Litmus

FEBRUARY 15, 2021

Email marketers are on a constant search for a silver bullet—the one trick that gives them better visibility in front of subscribers and gets their message opened. Different methods of verifying senders and using logos have been around for years, but the first formalized spec for BIMI was published in February 2019.

Email Marketing 132

Email Marketing Marketing Marketers Branding 132

Hubspot Marketing

MARCH 12, 2019

The 13 Best Lead Generation Tools in 2019. HubSpot Marketing. HubSpot Marketing. They integrate smoothly with your existing marketing stack, so you can easily transport leads through to your CRM or email marketing tool and start building nurturing campaigns. The Best Free Lead Generation Tools in 2019.

User-Generated 145

User-Generated CRM Inbound Marketing Copywriting 145

Hubspot Marketing

JUNE 21, 2019

Keep reading to learn about our 14 favorite website plugins for 2019. Best of all, Intercom also comes with an email marketing solution to further meet your business needs. Once you've found a good option, it's time to get it onto your site for your first test. Having trouble finding an option? Image Source. OptinMonster.

User-Generated 145

User-Generated eCommerce CRM SEO 145

Litmus

AUGUST 13, 2020

Agile marketing is all the rage, and email marketing definitely plays a part. According to Litmus’ 2019 State of Email Workflows , 58% of brands take 2 weeks or more to produce a single email. How can you get emails out the door faster without it feeling like a huge endeavor? No more waiting around.

Email Marketing 131

Email Marketing Marketing Marketers Place 131

Litmus

APRIL 18, 2019

If you’re looking to get the most out of your marketing budget, you should invest it in email marketing. Email continues to outperform other marketing channels by a long shot: For every dollar brands invest in email marketing, they receive 42 dollars in return , our research on email marketing ROI shows.

Email Marketing 110

Email Marketing PR Analytics Marketing 110

Litmus

NOVEMBER 20, 2019

The tech industry is buzzing with these two words, and email marketing is no exception. Last year, Apple added Dark Mode to its desktop email client. In 2019, Dark Mode came to iOS Mail and other industry heavyweights, including Gmail, announced support for Dark Mode. Outlook 2019 (Mac OS). Outlook 2019 (Windows).

Email Marketing 111

Email Marketing Marketing Marketers Customer 111

Content Marketing Institute

DECEMBER 11, 2018

In 85+ Predictions on Content Marketing in 2019 , you’ll see thoughts from experts on the role new technologies like AI and voice response will play in our content strategies; how our usage of techniques like email, video, and social media might shift; which storytelling formats and platforms will drive our audience’s conversations; and lots more.

Content Marketing 111

Content Marketing Whitepaper PR Marketing 111

Martech

MAY 19, 2022

We hope you’ll take this opportunity to download this free buyers’ guide that looks at today’s email marketing technology and walks you through what you should consider before adopting a new platform or making the switch from your current provider. Email marketing platforms and financial activity. Let us know!

Email Marketing 115

Email Marketing Finance Marketing Marketers 115

Litmus

OCTOBER 11, 2018

We’re thrilled to announce that Microsoft’s latest desktop version of its popular email client—Outlook 2019—is now available for testing in Litmus Email Previews. Microsoft Outlook is comprised of several versions of the email client. Does your email look great in Outlook 2019? Test your email ?.

Email Marketing 87

Email Marketing Place Management Marketing 87

Martech

OCTOBER 28, 2024

Voice search optimization (VSO) Then: With the rise of voice assistants like Alexa and Google Home around 2018–2019, optimizing for voice search quickly became a major AI-driven marketing trend. This shift enables dynamic customer segments to adjust in real-time, making marketing efforts far more personalized and responsive.

Market Trends 129

Market Trends Transform Customer loyalty Millennials 129

Hubspot Marketing

APRIL 25, 2019

Email marketing is a key component of any successful marketing strategy -- in fact, email marketing provides companies with a potential ROI of $44 for every $1 spent. Newsletters give marketers the ability to capture email sign-ups through form submissions, and nurture leads. Image source: Mailjet.

Price 145

Price CRM Email Marketing Customer Journey 145

Econsultancy

APRIL 14, 2022

Email is the channel that continues to deliver, with CRM teams proving its worth over the course of the pandemic. And though email now feels like a faithful friend to marketers, that doesn’t mean email marketing stands still. But there is still some catching-up for marketers to do to achieve this.

