Neil Patel

JANUARY 15, 2019

Digital marketing is going to change drastically in 2019. You already know that each year marketing gets more expensive and more competitive. And it won’t just be people speaking into their microphone on their cell phone or laptop, 30% of web browsing won’t even take place on a device with a screen. That’s just a given.

Digital Marketing 112

Digital Marketing Marketers Marketing User-Generated 112

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

But you can also go one step further and make your customers the star of your video marketing. Share your culture: Is your company a great place to work? Nurture with email: Now you have their details, it’s time to build the relationship. Use email marketing principles to “drip” more content and add more value over time.

Direct Mail 134

Direct Mail Real Estate Entertainment User-Generated 134

Litmus

AUGUST 18, 2020

An agile email marketing process helps you create better emails, faster so you stay timely, relevant, and ahead of the competition. In our first post about agile email marketing, we talked about the content and development micro-efficiencies to help you become agile. This is for one email.

Email Marketing 107

Email Marketing Marketers Marketing Place 107

Litmus

JULY 12, 2021

Opposites give each other meaning and provide email marketers with opportunities to experiment and have fun. While Black Friday tends to dominate the end-of-year email sales spotlight in some countries, there’s another holiday to try on for size—Singles’ Day. 8 Singles’ Day email examples. email marketing campaigns.

Email Marketing 116

Email Marketing Marketers Marketing Promotion 116

Hubspot Marketing

APRIL 25, 2019

Whether you’re a veteran Amazon seller or considering becoming one, it can be an intimidating place. That’s why we’ve built this guide — to help you build a profitable marketing strategy and succeed in the jungle that is Amazon. Amazon sellers advertise on the platform through Amazon Marketing Services (AMS). Direct Marketing.

Marketing Strategy 145

Marketing Strategy Shoppers Affiliate Marketing Price 145

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Below, is a list of which marketing practices and tactics your organization should consider leaving behind in 2019, and which ones are a must as part of your 2020 planning. EMAIL MARKETING. Taking a critical look at how you’ve used MarTech in 2019 ensures you continue to evolve as an organization.

Marketing Strategy 174

Marketing Strategy Transform Thought Leadership User-Generated 174

Martech

MARCH 22, 2022

Email marketing helps organizations acquire and retain customers, build businesses and make more money. That single sentence explains why companies must invest in effective email marketing. Unlike other channels, marketers need to know the mechanics of message delivery, too. Who uses or works with email marketing?

Email Marketing 120

Email Marketing B2C Law Marketers 120

Sprout Social

DECEMBER 17, 2018

For brands that choose to include hashtag holidays as part of their marketing strategy , it is important to take a step back and remember why they are so highly engaging in the first place—connection. This post A complete calendar of hashtag holidays for 2019 originally appeared on Sprout Social.

Millennials 112

Millennials Customer loyalty Health Analytics 112

Litmus

APRIL 4, 2024

As email geeks, we love to obsess over exciting email designs and funky new coding tricks. But the real reason we send emails? To make email marketing work as a channel, you need to perform in three main areas: Deliverability, engagement, and value. You want to send relevant, valuable emails to your subscribers.”

Email Marketing 107

Email Marketing Marketers Marketing Promotion 107

Litmus

FEBRUARY 27, 2020

The email industry is constantly changing, but what are the trends that really matter in the years to come—and how can marketers prepare? We asked leading industry experts to share their visions for how some of the most crucial elements of email marketing will change in the next decade. 2019 State of Email Workflows ).

Email Marketing 112

Email Marketing Market Trends eBook Law 112

Backlinko

JANUARY 6, 2025

Understand what they want, and hit them with the right with the right message in the right place at the right time.” In 2019, eBay did a sitewide initiative to improve performance. Turn Email Into Sustainable Sales The top brands drive 30-50% of their revenue through email marketing. increase in Add to Cart.

eCommerce 108

eCommerce Shipping Logistics Transform 108

Content Marketing Institute

NOVEMBER 27, 2018

Brands earn $38 for every $1 they invest in email marketing programs, according to Email Marketing ROI: The Factors That Lead to Better Returns, a research report published by Litmus. In other words, brands generate a 3,800% ROI on email marketing. Email opt-in (permission marketing).

Email Marketing 108

Email Marketing Real Estate Shipping B2C 108

Litmus

MARCH 11, 2019

To run an outstanding email program, you need a best-in-class team. Our research shows a close correlation between a successful email program and a well-staffed email marketing team. When it comes to Litmus’ own emails, the bar is set high. That’s why, in 2019, we invested in our email team. .

