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How brands like Klarna and Mars are using AI in marketing operations

Martech

Particularly impressive is their innovative use of generative AI for marketing content. In 2019, JPMorgan signed a five-year deal with AI firm Persado to create language models that can write high-performing marketing copy by analyzing massive datasets of tagged words and phrases.

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MarTech’s ABM experts to follow

Martech

Pam is author of three books: “Global Content Marketing,” “Effective Sales Enablement” and “The Modern AI Marketer.” followers) Website: PamDidner.com Christopher Golec Chris is currently CEO of B2B performance marketing provider Channel99, which he also founded. That’s plenty, but far from all.

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