Remove 2019 Remove Influencer Marketing Remove Marketing Plan
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Influencer Marketing Guide: How to Work With Social Media Influencers

Hootsuite

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. There’s no one-size-fits-all approach to making this strategy work, but with the right planning and research, just about every business can benefit. What is influencer marketing?

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An expert’s guide to influencer marketing

Sprout Social

A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, it seems like we’ve seen influencers rise, saturate the market and even get caught up in fraud. Read on for our tips to determine if influencer marketing is for you. Decide on goals and message.

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Where Are These Viral Social Media Platforms Now?

Hubspot Marketing

We first pointed out TikTok as the app marketers should watch back in 2019. In 2019, we saw brands like Guess experimenting with TikTok by creating their own unique viral video challenges. Through our own surveys, we found that 65% of social media marketers who leverage TikTok plan on increasing their investment in 2022.

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The Best Checklists, Tips, and Templates for Content Marketing in 2019

Content Marketing Institute

But one thing that can make your decisions more straightforward is establishing a channel plan – an advanced directive for how your brand can and should distribute its content marketing efforts on rented channels like social media and what you expect to achieve. Get started with influencer marketing.

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What is the Economic Impact of a TikTok Ban?

Hubspot Marketing

Since 2019, businesses have come to rely on the app as a main marketing driver, leveraging TikTok for growth and customer acquisition that encourages spending in multiple sectors. Since its launch in 2017, TikTok has had a meteoric rise in growth and popularity and has quickly become a key platform for marketers and businesses.

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The Ultimate Guide to Sponsored Content

Hubspot Marketing

TSCPets #stellapproves A post shared by Stella • LABsurdity Dogumented (@dognamedstella) on Jul 1, 2019 at 6:32pm PDT This is another example of how sponsoring content from a brand that aligns well with yours can create a more natural feeling campaign. One of the platforms where influencer marketing thrives most is Instagram.

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What to Leave Behind and What to Adopt in 2020 | Taking Stock of Your Marketing Strategy

Adobe Experience Cloud Blog

Forward-facing organizations will take advantage of the insights that technologies like AI and marketing automation provide, by viewing their 2020 marketing plans as organic rather than fixed. Taking a critical look at how you’ve used MarTech in 2019 ensures you continue to evolve as an organization.