Hubspot Marketing

SEPTEMBER 21, 2020

Throughout the past two years, two of the most popular apps used by Gen Z and younger millennials were Instagram and TikTok. According to Instagram -- which started testing Reels in Brazil in November 2019 and launched the feature globally this August -- the brand wanted to give users more content creation opportunities on its app.

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Gen Z Entertainment Marketing Marketers 145

Hubspot Marketing

MARCH 8, 2021

Between 2016 and 2019, Facebook allowed business pages to send messages that included a product shot, basic description, and a Buy Now button which allowed customers to buy products in the Messenger app via their phone's payment feature. By Q3 of 2020, Pinterest surpassed 442 million monthly active users , up from 322 million in Q3 of 2019.

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Gen Z eCommerce Shoppers Millennials 145

Businesses Grow

SEPTEMBER 25, 2023

In 2019, Pepsi declared that the traditional idea of “brand” is out and “culture” is in when it comes to marketing. Gen Z punches above their weight in its influence on culture, music, fashion, and business. Still, the brand had to be relevant to earn the place! Only now matters. ” 2.

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Gen Z Transform Marketing Marketers 126

Hubspot Marketing

FEBRUARY 27, 2023

YouTube and WhatsApp ranked in second and third place. Gen Z-ers also ranked Instagram as their favorite social media app in 2022. TikTok and Instagram are the most used social media apps among Gen Z women. Engagement for static photos has decreased by 44% since 2019, around the time Reels made its debut.

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Gen Z User-Generated Millennials Marketing Plan 145

Bannerflow

DECEMBER 16, 2019

Gen Z targeted advertising. It is essentially placing the most appropriate ads within the right context. It will overcome Google’s future restriction of keyword targeting: Google plans to remove content identifiers and stop informing advertisers about the type of content their ads could be placed alongside.

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Gen Z Advertising Advertisers Millennials 81

Calvyn Lee Blog

JANUARY 28, 2023

Tiktok Marketing Trends Social Commerce and Accessibility Marketing Trends Trends #1 Tiktok Marketing Since 2019, TikTok has consistently ranked as one of the world’s most downloaded apps. This remained true throughout 2022, even despite growing concerns about its data harvesting and privacy policies.

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Market Trends Gen Z Marketing Marketers 130

Hubspot Marketing

JANUARY 9, 2023

Here are some alternatives if you want a backup in case Twitter changes too much or is no longer the place for your brand. Hive Social was launched in 2019 and has about 2 million users. About 2 out of 5 users on Tumblr are between the ages of 18-25 and most media on the platform appeals to millennials and Gen Z.

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Gen Z Marketing Marketers Millennials 127

Hootsuite

OCTOBER 25, 2021

According to McKinsey, consumers — and especially Gen Z — value authenticity above all. The global ecommerce market grew 25% in 2020 compared to 2019, driven by necessity as stores and services had to close in most countries. There’s a place for every business on social media, but it’s not everywhere. Build brand loyalty.

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Promotion Gen Z Social Media Marketing Fashion 145

Hubspot Marketing

APRIL 25, 2022

We first pointed out TikTok as the app marketers should watch back in 2019. In 2019, we saw brands like Guess experimenting with TikTok by creating their own unique viral video challenges. However, in 2022, brands are still struggling to find their place on TikTok. Viral social media platforms: Where are they now?

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Gen Z Influencer Marketing Social Media Marketing Finance 125

Hubspot Marketing

JANUARY 31, 2023

Unsurprisingly, a high concentration of Instagram's audience belongs to Millennials, even securing first place as their favorite social media app last year ( Gen Z agreed ). The challenge, however, is appealing to its primary audience while evolving the platform enough to appeal to younger generations (but more on that later).

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Gen Z Millennials User-Generated Shipping 131

Content Marketing Institute

JANUARY 22, 2019

Give them a way to express their ideas, opinions, or artistic talents – and recognize them for their contributions – and you’ll earn a special place in their hearts. . Lesson 2: Place your products in a practical context. Marketing w/ purpose is a critical differentiator among millennial & Gen Z consumers, says @joderama.

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Gen Z Content Marketing Health Millennials 110

Hootsuite

OCTOBER 8, 2019

As Gen Z and their parents start making decisions on which schools to attend, they’re turning to social media to help them decide (more on this later). A post shared by Harvard University (@harvard) on Oct 8, 2019 at 6:54am PDT. — Stanford University (@Stanford) September 13, 2019. View this post on Instagram.

