Hubspot Marketing

JULY 23, 2019

In fact, HubSpot's own social media experts say we should be paying attention to how older platforms evolve in 2019. For 2019, what I’m keeping my eye on is some of the forgotten channels. Those will be the 'new' channels for 2019," says Kelly Hendrickson , HubSpot's Social Media Manager. The truth is, probably not.

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Gen Z Entertainment Millennials Fashion 145

Hubspot Marketing

AUGUST 20, 2019

Here, we've compiled a list of 45 essential social media stats to ensure you know where to focus your marketing efforts in 2019 to get the highest ROI. Social Media Marketing Statistics/Data 2019. of Generation X, and 48.2% 54% of social browsers use social media to research products. of Generation X, and 48.2%

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Hootsuite

OCTOBER 8, 2020

Snapchat’s revenue increased by 17% in the second quarter of 2020 compared to the second quarter of 2019. Across the world, Snapchat remains a popular social media platform for both Millennials and Gen Z. In the USA in 2019, Snapchat reached 75% of all 13 to 34-year-olds. Source: Statista. Source: Statista.

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Hubspot Marketing

DECEMBER 5, 2019

The platform is also thriving with Gen-Z and millennial audiences that might be using that platform to make purchasing decisions later on in life. Gen Z makes up 26% of Reddit Users. 51% of Gen-Z users say they're attracted to the platform's user-driven features, such as subreddits, comments, and upvotes.

Gen Z 145

Gen Z Millennials User-Generated Advertising 145

Set Up

OCTOBER 1, 2024

In 2019, a GlobalWebIndex shared that 63% of consumers are likely to share content via private channels over social media platforms - and these platforms almost make it easier to do so, especially since channels like Instagram don’t have public “walls.” Read more: It’s Giving… Marketing to Gen Z

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Gen Z Energy Customer Journey Digital Marketing 59

Hubspot Marketing

MAY 1, 2020

Alternatively, they've also sponsored live product tutorials from social media influencers. In 2019, internet users watch 1.1 In May 2019, YouTube Live videos were watched for 284 hours. In Q2 of 2019, Twitch users watch 2.9 million viewers were on Twitch at any given time in Q4 of 2019. Growth in Live Video.

Gen Z 145

Gen Z Entertainment Marketers Marketing 145

Hubspot Marketing

FEBRUARY 12, 2019

Check out these 51 stats about the platform’s mobile usage, its demographics, subscriber growth, general usage, and history that can help you build your YouTube following or persuade your boss to focus more of your efforts on the video platform. 51 YouTube Stats Every Video Marketer Should Know in 2019. How many videos are on YouTube?

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Video Marketing Millennials Gen Z Entertainment 145

Hubspot Marketing

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. Which Social Media Platform Should You Market Products On?

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Shoppers Product Gen Z Promotion 144

Martech

APRIL 5, 2022

Harvard Business Review ) 69% of brands with the most diversity and inclusion in their in ads saw an average stock gain of 44% in a seven-quarter period ending in 2019. Adobe ) 70% of Gen Z consumers are more trusting of brands that represent diversity in ads. Heat Test Report ). Audience acquisition and loyalty. McKinsey ).

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Gen Z Millennials Customer Acquisition Advertising 115

Sprout Social

APRIL 22, 2019

This percentage has increased from 59% to 64%, showcasing just how popular Instagram is with younger generations. If your brand is targeting Gen Z and Millennials, Instagram just might be the perfect spot for you. And there’s plenty of room for your brand to share your own story, product/service photos and more.

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Millennials Gen Z User-Generated Marketers 111

Neil Patel

MARCH 22, 2021

He founded the app back in 2019 under the name “David’s Disposables” but later rebranded it to the catchier “Dispo.”. Dispo is geared towards millennials and Gen Z, so we’re talking users aged 6 to 40. Gen Z craves authenticity and the raw, unfiltered look. What Is the Dispo App? Who is Using Dispo? The upshot?

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Gen Z Millennials User-Generated Inbound Marketing 131

Hootsuite

FEBRUARY 4, 2020

90% of users on Instagram follow a business account (last updated by Instagram in 2019). More than 500 million accounts use Instagram Stories each day (last updated by Instagram in 2019). baddiewinkle) on Sep 23, 2019 at 6:14pm PDT. More than 500 million daily active users (last updated by Instagram in 2017). Ages 50–64: 23%.

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Social Media Marketing Gen Z Millennials Fashion 145

Hubspot Marketing

MARCH 8, 2021

When the COVID-19 pandemic began, many consumers raced online to buy products they couldn't get in-store. As brands scrambled to offer more products and services online , social media platforms -- such as Facebook, Instagram, and WhatsApp --began rolling out ecommerce tools to help businesses sell more items directly from their social pages.

