Martech

APRIL 5, 2022

Catalyst ) Diverse companies are 70% more likely to capture a new market audience. Harvard Business Review ) 69% of brands with the most diversity and inclusion in their in ads saw an average stock gain of 44% in a seven-quarter period ending in 2019. (McKinsey) High growth brands (annual revenue increase of at least 10%) are 1.9x

Gen Z 126

Gen Z Millennials Customer Acquisition Advertisers 126

Businesses Grow

SEPTEMBER 25, 2023

And it started something new. A new marketing day was born The “Dunk in the Dark” commercial catalyzed change in the marketing industry. It heralded a new era in advertising – an era where brands could no longer afford to rest on traditional campaign timelines. .” Only now matters.

Gen Z 129

Gen Z Transform Marketing Marketers 129

Hubspot Marketing

MARCH 8, 2021

But, as with any new marketing trend, you might wonder, "Are consumers actually buying products while surfing social media?". As a marketer, creating an online catalog or ecommerce process -- even with the help of an intuitive social media platform -- takes time and effort. Takeaways for Marketers. Image Source.

Gen Z 145

Gen Z eCommerce Shoppers Millennials 145

Hootsuite

JULY 8, 2019

If you’re looking to connect with a niche group, or reach a new market segment, the right takeover host can help you do that. And among Gen Z audiences, influencers can be even more persuasive than traditional celebrity endorsements. A post shared by The Fine Line (@thefinelinemag) on May 23, 2019 at 7:29am PDT.

Gen Z 112

Gen Z Promotion Entertainment User-Generated 112

Hootsuite

DECEMBER 2, 2019

With these 11 simple social media marketing tips, businesses of any size can reach new markets, build brand awareness, and drive sales. — Twitter Business (@TwitterBusiness) August 19, 2019. A post shared by Prada (@prada) on Nov 22, 2019 at 12:20am PST. 2010 vs 2019 is cool, but what about 1910 vs 2019?

Food 145

Food Gen Z Social Media Marketing Millennials 145

Hootsuite

FEBRUARY 1, 2022

And because the demographics on Twitch skew toward the younger side ( 73% of users are under 34), influencer marketing is a great way to promote your brand authentically—helping you reach the elusive Gen-Z audience who favor genuine and authentic marketing vs. being sold to. Work with the right streamer.

Gen Z 124

Gen Z Food Influencer Marketing Marketing 124

Sprout Social

NOVEMBER 21, 2019

Again, today’s marketing world evolves at a rate that’s difficult to keep up with. New marketing tools. There’s a reason why 55% of people are overwhelmed when trying to learn about a new product. If you want to learn more about your target market, look no further than social media. Fresh products. Social media.

Market Research 111

Market Research Gen Z Price B2C 111