Litmus

JULY 20, 2021

Every email marketer knows the feeling of satisfaction when an email goes out: one part relief, one part anxiety. When you hit “send,” the hard part is over, and you can sit back and wait for the results to roll in so you can judge whether or not the email you sent was successful. The state of email analytics in 2021.

Analytics 138

Analytics Email Marketing eBook Key Performance Indicator 138

Litmus

JANUARY 26, 2021

At some point in your email marketing career (if you haven’t already), you’ll go through the rite of passage that is migrating email service providers (ESP) or marketing automation platforms (MAP). There are a few ways email migrations usually come to fruition: It’s renewal time! That’s HUGE.

CMO 88

CMO Marketing Automation Platform Email Marketing Marketers 88

Litmus

FEBRUARY 11, 2021

How do you know when it’s time to migrate to a different email service provider (ESP) or marketing automation platform (MAP)? A few weeks ago, we talked about migrating to an ESP when your marketing leader decides it’s time to move on over. That’s an increase from 52% in 2019. We’ve all been there.)

Email Marketing 111

Email Marketing Marketing Automation Platform Place Product 111

Martech

FEBRUARY 4, 2022

We love this update and plan to test right away to see if we can eliminate any unwanted form fills and encourage website visitors to use their business email versus a free consumer domain like gmail.com. Sales Connect was formerly Toutapp, acquired by Marketo in April 2019. First of all, what is Sales Connect? First, a bit of history.

User-Generated 119

User-Generated CRM Marketing Automation Platform Communications 119

Martech

OCTOBER 20, 2021

Discovery Plus leverages an instance of CDP and marketing automation platform Blueshift to manage and market to their strikingly diverse audience. Meeting customer expectations, breaking up these segments, and bringing them together can be demanding for marketers. That’s where CDPs come in.

Transform 110

Transform User-Generated CRM Marketers 110

Litmus

NOVEMBER 19, 2020

As we know, selecting a platform is only the first step in the process (though it’s really the most crucial). It’s also a great way to empower your marketers to investigate functionality that they haven’t used before but may want to leverage for future campaign strategies. Migration project in your future?

Marketing Automation Platform 77

Marketing Automation Platform eBook New Technology Education 77

OnPassive Marketing

JUNE 9, 2022

According to a Forrester survey from 2018, 55 percent of marketing decision-makers want to boost their technology spending, with one-fifth of those polled predicting a 10% or more rise. That is to say, if you weren’t using marketing automation software in 2019, you should think about it. Email Marketing Campaigns.

Marketing Automation Platform 58

Marketing Automation Platform Marketers Marketing Price 58

Litmus

FEBRUARY 11, 2021

How do you know when it’s time to migrate to a different email service provider ( ESP ) or marketing automation platform (MAP)? A few weeks ago, we talked about migrating to an ESP when your marketing leader decides it’s time to move on over. That’s an increase from 52% in 2019. We’ve all been there.)

Email Marketing 75

Email Marketing Marketing Automation Platform Place Product 75

Duct Tape Marketing

JUNE 18, 2019

He is the CEO and founder of the CRM and marketing automation platform known as A ctiveCampaign and we’re going to talk about how CRM and how relationship building and how email marketing and marketing automation have changed for the better. Jason Vandeboom: Yeah. Jason Vandeboom: Yeah, sure.

Marketers 73

Marketers Marketing Marketing Automation Platform Transform 73

Welcome Software

MARCH 11, 2022

For example, let’s say you have a high-performing blog post about email marketing that was published in 2019, before the pandemic. Welcome’s software combines just about everything you need to manage the content lifecycle into one, easy-to-use platform. We can’t resist one more shameless plug, lol.).

Management 52

Management Gen Z Whitepaper Content Marketing 52

Marketing Insider Group

JULY 1, 2020

But, chances are, your organization’s executive team isn’t as excited about your content marketing efforts as you are. While content marketing budgets have been blossoming in recent years – the industry reached $300 billion in 2019 – in-house marketing professionals still struggle to get the support they need.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145