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Gen Z eCommerce Shoppers Millennials 145

Sprout Social

APRIL 21, 2020

Meanwhile, searches for “eco-friendly living” and “zero waste products” have grown 93% and 108% respectively on Pinterest —leading the platform to launch a brand new sustainable product collection in the Pinterest Shop in honor of Earth Day. — Lauren Alexis Fisher (@LaurenAlexis) April 10, 2019.

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Retail Gen Z Fashion Millennials 133

Hubspot Marketing

FEBRUARY 27, 2023

Gen Z-ers also ranked Instagram as their favorite social media app in 2022. TikTok and Instagram are the most used social media apps among Gen Z women. 70% of shopping enthusiasts turn to Instagram for product discovery. 130 million Instagram accounts tap on a shopping post to learn more about products every month.

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Gen Z User-Generated Millennials Marketing Plan 145

Sprout Social

SEPTEMBER 29, 2020

increase in usage since 2019. If your brand caters to Gen Z or younger millennials, then Snapchat can have a considerable impact on your business. Because of their high engagement rates, Snapchatters are 60% more likely to make impulse purchases based on products they see on the app. Image via Snapchat. Collection ads.

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Gen Z Millennials User-Generated eCommerce 139

Hubspot Marketing

JANUARY 9, 2023

Hive Social was launched in 2019 and has about 2 million users. Marketers can host Q&A forums called Reddit AMA's (Ask Me Anything) to engage with their audience and answer questions about a product or service. Pro Tip: Fandom content as well as niche products and clothing lines typically do well on the platform.

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Gen Z Marketers Marketing Millennials 132

Hootsuite

DECEMBER 10, 2019

That’s why we interviewed more than 3,000 marketers toward the end of 2019. 2019 was a big year for messaging. People use social to find entertaining posts, read news, and research products, all in public channels. Posted by Headspace on Tuesday, November 26, 2019. Posted by Citi on Friday, October 18, 2019.

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Gen Z Millennials User-Generated Performance Marketing 145

Search Engine Land

OCTOBER 3, 2023

However, audiences are still evaluating the content, not the video production techniques. Up to 60% of audiences agree that they are open to watching content from creators that use AI to generate their content, according to the YouTube Culture and Trends Report 2023. In 2019, 16.5 In 2017, 19.8 trillion views. In 2018, 18.4

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Gen Z Millennials Marketers Marketing 115

Hubspot Marketing

APRIL 25, 2022

We first pointed out TikTok as the app marketers should watch back in 2019. In 2019, we saw brands like Guess experimenting with TikTok by creating their own unique viral video challenges. We first pointed to Lasso as a social media platform marketers should watch back in 2019. Viral social media platforms: Where are they now?

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Gen Z Influencer Marketing Social Media Marketing Finance 131

Calvyn Lee Blog

JANUARY 28, 2023

Tiktok Marketing Trends Social Commerce and Accessibility Marketing Trends Trends #1 Tiktok Marketing Since 2019, TikTok has consistently ranked as one of the world’s most downloaded apps. According to the company’s own research, 81% of its users leverage TikTok to find new brands, products, and services.

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Market Trends Gen Z Marketers Marketing 130

Sprout Social

SEPTEMBER 23, 2021

Gen Z is embracing a new style icon: Bella Swan, the main protagonist from the Twilight film franchise. Through outfit of the day (OOTD) pics, outfit idea videos and must-have product reviews, they’re driving peer buying habits faster than most media outlets can keep up with. She’s meant to go unnoticed.

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Retail Fashion Gen Z Branding 141

Hubspot Marketing

NOVEMBER 17, 2020

An entertaining and informative podcast is an opportunity to build brand awareness among Millennials and Gen Z. The number of people who listened to a podcast at least once increased by 20 million between 2018 and 2019. Once you are comfortable, podcast production still requires a significant investment of time.

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Gen Z Millennials Inbound Marketing Entertainment 145

Businesses Grow

SEPTEMBER 25, 2023

In 2019, Pepsi declared that the traditional idea of “brand” is out and “culture” is in when it comes to marketing. This view has now been adopted by many major brands, especially any product aimed at youth culture. Gen Z punches above their weight in its influence on culture, music, fashion, and business.

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Gen Z Transform Marketers Marketing 128

Hootsuite

OCTOBER 25, 2021

All you gotta do is deliver the quality content they want and have a half-decent (OK, fully -decent) product or service. According to McKinsey, consumers — and especially Gen Z — value authenticity above all. An editorial calendar, listing posting frequency, as well as who’s responsible for content production.

