Litmus

MAY 29, 2020

There’s a thriving community of dedicated and passionate email marketers, but it’s been a niche topic within the marketing ecosystem. In the past, marketing teams have worked in silos. However, a third of marketers say their email marketing is poorly or very poorly integrated with other channels.

Marketing Mix 93

Marketing Mix eBook Email Marketing Marketing 93

Hubspot Marketing

MAY 13, 2022

At the heart of digital marketing is owned media — and it almost always comes in the form of content. That's because nearly every message your brand broadcasts can be classified as content, whether it's an About Us site page, product descriptions, blog posts, ebooks, infographics, podcasts, or social media posts. Recommended Reading.

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

Litmus

JULY 20, 2021

Every email marketer knows the feeling of satisfaction when an email goes out: one part relief, one part anxiety. When you hit “send,” the hard part is over, and you can sit back and wait for the results to roll in so you can judge whether or not the email you sent was successful. The state of email analytics in 2021.

Analytics 138

Analytics Email Marketing eBook Key Performance Indicator 138

Litmus

JULY 27, 2021

As email marketers, designers, and developers, we care a lot about how our emails look in our subscribers’ inboxes. But have you ever asked yourself how your email sounds ? It’s not something we think about a lot, but it’s a critical component of email accessibility. Can screen readers read emails?

eBook 137

eBook Health Email Marketing Management 137

Litmus

AUGUST 6, 2020

Half of email marketers see their email review and approval process as too lax or too burdensome. Sadly, we’re seeing the number of email marketers that view their reviews and approvals as appropriate shrinking year after year: 62% in 2017, 60% in 2018, 58% in 2019, and now 52% in 2020.

eBook 82

eBook Email Marketing Marketing Marketers 82

Litmus

APRIL 15, 2021

Take a look at the most common email mistakes that will break your email and learn what you can do to prevent them by creating on-brand, error-free emails. Download the ebook ?. Question #1: Are you using a pre-tested email template? No, it’s a brand new email we’ve never tested. No, everything’s the same.

eBook 119

eBook Email Marketing Branding Place 119

Marketing Insider Group

DECEMBER 9, 2019

What integration means is that all aspects of content marketing are working together from PR to social media to email marketing. Each piece of your content marketing works to reinforce this message, as well. And some marketers aren’t confident they’re doing it well.

Marketing Strategy 136

Marketing Strategy Content Marketing Marketing Marketers 136

Litmus

JULY 2, 2020

This month’s Litmus Live Interview focuses on what some might consider one of the more daunting challenges in email marketing: migrations. 2019 State of Email Service Providers (Litmus). I sat down with Melanie Kinney, a friendly face you’ve seen at Litmus Live more than once.

eBook 90

eBook Communications Email Marketing Product 90

Hubspot Marketing

NOVEMBER 30, 2022

A content marketer, for example, could create a series of blog posts that generate leads from an ebook. We'll talk more about these specific digital marketers in a minute. Ebooks and whitepapers: Ebooks, whitepapers, and similar long-form content helps further educate website visitors. Email Marketing.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing PR 145

Litmus

APRIL 29, 2021

Email briefs are valuable for all email marketing programs, especially if yours is high volume, has a large team, or works with many stakeholders. In particular, they’re essential for agencies who need to give clear guidance on the scope of the emails they’re creating for their clients. Create better emails, faster.

Copywriting 136

Copywriting Key Performance Indicator Email Marketing CMO 136

Marketing Insider Group

SEPTEMBER 14, 2020

HubSpot’s top lead magnet ebook was shared over 12,000 times in a year. 72% of marketers say that content marketing sparks engagement growth. Starting in June of 2019, roughly 94% of internet searches began to occur on Google. Mobile Marketing Statistics. Optinmonster; Marketing Land). Optinmonster).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Marketing Insider Group

NOVEMBER 9, 2020

Our content marketing expertise costs a fraction of what you may be spending now on marketing efforts. Marketing Budgets Shifting and Changing. Marketing budgets had been steadily rising, up from $12.3 billion in 2019. Distribution methods: Social media, third party sites, email marketing, etc.

CMO 140

CMO Marketing Marketers SEO 140

Litmus

MARCH 23, 2020

The one- or two-person team that could manage to build a weekly newsletter or daily promotion is no longer enough to handle the growing variety and technological, data, and reporting demands of a successful 21st century email program. In 2019, 33% of brands were planning to increase their budget for email team personnel.

