Remove 2019 Remove Email Marketing Remove New Technology
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85+ Expert Predictions for Content Marketing in 2019

Content Marketing Institute

With the speed of big shifts happening across our industry lately – businesses merging, algorithms shifting , new tech capabilities emerging, audiences growing ever more fragmented and distracted , and the like – it’s hard enough for practitioners to keep up with what’s happening now , let alone keep our eyes firmly fixed on the horizon.

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How Digital Marketing Will Change in 2019

Neil Patel

Digital marketing is going to change drastically in 2019. You already know that each year marketing gets more expensive and more competitive. One of the big reasons we are seeing digital marketing change so much is because of the adoption of new technologies. In 2019, start running A/B tests.

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5 Best Content Marketing Videos of All Time

Marketing Insider Group

Brands willing to jump on opportunities presented by these new technologies are gaining huge wins. Pay attention to emerging technologies. Gary uses an example of his days as a pioneer email marketer in the 1990s, when he was getting open rates greater than 90% — a pipe dream in today’s marketing environment.

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16 marketing automation platforms your organization should consider

Martech

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Acquia made three acquisitions in 2019: Mautic (May), Cohesion (September) and AgilOne (December). Acoustic Campaign (via Acoustic). Product overview.

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3 Predictions for the Future of Email Teams

Litmus

The one- or two-person team that could manage to build a weekly newsletter or daily promotion is no longer enough to handle the growing variety and technological, data, and reporting demands of a successful 21st century email program. In 2019, 33% of brands were planning to increase their budget for email team personnel.

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How to Become a Great Marketer in 2019

Power Digital Marketing

Marketing is a broad field with a seemingly never-ending list of must-try strategies that are obsolete once new technology hits the market or channels such as Google or Facebook change algorithms. As marketers, keeping up these trends, fast-paced markets and the needs of your brand can be overwhelming.

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Better reporting can improve email performance

Martech

Get the daily newsletter digital marketers rely on. Six ways email reporting builds your email program. Although it’s a key component of successful email marketing , email reporting can be a major challenge for many email teams. Some marketing teams do all the work themselves.