Hubspot Marketing

APRIL 16, 2019

2019 YouTube Demographics. 59% of Generation Z (16-24-year-olds) have increased their YouTube usage since last year. Read on to learn about the video platform’s age, geography, gender, education, and household demographics. YouTube Age Demographics. Over 90% of 18-44 year old American internet users watch videos on YouTube.

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Hubspot Marketing

APRIL 26, 2019

In early 2019, HubSpot Research partnered with SurveyMonkey to conduct new research on social media preferences and buying preferences. We used SurveyMonkey Audience to ask over 2,700 consumers in Colombia, France, Germany, Mexico, Spain, the UK and the U.S. questions on how they buy.

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Hubspot Marketing

JULY 23, 2019

In fact, HubSpot's own social media experts say we should be paying attention to how older platforms evolve in 2019. For 2019, what I’m keeping my eye on is some of the forgotten channels. Those will be the 'new' channels for 2019," says Kelly Hendrickson , HubSpot's Social Media Manager. The truth is, probably not.

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Hubspot Marketing

AUGUST 20, 2019

Here, we've compiled a list of 45 essential social media stats to ensure you know where to focus your marketing efforts in 2019 to get the highest ROI. Social Media Marketing Statistics/Data 2019. of Generation X, and 48.2% Social media is the most relevant advertising channel for 50% of Gen Z and 42% of millennials.

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Hubspot Marketing

MARCH 18, 2020

If you're trying to connect with younger audiences, like millennials or Gen Z , odds are you've thought about creating a podcast for your brand. By the end of 2019, the number of podcasts jumped to 800,000 ( Podcast Insights ). The number of podcast episodes climbed to over 30 million in December 2019. Podcast Insights ).

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Hubspot Marketing

DECEMBER 5, 2019

The platform is also thriving with Gen-Z and millennial audiences that might be using that platform to make purchasing decisions later on in life. Gen Z makes up 26% of Reddit Users. 51% of Gen-Z users say they're attracted to the platform's user-driven features, such as subreddits, comments, and upvotes.

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Set Up

OCTOBER 1, 2024

In 2019, a GlobalWebIndex shared that 63% of consumers are likely to share content via private channels over social media platforms - and these platforms almost make it easier to do so, especially since channels like Instagram don’t have public “walls.” Read more: It’s Giving… Marketing to Gen Z

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Hubspot Marketing

FEBRUARY 12, 2019

Check out these 51 stats about the platform’s mobile usage, its demographics, subscriber growth, general usage, and history that can help you build your YouTube following or persuade your boss to focus more of your efforts on the video platform. 51 YouTube Stats Every Video Marketer Should Know in 2019. How many videos are on YouTube?

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Hubspot Marketing

NOVEMBER 26, 2019

In TikTok's first year, all we really knew was that an odd-ball video app was going viral, topping global app store charts, and gaining a huge fanbase from Gen-Z. July 11, 2019. 26 TikTok Stats to Know in 2019. As of early 2019, TikTok is the third-most downloaded app globally. Alexandra Daniels ?? alexdanielsxo).

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Sprout Social

APRIL 22, 2019

This percentage has increased from 59% to 64%, showcasing just how popular Instagram is with younger generations. If your brand is targeting Gen Z and Millennials, Instagram just might be the perfect spot for you. This post 17 Instagram stats marketers need to know for 2019 originally appeared on Sprout Social.

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Martech

APRIL 5, 2022

Harvard Business Review ) 69% of brands with the most diversity and inclusion in their in ads saw an average stock gain of 44% in a seven-quarter period ending in 2019. Adobe ) 70% of Gen Z consumers are more trusting of brands that represent diversity in ads. Heat Test Report ). Audience acquisition and loyalty. McKinsey ).

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Neil Patel

MARCH 22, 2021

He founded the app back in 2019 under the name “David’s Disposables” but later rebranded it to the catchier “Dispo.”. Dispo is geared towards millennials and Gen Z, so we’re talking users aged 6 to 40. Gen Z craves authenticity and the raw, unfiltered look. What Is the Dispo App? Who is Using Dispo? The upshot?