Market Trends 142

Market Trends Email Marketing Marketing Marketers 142

Neil Patel

JANUARY 15, 2019

Digital marketing is going to change drastically in 2019. You already know that each year marketing gets more expensive and more competitive. First of all, popular marketing channels that are profitable get saturated fast and you are going to have a lot of competitors. In 2019, start running A/B tests. Conclusion.

Digital Marketing 112

Digital Marketing Marketing Marketers User-Generated 112

Litmus

JULY 8, 2019

And while a few things stayed the same, we saw plenty of movement this year in terms of email client popularity. In our 2019 Email Market Share infographic, we take a look at mobile, webmail, and desktop opens over the course of the year, providing insights into why these changes occurred and how they may affect your email campaigns.

Marketing 94

Marketing Marketers Analytics Promotion 94

Hubspot Marketing

JULY 10, 2019

Take note of how each of these stages may affect your marketing strategies and how you implement them. B2B Email Marketing. Email marketing is a tried and true method of reaching both individual consumers and business customers. Did you know that 93% of B2B marketers use email? Are you one of them?

B2C 145

B2C Social Media Marketing Marketing Marketers 145

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

Nurture with email: Now you have their details, it’s time to build the relationship. Use email marketing principles to “drip” more content and add more value over time. Have you found any surprising results from your marketing activities? You can do this with discounts, prize draws, ebooks, and webinars.

Direct Mail 134

Direct Mail Real Estate Entertainment User-Generated 134

Vertical Response

NOVEMBER 7, 2022

Are you looking for ways to get a head start on your email marketing for Black Friday 2022? In this blog post, we will discuss some of the best ways to prepare for Black Friday and generate more sales through your email marketing campaigns. Billion in 2019. If so, you’re in luck! Billion in 2013 to $7.4

Email Marketing 103

Email Marketing Marketing Marketers Analytics 103

Hubspot Marketing

APRIL 5, 2019

Nowadays, email marketing is an integral component of any marketing strategy. In fact, 59% of marketers say email is their biggest source of ROI. When it comes to email marketing, the autoresponder sequence is a commonly used but often under-appreciated part of the process. Image Source. ConvertKit.

Inbound Marketing 145

Inbound Marketing Price Email Marketing Marketing Automation Platform 145

Martech

MARCH 22, 2022

Email marketing helps organizations acquire and retain customers, build businesses and make more money. That single sentence explains why companies must invest in effective email marketing. Unlike other channels, marketers need to know the mechanics of message delivery, too. Who uses or works with email marketing?

Email Marketing 122

Email Marketing B2C Law Marketing 122

Litmus

JULY 12, 2021

Opposites give each other meaning and provide email marketers with opportunities to experiment and have fun. While Black Friday tends to dominate the end-of-year email sales spotlight in some countries, there’s another holiday to try on for size—Singles’ Day. 8 Singles’ Day email examples. email marketing campaigns.

Email Marketing 116

Email Marketing Marketing Marketers Promotion 116

Sprout Social

DECEMBER 17, 2018

The message from the hashtag holiday isn’t used simply for the social post, but layered into their entire marketing strategy from social to their blog to their email marketing. This post A complete calendar of hashtag holidays for 2019 originally appeared on Sprout Social.

Millennials 112

Millennials Customer loyalty Health Analytics 112

Content Marketing Institute

JANUARY 1, 2019

What does this mean for 2019? Well, to put it into a weather forecast metaphor, we think 2019 should bring more of the same: mostly sunny skies with some sharp, cool headwinds. Contentmarketing in 2019 should bring mostly sunny skies with sharp, cool headwinds, says @Robert_Rose Click To Tweet. Email marketing ?

CMO 101

CMO Content Marketing Advertising Advertisers 101

Litmus

FEBRUARY 11, 2019

With an average ROI of 38:1, email marketing continues to be one of the most effective channels available to marketers. When done right, email marketing drives business results like no other channel does. Do you know which challenges are holding back your email program from delivering its full potential in 2019?

Email Marketing 66

Email Marketing Marketing Marketers Branding 66

Litmus

AUGUST 18, 2020

An agile email marketing process helps you create better emails, faster so you stay timely, relevant, and ahead of the competition. In our first post about agile email marketing, we talked about the content and development micro-efficiencies to help you become agile. This is for one email.

Email Marketing 107

Email Marketing Marketing Marketers Place 107

Hubspot Marketing

APRIL 25, 2019

The first few caught me off guard (I was only used to emails from Amazon about my purchase), but I could appreciate the seller’s intent. Many sellers opt to conduct separate email marketing practices to promote their store and grow their list. ???? Social Media.