Email Marketing 16

Email Marketing Marketers Marketing Education 16

Hubspot Marketing

DECEMBER 30, 2019

billion in online purchases were made on Black Friday in 2019. To help you discover more about the consumer behaviors behind Black Friday's 2019 results, I surveyed a pool of more than 300 people using Lucid Software to learn what led them to engage with or purchase products in Black Friday ads. compared to 2018.

eCommerce 145

eCommerce Promotion Shoppers Fashion 145

AWeber

NOVEMBER 21, 2023

Event email marketing is a key strategy for building anticipation for your next event—whether online or offline. This post explores key event email marketing examples and strategies to help. It was email. Over 75% of the event marketers polled said email marketing was their preference.

Email Marketing 101

Email Marketing Logistics Event Marketing Marketers 101

Hubspot Marketing

JULY 10, 2019

Marketers spend a lot of time drafting poignant email copy , designing wonderfully branded email templates , and crafting succinct and enticing email subject lines that get open and click-through rates skyrocketing. Don't buy or rent email lists. Don't use all caps anywhere in your email or its subject line.

Law 98

Law Email Marketing User-Generated Communications 98

Litmus

OCTOBER 1, 2019

Email marketing comes with a lot of moving parts and sometimes, it’s hard to stay organized. During a recent webinar about scaling your email program , the topic of managing email content planning came up. . The discussion touched on data uncovered in the 2019 State of Email survey, but there’s still so much to explore.

Email Marketing 66

Email Marketing Marketers Marketing Management 66

Marketing Insider Group

OCTOBER 27, 2021

Marketing and sales are evolving, and Conversational Marketing is taking center stage. B2B marketers have traditionally relied on email marketing and social media to reach their audiences effectively and efficiently. How to Build a Conversational Growth Strategy, Revenue River (May 1, 2019). Jovic, Danica.

Shoppers 145

Shoppers Conversational Marketing Communications Marketing Strategy 145

Litmus

JUNE 12, 2019

We’ve been fielding a lot of questions about the agendas for Litmus Live 2019. As you can imagine, it’s a lot of work to go through dozens and dozens of submissions from an incredibly smart group of email marketers. What to expect at Litmus Live 2019. Litmus Live Boston runs October 9-11th at the Westin Copley Place.

Copywriting 56

Copywriting Email Marketing Education Analytics 56

Hubspot Marketing

OCTOBER 29, 2019

You can use tools in your content management system (CMS) to create forms, slide-in CTAs, or popups that are designed to gather email addresses. For example, HubSpot offers an email marketing tool , free pop-up forms , and a free online form builder to help build an email list. In fact, in 2019 there are now 3.2

SEO 145

SEO Advertisers Advertising Promotion 145

Litmus

MAY 20, 2019

In our “Trending in Email Design” series, we look at the hottest digital design trends—and dive into how they translate into email marketing. However, in 2019 there are a few new twists. Bold colors in email marketing. Gradients are incredibly versatile and a great way to add depth to an email design.

Email Marketing 108

Email Marketing Digital Marketing Place Management 108

Marketing Insider Group

JANUARY 12, 2021

In the 2019 Personalization Development study , 93 percent of responding companies said that advanced personalization led to revenue growth! By far, the most personalized channel is email marketing. The emails you send must be relevant and valuable, and you have a lot of control over what and how you send them.

Content Marketing 140

Content Marketing Customer eBook Customer Journey 140

Litmus

JUNE 18, 2020

Each year, we see new design trends shaping digital marketing—from the use of color and imagery to typography trends, interactivity, and more. In our “Trending in Email Design” series, we look at the hottest digital design trends and dive into how they translate into email marketing. Source: Really Good Emails.

Transform 120

Transform Retail Price Email Marketing 120

Litmus

JUNE 7, 2019

One of the truly great things about Litmus Live is the opportunity to learn from leading experts in the email marketing industry. Over the course of four hours, our interactive workshops combine lecture, group discussion, and hands-on exercises packed with insights from top minds in email marketing. What will you learn?

Copywriting 56

Copywriting Email Marketing Education Management 56

Martech

FEBRUARY 3, 2022

The complaints, originally filed in 2019, related “to the principles of legality, appropriateness, transparency, purpose limitation, storage restriction and security, as well as to accountability.”. For marketers, communicating with consumers through digital channels requires trust before any other value can be exchanged. Why we care.