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Hootsuite

FEBRUARY 4, 2020

90% of users on Instagram follow a business account (last updated by Instagram in 2019). More than 500 million accounts use Instagram Stories each day (last updated by Instagram in 2019). baddiewinkle) on Sep 23, 2019 at 6:14pm PDT. More than 500 million daily active users (last updated by Instagram in 2017). Ages 50–64: 23%.

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Hubspot Marketing

SEPTEMBER 21, 2020

Throughout the past two years, two of the most popular apps used by Gen Z and younger millennials were Instagram and TikTok. According to Instagram -- which started testing Reels in Brazil in November 2019 and launched the feature globally this August -- the brand wanted to give users more content creation opportunities on its app.

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Hootsuite

DECEMBER 10, 2019

That’s why we interviewed more than 3,000 marketers toward the end of 2019. 2019 was a big year for messaging. Posted by Headspace on Tuesday, November 26, 2019. According to the 2019 Edelman Trust Barometer , 75% of people trust their employers to do what is right. Posted by Citi on Friday, October 18, 2019.

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Sprout Social

APRIL 21, 2020

— Lauren Alexis Fisher (@LaurenAlexis) April 10, 2019. Leading the movement are members of Generation Z and Millennials, with nine in 10 Generation Z consumers believing companies have a responsibility to address environmental and social issues. — goblin girl (@sarahmhawkinson) October 30, 2019.

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Neil Patel

DECEMBER 28, 2021

Use the Google Trends Report to Find Topics that Appeal to Gen Z. In 2019, Gen Z officially outnumbered millennials, tallying 32.2 Even more impactful, Gen Z makes up over 40 percent of U.S. Consider this: a third of the world’s population is Gen Z. percent of the world’s population.

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Hubspot Marketing

JANUARY 9, 2023

Hive Social was launched in 2019 and has about 2 million users. About 2 out of 5 users on Tumblr are between the ages of 18-25 and most media on the platform appeals to millennials and Gen Z. Hive Social. The mobile-only app looks similar to Twitter, allowing users to scroll through the platform and "heart" and repost content.

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Hubspot Marketing

FEBRUARY 27, 2023

Gen Z-ers also ranked Instagram as their favorite social media app in 2022. TikTok and Instagram are the most used social media apps among Gen Z women. Engagement for static photos has decreased by 44% since 2019, around the time Reels made its debut. Source ) 18. Source ) 19. Source ) 20. Source ) 21. Source ) 22.

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Sprout Social

SEPTEMBER 29, 2020

increase in usage since 2019. If your brand caters to Gen Z or younger millennials, then Snapchat can have a considerable impact on your business. Although it may seem like fewer people use Snapchat for business, it has seen a 20.5% And its numbers have since been increasing. Who can still benefit from Snapchat marketing?

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Search Engine Land

OCTOBER 3, 2023

The line between creators and their audiences is blurring Marketers should think twice before using Gen Z, millennials, Gen X, and baby boomers to segment their target audiences. Conversations about generations often focus on differences instead of similarities.” In 2019, 16.5 In 2017, 19.8 trillion views.

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Hubspot Marketing

MARCH 8, 2021

Between 2016 and 2019, Facebook allowed business pages to send messages that included a product shot, basic description, and a Buy Now button which allowed customers to buy products in the Messenger app via their phone's payment feature. By Q3 of 2020, Pinterest surpassed 442 million monthly active users , up from 322 million in Q3 of 2019.

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Businesses Grow

SEPTEMBER 25, 2023

In 2019, Pepsi declared that the traditional idea of “brand” is out and “culture” is in when it comes to marketing. Gen Z punches above their weight in its influence on culture, music, fashion, and business. Their approach suggested that the big campaign bonfires were over, replaced by cultural sparks.

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Hubspot Marketing

APRIL 25, 2022

We first pointed out TikTok as the app marketers should watch back in 2019. In 2019, we saw brands like Guess experimenting with TikTok by creating their own unique viral video challenges. We first pointed to Lasso as a social media platform marketers should watch back in 2019. Viral social media platforms: Where are they now?

