Hootsuite

OCTOBER 8, 2020

Bonus: Download a free guide that reveals the steps to create custom Snapchat geofilters and lenses, plus tips on how to use them to promote your business. General Snapchat statistics. Snapchat’s revenue increased by 17% in the second quarter of 2020 compared to the second quarter of 2019. Let’s get started. Source: Statista.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Marketing 145

Martech

APRIL 5, 2022

Harvard Business Review ) 69% of brands with the most diversity and inclusion in their in ads saw an average stock gain of 44% in a seven-quarter period ending in 2019. Adobe ) 70% of Gen Z consumers are more trusting of brands that represent diversity in ads. Heat Test Report ). Audience acquisition and loyalty. McKinsey ).

Gen Z 115

Gen Z Millennials Customer Acquisition Advertisers 115

Neil Patel

MARCH 22, 2021

He founded the app back in 2019 under the name “David’s Disposables” but later rebranded it to the catchier “Dispo.”. Dispo is geared towards millennials and Gen Z, so we’re talking users aged 6 to 40. Gen Z craves authenticity and the raw, unfiltered look. What Is the Dispo App? Who is Using Dispo? The upshot?

Gen Z 131

Gen Z Millennials User-Generated Inbound Marketing 131

Sprout Social

SEPTEMBER 29, 2020

increase in usage since 2019. If your brand caters to Gen Z or younger millennials, then Snapchat can have a considerable impact on your business. Cross-promote content from other platforms. This essentially creates user-generated content that is promoting your brand to their audience.

Gen Z 139

Gen Z Millennials User-Generated eCommerce 139

Hubspot Marketing

APRIL 25, 2022

We first pointed out TikTok as the app marketers should watch back in 2019. In 2019, we saw brands like Guess experimenting with TikTok by creating their own unique viral video challenges. Since gaining popularity on the app, Afualo has been tapped to promote films like “The Lost City,” starring Sandra Bullock and Channing Tatum.

Gen Z 132

Gen Z Influencer Marketing Social Media Marketing Finance 132

Sprout Social

APRIL 21, 2020

— Lauren Alexis Fisher (@LaurenAlexis) April 10, 2019. Environmental groups, active since the 1960s, were the first to promote sustainable living but the movement failed to gain significant momentum until recently. A post shared by EILEEN FISHER (@eileenfisherny) on Sep 26, 2019 at 2:29pm PDT.

Retail 133

Retail Gen Z Fashion Millennials 133

Hootsuite

DECEMBER 10, 2019

That’s why we interviewed more than 3,000 marketers toward the end of 2019. 2019 was a big year for messaging. Citadel used traditional public social feeds to promote the tournament and create excitement. Posted by Headspace on Tuesday, November 26, 2019. Posted by Citi on Friday, October 18, 2019. itsabouttime.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Hubspot Marketing

JANUARY 9, 2023

Hive Social was launched in 2019 and has about 2 million users. About 2 out of 5 users on Tumblr are between the ages of 18-25 and most media on the platform appeals to millennials and Gen Z. They would use the platform to connect with fans and promote their work. Hive Social. Twitter Alternatives for Audio Content.

Gen Z 133

Gen Z Marketing Marketers Millennials 133

Hubspot Marketing

FEBRUARY 27, 2023

Gen Z-ers also ranked Instagram as their favorite social media app in 2022. TikTok and Instagram are the most used social media apps among Gen Z women. Engagement for static photos has decreased by 44% since 2019, around the time Reels made its debut. Source ) 18. Source ) 19. Source ) 20. Source ) 21. Source ) 22.

Gen Z 145

Gen Z User-Generated Millennials Marketing Plan 145

Hootsuite

JULY 8, 2019

And among Gen Z audiences, influencers can be even more persuasive than traditional celebrity endorsements. If you’re sharing a new product, launching a campaign, or promoting an event, this surge of interest can be especially valuable. Generate content for your account. promote the takeover on your Instagram, too.

Gen Z 111

Gen Z Promotion Entertainment User-Generated 111

Content Marketing Institute

JANUARY 22, 2019

Cisco invited 20 super-ambassador employees from several office locations to an online brainstorming session about how to connect with university students, new graduates, and other members of Generation Z. Lesson 5: Spark meaningful discussions that promote worthy causes. Click To Tweet.

Gen Z 111

Gen Z Content Marketing Health Millennials 111

Sprout Social

SEPTEMBER 23, 2021

Gen Z is embracing a new style icon: Bella Swan, the main protagonist from the Twilight film franchise. According to the 2021 Pinterest Predicts report, there was a 155% increase in searches year over year for “crochet basics” from 2019 to 2020. Urban Outfitters does this by using viral style hacks to promote their products.