Marketing Strategy 145

Marketing Strategy Shoppers Affiliate Marketing Price 145

Vertical Response

MAY 2, 2022

Additionally, in 2019, there were almost four billion users of email globally, and there are around over one billion Google email accounts globally. Considering these statistics, it’s clear how important it is for small businesses to focus on their email marketing efforts. Read on to learn more. Clickthrough Rate.

Email Marketing 98

Email Marketing Marketing Marketers Marketing Strategy 98

Litmus

APRIL 4, 2024

As email geeks, we love to obsess over exciting email designs and funky new coding tricks. But the real reason we send emails? To make email marketing work as a channel, you need to perform in three main areas: Deliverability, engagement, and value. You want to send relevant, valuable emails to your subscribers.”

Email Marketing 107

Email Marketing Marketing Marketers Promotion 107

Content Marketing Institute

NOVEMBER 27, 2018

Brands earn $38 for every $1 they invest in email marketing programs, according to Email Marketing ROI: The Factors That Lead to Better Returns, a research report published by Litmus. In other words, brands generate a 3,800% ROI on email marketing. Email opt-in (permission marketing).

Email Marketing 108

Email Marketing Real Estate Shipping B2C 108

Litmus

FEBRUARY 27, 2020

The email industry is constantly changing, but what are the trends that really matter in the years to come—and how can marketers prepare? We asked leading industry experts to share their visions for how some of the most crucial elements of email marketing will change in the next decade. 2019 State of Email Workflows ).

Email Marketing 112

Email Marketing Market Trends eBook Law 112

Litmus

MARCH 11, 2019

To run an outstanding email program, you need a best-in-class team. Our research shows a close correlation between a successful email program and a well-staffed email marketing team. When it comes to Litmus’ own emails, the bar is set high. That’s why, in 2019, we invested in our email team. .

Email Marketing 16

Email Marketing Marketing Marketers Education 16

Litmus

FEBRUARY 14, 2023

Year after year, Accelerated Mobile Pages (AMP) for email—an open-source technology that enables email marketers to create and send interactive emails—has made the list of trends for email marketers to watch. 1 But should email marketers embrace or ignore this trend?

Market Trends 95

Market Trends Email Marketing eBook Marketing 95

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Below, is a list of which marketing practices and tactics your organization should consider leaving behind in 2019, and which ones are a must as part of your 2020 planning. EMAIL MARKETING. Taking a critical look at how you’ve used MarTech in 2019 ensures you continue to evolve as an organization.

Marketing Strategy 174

Marketing Strategy Transform Thought Leadership User-Generated 174

Litmus

MARCH 22, 2019

Want better ROI from your email marketing? Email offers the highest returns for marketers year after year, coming in at 42:1 on average—up from 38:1 last year—and continues to blow away the returns seen with traditional media channels like TV, radio, and direct mail, according to Litmus’ 2019 State of Email survey.

Email Marketing 88

Email Marketing Direct Mail Law Marketing 88

Backlinko

JANUARY 6, 2025

In 2019, eBay did a sitewide initiative to improve performance. Turn Email Into Sustainable Sales The top brands drive 30-50% of their revenue through email marketing. Note: The best practices Im about to share are inspired by Boyuan Zhao, an email and SMS consultant for Shopify brands. increase in Add to Cart.

eCommerce 108

eCommerce Shipping Logistics Transform 108

Litmus

FEBRUARY 13, 2019

That’s right, we’re ready to announce the dates for Litmus Live 2019—the premier conference for email marketers, strategists, copywriters, designers, and developers! Litmus Live 2019 will be held on the following dates: London: August 20. Click to Tweet Litmus Live 2019 Dates ?. Boston: October 8-10.

Copywriting 65

Copywriting Price Email Marketing Marketing 65

Litmus

APRIL 10, 2019

The most inspiring email brands in 2019. Every year, we survey thousands of email marketers about the brands that inspire them the most and use these insights to put together the ultimate list of the most inspiring email brands. Here are 2019’s must-subscribe brands. The best email brands use Litmus.

Branding 67

Branding Copywriting Email Marketing Marketing 67

AWeber

NOVEMBER 21, 2023

Event email marketing is a key strategy for building anticipation for your next event—whether online or offline. This post explores key event email marketing examples and strategies to help. It was email. Over 75% of the event marketers polled said email marketing was their preference.

Email Marketing 101

Email Marketing Logistics Event Marketing Marketing 101