Martech

DECEMBER 3, 2024

Dig deeper: The 4 types of content B2B buyers want Account-based marketing is not the magic bullet Chris Golec founded Demandbase in 2006, very much under the ABM banner, and along with competitors like Engagio and Terminus, set about explaining the importance of an account-based approach to the B2B marketing audience.

Marketing 115

Marketing Marketers Advertisers Advertising 115

Sprout Social

OCTOBER 22, 2024

Sprout’s 2019 #BrandsGetReal Report found that 70% of consumers then believed it was important for brands to have a public stance on social and political issues. We also expect event marketing and IRL meetups will continue to appeal to Gen Z consumers craving a third space.

Gen Z 97

Gen Z Branding User-Generated Influencer Marketing 97

Adobe Experience Cloud Blog

JUNE 19, 2020

In fact, 66% of marketers want their AI applications to help them identify the right accounts and individuals to target, while only 18% of B2B marketers report having adopted AI-driven personalization according to “The State of Artificial Intelligence in B2B Marketing,” Demand Metric, 2019.

Transform 174

Transform Thought Leadership Health Event Marketing 174

Marketing Insider Group

NOVEMBER 12, 2019

2019 has seen some exciting developments in the events industry and there’s a lot to look forward to over the coming months. By keeping an eye on some of the top event trends expected for 2020, you can make sure you plan an event to remember. A Move Towards Sustainable Events. Quick Takeaways. Image source: [link].

Millennials 111

Millennials Event Marketing Food Entertainment 111

Martech

JANUARY 20, 2022

Virtual event “networking.” Making the exhibitor-attendee connection with virtual events. Choosing the right virtual event marketing technology: platform or stack? The future of events: “always on” physical and virtual. Virtual events: a catalyst for always-on events? It’s just not like being there.

Thought Leadership 140

Thought Leadership Marketing Marketers Whitepaper 140

Hootsuite

JUNE 26, 2019

A post shared by Jameela Jamil (@jameelajamilofficial) on Jan 24, 2019 at 6:39pm PST. Social media giveaway contests pump up your brand awareness and help convert followers to event attendees. A post shared by kristen bell (@kristenanniebell) on Jun 8, 2019 at 4:11pm PDT. — Live Nation Fans (@LiveNationFans) June 12, 2019.

Promotion 111

Promotion User-Generated Price Energy 111

Martech

AUGUST 9, 2023

Chris has been named a “Leader” of the ABM category by Forrester Research and Gartner Marketing and was DM News’ Technology Executive of the Year in 2018 and 2019. That’s plenty, but far from all. In 2016, Glassdoor named it one of the Top 10 Places to Work in the U.S. LinkedIn: Juliet Randall (14.6K In your inbox.

CMO 98

CMO Event Marketing Education Place 98

Martech

SEPTEMBER 28, 2021

Using these marketing tools creatively in coordination with sales is the beginning and end of the definition of ABM, according to Didner. However, ABM comes in different forms according to the roles that marketers have and the channels they use. “If If you are in event marketing, you can do account-specific events,” she explained. “If

Customer 106

Customer Transform CRM Event Marketing 106

Rock Content

MAY 5, 2020

One year ago, it was early spring 2019, I was invited to prepare a speech for a client summit, in NYC. Specifically, the goal was to collect major content strategy trends and dynamics — no tactical stuff, no Tik Tok, no VR and 5G, no “spectacular Snapchat marketing strategies”.

Manufacturing 124

Manufacturing Food Promotion Education 124

Marketing Insider Group

JANUARY 4, 2021

Once a full-day event in multiple locations, RSM’s pivoted this year and offered an exclusively virtual environment with interactive features to engage participants. In 2019, we had 643 registrants and 359 attendees across all locations of our RSM Tax Summit as a physical, in-person event.

Transform 142

Transform Communications Education Global Marketing 142

Hubspot Marketing

JUNE 24, 2022

As you choose and establish your marketing channels, pay attention to their measurable performance indicators. Here's a list of examples from our list of marketing strategies below: Marketing Strategy. Email marketing. Event marketing. Video marketing. Content marketing. Performance Indicator.

