.

PR 67

PR Price SEO Branding 67

Hubspot Marketing

JUNE 24, 2022

Content is shareable and serves as free PR among your audiences. Content can be repurposed and made into different types of media, saving your marketing team precious time and energy. Creating a nonprofit marketing blog isn't always easy. Nonprofit Digital Marketing.

Inbound Marketing 145

Inbound Marketing Non-Profit Education Transform 145

Moz

AUGUST 8, 2019

In today's Whiteboard Friday, we welcome recent MozCon 2019 alum Shannon McGuirk to share five of her best tips to make your outreach efficient and effective — the perfect follow-up to her talk about building a digital PR newsroom. I'm the Head of PR and Content at a UK-based digital marketing agency called Aira.

PR 52

PR Digital Marketing SEO Content Marketing 52

Sprout Social

AUGUST 1, 2019

Traditional & digital marketing. Social sits at the intersection of marketing, customer experience and sales and is the source of so much valuable business intelligence. Your ability to connect your social strategy to larger marketing and business goals is what will take your career to the next level.

Management 112

Management Copywriting Communications Social Media Marketing 112

Exposure Ninja

APRIL 8, 2022

Whatever industry you’re in, be it retail, accountancy, construction or something entirely different, your company website likely plays a significant role in your digital marketing strategy. According to the Office for National Statistics , 92% of adults in the UK were recent internet users in 2020, up from 91% in 2019.

User-Generated 98

User-Generated Analytics SEO Thought Leadership 98

Exposure Ninja

JULY 21, 2022

Create a Content Marketing Strategy and Stick to It. SEO & Digital Marketing Jargon Buster. SEM : Search Engine Marketing is a digital marketing strategy used to improve your rankings in the search engine results pages. Ultimate Guide to Using Content Marketing in Digital PR Campaigns.

Health 98

Health SEO Advertising Advertisers 98

Exposure Ninja

AUGUST 21, 2023

You can get a head start on your certification by checking out our guide on Google Analytics 4 and watching this video on the key areas of Google Analytics 4 for marketers. This is the only certification on Digital Garage at the time of writing. Semrush Certifications Semrush is another well-known name in the marketing world.

Digital Marketing 52

Digital Marketing Marketing Marketers CRM 52

Hubspot Marketing

AUGUST 21, 2023

Wes McDowell Image Source Wes McDowell 's YouTube channel targets viewers in the digital marketing niche. The channel description mentions the channel's mission: teaching small businesses owners digital marketing strategies they can use to grow their businesses.

Millennials 98

Millennials Real Estate SEO Product 98

Marketing Insider Group

JUNE 23, 2020

Even though digital marketing gurus like Neil Patel reveal that 61 percent of consumers are influenced by custom content. In December 2019 , Simon Gwynn reported in PR Week , the beverage giant retreated to its previous structure, tapping Manolo Arroyo to assume the recreated CMO role. It didn’t last long.

CMO 145

CMO PR Marketing Marketers 145

Hootsuite

AUGUST 18, 2021

Now that we’re well over a decade into social media, some marketers do plan to work in the field from the start of their careers. But the majority continue to segue into social marketing from fields like English, communications, even political science—all without formal training in digital marketing. Probably not.

Education 143

Education Marketing Marketers Digital Marketing 143

Orbit Media Studios

MAY 4, 2022

We do not use marketing automation. We also learned the power of PR and guest blogging. Beyond marketing and business, these people care about each other on many levels. 2015 – 2019: Conferences, original research and content updates. There are so many marketing blogs. Content Jam at its peak in 2019.

Thought Leadership 143

Thought Leadership Energy Content Marketing Promotion 143

Duct Tape Marketing

FEBRUARY 26, 2025

The Zero-Click Internet: What It Means for Your Marketing Strategy written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Rand Fishkin In this episode of the Duct Tape Marketing Podcast , I interviewed Rand Fishkin, co-founder and CEO of SparkToro, an audience research software company.

Marketing Strategy 76

Marketing Strategy Food SEO Marketing 76

Moz

MAY 21, 2020

MozCon 2020 is now MozCon Virtual , an online conference experience delivering every ounce of digital marketing expertise you expect in-person with the safety and security of social distancing at home. Head of PR & Content, Aira Great Expectations: The Truth About Digital PR Campaigns. Rob Ousbey.

Thought Leadership 70

Thought Leadership PR CMO SEO 70

Search Engine Land

SEPTEMBER 26, 2023

At the time, I had been around SEO and digital marketing for 5+ years… This whole event really got me going with SEO and has become my top marketing channel to do work for since then,” Madden shares as he reflected on the journey that this update had led him on. He fondly remembers this transformative update.

SEO 119

SEO Transform User-Generated Health 119

Econsultancy

DECEMBER 13, 2021

Overall, most sectors were able to recover their pre-Covid advertising investments this year, while 2022 is expected to record higher ad spend than was reported in 2019, marking a full recovery for the industry. UK digital ad spend up 49% in H1 2021. UK digital ad spend rocketed to £10.5 of UK marketing budgets, up 18.5

Advertising 52

Advertising Advertisers Retail Shoppers 52

Sprout Social

JULY 21, 2021

The human behind your social handle is the most public and agile person in your organization, making the partnership between them and PR vital. How would you describe the NAACP’s approach to social and PR before the events of 2020? — NAACP (@NAACP) January 20, 2019. The engagements speak for themselves.

PR 140

PR Transform Communications Health 140