Marketing Insider Group

SEPTEMBER 14, 2020

79% of B2B buyers share white papers with their coworkers. HubSpot’s top lead magnet ebook was shared over 12,000 times in a year. Starting in June of 2019, roughly 94% of internet searches began to occur on Google. Approximately 200 million Americans have signed up on FTC’s “Do Not Call” list. Optinmonster). Sparktoro).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Hubspot Marketing

NOVEMBER 30, 2022

A content marketer, for example, could create a series of blog posts that generate leads from an ebook. Ebooks and whitepapers: Ebooks, whitepapers, and similar long-form content helps further educate website visitors. We'll talk more about these specific digital marketers in a minute. Short videos. Image Source.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing PR 145

Rock Content

JULY 21, 2020

As of 2017, Ion was offered by ScribbleLive, a North American company acquired by the Brazilian multinational Rock Content in 2019, adding Ion to its catalog of content experience solutions. This is the fastest way to produce questionnaires, white papers, infographics , and other interactive materials. What can Ion do?

Whitepaper 75

Whitepaper User-Generated eBook Transform 75

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. The majority of outsourced marketing efforts are executed via retainers, according to the 2019 B2B Marketing Mix Report.

Marketing Strategy 11

Marketing Strategy Marketers Marketing Whitepaper 11

Litmus

DECEMBER 19, 2018

Litmus published five reports and six whitepapers during 2018, covering a wide range of email marketing topics from analytics to email service providers and interactive emails to email’s return on investment. The reports and whitepapers we released during 2018 include: 2018 State of Email Analytics. Take our 2019 Survey ?.

Whitepaper 60

Whitepaper Email Marketing Analytics SEO 60

Rock Content

AUGUST 25, 2020

In mid-2019, Google was the subject of yet another controversy over data privacy. They are also ideal for instigating and directing a visitor’s attention to the CTA — usually a button to download a spreadsheet, infographic, or ebook. What are the challenges of personalization? Email marketing. How to measure your results?

Transform 95

Transform Whitepaper User-Generated Law 95

Lusha

OCTOBER 27, 2019

Looking into the full timeline of activities associated with the lead, will allow you to not only reference certain actions: “I saw you downloaded our white paper on camels in the middle east. The post The 2019 Beginners Guide for Inbound SDRs appeared first on Lusha.

Whitepaper 40

Whitepaper CRM Marketing Automation Platform eBook 40

Lusha

OCTOBER 27, 2019

Looking into the full timeline of activities associated with the lead, will allow you to not only reference certain actions: “I saw you downloaded our white paper on camels in the middle east. The post The 2019 Beginners Guide for Inbound SDRs appeared first on Lusha.

Whitepaper 40

Whitepaper CRM Marketing Automation Platform eBook 40

Hootsuite

MARCH 31, 2020

Content marketing is the practice of attracting and retaining customers through the creation and distribution of original, valuable content such as videos, whitepapers, guides, and infographics. Other conversion examples include lead-generation actions like opting into a newsletter, registering for a webinar, or downloading a whitepaper.

User-Generated 145

User-Generated Social Media Marketing Promotion Analytics 145

Digital Marketer

AUGUST 9, 2023

I’ve been an Entrepreneur for 12+ years scaling multiple businesses to 6, 7, and 8 figures w/ an exit in 2019. Organic marketing is the answer. Keep reading for my secrets). My name is Connor Gillivan. Today, I run marketing for my portfolio of 4 businesses. The majority of my success in business has been through organic marketing.

Marketing Strategy 75

Marketing Strategy Whitepaper Fashion SEO 75

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. The majority of outsourced marketing efforts are executed via retainers, according to the 2019 B2B Marketing Mix Report.

Marketing Strategy 40

Marketing Strategy Marketers Marketing Whitepaper 40

Unbounce

OCTOBER 15, 2024

Develop gated assets : Create valuable downloadable content like eBooks , white papers , templates , and checklists. 5 minute read General marketing How to add landing page services to your agency offering (and price them) May 8, 2019. Ensure these assets are closely related to the topics of your ungated content.

User-Generated 98

User-Generated Marketers Marketing CRM 98

Animalz blog

MAY 3, 2024

The Challenges and Opportunities of Enterprise Content Marketing As we wrote in 2019 Content Trends Gleaned From 160+ Sales Calls , small companies often outperform large ones when it comes to traffic. Editor’s note: Jimmy Daly originally wrote this article in October 2019. We’ve discussed this trend at length here. )

Content Marketing 52

Content Marketing Shipping Whitepaper Customer Acquisition 52

Exposure Ninja

JULY 21, 2022

If you want to gain backlinks and social media mentions, and increase organic traffic for your website, here are some different types of content to try: A whitepaper or eBook: Show off your expertise while providing useful, in-depth information that your target audience is actively searching for.

Health 98

Health SEO Advertisers Advertising 98

Welcome Software

MARCH 11, 2022

Breaking up long-form content into a series of shorter pieces (or vice versa): Using content from a 10-page white paper to create several shorter blog posts. Changing content to suit another stage of the buyer’s journey: Turning a series of blog posts into an ebook. Stage #8: Keep updating content (or retire it).

Management 52

Management Gen Z Whitepaper Content Marketing 52

Marketing Insider Group

SEPTEMBER 15, 2020

In our 2020 State of B2B Content Consumption and Demand Report for Marketers , we shared that eBooks were the most consumed content type of 2019. For the Legal audience, however, White Papers were the most consumed content type, with eBooks not even making the list. White Papers offer that in spades.

Whitepaper 95

Whitepaper Law eBook Thought Leadership 95

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. Software companies have become tech teachers with how-to videos and eBooks. Take Demandbase for example. It’s not rented space.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Hubspot Marketing

JUNE 4, 2019

The most common type of squeeze page is gated content or a prompt to enter your email address to receive a newsletter, ebook, whitepaper, or other content offer. This page might share an announcement with the user, such as “ We’ve just unveiled new dates for our 2019 marketing conference! ” Image source: Wistia.

Whitepaper 145

Whitepaper User-Generated Price Food 145

Sprout Social

JANUARY 25, 2019

Here’s an example from a post on Twitter that talks about their 2019 Marketing Predictions eBook. Takeway: If you have blog articles, eBooks, or white paper landing pages, use those across your social media accounts. Signal is providing a valuable resource for digital marketers.

Branding 112

Branding Customer Whitepaper Manufacturing 112