Retail 141

Retail Fashion Gen Z Branding 141

Bannerflow

DECEMBER 16, 2019

Gen Z targeted advertising. Gen Z targeted advertising. In 2020, expect to see a trend for advertising that attempts to capture Gen Z’s attention. Who is Generation Z? Gen Z is the up and coming demographic, now looking to make decisions when it comes to which brands they want to buy from.

Gen Z 81

Gen Z Advertising Advertisers Millennials 81

Rock Content

APRIL 11, 2023

And to better understand the whole scenario of changes, across all generations, they surveyed over 1,000 individuals across the U.S., including Gen Z (18-24), Millennials (25-34), Gen X (35-54), and Baby Boomers (55+). You probably think Gen Z leads the number in this mobile survey, right?!

Gen Z 95

Gen Z Marketing Strategy Millennials Marketing 95

Sprout Social

SEPTEMBER 30, 2021

And as noted in our guide to marketing in Gen Z, younger consumers rely on Instagram to discover, research and share new products. Product photos and promotions. Product and promotional posts like these are perfect for not only driving clicks but also creating conversations around whatever you’re selling.

Gen Z 126

Gen Z User-Generated Shoppers Real Estate 126

Hootsuite

OCTOBER 8, 2019

As Gen Z and their parents start making decisions on which schools to attend, they’re turning to social media to help them decide (more on this later). A post shared by Harvard University (@harvard) on Oct 8, 2019 at 6:54am PDT. The university used O-Week to promote their school’s culture, classes, and clubs on social media.

Education 112

Education Gen Z Millennials Promotion 112

Hootsuite

AUGUST 19, 2020

Coors Light not only offered a promotion that addressed the stress and fatigue of a global epidemic, but also leveraged their latest 15 minutes of fame. What Digiorno did: During National Pizza Month 2019 (also known as “October”), Digiorno offered free pizza to customers who tweeted #DeliveryDigiorno. pic.twitter.com/BCyaNJfpaZ.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Hootsuite

FEBRUARY 1, 2022

The main difference is that promotions and tie-ins are live-streamed instead of distributed through pre-made videos or photos. Typically, a creator will promote the brand on a live stream to their audience. For example, if you’re looking to promote a new caffeine drink, working with a video game streamer makes perfect sense.

Gen Z 123

Gen Z Food Influencer Marketing Marketing 123

Hootsuite

MARCH 4, 2020

Byte was delayed from a planned spring 2019 launch. TikTok is most popular among Gen Z, with 41% of users between ages 16 to 24. Byte seems to be popular with Gen Z audiences too, judging by the self-reported ages of users. Originally referred to as Vine 2.0, However, we can make a few educated guesses.

Gen Z 143

Gen Z Place Branding Education 143

Hubspot Marketing

JULY 26, 2023

Skims initially launched in 2019, offering shapewear and intimates. The brand experienced mega-growth through smart positioning in front of its ideal customers, 70% of whom are millennials and Gen Z. The company has since expanded its product line to include clothing, loungewear, swimwear, and kid's items.

Gen Z 98

Gen Z Millennials Law Fashion 98

Hubspot Marketing

NOVEMBER 5, 2019

Free Promotion. Paid Promotion. As a Facebook advertiser , you can either promote a post you've already created to ensure that it shows up on feeds of users in your demographic, or you can create native ads that might show up in feeds or on Facebook's sidebars. Here are a few examples. Facebook Ads has a solid track record.

Shoppers 144

Shoppers Product Gen Z Promotion 144

Martech

FEBRUARY 2, 2022

Denny’s began a Name, Image and Likeness (NIL) program featuring student athletes last fall, when it included football’s “often-forgotten” offensive linemen in the brand’s cross-collegiate All-Pancaker Team promotion. Belibi dunked twice in games last season, and won the 2019 High School Slam Dunk competition. Image: Denny’s.

Gen Z 104

Gen Z Customer Millennials Law 104

Hubspot Marketing

FEBRUARY 3, 2020

For example, on average, Gen Z and millennials will only pay attention to online content for eight to 12 seconds. So, if G-Fuel were to promote its drinks as "official Super Bowl beverages," it would infringe upon this trademark. Check out this post where we reveal our favorite campaigns of 2019.

Gen Z 145

Gen Z Advertisers Advertising Energy 145

Rock Content

JANUARY 18, 2021

Visual search is a rising trend, especially among the younger public: a ViSenze st udy found that 62% of generation Z and millennial consumers prefer visual search capabilities over any other new technology. It is even more important to focus on video marketing when a company is thinking about its future and getting Gen Z on board.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Hootsuite

SEPTEMBER 9, 2020

If your audience skews younger, it might be worth noting that Gen Z viewers are most likely to search for short-form content. For instance, did you know that in 2019, more than 99 million hours of guided meditation videos were watched? Use them to promote related content, your website, subscriptions, etc. Find them here.

