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AI also played a key role in personalizing the “Clustomers” messaging across globalmarkets. Particularly impressive is their innovative use of generative AI for marketing content. Taite said AI gave them the ability to “show versus tell” when ideating the concept.
Overall, most sectors were able to recover their pre-Covid advertising investments this year, while 2022 is expected to record higher ad spend than was reported in 2019, marking a full recovery for the industry. ” Marketing budgets now equate to just 6.4% This trend varies in strength across different verticals. of revenue.
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