Inbound Marketing 145

Inbound Marketing Non-Profit Education Transform 145

AWeber

NOVEMBER 21, 2023

This post explores key event email marketing examples and strategies to help. When a survey asked event marketers their most effective strategy for getting the word out, the results were interesting: The best strategy wasn’t word-of-mouth. Over 75% of the event marketers polled said email marketing was their preference.

Email Marketing 101

Email Marketing Logistics Event Marketing Marketing 101

Hootsuite

MARCH 26, 2020

A post shared by The 3% Movement (@3percentconf) on Nov 4, 2019 at 11:00am PST. Create an event countdown in Instagram Stories. Create a Facebook event with all the necessary information. Speakers often double as influencers—so provide them with the details they need to become event ambassadors. 3PercentConference.

Promotion 145

Promotion Logistics Analytics Place 145

Marketing Insider Group

SEPTEMBER 25, 2020

A 2019 survey of 1,000 senior executives found that, despite their busy schedules, they still dedicate up to five hours a week to reading thought leadership articles and white papers. At Marketing Insider Group, my areas of passion are content marketing, marketing strategy, event marketing , and employee activation.

Thought Leadership 102

Thought Leadership Whitepaper Finance Communications 102

Marketing Insider Group

FEBRUARY 12, 2020

2019’s event included workshops and sessions on using data, cybersecurity, social media, automation, presentations, business culture, and more. HCI Learning and Leadership Development Conference.

Place 21

Place Transform Entertainment Food 21

Marketing Insider Group

JANUARY 6, 2020

Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work. Dreamforce is a must-attend event for any organization using a Salesforce product.

Marketing 20

Marketing Marketers eCommerce Social Media Marketing 20

Martech

JANUARY 24, 2024

Unmetric went through a series of acquisitions beginning in 2019, transitioning from an independent company to one owned by a corporate parent (it’s now part of Brandwatch). Then the world went into lockdown. “I took a break,” said Narayan.

Transform 109

Transform Analytics Communications Event Marketing 109

Martech

SEPTEMBER 20, 2022

HubSpot estimated a decline in Inbound attendance of around 10-15% compared with 2019. . “Attendance will be at pre-pandemic levels,” predicted one respondent, and for 2022 at least that seems likely to be true. All eyes are now on Dreamforce.

Marketing 98

Marketing Marketers Event Marketing Management 98

Hubspot Marketing

MARCH 9, 2023

Events Press releases are an important component of event marketing to attract promotion from news outlets and other media sources. Editor's note: This post was originally published in November 2019 and has been updated for comprehensiveness. Explain what the change is, why it was made, and how it benefits the user.

PR 145

PR Transform User-Generated Promotion 145

Set Up

DECEMBER 6, 2022

Not only were there products to purchase, but the picture stations similar to pop-up museums were free marketing for the entire experience. Experiential marketing, also known as engagement marketing, live marketing, participation marketing, or event marketing, opens a portal to connect with consumers through interactive strategies.

Logistics 52

Logistics Marketing Marketers Event Marketing 52

Marketing Insider Group

JUNE 9, 2020

marketing approach from creative brand advertising towards business growth and satisfying customer needs better. As Coca-Cola’s global vice president said at a press event, “Marketing in Coca-Cola is meant to drive business. Coca-Cola decided to move away from the previous CMO’s product-focused marketing approach (Mr.

CMO 144

CMO Transform Advertisers Advertising 144

Martech

JUNE 8, 2023

19% of consumers said they’re “personally sensitive” to holiday or event marketing emails, 32% said they believe other people are more triggered, and 7% said they make them feel sad. in 2019 when florist Bloom & Wild sent a simple email with the subject line “Want to opt out of Mother’s Day emails?

Gen Z 103

Gen Z Logistics Finance Energy 103

Marketing Insider Group

JULY 1, 2020

But, chances are, your organization’s executive team isn’t as excited about your content marketing efforts as you are. While content marketing budgets have been blossoming in recent years – the industry reached $300 billion in 2019 – in-house marketing professionals still struggle to get the support they need.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Econsultancy

DECEMBER 13, 2021

Overall, most sectors were able to recover their pre-Covid advertising investments this year, while 2022 is expected to record higher ad spend than was reported in 2019, marking a full recovery for the industry. Heightened demand from advertisers has and is expected to steer cost per click upwards on the platform as a result.

Advertisers 52

Advertisers Advertising Retail Shoppers 52