Gen Z 145

Gen Z Marketing Marketers Analytics 145

Hootsuite

JANUARY 15, 2020

Here are a few general demographic data points about social media that you should know: 72% of American adults use social media. Source: Digital in 2019 report. 44% of US 18- to 24-year-olds use Twitter making Gen Z the most likely group to be using the platform. billion people now have mobile phones.

Gen Z 145

Gen Z Millennials User-Generated Education 145

Hootsuite

AUGUST 18, 2020

It’s Facebook’s attempt to compete with TikTok , which is also aimed at short-form video creation and is especially popular for Gen Z. First launched in Brazil in late 2019, Instagram Reels are now available for over 50 other countries, including the US, the UK, Canada, Australia, and Japan, on both iOS and Android.

Gen Z 145

Gen Z Food Social Media Marketing Education 145

Digital Marketer

OCTOBER 31, 2022

Even if you have to hire Gen Z to run your business’ TikTok (speaking of scary), your company NEEDS to be on TikTok. You Haven’t Started Working on Your Holiday Promotions Yet! You need to have a Black Friday promotion for your company. compared to 2019. DOWNLOAD: The TikTok Ad Set Up Guide. Need a course?

Gen Z 78

Gen Z Email Marketing Retail Marketing 78

Hootsuite

OCTOBER 22, 2019

Only YouTube had more downloads in 2018 (2019 statistics are not yet available). increase over 2019, as estimated by eMarketer, which also predicts the network will reach 117.2 growth in 2019. eMarketer predicts this minor increase from 27 minutes in 2019. — Instagram (@instagram) September 13, 2019.

User-Generated 112

User-Generated Gen Z Marketing Marketers 112

Neil Patel

JANUARY 12, 2021

Since the social media platform closed its doors in 2019 , consumers have been looking for another option to match the features, traffic, and SEO benefits. Create and promote events. By now, many of us have created a LinkedIn personal profile to keep up with colleagues, apply for jobs, and promote our brands.

Gen Z 111

Gen Z User-Generated Millennials Promotion 111

Hootsuite

JULY 24, 2019

As of April 2019, Facebook’s potential advertising reach globally is 1.887 billion people. Posted by Tattoodo on Sunday, February 17, 2019. Once it became clear they were achieving high engagement, they were promoted as ads. Posted by Nuud Care on Saturday, June 8, 2019. Facebook lead generation ad examples.

Whitepaper 112

Whitepaper User-Generated Gen Z Price 112

Hubspot Marketing

FEBRUARY 15, 2024

At The Gathering event in 2019, Scott Baker , Porsche’s Marketing Communications Director, explained this point perfectly. According to our research , 33% of Gen Z purchases are based on an influencer’s recommendation. Image Source And then, we have events like the Rennsport Reunion that serve as community builders.

Branding 139

Branding Fashion Gen Z B2C 139

Digital Marketer

MARCH 13, 2023

This could include co-creating content, cross-promoting each other’s products or services, or collaborating on a joint marketing campaign. Use social media to connect with potential collaborators, share each other’s content, and promote joint initiatives. Develop a mutually beneficial partnership.

Digital Marketing 86

Digital Marketing Market Trends Gen Z Marketing 86

SocialPilot

JANUARY 21, 2024

Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. Whether it’s promoting summer specials in tropical destinations or highlighting winter retreats in mountainous regions, your content should reflect the rhythm of the seasons.

Social Media Marketing 111

Social Media Marketing Transform Gen Z User-Generated 111

Sprout Social

JULY 14, 2022

Fortnite and Roblox are some of the largest metaverses, offering brands the opportunity for impactful collaboration, especially those that target Millennials and Gen Z. You can use these existing environments to engage with your target demographic groups, all the while promoting your brand in an authentic way.

Branding 131

Branding Fashion Gen Z User-Generated 131

Bannerflow

APRIL 27, 2020

2019 saw the first major fines handed out by the ICO (Information Commissioner’s Office) in the UK for GDPR (General Data Protection Regulation) infringements with fines totalling nearly £300 million given to British Airways and Marriott. Have an ad promoting the release of brand new running shoes?

Advertising 89

Advertising Advertisers Gen Z Place 89

Search Engine Land

OCTOBER 4, 2022

Ecosia launched in 2009 and like DuckDuckGo, it promotes privacy as an alternative to more mainstream search engines. Content creators who upload videos to YouTube can apply YouTube SEO best practices to enhance discovery across YouTube and Google Search and can promote their videos on YouTube through paid advertising. In the U.S.,

Shoppers 107

Shoppers Retail Finance User-Generated 107