Hubspot Marketing

APRIL 26, 2019

In early 2019, HubSpot Research partnered with SurveyMonkey to conduct new research on social media preferences and buying preferences. We used SurveyMonkey Audience to ask over 2,700 consumers in Colombia, France, Germany, Mexico, Spain, the UK and the U.S. questions on how they buy.

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Hubspot Marketing

MARCH 18, 2020

If you're trying to connect with younger audiences, like millennials or Gen Z , odds are you've thought about creating a podcast for your brand. By the end of 2019, the number of podcasts jumped to 800,000 ( Podcast Insights ). The number of podcast episodes climbed to over 30 million in December 2019. EX-IQ ).

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Gen Z Advertising Advertisers Millennials 144

Hubspot Marketing

JULY 23, 2019

In fact, HubSpot's own social media experts say we should be paying attention to how older platforms evolve in 2019. For 2019, what I’m keeping my eye on is some of the forgotten channels. Those will be the 'new' channels for 2019," says Kelly Hendrickson , HubSpot's Social Media Manager. The truth is, probably not.

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Gen Z Entertainment Millennials Fashion 145

Hubspot Marketing

AUGUST 20, 2019

Here, we've compiled a list of 45 essential social media stats to ensure you know where to focus your marketing efforts in 2019 to get the highest ROI. Social Media Marketing Statistics/Data 2019. of Millennials, 77.5% of Generation X, and 48.2% 42% of the world's population uses social media. billion users worldwide.

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Hootsuite

OCTOBER 8, 2020

Snapchat’s revenue increased by 17% in the second quarter of 2020 compared to the second quarter of 2019. Across the world, Snapchat remains a popular social media platform for both Millennials and Gen Z. In the USA in 2019, Snapchat reached 75% of all 13 to 34-year-olds. Source: Statista. And 38% identify as male.

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Hubspot Marketing

FEBRUARY 12, 2019

Check out these 51 stats about the platform’s mobile usage, its demographics, subscriber growth, general usage, and history that can help you build your YouTube following or persuade your boss to focus more of your efforts on the video platform. 51 YouTube Stats Every Video Marketer Should Know in 2019. How many videos are on YouTube?

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Hubspot Marketing

DECEMBER 5, 2019

The platform is also thriving with Gen-Z and millennial audiences that might be using that platform to make purchasing decisions later on in life. Gen Z makes up 26% of Reddit Users. 51% of Gen-Z users say they're attracted to the platform's user-driven features, such as subreddits, comments, and upvotes.

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Gen Z Millennials User-Generated Advertisers 145

Martech

APRIL 5, 2022

Harvard Business Review ) 69% of brands with the most diversity and inclusion in their in ads saw an average stock gain of 44% in a seven-quarter period ending in 2019. Adobe ) 70% of Gen Z consumers are more trusting of brands that represent diversity in ads. Heat Test Report ). Audience acquisition and loyalty. McKinsey ).

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Gen Z Millennials Customer Acquisition Advertisers 115

Hubspot Marketing

NOVEMBER 26, 2019

In TikTok's first year, all we really knew was that an odd-ball video app was going viral, topping global app store charts, and gaining a huge fanbase from Gen-Z. July 11, 2019. 26 TikTok Stats to Know in 2019. As of early 2019, TikTok is the third-most downloaded app globally. Alexandra Daniels ?? alexdanielsxo).

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Gen Z Entertainment Millennials Advertising 145

Sprout Social

APRIL 22, 2019

This percentage has increased from 59% to 64%, showcasing just how popular Instagram is with younger generations. If your brand is targeting Gen Z and Millennials, Instagram just might be the perfect spot for you. 68% of Millennials consume Stories on Instagram vs. 49% on Snapchat and 44% on Facebook.

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Neil Patel

MARCH 22, 2021

He founded the app back in 2019 under the name “David’s Disposables” but later rebranded it to the catchier “Dispo.”. Dispo is geared towards millennials and Gen Z, so we’re talking users aged 6 to 40. Gen Z craves authenticity and the raw, unfiltered look. What Is the Dispo App? Who is Using Dispo?

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Hubspot Marketing

JANUARY 31, 2023

Influence with Millennials Instagram is the sweet spot for Millennials. Unsurprisingly, a high concentration of Instagram's audience belongs to Millennials, even securing first place as their favorite social media app last year ( Gen Z agreed ). billion monthly active users.