Marketing Mix 74

Marketing Mix Email Marketing eBook New Technology 74

Neil Patel

DECEMBER 18, 2018

Hack #6: Don’t stop with email. Email marketing is something that most blogs and sites leverage. If you add in push notifications and you add in chatbots , however, you’ll double up the traffic you were getting from email. Another example that worked well was, “How to Start a Blog in 2019.”

eBook 111

eBook User-Generated PR SEO 111

Exposure Ninja

JUNE 23, 2022

This article was written and published on 7th July 2019. Digital marketing is becoming a core part of many business’ marketing strategy. If you’re starting to add more digital elements to your marketing strategy, it can feel like a lot to take in. Free Email Marketing Courses.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketing 98

Power Digital Marketing

JANUARY 20, 2019

With an assortment of new tools launching every day in the marketing world, it can be difficult to navigate which ones will work best for you. That’s why we’re breaking down a variety of the top digital marketing tools to use for your business in 2019. There you have it – our list of the top digital marketing tools for 2019.

Marketing 40

Marketing Marketers User-Generated Analytics 40

Litmus

OCTOBER 21, 2019

In our fourth annual State of Email Workflows report, we use insights from 3,000+ email marketers to take a detailed look at how teams get email campaigns out the door at every step. How Email Marketers Plan Campaigns and Manage Production Cycles. 53% of brands need 2 weeks more to produce a single email.

Copywriting 47

Copywriting Marketing Mix Email Marketing Communications 47

Unbounce

APRIL 18, 2024

/ Email marketing 57 common email marketing mistakes to avoid to boost click rate By Paul Park and Abigail Waterer. billion email users (more than half the population of earth!), TABLE OF CONTENTS What is email marketing and why is it important? Updated on April 18, 2024. Simple—just keep reading.

Email Marketing 52

Email Marketing Law Marketing Marketers 52

Litmus

NOVEMBER 19, 2020

After helping lead a migration earlier in the year, Litmus’s own Email Marketing Manager, Jaina Mistry, moderated the second session which featured four marketers who are in the process of, or recently finished, implementing a new ESP. Migration project in your future?

Marketing Automation Platform 77

Marketing Automation Platform eBook New Technology Education 77

Digital Marketer

AUGUST 9, 2023

I’ve been an Entrepreneur for 12+ years scaling multiple businesses to 6, 7, and 8 figures w/ an exit in 2019. Today, I run marketing for my portfolio of 4 businesses. The majority of my success in business has been through organic marketing. In this article, I’ll share my top 7 organic marketing strategies.

Marketing Strategy 75

Marketing Strategy Whitepaper Fashion SEO 75

Rock Content

AUGUST 25, 2020

In mid-2019, Google was the subject of yet another controversy over data privacy. They are also ideal for instigating and directing a visitor’s attention to the CTA — usually a button to download a spreadsheet, infographic, or ebook. Email marketing. What are the challenges of personalization?

Transform 95

Transform Whitepaper User-Generated Law 95

Litmus

DECEMBER 19, 2018

Litmus published five reports and six whitepapers during 2018, covering a wide range of email marketing topics from analytics to email service providers and interactive emails to email’s return on investment. Much of that research was powered by our 2018 State of Email Survey. 2018 State of Email Workflows.

Whitepaper 60

Whitepaper Email Marketing Analytics SEO 60

Marketing Insider Group

FEBRUARY 5, 2024

DemandMetric) Image Source: Neal Schaffer Blogging ranks as the third most prevalent content marketing strategy after video and eBooks. HubSpot) 80% of bloggers affirm that blogging contributes to significant marketing success. Orbit Media) 90% of businesses employ content marketing tactics like blogging. billion by 2025.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Rock Content

JANUARY 27, 2021

The Content Trends 2019 survey raised an interesting fact about this: only 36.5% of the companies interviewed had a documented Content Marketing strategy. Unfortunately, this is one of the main mistakes that make marketing analytics unfeasible. How to apply marketing analytics in your company. of companies.

Analytics 105

Analytics Marketing Strategy Marketing Marketers 105

Many Chat

JULY 21, 2022

This sticker is also effective for sharing: Blog posts eBooks Promotions or sales Newsletter signups. It’s a frictionless experience for users because they can register for the webinar and simultaneously opt into your email marketing campaigns—all without leaving the Instagram app. Location sticker.