Law 101

Law Advertising Advertisers Communications 101

Marketing Insider Group

NOVEMBER 22, 2021

Gary uses an example of his days as a pioneer email marketer in the 1990s, when he was getting open rates greater than 90% — a pipe dream in today’s marketing environment. In his keynote talk at Content Marketing World 2019, industry guru Joe Pulizzi helps you set your strategy for 2030. Cleveland Clinic.

Content Marketing 141

Content Marketing Marketers Marketing Customer Acquisition 141

Litmus

MARCH 26, 2021

Outlook 2007-2019 ?. As you can see, that’s a lot of places where video is not supported. Best practice is to use a still image from your video and place a play arrow over it so people know it’s a video. A great way to make a visual impact and actually show the power of video in email. Source: Really Good Emails.

Email Marketing 70

Email Marketing Marketing Marketers Place 70

Litmus

JUNE 8, 2021

When we looked back at the first quarter of 2021 , our key takeaways were Apple iPhone’s continued stronghold as the most popular email client and the changes that took place with Google Android, Outlook Mobile, and Windows Live Mail. But what highlights took place last month? Top 10 email clients overall. market share.

Marketers 132

Marketers Marketing Place Analytics 132

Litmus

AUGUST 26, 2021

We’ve all been there: Your boss or client just asked you to set up an email that’s almost entirely made out of images. “I We can use our brands’ fonts, place copy on images, and more… all without coding.”. Why image emails are popular. Why image emails are popular. 10 reasons to stop doing all-image emails.

Real Estate 144

Real Estate Place Email Marketing eCommerce 144

Marketing Insider Group

NOVEMBER 10, 2020

Over 70% of consumers surveyed in a 2019 study said that they would only engage with marketing that was tailored to their interests and 80% would only shop with brands that personalized their experience. Emails marketing products that the reader has no interest in are likely to end up in their spam or trash folder in the future.

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CRM Analytics Communications Content Marketing 145

Litmus

MAY 18, 2022

There are many ways to segment and personalize your emails , and marketers aren’t afraid to use multiple tactics throughout the year. Based on the data in the chart above, it isn’t uncommon for email marketers to have used nearly four different tactics. Let’s start with the reigning champ in email personalization.

Marketers 111

Marketers Marketing Email Marketing Place 111

Litmus

SEPTEMBER 28, 2020

All submissions and nominations were judged by a panel of email experts from Litmus and around the email community, including: Cynthia Price, CMO at Litmus. Jaina Mistry, Email Marketing Manager at Litmus. White, Head of Research at Oracle CX Marketing Consulting. See the email in action.). Back to top ?.

Copywriting 119

Copywriting Transform CMO Email Marketing 119

Hubspot Marketing

MARCH 18, 2022

If you had to guess, how many email newsletters do you think you're subscribed to? Email marketers have a lot to compete within their subscribers' inboxes. That's why a solid newsletter template is crucial to designing an email that people are encouraged to click through. Price: Free for 30 days. Price: Free for 30 days.

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Price Non-Profit eCommerce Fashion 145

Hubspot Marketing

FEBRUARY 5, 2024

They placed a payment ring on the reporter’s middle finger and shared it across social media. In 2019, Monzo partnered with The Big Issue, a popular magazine brand, to launch the “world’s first resellable magazine.” To top it all off, they placed the graph on their success page and put a Share and Invite Your Friend button.

Marketers 131

Marketers Marketing User-Generated Social Media Marketing 131

Litmus

FEBRUARY 23, 2021

As an email marketer, you’re always trying to improve your campaigns through the use of copy, design, and images. Email marketers like you are increasingly turning to animated GIFs in email to provide that extra interest. Animated GIFs are enjoying a renaissance both on the web and in email marketing.

Email Marketing 144

Email Marketing Product Place Branding 144

Neil Patel

JANUARY 28, 2021

Other places to find gifs include Tenor , Tumblr, Reddit, and Imgur). Gifs are now used in place of emojis and text in everyday online conversations. Marketers can jump on this train to get our audience’s attention in their endless Twitter, Facebook, and Tumblr feeds and engage with users across all of our marketing platforms.

Promotion 133

Promotion Branding Entertainment Millennials 133

Litmus

JULY 22, 2019

Curious what you’ll learn about at Litmus Live 2019? Join the brilliant minds who are tackling the biggest challenges in the industry and get the insights, real-world examples, and practical takeaways you need to elevate your email marketing. Email marketers have more data than ever when it comes to subscribers.

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Email Marketing Communications Management Place 49