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Gen Z Millennials User-Generated Shipping 135

Sprout Social

APRIL 21, 2020

— Lauren Alexis Fisher (@LaurenAlexis) April 10, 2019. Leading the movement are members of Generation Z and Millennials, with nine in 10 Generation Z consumers believing companies have a responsibility to address environmental and social issues. — goblin girl (@sarahmhawkinson) October 30, 2019.

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Retail Gen Z Fashion Millennials 133

Hootsuite

FEBRUARY 4, 2020

90% of users on Instagram follow a business account (last updated by Instagram in 2019). More than 500 million accounts use Instagram Stories each day (last updated by Instagram in 2019). baddiewinkle) on Sep 23, 2019 at 6:14pm PDT. More than 500 million daily active users (last updated by Instagram in 2017). Ages 50–64: 23%.

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Social Media Marketing Gen Z Millennials Fashion 145

Sprout Social

SEPTEMBER 29, 2020

increase in usage since 2019. If your brand caters to Gen Z or younger millennials, then Snapchat can have a considerable impact on your business. If your brand caters to Gen Z or younger millennials, then Snapchat can have a considerable impact on your business.

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Gen Z Millennials User-Generated eCommerce 139

Hubspot Marketing

NOVEMBER 17, 2020

An entertaining and informative podcast is an opportunity to build brand awareness among Millennials and Gen Z. The number of people who listened to a podcast at least once increased by 20 million between 2018 and 2019. Podcasts reach younger audiences. Podcast listeners are growing fast.

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Hootsuite

DECEMBER 10, 2019

That’s why we interviewed more than 3,000 marketers toward the end of 2019. 2019 was a big year for messaging. Posted by Headspace on Tuesday, November 26, 2019. Millennials are feeling particularly bleak. According to the 2019 Edelman Trust Barometer , 75% of people trust their employers to do what is right.

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Gen Z Millennials User-Generated Performance Marketing 145

Search Engine Land

OCTOBER 3, 2023

The line between creators and their audiences is blurring Marketers should think twice before using Gen Z, millennials, Gen X, and baby boomers to segment their target audiences. Conversations about generations often focus on differences instead of similarities.” In 2019, 16.5 In 2017, 19.8 trillion views.

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Gen Z Millennials Marketers Marketing 115

Hubspot Marketing

FEBRUARY 27, 2023

Millennials ranked Instagram as their favorite social media app in 2022. Gen Z-ers also ranked Instagram as their favorite social media app in 2022. TikTok and Instagram are the most used social media apps among Gen Z women. Source ) 18. Source ) 19. Source ) 20. Source ) 21. Source ) 22. Source ) 53. Source ) 54.

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Gen Z User-Generated Millennials Marketing Plan 145

Hubspot Marketing

JANUARY 9, 2023

Hive Social was launched in 2019 and has about 2 million users. About 2 out of 5 users on Tumblr are between the ages of 18-25 and most media on the platform appeals to millennials and Gen Z. Hive Social. Users can also use hashtags to find desired content or audiences. Twitter Alternatives for Audio Content.

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Gen Z Marketers Marketing Millennials 133

Hubspot Marketing

SEPTEMBER 21, 2020

Throughout the past two years, two of the most popular apps used by Gen Z and younger millennials were Instagram and TikTok. While Reels might have been flocked to by Gen Z if TikTok were banned, TikTok's partnership deal with Oracle and Walmart has ensured that this app will remain active in many countries -- at least for now.

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Gen Z Entertainment Marketers Marketing 145

Rock Content

APRIL 11, 2023

And to better understand the whole scenario of changes, across all generations, they surveyed over 1,000 individuals across the U.S., including Gen Z (18-24), Millennials (25-34), Gen X (35-54), and Baby Boomers (55+). You probably think Gen Z leads the number in this mobile survey, right?!

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Gen Z Marketing Strategy Millennials Marketers 95

Neil Patel

DECEMBER 28, 2021

Use the Google Trends Report to Find Topics that Appeal to Gen Z. In 2019, Gen Z officially outnumbered millennials, tallying 32.2 Even more impactful, Gen Z makes up over 40 percent of U.S. Consider this: a third of the world’s population is Gen Z. Personalize Your Messages.

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Gen Z Health Entertainment User-Generated 115

Hubspot Marketing

MARCH 8, 2021

Between 2016 and 2019, Facebook allowed business pages to send messages that included a product shot, basic description, and a Buy Now button which allowed customers to buy products in the Messenger app via their phone's payment feature. By Q3 of 2020, Pinterest surpassed 442 million monthly active users , up from 322 million in Q3 of 2019.