User-Generated 98

User-Generated eBook Promotion Food 98

Hubspot Marketing

OCTOBER 10, 2019

In another example, ahead of the 2019 Emmy Awards, I wrote a post that highlighted takeaways video marketers could gain from Emmy nominated commercials. Then, at the bottom, include a CTA offering them a free resource, like an ebook on a similar topic. Time to Write Your First Blog.

Law 22

Law Thought Leadership SEO User-Generated 22

Duct Tape Marketing

JANUARY 15, 2019

In fact, I suspect that in 2019 it may become Google’s very own social platform, allowing small business owners to interact with their customers. If you have a page that ranks, attach a free checklist or eBook so that you can begin using all of that content to capture leads. Content drives every channel.

SEO 77

SEO eBook Customer Journey Advertisers 77

SMA Marketing

DECEMBER 18, 2023

Content marketing specialists are looking ahead with you and thinking of ways to support your sales team by developing fresh, high-quality content for your promotions, whether through email marketing, blog articles, or social media posts. All our content is SEO-optimized and created to reach our clients’ goals and KPIs.

Content Marketing 52

Content Marketing Marketing Marketers Analytics 52

SMA Marketing

DECEMBER 18, 2023

The Role of Content Marketing in Business Promotion The perception of the role of content marketing within organizations is one of the most significant changes in its evolution. Learn more about how we leverage content to help business growth in our free ebook, The Ultimate Guide to Content Marketing for Business Growth.

Content Marketing 52

Content Marketing Marketing Marketers Analytics 52

Exposure Ninja

JULY 21, 2022

If you want to gain backlinks and social media mentions, and increase organic traffic for your website, here are some different types of content to try: A whitepaper or eBook: Show off your expertise while providing useful, in-depth information that your target audience is actively searching for.

Health 98

Health SEO Advertising Advertisers 98

Duct Tape Marketing

SEPTEMBER 14, 2022

I'm graduated in 2019. Sam Garg (02:58): Yeah, no, I mean, I get asked that question a lot, you know, there's lots of companies in this space, you know how email marketing is right there. Sam Garg (01:22): For sure. So I'm sort of like a software engineer by background. Sonic particularly in the AI writing space.

Copywriting 96

Copywriting Marketing Marketers User-Generated 96

Unbounce

OCTOBER 15, 2024

Develop gated assets : Create valuable downloadable content like eBooks , white papers , templates , and checklists. These assets can convert your readers into hand-raisers, ready to be nurtured via email marketing efforts. 53 minute read Lead generation 10 creative lead gen examples sourced from marketing legends March 8, 2023.

User-Generated 98

User-Generated Marketing Marketers CRM 98

Welcome Software

MARCH 11, 2022

Changing content to suit another stage of the buyer’s journey: Turning a series of blog posts into an ebook. For example, let’s say you have a high-performing blog post about email marketing that was published in 2019, before the pandemic. Stage #8: Keep updating content (or retire it).

Management 52

Management Gen Z Whitepaper Content Marketing 52

Duct Tape Marketing

JUNE 18, 2019

He is the CEO and founder of the CRM and marketing automation platform known as A ctiveCampaign and we’re going to talk about how CRM and how relationship building and how email marketing and marketing automation have changed for the better. So Jason, thanks for joining me. Jason Vandeboom: Yeah.

Marketing 73

Marketing Marketers Marketing Automation Platform Transform 73

Hubspot Marketing

MARCH 28, 2019

No matter what industry you’re in, email list building is still an important and high impact marketing activity. Though you may see the occasional article proclaiming “email marketing is dead,” you can safely continue your campaigns, and know that “the money is in the list” ( as they say ). Ask, “what’s in it for me?”.

eBook 145

eBook Copywriting User-Generated Entertainment 145

Hubspot Marketing

APRIL 8, 2019

You can see lifetime value for, say, the users you generated from email marketing versus the ones you acquired from organic search. Let’s imagine that instead, this report tells us average goal completions per user for February 1-28, 2019 (the last row) was 4.07. We’ve got you. A few notes: Lifetime Value is capped at 90 days.

Analytics 145

Analytics User-Generated eCommerce Millennials 145

Adobe Experience Cloud Blog

DECEMBER 16, 2019

I’m tired of people giving email marketing a bad rap. Because despite claims that email is dead , 33% of consumers say they used it more frequently in 2019 than last year. . And by the end of 2019, it’s estimated that marketers in the U.S. will have spent $350 million on email advertising. .

Email Marketing 106

Email Marketing Thought Leadership eBook Marketing 106