Hubspot Marketing

JANUARY 6, 2021

Landing pages typically offer visitors something that they may be interested in, like an Ebook or a free trial, in exchange for contact information. 55% of top landing page submissions on the HubSpot blog came from Ebook offers. Addressing buyer fears on landing pages can increase conversion rates by 80%.

eBook 145

eBook Customer Acquisition User-Generated Marketing Strategy 145

Litmus

FEBRUARY 27, 2020

In our ebook The Future of Email in 2020 and Beyond , you’ll find their collective predictions for email’s future. If you’re looking to master the strategies and technologies that keep the email channel vibrant, relevant, and customer-centric in the years to come, this ebook is for you. EBOOK] The Future of Email in 2020 and Beyond.

Email Marketing 112

Email Marketing Market Trends eBook Law 112

Litmus

DECEMBER 12, 2019

The post [Report] 2019 State of Email Service Providers appeared first on Litmus Software, Inc. The Top 10 ESPs Across All Industries, Team Sizes, and Geolocations. Tweet this ?. Download the report for a full overview of what ESPs are popular with brands similar to yours. Which ESP is right for me? ?.

Branding 71

Branding eBook Marketers Marketing 71

Litmus

JANUARY 24, 2019

The 2019 edition of the Litmus State of Email Report analyzes the biggest developments in email client news, market share insights, and key industry updates. Download your free report for full access to the data and practical advice that will help you build a successful email program in 2019. Download the report ?.

Transform 71

Transform Law Promotion Customer 71

Marketing Insider Group

JANUARY 12, 2021

In the 2019 Personalization Development study , 93 percent of responding companies said that advanced personalization led to revenue growth! If a new lead downloads an awareness stage eBook, they are still in the early stages, figuring out what they need. Instead, offer them more great content that’s on the same topic as the eBook.

Content Marketing 140

Content Marketing Customer eBook Customer Journey 140

Hubspot Marketing

MAY 7, 2020

Generally speaking, it's easier to follow than blog posts, email newsletters, or ebooks. According to a survey by Wyzowl , 59% of marketers who weren't using video in 2019 expect to be using it in 2020. In 2019, 61% of Google searches took place on a mobile device, and that trend is showing no signs of slowing down.

Content Marketing 145

Content Marketing Shoppers eBook Marketing 145

Moz

MAY 6, 2019

In 2019, that’s what search engines like Google care about — solving for their searcher’s intent. For example, if you have an ebook or guide that you want to create and promote, then consider making a list of blog ideas that support this guide’s content. Start here to narrow your topic down and focus on one angle.

Transform 71

Transform Education eBook SEO 71

Hubspot Marketing

APRIL 9, 2019

In 2019, Rough Guides , a renowned travel guidebook, named Scotland the most beautiful country in the world. Once you finish interacting with the article, you’ll truly understand how Rob Gronkowski is just as athletic as he is goofy. Scotland From the Sky | BBC Scotland.

Entertainment 145

Entertainment Inbound Marketing eBook Marketing 145

Litmus

AUGUST 11, 2021

Download the ebook ?. Originally published on January 11, 2019, by Chad S. Take a deep dive into the most common issues that will break your emails, find out the impact on your email marketing program, and get practical tips & tricks to create on-brand, error-free emails. Every time. 3 reasons for vigilance. Learn how ?.

eBook 145

eBook Email Marketing Analytics Branding 145

Marketing Insider Group

JUNE 15, 2020

2019 saw Senior VPs, Individual Contributors, and Senior Employees all take less time between their second request, while Managers remained flat year over year. In 2019, the C-Level represented 16% of NetLine’s total audience, a 2% increase year over year. All in all, the average time between the first and second request was 19.4

Whitepaper 108

Whitepaper Information Technology Manufacturing PR 108

Litmus

JULY 27, 2021

Download the ebook ?. Originally published on July 18, 2019, by Bettina Specht. Our Ultimate Guide to Email Accessibility has the insights and step-by-step advice you need to write, design, and code emails that can be enjoyed by anyone—regardless of their ability. For example, many emails contain images. Last updated on July 27, 2021.

eBook 137

eBook Health Email Marketing Management 137

Litmus

FEBRUARY 11, 2019

Do you know which challenges are holding back your email program from delivering its full potential in 2019? The post Tips for Marketing Leaders: Help Your Team Overcome the Biggest Email Marketing Challenges of 2019 appeared first on Litmus Software, Inc. Download the guide ?.