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Gen Z eCommerce Shoppers Millennials 145

Content Marketing Institute

JANUARY 22, 2019

Cisco invited 20 super-ambassador employees from several office locations to an online brainstorming session about how to connect with university students, new graduates, and other members of Generation Z. Marketing w/ purpose is a critical differentiator among millennial & Gen Z consumers, says @joderama.

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Gen Z Content Marketing Health Millennials 111

Sprout Social

AUGUST 11, 2022

Even Gen Z and Millennials, who are most likely to anticipate using AR, VR or extended reality (XR) to interact with brands in the future, are still in the minority at 46% each. Currently, Gen Z and Millennials are the most active participants in the metaverse, but consider other traits beyond age.

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Gen Z Branding Transform Millennials 137

Spiralytics

DECEMBER 5, 2022

One of the best examples is the millennial meme and slogan, “Only ‘90s kids will understand.” These memes are a hit for a reason because it contains sets of elements that hit the childhood memories of a millennial audience. Millennials and Gen Z. Millennials spend around $2.5 The Lion King Remake.

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Gen Z Millennials Fashion Marketers 105

Hubspot Marketing

JULY 26, 2023

Skims initially launched in 2019, offering shapewear and intimates. The brand experienced mega-growth through smart positioning in front of its ideal customers, 70% of whom are millennials and Gen Z. The company has since expanded its product line to include clothing, loungewear, swimwear, and kid's items.

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Gen Z Millennials Law Fashion 98

Bannerflow

DECEMBER 16, 2019

Gen Z targeted advertising. Gen Z targeted advertising. There’s been one, specific demographic on every marketer’s mind in recent years – millennials. In 2020, expect to see a trend for advertising that attempts to capture Gen Z’s attention. Who is Generation Z? Contextual targeting.

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Gen Z Advertising Advertisers Millennials 81

Hootsuite

OCTOBER 25, 2021

According to McKinsey, consumers — and especially Gen Z — value authenticity above all. The global ecommerce market grew 25% in 2020 compared to 2019, driven by necessity as stores and services had to close in most countries. billion , more than double what it was in 2019. Build brand loyalty. Source: Hootsuite.

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Hootsuite

JANUARY 15, 2020

Here are a few general demographic data points about social media that you should know: 72% of American adults use social media. Source: Digital in 2019 report. 44% of US 18- to 24-year-olds use Twitter making Gen Z the most likely group to be using the platform. One out of every two millennials use Pinterest every month.

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Backlinko

JUNE 4, 2024

billion 2019 $599.51 billion 2019 $599.51 Census Bureau ) Here’s a table with ecommerce share of US retail sales worldwide since 2018: Year US Retail Ecommerce (% Share of Total Retail Sales) 2018 9.63% 2019 10.97% 2020 14.02% 2021 13.22% 2022 14.54% 2023 15.28% Q1 2024 15.89% Amazon accounts for 40.4% billion 2020 $787.93

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eCommerce Gen Z Shipping Retail 101

Hootsuite

OCTOBER 8, 2019

As Gen Z and their parents start making decisions on which schools to attend, they’re turning to social media to help them decide (more on this later). A post shared by Harvard University (@harvard) on Oct 8, 2019 at 6:54am PDT. — Stanford University (@Stanford) September 13, 2019. View this post on Instagram.

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Education Gen Z Millennials Promotion 112

Hubspot Marketing

APRIL 29, 2024

Jenna Fischer and Angela Kinsey launched a rewatch podcast, Office Ladies, back in October 2019. There are multiple generations in the workforce, and your main decision-makers could be any of Baby Boomers, Generation X, Millennials, and now Gen Z.

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Gen Z Fashion Millennials Food 125

Martech

FEBRUARY 2, 2022

“Fran is a model student-athlete who shares our values and has done a lot to generate excitement for women’s college basketball,” said Dillon. Belibi dunked twice in games last season, and won the 2019 High School Slam Dunk competition. Millennials are at the center of Denny’s strategy, according to Dillon.

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Gen Z Customer Millennials Law 104

Rock Content

JANUARY 18, 2021

Visual search is a rising trend, especially among the younger public: a ViSenze st udy found that 62% of generation Z and millennial consumers prefer visual search capabilities over any other new technology. billion market in 2019. Visual Search. Google has already embraced the idea.

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Market Trends Content Marketing Gen Z User-Generated 135

Hubspot Marketing

FEBRUARY 3, 2020

For example, on average, Gen Z and millennials will only pay attention to online content for eight to 12 seconds. Check out this post where we reveal our favorite campaigns of 2019. On online platforms, you'll often be able to purchase an ad slot between six seconds to one minute long.

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