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Education Gen Z Millennials Promotion 111

Hootsuite

MARCH 4, 2020

The platform launched the careers of creators Jake and Logan Paul , singer Shawn Mendes , and The Good Place writer Demi Adejuyigbe , among others. Byte was delayed from a planned spring 2019 launch. TikTok is most popular among Gen Z, with 41% of users between ages 16 to 24. Cue hearts breaking across the world.

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Gen Z Place Branding Education 135

Hootsuite

JULY 8, 2019

And among Gen Z audiences, influencers can be even more persuasive than traditional celebrity endorsements. Instagram is all about sharing experiences with your followers, and brands can provide access to incredible places and events. A post shared by The Fine Line (@thefinelinemag) on May 23, 2019 at 7:29am PDT.

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Gen Z Promotion Entertainment User-Generated 111

Sprout Social

APRIL 21, 2020

— Lauren Alexis Fisher (@LaurenAlexis) April 10, 2019. Leading the movement are members of Generation Z and Millennials, with nine in 10 Generation Z consumers believing companies have a responsibility to address environmental and social issues. Red: Fast Fashion | Blue: Sustainable Fashion (2015-2020).

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Retail Gen Z Fashion Millennials 109

Hootsuite

AUGUST 19, 2020

It can be limited to a single network, or take place across multiple social media platforms. What you can learn: Many brands steer away from politicized topics, but ultimately, your employees and customers want you to make the world a better place. — DiGiorno (@DiGiorno) September 23, 2019. pic.twitter.com/BCyaNJfpaZ.

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Gen Z User-Generated Social Media Marketing Promotion 145

Martech

FEBRUARY 2, 2022

“Fran is a model student-athlete who shares our values and has done a lot to generate excitement for women’s college basketball,” said Dillon. Belibi dunked twice in games last season, and won the 2019 High School Slam Dunk competition. Some of her highlights have tens of thousands of views on YouTube.

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Gen Z Customer Millennials Law 111

Sprout Social

SEPTEMBER 30, 2021

And as noted in our guide to marketing in Gen Z, younger consumers rely on Instagram to discover, research and share new products. During 2019, Instagram’s native shopping features underwent some major changes for e-tailers. Influence marketing works especially when targeting Gen Z buyers. Instagram Shopping.

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Gen Z User-Generated Real Estate Shoppers 123

Hootsuite

MAY 2, 2022

General Instagram Reels statistics. Although first introduced in Brazil in 2019 under the name “Cenas,” Instagram Reels were launched to the world at large at the height of the first few months of the COVID-19 global pandemic to compete with TikTok’s exploding popularity. Instagram Reels will turn 2 years old in August 2022.

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Gen Z Social Media Marketing Digital Trends Fashion 139

Hootsuite

FEBRUARY 1, 2022

This makes Twitch the perfect place for influencer marketing or partnerships. Twitch isn’t the place for serious themes or heavy, emotional content. Want to really know what goes on in the world of Gen-Z? In 2019, the platform boasted 660 billion minutes of watched content. Influencer marketing. Branded channel.

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Gen Z Food Influencer Marketing Marketing 115

Spiralytics

DECEMBER 5, 2022

Nostalgia is defined as the longing for the past, especially for people, places, and periods with favorable associations. Millennials and Gen Z. Nostalgia marketing is almost always targeted to younger generations like Millennials and Gen Z. billion after its worldwide premiere in 2019.

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Gen Z Millennials Fashion Marketing 105

Search Engine Land

FEBRUARY 1, 2023

As a result, the video game industry was one of the many to thrive , with a 20% YoY revenue increase from 2019, and reaching over $179 billion in global revenue in both hardware and software for 2020. About 70% of Gen-Z age people who play games do so with the intention of just virtually “hanging out,” and not actually playing.

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Gen Z Advertising Advertisers Branding 83

Hubspot Marketing

DECEMBER 8, 2023

Yet 77% of the respondents in a Clutch survey from 2019 said they’re confident they can recognize search ads among SERP results. 47% of all global purchases take place online. 45% of small businesses have a paid search strategy in place , and 55% of them use display ads. Google pay-per-click ads have the biggest ROI at 200%.

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Gen Z User-Generated eCommerce Finance 114

Hubspot Marketing

NOVEMBER 5, 2019

Its audience includes multiple age groups and spans the globe , making it a solid place for most brands to market themselves. In 2018, 45% of marketers said they planned to add YouTube to their 2019 strategy. On each board, you could place images of trip activities that link to your website. Facebook has a whopping 1.59

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Shoppers Product Gen Z Promotion 139

Hootsuite

JUNE 18, 2020

A post shared by Gillette Venus (@gillettevenus) on Dec 8, 2019 at 7:37am PST. A post shared by Vancouver Brand & Vintage (@folkfortune) on Oct 3, 2019 at 10:18am PDT. A post shared by euphoria (@euphoria) on Oct 30, 2019 at 7:46am PDT. View this post on Instagram. Things to appreciate: ? Stretch marks #MySkinMyWay.