Email Marketing 66

Email Marketing Marketing Marketers Branding 66

Marketing Insider Group

DECEMBER 18, 2019

How can you break through the noise on social media platforms to elevate your brand and gain traction for eBooks, blogs, and bylines if you’re one of so many fighting for the attention of internet passerby? The 2019 B2B Trusted Brands Report, Sagefrog. LinkedIn for Leads, Sagefrog. appeared first on Marketing Insider Group.

Marketing Mix 111

Marketing Mix Thought Leadership Manufacturing Finance 111

Rock Content

JUNE 30, 2020

In 2019, the revenue spent on marketing in the US alone was over US$ 197 billion. Interactive ebooks. Have you ever thought that you can transform white papers and ebooks into an interactive experience for your users? The interactive ebook allows the public to navigate as they please and also supports formats like video.

Whitepaper 106

Whitepaper eBook Transform User-Generated 106

Adobe Experience Cloud Blog

MAY 24, 2019

In fact, 68% of marketers intend to increase their spend on social advertising in 2019, according to recent SocialMediaToday research. But rather than whisking people away to another site to download an ebook or sign up for a free trial, they can complete those actions right on Twitter. Here are a few ideas.

Advertising 134

Advertising Advertisers Thought Leadership Customer Acquisition 134

Hubspot Marketing

MAY 13, 2022

That's because nearly every message your brand broadcasts can be classified as content, whether it's an About Us site page, product descriptions, blog posts, ebooks, infographics, podcasts, or social media posts. How to Create an Ebook From Start to Finish. In March, you'll launch a new ebook, accompanied by paid promotion.

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

Litmus

MAY 29, 2020

While our 2019 State of Email Workflows Report revealed that email marketers do get input from other departments before hitting send, collaboration tends to drop off after that. There’s a thriving community of dedicated and passionate email marketers, but it’s been a niche topic within the marketing ecosystem.

Marketing Mix 93

Marketing Mix eBook Email Marketing Marketing 93

Litmus

FEBRUARY 14, 2023

Get the ebook A brief history on AMP for email In February 2018, Google announced that support for AMP would would be coming to Gmail, providing marketers with the opportunity to add AMP-powered interactivity to their emails. Download our latest ebook for eight email marketing and design trends you should know.

Market Trends 95

Market Trends Email Marketing eBook Marketing 95

Unbounce

APRIL 23, 2019

E.g. ebooks on "the complete guide to X" or blog posts on "5 reasons why." Now's a good time to invent the new ebook. Or, just keep them handy for the next time you want to try something more interesting than creating another ebook or webinar. — Casie Gillette (@Casieg) January 31, 2019.

Direct Mail 145

Direct Mail eBook User-Generated eCommerce 145

Hubspot Marketing

DECEMBER 21, 2023

DemandMetric ) Image Source After video and eBooks, blogging is the third most common content marketing strategy. DemandMetric ) Writing, Formatting, and Posting In 2022, it took bloggers 4 hours and 10 minutes to write a typical blog post, up from 3 hours and 57 minutes in 2019. DemandMetric ) 59% of marketers find blogging valuable.

B2C 113

B2C eBook Food Content Marketing 113

Litmus

AUGUST 6, 2020

Sadly, we’re seeing the number of email marketers that view their reviews and approvals as appropriate shrinking year after year: 62% in 2017, 60% in 2018, 58% in 2019, and now 52% in 2020. So how do we get that number back up?

eBook 82

eBook Email Marketing Marketing Marketers 82

Marketing Insider Group

OCTOBER 22, 2020

with properties selling nearly two weeks faster than in 2019. White Papers, eBooks, and Research Reports were. As we saw with the NAR report, leasing is down compared to 2019 so these professionals are likely looking for content that can help them to position their buildings and office spaces in the best light possible.

Real Estate 100

Real Estate Whitepaper Finance eBook 100

Martech

APRIL 3, 2023

He’s author of two bestselling books, “The Content Formula” and “Mean People Suck,” named one of the Best Inspirational Books of 2019 by by Inc Magazine. The MarTech contributor has been recognized as a Top Business Speaker by Huffington Post and a Top CMO Influencer by Forbes. followers) A.

Content Marketing 116

Content Marketing Transform CMO Marketing 116

Marketing Insider Group

DECEMBER 9, 2019

In PAN’s recent 2019 Content Fitness Report , 100+ content marketing pros were asked questions about how their content strategy is performing. This could be anything from a certain percentage increase for eBook downloads or better social media engagement to increased blog subscribers.

