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Executive Insights: Imperative Marketing Analytics for the Modern Marketer

Marketing Insider Group

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing. Join him online: Twitter and LinkedIn.

Analytics 140
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Stock Markets and Social Media? Absolutely!

Hubspot Marketing

Some of the most widely-used platforms today include TikTok, Snapchat, Instagram, and X (formerly Twitter) — but new platforms emerge constantly, always looking to compete with incumbents and capture new market share. Because of its massive user base, social media is a major component of many companies’ marketing strategies.

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International marketing: What you need when entering foreign markets

Sprout Social

Couple that with the fact that nearly 2 billion people made an online purchase in 2019. However, tapping into a foreign market isn’t as easy as flipping a switch. 3 must-dos before a global marketing push. So much of international marketing involves doing your homework. No surprises here. Franchising.

Shipping 133
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Investment Opportunities in Africa: How to Invest For Profit and Purpose

Jeff Bullas

In 2019, MPharma interviewed across Africa and realised that 55% of patients preferred a community pharmacy as the first point of call to a clinic or hospital. Most companies and funds in Africa concentrate on Africa One, which has the most disposable income and behaves like the elite segments in other global markets.

Health 202