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Food Gen Z Fashion Marketing 145

Hootsuite

JULY 9, 2019

A post shared by JEREMY MOORE (@makingitmoore) on May 3, 2019 at 10:48am PDT. Likewise, you probably won’t catch Gen Z teens on a parenting blog, no matter how popular it is. A post shared by Gabrielle Blair (@designmom) on Jun 7, 2019 at 1:04pm PDT. You may choose to partner on social media posts, blog posts, or videos.

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Marketing Strategy Gen Z User-Generated Marketing 111

Hootsuite

JUNE 21, 2023

Their research shows social media has become the top source of investing information for Gen Z investors. Almost half of millennials and more than a quarter of Gen X also rely on social to learn about investing. Put supervisory procedures in place. Thirteen years later, FINRA has quite a lot to say about social media.

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Gen Z Communications Education Millennials 112

Hubspot Marketing

APRIL 29, 2024

Jenna Fischer and Angela Kinsey launched a rewatch podcast, Office Ladies, back in October 2019. It brings back familiar characters and places from the original books and movies but also adds new twists and interesting elements all the time. The campaign also includes selfies and young people to attract Gen Z.

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Gen Z Fashion Millennials Food 103

Hubspot Marketing

FEBRUARY 15, 2024

At The Gathering event in 2019, Scott Baker , Porsche’s Marketing Communications Director, explained this point perfectly. What I like: Rolex’s marketing strategy revolves around being in the right place and time. According to our research , 33% of Gen Z purchases are based on an influencer’s recommendation.

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Branding Fashion Gen Z B2C 135

Hootsuite

SEPTEMBER 9, 2020

If your audience skews younger, it might be worth noting that Gen Z viewers are most likely to search for short-form content. For instance, did you know that in 2019, more than 99 million hours of guided meditation videos were watched? Tip : Pinterest is a good place to check, too. Source: Think With Google.

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Gen Z Marketing Marketers Analytics 145

Sprout Social

JULY 12, 2019

Posted by Denny's on Monday, May 13, 2019. This allows Genius to carve its place as a well-connected empire that gives you one of the most unfiltered experiences available when trying to interpret a song, letting the artists use the platform as a means of getting in on some sweet viral fame. Posted by OREO on Tuesday, April 2, 2019.

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Customer Gen Z Manufacturing Energy 106

Hootsuite

NOVEMBER 3, 2020

With social commerce , the entire shopping experience — from product discovery and research to the check out process — takes place right on a social media platform. It’s where Millennials and Gen Z like to shop. internet users this age made a purchase on social media in 2019. Source: Facebook. 48% of U.S.

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Branding Gen Z Shoppers Price 145

Neil Patel

NOVEMBER 26, 2019

Chromebooks are not only affordable, but they are taking over the world, at least when it comes to millennials and generation z. Because if you live in places like Brazil or India, Apple devices are too expensive, which leads people to choose a Google device. Just look at the percentages of schools that use Chromebooks.

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eCommerce Gen Z Manufacturing Millennials 145

Neil Patel

JANUARY 18, 2023

Google places an increasingly large emphasis on passing CWV tests as part of its search ranking guidelines, and not just as a “tiebreaker.” Tech companies—including Apple and Qualcomm —are placing a high priority on more powerful tools to facilitate AR growth. These AR search results place markers in a video feed in 3D space.

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SEO Gen Z User-Generated Advertisers 113

Sprout Social

JULY 14, 2022

Meta announced in April 2022 that the groundwork for this to happen will be in place by 2030. Fortnite and Roblox are some of the largest metaverses, offering brands the opportunity for impactful collaboration, especially those that target Millennials and Gen Z. The first virtual fashion week took place in early 2022.

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Branding Fashion Gen Z User-Generated 126

Sprout Social

NOVEMBER 21, 2019

Considering that a staggering 50% of online purchases start with a Google search, there’s perhaps no better place to start. And of course, there’s the Sprout Insights blog and invaluable resources like the 2019 Sprout Social Index to keep you updated on the latest social trends. Who’s ranking for keywords related to your industry?

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Market Research Gen Z Price B2C 100

Buffer Marketing

NOVEMBER 15, 2023

If you always feel like you’re chasing the tail-end of audio trends on the app, you’ve come to the right place.   Pay attention to the other clips gaining traction in your niche — it’s a great place to source Instagram Reels trends and ideas and make the most of Instagram Reels templates, too.

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Gen Z Fashion Management Place 27