Marketing Strategy 136

Marketing Strategy Content Marketing Marketing Marketers 136

Hootsuite

JULY 24, 2019

As of April 2019, Facebook’s potential advertising reach globally is 1.887 billion people. Posted by Tattoodo on Sunday, February 17, 2019. Posted by Nuud Care on Saturday, June 8, 2019. Running just as Wimbledon 2019 came to a close, the ad uses current excitement to create a lead database for next year’s event.

Whitepaper 112

Whitepaper User-Generated Gen Z Price 112

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. The majority of outsourced marketing efforts are executed via retainers, according to the 2019 B2B Marketing Mix Report.

Marketing Strategy 11

Marketing Strategy Marketing Marketers Whitepaper 11

Neil Patel

DECEMBER 18, 2018

Another example that worked well was, “How to Start a Blog in 2019.” Hack #18: Journies and courses convert better than ebooks. Typically, most people offer ebooks in exchange for an email. Hack #26: Webinars are the best way to sell ebooks and courses. It’s so effective, in fact, that I am able to get 3.6

eBook 111

eBook User-Generated PR SEO 111

Sprout Social

NOVEMBER 8, 2021

One thing you should be doing on your Instagram Stories regularly is sharing links — or at the very least promotional graphics — for your blog content and other educational resources like ebooks, podcasts, videos, etc. This will look different depending on your business and industry.

Food 144

Food eBook Education Promotion 144

Marketing Insider Group

NOVEMBER 9, 2020

billion in 2019. Based on a 2019 survey, the data showed a 73% increase in content marketing spend in the past two years. It could be that someone provided their contact information to download a gated eBook. Our content marketing expertise costs a fraction of what you may be spending now on marketing efforts. Image: ANA.

CMO 140

CMO Marketing Marketers SEO 140

Litmus

JULY 2, 2020

Melanie’s past sessions have focused on B2B design trends in 2017, and at Litmus Live in 2019, she talked about discovering her organization’s emails were showing on blocklists and provided actionable tips for attendees to overcome similar issues. 2019 State of Email Service Providers (Litmus).

eBook 90

eBook Communications Email Marketing Product 90

Sprout Social

JULY 9, 2020

Content encompasses everything from ebooks to webinars to blog posts. Posted by Red Bull Adventure on Thursday, July 18, 2019. Content marketing involves using content to provide value to the receiver in an informative and strategic way. Let’s break down the phrase.

Content Marketing 141

Content Marketing Manufacturing Marketing Marketers 141

Marketing Insider Group

DECEMBER 3, 2020

We’ve finally encountered another audience where eBooks aren’t the predominant content format. Yes, White Papers are the 2nd most consumed content format in general, (and tops in the Legal field , as well) but eBooks often hold such a dominant advantage that it’s just assumed eBooks will top the list. Human Resources, of course.

Retail 95

Retail Whitepaper Food B2C 95

Litmus

APRIL 15, 2021

Download the ebook ?. Originally published on September 25, 2019, by Whitney Rudeseal Peet. The Anatomy of a Broken Email. Take a look at the most common email mistakes that will break your email and learn what you can do to prevent them by creating on-brand, error-free emails. Question #1: Are you using a pre-tested email template?

eBook 119

eBook Email Marketing Branding Place 119

Power Digital Marketing

JANUARY 20, 2019

That’s why we’re breaking down a variety of the top digital marketing tools to use for your business in 2019. Choose from 65 mobile-optimized templates already proven to convert well, including pages for signing up for a webinar, downloading an eBook and more. There you have it – our list of the top digital marketing tools for 2019.

Marketing 40

Marketing Marketers User-Generated Analytics 40

Hubspot Marketing

OCTOBER 14, 2022

In 2019, research conducted by Sumo found that the top performing 10% of pop-up forms convert at a whopping 9.3%. For example, if I were writing a blog post on social media, I would offer a free ebook on the same topic – as seen below. Let's dig in. Do pop-up forms work? I'll answer this one right off the bat: The answer is yes.

Real Estate 145

Real Estate User-Generated Marketing Marketers 145

Hootsuite

NOVEMBER 21, 2019

In 2019, 87% of businesses were using video as a marketing tool , and 90% of them said that they felt competition and noise are on the rise. IGTV started off as vertical-only, but in May 2019 Instagram branched out on aspect ratios and allowed creators to upload horizontal video, too. She said, surprising no one.)

Promotion 145

Promotion Fashion eBook Branding 145

Hubspot Marketing

NOVEMBER 30, 2022

A content marketer, for example, could create a series of blog posts that generate leads from an ebook. Ebooks and whitepapers: Ebooks, whitepapers, and similar long-form content helps further educate website visitors. We'll talk more about these specific digital marketers in a minute. Short videos. Consideration Stage.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing PR 145