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Promotion Gen Z Social Media Marketing Fashion 145

Rock Content

APRIL 11, 2023

And to better understand the whole scenario of changes, across all generations, they surveyed over 1,000 individuals across the U.S., including Gen Z (18-24), Millennials (25-34), Gen X (35-54), and Baby Boomers (55+). You probably think Gen Z leads the number in this mobile survey, right?!

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Gen Z Marketing Strategy Millennials Marketers 95

Bannerflow

DECEMBER 16, 2019

Gen Z targeted advertising. Here are just a few of its benefits: Improved relevancy: Your ad will only be displayed on pages considered to be relevant to your product or service. Gen Z targeted advertising. In 2020, expect to see a trend for advertising that attempts to capture Gen Z’s attention.

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Gen Z Advertising Advertisers Millennials 81

Hootsuite

JULY 8, 2019

One in five has bought a product based on an influencer’s recommendation. And among Gen Z audiences, influencers can be even more persuasive than traditional celebrity endorsements. If you’re sharing a new product, launching a campaign, or promoting an event, this surge of interest can be especially valuable. Build trust.

Gen Z 111

Gen Z Promotion Entertainment User-Generated 111

Sprout Social

AUGUST 11, 2022

Let’s be honest, a 4D immersive universe sounds intriguing to consumers and companies alike—brands aren’t just selling a product or service, but a futuristic experience. Currently, Gen Z and Millennials are the most active participants in the metaverse, but consider other traits beyond age. Why brands invest in the metaverse.

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Gen Z Branding Transform Millennials 137

Content Marketing Institute

JANUARY 22, 2019

Cisco invited 20 super-ambassador employees from several office locations to an online brainstorming session about how to connect with university students, new graduates, and other members of Generation Z. Lesson 2: Place your products in a practical context. To download the 2019 e-book with all the great examples, click here.

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Gen Z Content Marketing Health Millennials 111

Backlinko

JUNE 4, 2024

From the convenience of fast and free shipping to wide product choice, more consumers opt to shop online. billion 2019 $599.51 billion 2019 $599.51 important”> Product Category Share of US Digital Buyers (who made a purchase in the past month) Clothing 67.1% Beauty products 43.1% Pet products 35.7%

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eCommerce Gen Z Shipping Retail 101

Hootsuite

MARCH 4, 2020

Byte was delayed from a planned spring 2019 launch. TikTok is most popular among Gen Z, with 41% of users between ages 16 to 24. Byte seems to be popular with Gen Z audiences too, judging by the self-reported ages of users. The trick is to showcase your product in a clever, attention-grabbing way.

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Gen Z Place Branding Education 143

Sprout Social

SEPTEMBER 30, 2021

And as noted in our guide to marketing in Gen Z, younger consumers rely on Instagram to discover, research and share new products. But selling on Instagram isn’t as simple as posting product photos and calling it a marketing day. There is no one-size-fits-all approach to selling your products on Instagram.

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Gen Z User-Generated Shoppers Real Estate 126

Hubspot Marketing

JULY 26, 2023

Skims initially launched in 2019, offering shapewear and intimates. The company has since expanded its product line to include clothing, loungewear, swimwear, and kid's items. The brand experienced mega-growth through smart positioning in front of its ideal customers, 70% of whom are millennials and Gen Z. With over 5.2

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Gen Z Millennials Law Fashion 98

Hootsuite

FEBRUARY 1, 2022

Remember that your Twitch influencer marketing strategy is going out live, making for endless possibilities to showcase your product or service. Types of common collabs’ include brand shoutouts, sweepstakes, giveaways, and product unboxings. Want to really know what goes on in the world of Gen-Z? Assess follower count.

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Gen Z Food Influencer Marketing Marketers 123

Hubspot Marketing

APRIL 29, 2024

Jenna Fischer and Angela Kinsey launched a rewatch podcast, Office Ladies, back in October 2019. This good feeling can make you believe the new product or media is as good as the original, even if it's not actually that unique or high-quality. The campaign also includes selfies and young people to attract Gen Z.

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Gen Z Fashion Millennials Food 124

Hubspot Marketing

DECEMBER 8, 2023

Yet 77% of the respondents in a Clutch survey from 2019 said they’re confident they can recognize search ads among SERP results. Customers are up to 70% more likely to buy your product when you use retargeting. Snapchat ads are 7X more efficient at reaching Gen Z than TV ads. search for products and brands.

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Gen Z User-Generated eCommerce Finance 126