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Gen Z Influencer Marketing Social Media Marketing Finance 131

Bannerflow

DECEMBER 16, 2019

Gen Z targeted advertising. Gen Z targeted advertising. In 2020, expect to see a trend for advertising that attempts to capture Gen Z’s attention. Who is Generation Z? Gen Z is the up and coming demographic, now looking to make decisions when it comes to which brands they want to buy from.

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Calvyn Lee Blog

JANUARY 28, 2023

Tiktok Marketing Trends Social Commerce and Accessibility Marketing Trends Trends #1 Tiktok Marketing Since 2019, TikTok has consistently ranked as one of the world’s most downloaded apps. This remained true throughout 2022, even despite growing concerns about its data harvesting and privacy policies.

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Rock Content

APRIL 11, 2023

And to better understand the whole scenario of changes, across all generations, they surveyed over 1,000 individuals across the U.S., including Gen Z (18-24), Millennials (25-34), Gen X (35-54), and Baby Boomers (55+). You probably think Gen Z leads the number in this mobile survey, right?!

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Hubspot Marketing

JANUARY 31, 2023

Unsurprisingly, a high concentration of Instagram's audience belongs to Millennials, even securing first place as their favorite social media app last year ( Gen Z agreed ). The challenge, however, is appealing to its primary audience while evolving the platform enough to appeal to younger generations (but more on that later).

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Content Marketing Institute

JANUARY 22, 2019

Cisco invited 20 super-ambassador employees from several office locations to an online brainstorming session about how to connect with university students, new graduates, and other members of Generation Z. Marketing w/ purpose is a critical differentiator among millennial & Gen Z consumers, says @joderama.

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Sprout Social

SEPTEMBER 23, 2021

Gen Z is embracing a new style icon: Bella Swan, the main protagonist from the Twilight film franchise. According to the 2021 Pinterest Predicts report, there was a 155% increase in searches year over year for “crochet basics” from 2019 to 2020. If you’re familiar with the movies, you may be rightfully confused.

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Hubspot Marketing

NOVEMBER 17, 2020

An entertaining and informative podcast is an opportunity to build brand awareness among Millennials and Gen Z. The number of people who listened to a podcast at least once increased by 20 million between 2018 and 2019. Podcast listeners are growing fast. The number of weekly listeners rose by 14 million in that time.

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Hootsuite

JULY 8, 2019

And among Gen Z audiences, influencers can be even more persuasive than traditional celebrity endorsements. If you’re trying to reach older customers, an influencer who’s popular with Gen Z users probably isn’t the best fit, no matter how great their content is. Build trust. View this post on Instagram. Good morning!

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Hootsuite

OCTOBER 25, 2021

According to McKinsey, consumers — and especially Gen Z — value authenticity above all. The global ecommerce market grew 25% in 2020 compared to 2019, driven by necessity as stores and services had to close in most countries. billion , more than double what it was in 2019. Build brand loyalty. Source: Hootsuite.

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Hootsuite

JULY 21, 2022

Gen Z is raving about it, but what is BeReal? BeReal launched in late 2019, but its popularity started to explode in mid-2022. You’ve mastered Facebook, Instagram and Twitter. You’re finally ready to tackle TikTok. But don’t get too comfortable — a hot new social media app has entered the villa. What is BeReal?

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Hootsuite

OCTOBER 8, 2019

As Gen Z and their parents start making decisions on which schools to attend, they’re turning to social media to help them decide (more on this later). A post shared by Harvard University (@harvard) on Oct 8, 2019 at 6:54am PDT. — Stanford University (@Stanford) September 13, 2019. View this post on Instagram.

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Hootsuite

MARCH 4, 2020

Byte was delayed from a planned spring 2019 launch. TikTok is most popular among Gen Z, with 41% of users between ages 16 to 24. Byte seems to be popular with Gen Z audiences too, judging by the self-reported ages of users. Originally referred to as Vine 2.0, However, we can make a few educated guesses.

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Sprout Social

AUGUST 11, 2022

Even Gen Z and Millennials, who are most likely to anticipate using AR, VR or extended reality (XR) to interact with brands in the future, are still in the minority at 46% each. Currently, Gen Z and Millennials are the most active participants in the metaverse, but consider other traits beyond age.

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